General News
Why Partnerships are Important in Building Sustainable Business Models for Music Reality Shows
By Taofik Bankole,
Music reality shows are popular for their mouthwatering benefits for participants and eventual winners. These benefits ultimately keep the interest in the shows alive, serving as the recipe for good ratings in a highly competitive era of reality shows.
In the past, participants at various levels of music talent shows have joyfully walked home with cash prizes, brand new cars, new apartments, and in many cases, recording contracts. But for the eye-catching monetary and property reward, critics have pointed out that music reality shows barely provide enough for participants in terms of career elevation, hence one of the reasons only a handful go on to attain global stardom. Perhaps what these music reality shows have so far lacked is a strategic career development and business models that could form a catalyst for the transformation of the raw talent into complete packages.
One of such career development and business models that have not been fully explored by organisers of music talent shows is partnerships. Strategic partnerships with reputable organisations, brands and even top-class individuals will in no small measure add an extra spice to the business models adopted by organisers and this will deliberately leave the contestants with a better chance at success.
Simply put, strategic partnerships are a prerequisite for the sustainable success of not just music talent shows, but any talent show at that. Having been a frontrunner in talent discovery and development in Africa over the years, MTN is creating an encouraging rule book for music talent shows with its latest attempt at youth empowerment, Y’ello Star.
In addition to the attractive monetary and property package for the winner, the Y’ello Star winner will walk home with 5 million naira cash prize, a brand new car, and a fully furnished apartment with a home recording studio. All contestants at the maiden edition of the music talent show will also have a rare opportunity to learn the art and business of music, courtesy of partnerships with institutions like the Berklee College of Music, the Henley Business School and Afrinolly Creative Hub.
These partnerships are reflective of MTN’s desire to create a platform for talented individuals to be seen and heard build, whilst also building capacity in the music industry beyond the competition. Henley Business School describes participants in its programmes as having an opportunity to be “enriched by up-to-date knowledge and research, interactive teaching and study projects.”
“At Henley, we apply academic theory to real-world examples to help bring business to life,”
Henley Business School’s contributions to the development of the contestants will include providing a series of entrepreneurship master classes and six months of extensive coaching to help equip them with entrepreneurial skills to have a successful career in the creative industry. With Henley’s program certification and induction, MTN Y’ello Star contestants will be exposed to a global network of professionals and business leaders, with the college boasting over 80,000 alumni in 160 countries.
Similarly, MTN’s partnership with the prestigious Berklee College of Music for the Y’ello Star project will see the winner get a rare opportunity to record and produce a song at the Berklee world-class studio in New York. All final 14 contestants will also go through an online music training program from the same school, while the top five finalists will win scholarships to attend the Berklee 2021 Summer Music Program. What this means is that beyond the opportunity of financial empowerment for the participants, Y’ello Star has been strategically put together to leave a long-lasting impact on participants’ careers as they chase their dreams.
The brilliance of these partnerships is that they form a three-pronged business model that benefit the participants, the organisers and partners alike. Henley Business School, for example, has been particular about strengthening its presence in West Africa for some time, and partnering with MTN on such a magnanimous show will open it up for a chance to reach its desired goal.
Indeed, the possibilities of deliberate partnerships during talent shows abound. As more talent shows emerge to unearth the next generation of music superstars, MTN Y’ello Star will raise its head high to set a standard for sustainable models through its peerless partnership with some of the world’s finest organisations. And it is only right that others follow.
Central Bank of Nigeria (CBN) has yet to publish its annual financial statements beyond the 2022 financial year, despite legal provisions requiring the apex bank to release its audited accounts annually.
An annual report is a comprehensive report on a company’s activities throughout the preceding year.
Annual reports are intended to give shareholders and other interested people information about the company’s activities and financial performance.
The most recent annual report and financial statements of the CBN available to the public remain those for the 2022 financial year.
Under Section 50 of the Central Bank of Nigeria (CBN) Act, the bank is required to prepare, submit and publish its audited annual financial statements.
Section 50(1) stipulates that the CBN must transmit its annual accounts, certified by an external auditor, to the President and the National Assembly within two months after the end of each financial year.
Section 50(2) further provides that the annual report submitted to the President and the National Assembly should be published in a manner determined by the CBN Governor, while Section 50(3) mandates the CBN Board to ensure the accounts are published in the Federal Government Gazette as soon as possible.
Despite these statutory requirements, the apex bank has not made public any annual financial statements after the 2022 reporting year.
The development comes after the CBN, on August 11, 2023, released its consolidated financial statements covering seven years the first such publication since 2015.
President Bola Tinubu appointed Olayemi Cardoso as Governor of the CBN on September 15, 2023, following the removal of former Governor Godwin Emefiele in June of the same year.
