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Why Nigerians, Others Pay More for Pay-TV

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By Justus E. Fashedemi

Who do you think pays the eye-watering salaries earned by players in England’s Premier League, the Spanish LaLiga or Italian Serie A? It is not the clubs, but fans in those countries and around the world.

 

Wondering how? Here is it. The Premier League, the world’s favourite football league, for example, is broadcast in 212 countries to an estimated 4.7 billion people.

 

The 2016/17 season was the first in the current three-year broadcasting deal, which gives the Premier League £8.3 billion in television rights, with £5.41 billion of that coming from two UK broadcasters, Sky and BT.

 

It means clubs have larger sums to spend on players, who are earning bigger wages, and are less dependent match day income.

To cover the cost of the sum paid for the deal with the Premier League, Sky and BT jacked up prices by about 10% in 2016, meaning that the cost to the subscriber went up.

 

The two broadcasters were simply responding to the 71% jump over what was paid for the previous television deal. So, whatever commercial progress the clubs are making is at a cost, which is eventually passed on to fans around the world by television companies broadcasting matches of the Premier League everywhere in the world.

 

Being a red-hot property, a jewel in the Pay TV crown, rights to air Premier League matches are unlikely to attract lower sums when next they are up for renewal.

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In fact, they will attract higher sums. Live sport, in general, is hot, hot property. The cut-throat competition for the acquisition of rights to broadcast or redistribute live sport content is unsurprisingly accompanied by stratospheric hikes prices demanded by content owners.

 

It is the same for content in other genres- movies, general entertainment, documentaries, kiddies’ content et al.

 

Being part of the global Pay TV landscape, operators in Nigeria are similarly victims of tough negotiations and astronomical content prices as operators in Europe, the US and Asia.

 

A big portion of the monthly subscription the consumer pays is comprises costs that Pay TV companies, which are essentially distributors or vendors, are required to pay to content creators or those that package Pay TV channels.

 

It means that for every household receiving that package, whether or not anyone in the household watches the channel, Pay TV providers pay a fee.

 

Content rebroadcast agreements usually contain clear and stringent rules on how content owners want their television shows and channels should be sold to viewers.

 

Content owners determine, for example, what packages can contain their channels. With content costs almost always denominated in the US dollar, Euro and the British pound, it is not possible for Pay TV subscription in Nigeria to remain the same for long, especially with the volatility of the exchange rate of the Naira to the aforementioned international currencies.

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Even then, Pay TV prices in Nigeria are not anywhere near the steepest in the world as many often suggest. A look at the recent price adjustments made by MultiChoice on its DStv platform provides a confirmation. Under the company’s new price regime, the DStv Premium package, which currently costs N14, 700 will from 1 August rise to N15, 800.

 

Price of the DStv Compact Plus package has also been slightly bumped up from to N10, 650 from N9, 900. The Compact package, which currently costs N6, 500, will rise to N6, 800.

 

Prices of the Family and Access packages will equally go up to N4, 000 and N2, 000 respectively from the N3, 800 and N1, 900 currently being paid. Compared to the company’s new rates in Ghana, MultiChoice subscribers in Nigeria can have few complaints.

 

The West African country’s Premium subscribers will henceforth pay GH 365 (N27, 360.75), while those on Compact plus will pay GH 245 (N18, 365.44). Compact and Family subscribers in Ghana will pay GH 149 (N11, 169.18) and GH 85 (N6, 961.60) respectively.

 

South African subscribers of the company, erroneously viewed as sacred cows, will pay R809 (N21, 728.47) for Premium, R509 (N13, 670) for Compact Plus, R385 (N10, 340.49) for Compact, R249 (N6, 687.75) for Family and R99 (N2, 656.98) for Access respectively.

 

Similarly in Europe and the Americas, Pay TV subscribers pay more than Nigerians. In the US, Pay TV operator, Direct TV’s two biggest packages cost $110 (N38, 710) and $60 (N21, 660) respectively. For its third biggest package, Xtra, Direct TV charges $55 (N19, 855).

 

Its other packages cost $40 (N14, 440), $45 (N16, 245) and $35 (N12, 635). United Kingdom’s premier operator, Sky TV, charges £79.95 (N38, 167.33) for its fullest package and £47.50 (N22, 572.97) for that next to it. The third package attracts £40 (N19, 008.82), while the three below it cost £30 (N14, 256.61), £25 (N11, 731.54) and £20 (N9, 504.41) respectively.

 

In Mexico, where the provider offers four packages, the costs are higher than what is paid by subscribers in Nigeria. In the Central American country, Sky TV’s topmost package costs MXN 1039 (N19, 798.52). The three others cost MXN 829 (N15, 796. 52), MXN 649 (N12, 366.93) and MXN 569 (N10, 842.50).

