E-Business
Why Even the Most Experienced can Fall Victim of AI Phishing Attacks

The evolution of AI is not only affecting various industries, but it has also transformed cybercriminals’ tactics. One alarming trend is the use of AI to enhance phishing scams, refining them, targeting specific individuals, and making these attacks almost impossible to recognise.

Kaspersky reviews how AI is changing phishing techniques and why even the most cyber-aware employees may fall for these scams.
According to a recent Kaspersky study, the number of cyberattacks experienced by organisations in the last 12-months is reported to have increased by nearly half (48%) in the Middle East, Turkiye and Africa (META) region.
The most ubiquitous threat came from phishing attacks, with 51% of those questioned in the META region reporting this type of incident. With AI becoming a more prevalent enabler for cybercriminals, over half of the respondents in META (53%) anticipate significant growth in the number of phishing attacks. In this text, Kaspersky examine how AI is used in phishing and why experience alone is sometimes not enough to avoid becoming a victim.
Personalisation through AI
Previously, phishing attacks relied on a generic mass message sent to thousands, hoping some of the recipients would fall for the bait. AI has changed this into scripting highly personalised phishing emails in large numbers. Using publicly available information like that on social media, job boards, and companies’ websites, these AI-powered tools can generate emails tailored to an individual’s role, interests, and communication style.
For example, a CFO might receive a fraudulent email that mirrors the tone and formatting of their CEO’s messages, including accurate references to recent company events. This level of customisation makes it exceptionally challenging for employees to distinguish between legitimate and malicious communications.
Deepfake technology
AI has also introduced deepfakes into the phishing arsenal. These are increasingly being leveraged by cybercriminals to create fake but highly accurate audio and video messages, crafted to reflect the voice and appearance of the executives they seek to impersonate.
For example, in one reported case, attackers used a deepfake to impersonate multiple members of staff during a video conference, convincing the employee to transfer approximately $25.6 million. As deepfake technology continues to advance, it is expected that such attacks will become more frequent and harder to detect.
Bypassing traditional defenses
Cybercriminals can manipulate the script of traditional e-mail filtering systems with the use of AI. By analysing and mimicking legitimate email patterns, AI-generated phishing emails can bypass security software detection. Machine learning algorithms can test and refine phishing campaigns in real time, enhancing their success rates and making them increasingly sophisticated.
Why experience is not enough
Even experienced employees are falling victim to these advanced phishing attacks. The level of realism and personalisation that AI can achieve may override the skepticism that keeps experienced professionals cautious. Moreover, AI-generated attacks often exploit human psychology, such as urgency, fear, or authority, pressuring employees into acting without double-checking the authenticity of the request.
Combatting AI-hyped phishing
To defend against AI-driven phishing attacks, organisations must adopt a proactive and multi-layered approach that emphasises comprehensive cybersecurity. Regular, up-to-date AI-focused cybersecurity awareness training is critical for employees, helping them identify the subtle signs of phishing and other malicious tactics.
Kaspersky Automated Security Awareness Platform can help with such training. Alongside this, businesses should implement robust security tools, such as Kaspersky Next and Kaspersky Security for Mail Server, capable of detecting anomalies in emails, such as unusual writing patterns or suspicious metadata.
A zero-trust security model also plays a vital role in minimising the potential damage of a successful attack. By restricting access to sensitive data and systems, this approach ensures that even if attackers breach one layer of security, they cannot compromise the entire network. Together, these measures create a comprehensive defense strategy, combining advanced technology with vigilant human oversight.
E-Business
Identy.io, US Firm Eyes 1Bn Biometric Verification Transactions in Nigeria

Identy.io, a United States-based cybersecurity and mobile biometric authentication company, has announced plans to process one billion biometric identity verification transactions in Nigeria within the next few years as digital banking adoption continues to expand across the country.

The company said increasing demand for secure digital identity systems within the banking, telecommunications, and public sectors is creating fresh opportunities for biometric authentication solutions, especially as financial institutions strengthen compliance and anti-fraud measures.
Speaking at an executive roundtable on mobile biometric innovation in Lagos, Jesus Aragon, chief executive officer, Identy.io, said Nigeria’s fast-growing digital financial services sector requires more reliable and scalable identity verification technology to support customer onboarding and transaction security.
He explained that the company’s mobile biometric solution enables users to verify their identities directly from their smartphones without depending on physical scanners, external devices, or centralized processing infrastructure.
The technology supports fingerprint and facial verification while functioning effectively in areas with limited internet connectivity.
According to Aragon, the platform is designed to integrate with Nigeria’s Bank Verification Number (BVN) system and the Nigeria Inter-Bank Settlement System (NIBSS), allowing financial institutions to carry out secure remote identity authentication.
He stated that the company’s technology includes liveness detection and deepfake identification features capable of detecting fake fingerprints, manipulated images, masks, and other fraudulent identity attempts during digital onboarding processes.
The Identy.io boss added that the company’s offline verification capability distinguishes it from several existing solutions in the market, noting that biometric authentication can be completed entirely on users’ mobile devices without constant internet access.
He further disclosed that biometric information captured during authentication remains on the user’s device instead of being transferred to external servers or centralized databases, reducing exposure to data breaches and cyberattacks.
Industry stakeholders at the roundtable also discussed the increasing pressure on Nigerian banks to improve customer verification processes following stricter regulatory directives by the Central Bank of Nigeria on Know Your Customer (KYC) compliance and fraud prevention.
Participants noted that agency banking operations in rural and low-connectivity locations continue to face security and onboarding challenges, creating demand for stronger and more flexible authentication systems.
Aragon maintained that biometric authentication could significantly reduce fraud associated with passwords and one-time passwords (OTPs), stressing that biometrics provide stronger identity assurance for financial transactions.
The company also confirmed that it has expanded its footprint across Africa, Latin America, and the United States, with operational presence already established in Nigeria and Kenya.
Aragon expressed confidence that Nigeria’s banking and telecom industries would generate massive biometric verification volumes in the coming years as financial inclusion and digital payment systems continue to deepen nationwide.
E-Business
TD Africa, HPE Drive Conversations on the Future of Intelligent Networking

