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WhatsApp Launches Campaign to Help Business Owners Get More from its Business App

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WhatsApp has announced the launch of the WhatsAppreneurs campaign, profiling small entrepreneurs from Africa who are using the WhatsApp Business app to grow their business and reach more customers.

The campaign will highlight the stories of Small and Medium Business owners in Africa, and help them and others like them learn more about business growth opportunities available with the WhatsApp Business app through a virtual educational webinar.

Commenting on the launch of the WhatsAppreneurs campaign, Balkissa Ide Siddo, Public Policy Director for Africa said “Across Africa, small and medium business owners are using the WhatsApp Business app  to develop their business, showcase their products, close sales, and connect with their customers.

“The WhatsApp Business app provides a tool to help businesses thrive in their markets, reach more customers, and grow their businesses consistently.

“We are delighted to be a part of the success stories of small businesses who are so important to communities across Africa.”

As SMB’s represent a sizable percentage of the economic population demonstrating great potential for growth, opportunity creation, and overcoming poverty post-pandemic, there is a need to provide support through digital tools to help them scale.

The WhatsAppreneur campaign serves the purpose of providing the resources businesses need to unlock their growth potential and help build a more resilient, inclusive, and empowered society.

In addition to helping businesses grow, the WhatsApp Business app also provides an opportunity for businesses to create a much deeper and stronger relationship with their customers, often starting with real-time 1:1 conversations via chat, unlike transactional phone calls or SMSs.

The WhatsApp Business app is free and allows users to create a business catalogue on WhatsApp that can be viewed by users from anywhere.

SMB owners can download the WhatsApp Business App at https://business.whatsapp.com/ and start the journey towards growing their business.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Commits to Ethical Conduct with IFRS S1, S2 Compliance

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MTN Nigeria has raised the bar for corporate disclosure in Africa after publishing its 2025 sustainability report in full compliance with International Financial Reporting Standards S1 and S2.

MTN Nigeria Commits to Ethical Conduct with IFRS S1, S2 Compliance

Dr. Karl Toriola, CEO of MTN Nigeria,

The report, independently assured by Ernst & Young, marks the telecom operator’s seventh consecutive annual sustainability publication and third year as an early adopter of the global framework ahead of its mandatory implementation.

Dr. Karl Toriola, CEO of MTN Nigeria, said, “strong governance and ethical conduct are foundational to our sustainability strategy. We reinforced compliance through our Conduct Passport Framework and robust internal controls.”

He added that “in May 2025, we became the first telecommunications company in Nigeria to publicly present a sustainability report on the Nigerian Exchange Group platform, an important milestone in our commitment to IFRS S1 and S2- aligned disclosure and accountability.”

The company also secured Carbon Disclosure Project ratings of ‘B-’ for climate change and ‘C’ for water security.

Under the IFRS S2 framework, the telecoms operator disclosed climate-related risks linked to flooding, heat stress, regulatory changes and possible future taxes or charges on carbon emissions, following a climate scenario analysis completed in 2024.

The report also showed that MTN Nigeria now uses a digital reporting format – XBRL. This makes its sustainability and governance data easier for investors and ESG rating agencies to access and analyse through automated systems.

The Company also carried out assessments to understand how sustainability issues affect both its business operations and society at large, while measuring its overall economic, environmental and social impact from 2021 to 2024.

In addition, over one-third of MTN Nigeria’s biggest suppliers (based on spending) have committed to supporting the company’s net-zero emissions goals, although these commitments have not yet gone through an independent audit or verification process.

 


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Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

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National Agency for Science and Engineering Infrastructure (NASENI) has signed a Memorandum of Understanding (MoU) with the Rural Electrification Agency (REA) to promote locally manufactured renewable energy technologies under the Federal Government’s ‘Nigeria First Policy’.

Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

L-R: EVC/CEO, National Agency for Science and Engineering Infrastructure, Mr. Khalil Suleiman Halilu; Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun; and Dr. Abba Abubakar Aliyu, Managing Director and Chief Executive Officer of the Rural Electrification Agency (REA), at the signing of the MoU on implementation of Nigeria First Policy for offtake of NSSENI’s renewable energy products for rural electrification projects held on Friday, June 19, 2026 at BPP’s office in Abuja.

The agreement signing was facilitated by the Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun at the BPP headquarters in Abuja on Friday, June 19, 2026.

Speaking at the event, the Executive Vice Chairman/CEO of NASENI, Mr. Khalil Suleiman Halilu, said the Agency is focused on linking research, production, and commercialization to ensure that innovations are translated into market-ready products.

He said “NASENI would scale up renewable energy production, including solar panels and streetlights, through initiatives such as DefFrontier, to strengthen local manufacturing and reduce import dependence, adding that the Agency will meet the renewable energy requirements of REA.”