 

Contrary to the widespread belief that Pay TV prices around the world are as stable as rock in a windstorm, the fact is they rise yearly.

 

Analysts reckon that programming costs have risen by eight to 10 percent in each of the past four years-driven by competition for content and other economic conditions, reducing Pay TV operators’ margins and compelling them to keep hike prices to remain afloat.

 

Competition has been made fiercer by the rise of streaming services, which are also in the game for compelling programming, offering another outlet to content owners. When this is added to global economic conditions, prices are unlikely to stay the same.

 

A 2013 research by Robert Gessner of America’s Masillon Cable TV Inc., warned subscribers to expect large increases in prices.

 

“Wholesale costs for the lowest level of TV service will increase by 11.5% in 2014; expected to increase 400% by 2020. Wholesale costs for Basic TV will increase by 11.7% in 2014 and double by 2020. Anticipated 2020 out-of-pocket Basic Cable program cost will exceed $80/month, more than $100 retail with no equipment, premium services, Internet or phone service,” wrote Gessner.

 

US website, consumerreports.org, also reported that most US Pay TV operators hiked their prices in 2018, with some introducing hidden fees, with operators blaming the development on the rise in costs paid for programming.

 

Industry watchers also posit that addition of new features and functions to services, leading to improved subscriber experience, also contributes to the rise in Pay TV prices.

 

Except the astronomical programming costs miraculously slide-appreciably, too-there is no chance of Pay TV prices remaining the same for a long time.

 

––Fashedemi, a public affairs analyst, writes from Lagos


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Broadcasting

FG to Launch Nationwide Free Digital TV Platform June 17

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Federal government, yesterday, said that it will now  launch the so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages on June 17.

DSO Now Ready for Nationwide Launch- Idris

National Broadcasting Commission (NBC) had initially scheduled for May 15 for the launch.

But the new date was announced by Mohammed Idris,  minister of Information and National Orientation, on Wednesday during a facility tour of NIGCOMSAT, alongside Dr Charles Ebuebu, director general of the National Broadcasting Commission (NBC) and other stakeholders.

Idris said the long-awaited migration from analogue to digital broadcasting had finally become a reality after years of failed attempts and delays, describing the project as a major breakthrough for Nigeria’s broadcasting industry.

“I have been grappling with this idea of the DSO for many years. Moving our transmissions from analogue to digital has now happened and is ready to be commissioned by June 17,” the minister said.

He revealed that several channels had already been bundled onto the platform, adding that the digital transition would transform broadcasting, advertising and television consumption across Nigeria and Sub-Saharan Africa.

According to him, the new platform introduces scientific audience measurement tools capable of tracking viewership patterns in real time, thereby giving advertisers reliable data for targeted campaigns.

“Now science is at play. If you are viewing a station, we know who is watching what and how many people are watching. Advertisers can now take informed decisions about the kind of programming Nigerians want to watch across all demographics,” Idris stated.

The minister said the collaboration between NIGCOMSAT, NBC, the Ministry of Communications and the Ministry of Information had made the digital transition possible, while commending President Bola Tinubu for providing the necessary support and resources.

He described previous DSO efforts as limited and expensive due to encrypted set-top boxes but noted that the new system would be free and accessible to millions of Nigerians.

“In the past, the boxes were encrypted and costly. Now this is free. Government has taken off some of those costs on behalf of Nigerians,” he said.

Idris stressed that unlike earlier pilot phases restricted to a few cities, the new digital platform would have nationwide and regional reach through NIGCOMSAT’s satellite infrastructure.

“Everybody can now watch whatever he wants in real time and painlessly. Free TV everywhere for everybody”, he declared.

The minister also hinted that the platform would challenge the dominance of existing pay-TV operators by offering Nigerians wider viewing options at no cost.

“I don’t want to always use the word ‘substitute’, but this offers opportunities you didn’t get before. You no longer have that monopoly again. Competition is going to set in. Content will grow and viewership will grow,” he said.

He added that the platform would initially launch in standard definition, SD, before quickly transitioning to high definition, HD, bringing Nigerian broadcasting in line with global standards.

“Soon after the launch, we are moving to HD. Nigeria will now compete globally. What you watch here is what you get anywhere,” Idris said.

The minister further disclosed that the service was already available via mobile application and had successfully undergone testing ahead of the official unveiling.

Also speaking during the tour, managing director and chief executive officer of NIGCOMSAT, described the collaboration between NIGCOMSAT and NBC as a strategic partnership that has strengthened service delivery and raised operational standards within Nigeria’s digital broadcasting ecosystem.