TD Africa, in collaboration with Hewlett Packard Enterprise (HPE) Operated by Selectium, hosted a high-level partner engagement event on May 14, 2026, focused on emerging trends shaping the future of enterprise networking and infrastructure transformation.

TD Africa
The engagement brought together key partners to explore how organisations can build smarter, faster, and more secure network infrastructures capable of supporting today’s rapidly evolving digital economy. Central to the discussions was the growing relevance of WiFi 7 and the shift from traditional networking models to intelligent, AI-driven infrastructure ecosystems.
As businesses continue to accelerate digital transformation, conversations at the event centred on a critical question: Is your infrastructure ready for the speed of transformation? From edge-to-cloud connectivity and IoT integration to AI-enabled networking and advanced security frameworks, the session highlighted the increasing demand for agile, scalable, and resilient enterprise solutions.
Speaking at the event, Dr. Ifee Kojo, Country Manager, HPE Operated by Selectium, highlighted HPE’s commitment to helping organisations modernise their infrastructure and navigate the future of connectivity. “HPE is driving transformation across the entire technology ecosystem, from the data centre to the edge, from IoT to AI-powered connectivity.
“Our focus is on helping businesses strengthen security, improve scalability, and build intelligent infrastructures that support innovation and growth.
“Through our strong partner TD Africa, we can extend these solutions more effectively into the market, ensuring organisations have access to the right technologies needed to compete and thrive in a rapidly evolving digital world,” she said.
Also speaking, Chioma Chimere, Coordinating Managing Director at TD Africa, emphasised the importance of future-ready networking in enabling business resilience and long-term digital growth. “Networking today is no longer just about connectivity; it has become the backbone of enterprise transformation.
“As organisations embrace AI, cloud environments, remote operations, and data-driven systems, the need for secure, intelligent, and scalable infrastructure becomes even more critical.
“TD Africa is committed to ensuring our partners are equipped with the right technologies, insights, and support needed to navigate this shift successfully.
“Our collaboration with HPE reflects our shared commitment to helping businesses modernise confidently and prepare for the future of digital innovation,” she stated.
Through strategic collaborations with global Original Equipment Manufacturers (OEMs) like HPE, TD Africa continues to strengthen its position as a key distributor of enterprise and networking solutions across Africa, enabling partners and organisations to access cutting-edge technologies backed by technical expertise, market reach, and ecosystem support.
E-Business
Jumia Nigeria Records Strong Q1 2026 Growth as Technology-Led Strategy Drives Market Expansion

Jumia has announced strong first-quarter 2026 performance results, with Nigeria emerging as one of the company’s standout growth markets across Africa, reinforcing the country’s position as a critical driver of the company’s long-term expansion strategy.

According to the company’s Q1 2026 financial results released May 7th, 2026, Nigeria recorded a 42% year-on-year increase in physical goods Gross Merchandise Value (GMV), making it one of Jumia’s strongest-performing markets during the period.
Commenting on the performance, Temidayo Ojo, CEO of Jumia Nigeria, said, “Nigeria continues to demonstrate the strength and resilience of its digital commerce ecosystem. The growth we recorded in Q1 reflects increasing consumer confidence, stronger engagement across our platform, and our continued investment in technology, logistics, and customer experience.”
“We are seeing more Nigerians embrace e-commerce not just for convenience, but as a trusted part of everyday life. Our focus remains on building a platform that is more accessible, more reliable, and more relevant to the evolving needs of Nigerian consumers and sellers,” Ojo further mentioned.
The company attributed its broader growth trajectory to disciplined execution, operational efficiency, and increased deployment of technology and AI-driven systems across its operations.
According to the report, Jumia leveraged artificial intelligence and automation across operations, finance, customer support, cybersecurity, seller management, logistics, and technology teams to improve service quality while reducing operational costs company-wide.
The company also noted that technology and content expenses declined year-on-year due to ongoing headcount optimisation and savings from renegotiated technology contracts, while operational leverage continued to improve. They further highlighted increased use of AI tools among its technology teams, alongside automation in call centres and operational systems, as part of efforts to scale sustainably while improving efficiency across African markets.
Across the platform, Jumia reported significant gains in customer retention and marketplace engagement. Quarterly Active Customers reached 2.5 million, while physical goods orders climbed to 5.9 million in Q1 2026.
The company also expanded usage beyond major urban centres, with 62% of total orders now coming from secondary cities and upcountry regions, emphasising the growing reach of digital commerce across Africa.
Despite global economic pressures, including rising memory chip and CPU prices and supply chain disruptions linked to ongoing Middle East conflicts, the company reaffirmed its path toward profitability. Jumia stated that it remains on track to achieve Adjusted EBITDA breakeven and positive cash flow in Q4 2026, with full-year profitability targeted for 2027.
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