Instead of continuous importation of technologies, machines and equipment for producing renewable energy solutions, NASENI by this MoU will be committed to local manufacturing and domestication of the technologies, equipment and other ways and means of proliferation of renewable resource in the country and to increase the nation’s off-grid energy solutions.

The Managing Director/CEO of REA, Dr. Abba Abubakar Aliyu, described the relationship with NASENI as a strategic partnership aimed at building Nigeria’s renewable energy ecosystem through local production and deployment.

He stated that “while NASENI provides the manufacturing and technological capacity for renewable equipment, REA will focus on deploying solutions to expand electricity across rural areas.”

Meanwhile, the Director-General of BPP, Dr. Adebowale Abraham Adedokun, said the Nigeria First Policy, exemplified by this agreement, is aimed at strengthening local content, ensuring value for money, and promoting accountability in public procurement.

He emphasized that implementation of the agreement will be performance-based, with strict monitoring to ensure compliance and measurable outcome. He added that the MoU is expected to deepen collaboration between NASENI and REA in expanding renewable energy and reducing dependence on imported technologies.

The MoU will be implemented through NASENI’s  subsidiary company, NASENI Devfrontier Green Energy FZE and REA limited liability company, RAMco.The two Federal Government agencies seek to establish a strategic collaboration under which REA shall offtake PV modules, inverters, energy storage batteries of NASENI-Devfrontier Green Energy FZE directly or through its approved distribution companies/assembly and manufacturing factory.

As part of the agreement, REA shall provide institutional visibility to enable NASENI participate in electrification projects; facilitate opportunities for engagements between NASENI and eligible developers/contractors under REA programs; ensure that such facilitation is consistent with applicable procurement, local content, and transparency requirements; and  also collaborate with NASENI in promoting standardized, high-quality PV technologies across its programme portfolio.


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TikTok, ICC Gather Nigeria’s Entrepreneurs to Drive Small Business Growth and Digital Transformation

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TikTok, in collaboration with the International Chamber of Commerce (ICC), on Thursday convened hundreds of entrepreneurs, small business owners, digital creators and industry stakeholders in Lagos for a flagship Digital Commerce Labs (DCL) event aimed at accelerating digital skills development and economic inclusion across Sub-Saharan Africa.

TikTok, ICC Gather Nigeria’s Entrepreneurs to Drive Small Business Growth and Digital Transformation

TikTok

The event, supported by the National Information Technology Development Agency (NITDA) and the Lagos State Employment Trust Fund (LSETF), brought together participants from across Nigeria’s business and technology ecosystem to explore how digital platforms can be leveraged to scale enterprises, improve market access and drive job creation.

Speaking at the event, organisers said the initiative marks the beginning of a broader programme designed to train thousands of small and medium-sized enterprises (SMEs) across the region in digital commerce skills through both online and physical learning platforms.

According to TikTok, the partnership reflects its commitment to supporting small businesses and strengthening Africa’s growing digital economy.

“Digital commerce is reshaping how businesses grow across Sub-Saharan Africa, and Nigerian entrepreneurs are at the heart of that shift,” said Tokunbo Ibrahim, Acting Head of Government Relations and Public Policy, Sub-Saharan Africa, TikTok.

He said the initiative would ensure that small businesses benefit from emerging opportunities in social commerce and digital trade.

The Director-General of NITDA, Kashifu Inuwa Abdullahi, said digital platforms have evolved beyond entertainment and are now key drivers of economic growth and innovation.

He noted that Nigeria’s youth population and growing digital adoption position the country to benefit significantly from the expansion of online commerce and creator-led businesses.

“At NITDA, our vision is to make Nigeria a digitally enabled nation, fostering inclusive economic development through technological innovation,” he said.

The ICC Deputy Secretary General, Julian Kassum, described the programme as a strategic effort to equip small businesses with tools needed to compete in the global digital economy.

He said the Digital Commerce Labs initiative would help expand opportunities for trade, entrepreneurship and employment.

The Lagos State Employment Trust Fund (LSETF) also announced support for the programme through capacity-building training in financial literacy, business structuring, record keeping, taxation and legal advisory services. It said participating businesses would gain access to funding opportunities after completing the programme.

Data presented at the event showed that Nigeria’s social commerce sector is projected to reach $2.04 billion in 2025 and nearly $4 billion by 2030, while Africa’s wider market is expected to grow to $9.43 billion within the same period.

Speakers at the event noted that social media platforms have become central to business growth in Nigeria, with many SMEs relying exclusively on digital channels to reach customers and drive sales.

The programme also featured keynote presentations, business training sessions, and a creator economy spotlight where Nigerian entrepreneurs shared experiences on building brands and scaling businesses through digital platforms such as TikTok.

Organisers said the initiative is expected to strengthen digital literacy, expand market access for SMEs, and deepen Nigeria’s participation in the global digital economy.


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