Broadcasting
Why Being a Multi-Skilled Product Manager is Crucial for Success in Today’s Business Environment

By Akintunde Opawole, a Product Management Expert
In today’s fast-paced and competitive business world, being a multi-skilled product manager can be a game-changer. Product managers are responsible for designing and managing products from inspiration to launch, and possessing a wide skill set can help them flourish in their roles. In this article, we will cover the advantages of being a multi-skilled product manager, focusing on abilities such as sales, marketing, and growth management.
Sales Skills
To effectively market their goods to clients and stakeholders, product managers must be proficient in sales. They must be able to describe how their products may address clients’ demands and pain concerns. Product managers with sales abilities may generate engaging product narratives and convey their value to consumers and stakeholders, resulting in improved sales and income.
Marketing Skills
Marketing abilities are also vital for product managers since they need to establish successful go-to-market plans and ensure that their goods are effectively positioned in the market. Product managers with marketing expertise can perform market research, identify target markets, and design customer-resonating messages and branding. This can lead to greater market share and brand recognition, which are crucial to a product’s success.
Growth Management Skills
Product managers must also be skilled in growth management, as they are responsible with developing and executing strategies to increase user growth and retention. Product managers with growth management abilities may discover growth possibilities, create strategies to gain and keep users, and evaluate the performance of their growth projects. This can lead to improved user engagement and revenue growth, which are vital for the long-term success of a product.
Technical Abilities
Product managers must also possess technical expertise in order to successfully oversee the development of their products. They must comprehend the technology underlying their goods and be able to effectively communicate with developers and engineers. Product managers with technical expertise can efficiently oversee the development process, ensuring products are delivered on time and on budget and resolving any technical issues that may emerge.
Leadership Qualities
In order to effectively manage cross-functional teams and stakeholders, product managers must possess excellent leadership qualities. They must be able to inspire and encourage teams, efficiently allocate work, and manage any conflicts. Product managers with leadership abilities may establish a culture of collaboration and teamwork, which is vital to a product’s success.
In today’s fast-paced corporate climate, it is extremely advantageous for product managers to possess many skills. Product managers that possess sales, marketing, growth management, technical, and leadership abilities may effectively oversee the development and launch of new products, resulting in improved revenue and market share. In order to flourish in their professions and ensure the success of their products, product managers should prioritize the development of a varied skill set.
Akintunde Opawole is a product management and marketing expert that has built an impressive career with over 8 years in the IT industry. A certified brand manager and experienced Product Manager, he is noted for leading, managing and collaborating with high-performing teams of marketing, brands, engineering and business analysts to deliver highly cutting-edge technologies/products.
Broadcasting
CCPT Dismisses Class Action Suit against MultiChoice over Tariff Hikes

Competition and Consumer Protection Tribunal (CCPT) in Abuja has dismissed a class action suit filed by one Uche Diala and 961 other DStv and GOtv subscribers against MultiChoice Nigeria and the Federal Competition and Consumer Protection Commission (FCCPC), citing lack of jurisdiction.
The suit challenged MultiChoice’s subscription price increases in November 2023 and May 2024, which the claimants described as arbitrary, exploitative, and unfair.
Diala and others sought to reverse the hikes and compel the company to adopt a more flexible billing model, such as a pay-as-you-view system used in other countries like South Africa.
They also accused MultiChoice of price discrimination against Nigerian consumers.
MultiChoice, through its counsel, raised a preliminary objection, arguing that pricing decisions do not fall within the tribunal’s remit and that the suit was improperly filed as a class action without first seeking the tribunal’s leave.
In its ruling on Thursday, the tribunal’s three-member panel led by Justice Thomas Okosun held that the core issues raised, which were pricing and tariff regulation, fall under the exclusive purview of the executive branch, particularly the President, as stipulated under the Price Control Act.
“The issue of price regulation is a matter that falls within the exclusive purview of the President of the Federal Republic of Nigeria,” Okosun stated.
While the tribunal acknowledged it holds both original and appellate jurisdiction under the FCCPC Act, it emphasized that such authority does not cover general price control unless abuse of market dominance is established—a point the claimants failed to prove.
On the procedural matter of filing a class action without prior approval, the tribunal noted that although it is ideal to obtain leave, failure to do so was not fatal in this instance since the claimants demonstrated a shared grievance and common interest.
Nonetheless, the tribunal upheld MultiChoice’s objection, ruling that it lacked jurisdiction to adjudicate the matter.
“The preliminary objection of the first defendant succeeds,” the panel held. “This suit is accordingly struck out for want of jurisdiction.”
This ruling follows a similar outcome on May 8, when a Federal High Court in Abuja upheld MultiChoice’s price increases after the company sued the FCCPC.
In that judgment, Justice James Omotoso declared that the FCCPC lacked the authority to fix or suspend subscription rates.
Broadcasting
MultiChoice Nigeria Slashes Decoder Price by 50 Percent, Offers Free Upgrades