Emefiele is currently facing trial over alleged corruption-related offences.
Last week, the Supreme Court ordered the final forfeiture of several of Emefiele’s properties, along with $2.045 million in cash.
Dangote Petroleum Refinery and Petrochemicals has successfully completed a landmark US$2.5 billion private equity placement, in what is believed to be Africa’s largest publicly disclosed primary equity private placement by value.
This marks a major milestone in the company’s long-term expansion strategy.
In a statement issued on Thursday, the company said the offering was 3.7 times oversubscribed relative to its initial offer size, reflecting strong investor confidence in the refinery’s growth prospects and resulting in the issuance and allotment of approximately US$2.5 billion in new equity.
The fundraising follows the recent equity capital raise in which existing investors expanded their holdings alongside new institutional investors, strengthening the refinery’s capital base to support its next phase of growth.
According to the company, proceeds from the private placement will finance the continued expansion of its refining and petrochemical operations, reinforce its capital structure and enhance financial flexibility for future investments.
The transaction attracted broad participation from international and African institutional investors, sovereign-related investment vehicles, development finance institutions and long-term strategic partners.
Among the key investors were the Africa Finance Corporation (AFC) and India Infra Buildco, an investment vehicle facilitated by the African Export-Import Bank (Afreximbank). The offering also drew participation from a diverse mix of institutional and individual investors, underscoring strong market confidence in the refinery’s long-term strategy.
Chairman of Dangote Petroleum Refinery and Petrochemicals, Aliko Dangote, described the successful capital raise as a strategic move to deepen and institutionalise the company’s shareholder base while complementing internal cash flows and external financing.
“This further demonstrates our profound commitment to developing domestic refining and petrochemical capacity, reducing Africa’s reliance on imported refined products and strengthening the continent’s energy security,” Dangote said.
Managing Director and Chief Executive Officer of the refinery, David Bird, attributed the strong investor response to the company’s operational performance and leadership.
“The exceptional demand we saw is a testament to our operational excellence, execution capacity, and investor confidence in DPRP’s leadership,” he said.
Following the completion of the transaction, the company said it is well positioned to continue executing its long-term growth strategy by expanding world-class refining and petrochemical capacity while strengthening Africa’s energy security.
Once again, The Gathering on 100 Pitchathon has rewarded some of Nigeria’s most promising young entrepreneurs, with three startups sharing ₦5 million in funding.
Pitchathon
The pitchathon took place at the Abuja edition of the Gathering on 100 held between July 18 and 19, at This Day Dome, Central Business District, Abuja.
The competition brought together founders from different sectors to pitch their businesses before a panel of judges.
The Pitchathon remains one of the most sought after experiences at The Gathering on 100, an MTN Nigeria initiative that connects young Nigerians with opportunities for entrepreneurship, innovation and personal development.
Omolola Rebecca, founder of Agrovest, emerged overall winner, receiving ₦2.5 million for her agritech solution, which provides funding for farmers to improve access to capital and boost agricultural productivity.
Reacting to her victory, Rebecca said the recognition would give her business greater visibility and open doors to more investors. “Winning this competition means more people will notice what we’re building.
“It puts Agrovest in front of potential investors and partners, and gives us the opportunity to grow our impact by supporting even more farmers,” she said.
The second prize of ₦1.5 million went to Agbo Obinnaya, founder of Case Radar, a legal technology platform that uses generative artificial intelligence to simplify access to legal services in Nigeria.
The platform enables users to obtain legal guidance, understand legal documents and connect with legal professionals through a single digital platform.
Abdulmuiz Adam secured third place and ₦1 million with WaveBudget, a fintech platform that combines savings and responsible financing.
The platform allows users to save towards financial goals, access buy now, pay later services through partner merchants with a 50 per cent down payment, and manage their savings in one place.
Presenting the prizes to the winners, Lanre Coker, Manager, Customer Acquisition and Compliance, North-West, MTN Nigeria, said the initiative reflects MTN’s commitment to supporting young Nigerians with the resources they need to grow their ideas into sustainable businesses.
“The Gathering on 100 is about helping young Nigerians achieve the height of their endeavours, whatever they may be.
“We know there are brilliant ideas across the country, and through initiatives like the Gathering on 100, we are creating opportunities for innovators to access funding and the confidence to keep building,” he said.
The Abuja edition builds on the success of previous Pitchathons held during The Gathering on 100 across the country.
In Lagos, eight startups received a combined ₦45 million in funding, while three startups shared ₦5 million at the Aba, Enugu, and Kano editions. With the Abuja winners now joining the growing list of recipients, the Pitchathon continues to position itself as a platform for discovering and supporting the next generation of Nigerian entrepreneurs.
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