According to her, ongoing investments and satellite expansion plans under the current administration will guarantee reliable and continuous service delivery.

“The work has only just started. The work has only just begun,” she said.

Among those who accompanied the Honourable Minister on the tour were  Salihu Abdullahi Dembos, director-general, Nigerian Television Authority (NTA); Jibrin Baba Ndace, director-general, Voice of Nigeria (VON); Mohammed Bulama, director-general, Federal Radio Corporation of Nigeria (FRCN); and Lanre Issa-Onilu, director-general, National Orientation Agency (NOA), alongside other senior government officials and dignitaries.

 

 

 


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Broadcasting

Metro Digital, Nigerian Firm Accuses Multichoice Of Refusal to Obey Court Judgements

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Metro Digital Limited, a  licenced Indigenous broadcasting organisation,  has accused Multichoice, pay television company, of refusing to obey judgements emanating from Courts in Nigeria.

Metro Digital, Nigerian Firm Accuses Multichoice Of Refusal to Obey Court Judgements

It said the latest of such judgements is the one that was delivered by Justice Chinelo Odili of Rivers State High Court on May 4, 2026 in Suit No. PHC/3943/FHR/2025.

Dr. Paul Osuji, operations manager of Metro Digital,  at a press conference in Port Harcourt, Rivers State,

said the suit was filed by the organisation and two others against Multichoice and the Economic and Financial Crimes Commission (EFCC).

Osuji stated that Justice Odili has in the judgement described the arrest of a staff member of the company and the carting away of it’s properties and disruption of it’s broadcasting business by the EFCC over a civil dispute of copyrighy as unlawful and violations of the applicants’ rights.

The manager recalled that in October 2025, Multichoice instigated the EFCC to read their office in Port Harcourt, arrested a staff of the company and staff of another company, while the suit was still pending.

“On October 16, 2025, the premises of Metro Digital Limited, a licenced indigenous broadcasting organisation was raided by the Nigerian anti-graft agency, EFCC, instigated by Multichoice Nigeria, purportedly acting on a preservation order made by the Federal High Court sitting in Port Harcourt over the sub licensing of broadcasting content right.

“The preservation order came from a civil dispute already adjudicated by the Court of Appeal No. CA/CS/188/2021 – Multichoice Vs Metro Digital Limited and 20 others, which is a subject of a pending appeal -No. SC/CV/1248/2022 -Multichoice and 20 others before the Supreme Court.

“Instructively, while suit No. PHC/ 3943/ FHR/2025 was still pending, Metro Digital Limited filed an application to set aside the said preservation orders of the Federal High Court sitting in Port Harcourt and presided over by Hon. Justice A.T Mohammed.

“In his ruling delivered on December 10, 2025, set aside the preservation orders and it’s legal execution on Metro Digital Limited. The court also ordered EFCC to return unconditionally all the properties and records of Metro Digital Limited, illegally and unlawfully carted away during the raid but the agency has till today not obeyed those orders of the Court,” he said.

Metro Digital Limited is known for operating SLTV, a direct-to-home satellite television service launched to provide affordable, locally-owned alternatives to international pay TV


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Court Stops NBC From Punishing Broadcasters over On-Air Opinions

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A Federal High Court in Lagos has restrained the National Broadcasting Commission (NBC) from sanctioning or punishing broadcast stations and presenters over the expression of personal opinions, alleged bullying of guests, or failure to maintain neutrality on air.

Court Stops NBC From Punishing Broadcasters Over On-Air Opinions

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Justice Daniel Osiagor granted the interim injunction following an ex parte application filed by the Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE).

The court specifically restrained the NBC, its officers, agents and affiliated persons from enforcing its recently issued “Formal Notice” or imposing sanctions, fines or penalties on broadcasters based on provisions of the 6th Edition of the Nigeria Broadcasting Code, pending the hearing and determination of the substantive suit.

SERAP and NGE had approached the court to challenge what they described as an arbitrary and unlawful move by the commission to punish broadcasters for allegedly expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality during programmes.

The groups also asked the court to determine whether the provisions of the Nigeria Broadcasting Code relied upon by NBC were inconsistent with the 1999 Constitution, as amended, and Nigeria’s international human rights obligations.

The suit followed an April statement by the NBC in which it raised concerns over what it described as increasing violations of the broadcasting code across news, current affairs and political programmes.

The commission had warned that presenters who expressed personal opinions as facts or bullied guests during live broadcasts would be sanctioned.

However, Justice Osiagor, in his ruling, held that pending the hearing of the substantive matter, the commission must refrain from using the formal notice to threaten, sanction or punish broadcast organisations and on-air personalities under the contested code provisions.

The matter was adjourned until June 1, 2026, for hearing of the motion on notice.


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