MultiChoice Nigeria has slashed the price of its DStv decoder from N20,000 to N10,000, representing a 50 percent drop, in a aim at attracting attract more customers and curb declining subscriptions.
The campaign, titled “We’ve Got You,” was launched on June 16 and will continue until July 31.
Also, as part of its efforts to ease economic pressure on households and improve access to digital TV services, the campaign offers a free upgrade for both active and returning customers.
Speaking on the campaign, John Ugbe, chief executive officer (CEO) of MultiChoice Nigeria, said the initiative reflects the company’s commitment to rewarding loyalty and enhancing daily viewing experiences.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” Ugbe said.
“The ‘We’veGot You’ campaign is about making premium content more accessible and showing that DStv offers something for everyone, not just football fans.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news.
“This means more channels, more shows, and more reasons to tune in every day.”
The development comes amid MultiChoice Nigeria’s legal battle with the Federal Competition and Consumer Protection Commission (FCCPC) over price hike.
Broadcasting
Qatar Airways Top Brass Face Court Action in Nigeria Over FCCPC Charges

Federal Competition and Consumer Protection Commission (FCCPC) will, on Oct. 7, arraigned the Chief Executive Officer (CEO) of Qatar Airways, Mr Temi Birdzell, alongside the company and its top officers, over allegations bordering on breach of FCCPC Act, 2018.
The defendants will be arraigned before Justice James Omotosho of the Federal High Court in Abuja.
Others to be arraigned with Birdzell are Stella Ihediwa, the Account Manager of the airline; Kennedy Chirchir, the Country Manager and Eva Ojeje, who is the Sales Manager of the company.
Although the arraignment was scheduled for Tuesday, the matter could not proceed.
Upon resumed hearing, none of the defendants was in court.
When the matter was called on Tuesday, none of the defendants was in court due to improper service of the court documents, including the hearing notice, on them.
FCCPC.’s lawyer, Chizenum Nsitem, told the court of their inability to serve four of the defendants, although the company was served.
Nsitem then sought an adjournment to enable them do the needful and the judge adjourned the matter until Oct. 7 for the defendants to take their plea.
The News Agency of Nigeria (NAN) reports that the commission, in the charge marked: FHC/ABJ/CR/200/2025, dragged Qatar Airways, Birdzell, Ihediwa, Chirchir and Ojeje to court as 1st to 5th defendants respectively.
FCCPC, in the application dated May 26 but filed May 27, had preferred a two-count charge against the defendants.
The defendants were alleged to have failed to appear before FCCPC in compliance with a lawful summons of the commission dated Sept. 6, 2024, and thereby committed an offence contrary to and punishable under Section 33 (3) of the Federal Competition and Consumer Protection (FCCPC) Act, 2018.
They were also accused to have on Sept. 18, 2024, intentionally withheld the production of documents in compliance wth a lawful summons of the commission, thereby committed an offence contrary to and punishable under Section 111 of FCCP Act, 2018.
In count three, they were alleged to have on Sept. 18, 2024, engaged in the contravention of the consumer rights, thereby committed an offence contrary to Section 124(1) and punishable under Section 155 of the same Act.
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