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Wiko Launches on Jumia, Unveils ‘Getaway’

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(L-r):,  Adebayo Adams, ‎channel marketing manager,  Abiola Anifowoshe, Key Accounts Manager, Lagos & South-West,  with John Peters, ‎country sales manager, all of Wiko Nigeria during the unveiling of the new stylish smartphone, Wiko Getaway, in Ikeja, Lagos recently.
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Wiko ‘Getaway’has been unveiled as the latest addition to the extensive Android smartphone line-up in the market by Europe’s fastest growing mobile phone brand, Wiko.‎ This is coming some six months after its epoch-making entry into Nigeria’s mobile phone market.

The company has also collaborated with Jumia, a top-tier online shopping platform, to further build the Wiko brand and deepen its penetration.

The partnership, which officially kicks off on Monday, March 16th is strategically set to complement the launch of the new device which will be a key feature on the online store’s website alongside earlier models.

Mr. John Peters, ‎country sales manager for Wiko, stated that Wiko is committed to consistently offering varieties, freedom and quality to everyone in Nigeria.

“The Getaway is stylishly crafted to feel amazing in the hand – the combination of the stylish aluminum bezel with the soft touch back. It is a smart device that offers you freedom to enjoy communication and exciting interaction on various social media platforms.

“Wiko is positioning theGetaway as a device which is the best of both worlds i.e. ‘Style and Performance you will be proud to show off.’ The Getaway is the latest Wiko smartphone that fulfils our promise of delivering the best of stylish design, combined with the latest technology and fantastic quality at amazing prices,” he said.

The new Wiko Getaway is a premium smartphone designed with features that offer users unique viewing experience with its 5.0 inch LCD screen.

It runs on Android KitKat with 1.3GHz Quad core, has an excellent 13MP auto flash rear camera and 5MP front camera with a 16GB in-built memory which gives users the luxury to install more apps and save content.

Speaking on the partnership between Wiko and Jumia, ‎Mr. Adebayo Adams, channel marketing manager, Wiko,  said the robust relationship between Wiko and Jumia was achievable due to the clear focus of both parties in terms of objectives and target audience.

He said: “Wiko as a brand has emerged to become the game changer in Nigeria’s mobile phone market. Particularly, Wiko targets the youth segment of the market and Jumia has as good reach to the younger generation, which is one reason why the partnership is strong and we are able to do a lot of things in common. Jumia stands out among other e-commerce platforms and it has done excellently well vis-à-vis its performance with mobile devices.”

Speaking further, Mr. Adams noted that the collaboration between Wiko and Jumia is primarily targeted at brand building and the relationship should have a significant impact on sales of the Wiko phones.

He also restated Wiko’s commitment to offering premium devices to customers with incredible pricing.

“Basically, Nigerians should know that what Wiko is giving them a premium experience at affordable prices. They don’t have to spend much to have the experience of a quality smartphone. Of course, there is also the 12-month warranty which is maintained across all devices.”

Making a statement for Jumia Nigeria on the coming together of both companies, was Managing Director, Miss Fatoumata Ba, who stated that Jumia has always been in the habit of engaging in win-win partnerships that turn out favourable for both parties and that this would be yet another confirmation of this.

According to her, Jumia employs the ‘let’s-grow-together’ strategy where they build the brand partnered with at the same time and in the same way as they would build theirs.

The Wiko brand launched in Nigeria in October last year with its array of phones which includesHighway, its flagship, Highway Signs, Rainbow, Bloom, Lenny, Sunset, Fizz and Goa, along with feature phones, Kar-3, Riff and Lubi-3.

All the Wiko models, which are approved by the Nigerian Communications Commission (NCC), come with the tagline, “Game Changer,” a message that appeals to the free-spirited, passionate, adventurous and independent nature of today’s youth.

Wiko has a projection of 10% volume market share in the first business year in Nigeria.

Wiko Getaway is now on Jumia online as well as other key mobile phones retail outlets in Nigeria beginning from Monday 16th March this year.


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MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

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MTN Nigeria Communications Plc has joined other professionals across media, technology, and business gathered in Lagos for the Swish Fusion Tech and Media Summit.

MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

Themed ‘Africa: Big Wins & New Breaks’, the summit drew thousands of attendees and featured more than 40 speakers exploring the intersection of innovation, regulation, and economic growth across the continent.

Among the sessions, MTN Nigeria presented a detailed look at the company’s ongoing 5G deployment efforts and its role in shaping enterprise infrastructure.

Njideka Jack, senior manager for Partnerships in MTN’s Enterprise Business Division,  shared details of the investments, reiterating the company’s commitment to delivering high-quality 5G-powered services.

The company’s 5G rollout timeline began in 2022 with license acquisition from the Nigerian Communications Commission. In 2023, MTN moved into pilot testing and infrastructure investment.

By 2024, coverage had expanded to key cities and business hubs.

The company now plans to extend access to more underserved areas throughout 2025 while deepening collaboration with OEMs and regulators.

Beyond the rollout itself, Jack also spoke on the potential of private 5G networks for Nigerian enterprises.

With the ability to offer secure, high-speed, low-latency connectivity, these networks are increasingly being adopted in manufacturing, healthcare, education, and logistics sectors.

The summit’s broader agenda reflected a similar sense of urgency around Africa’s digital future.

Panels and breakout sessions tackled topics ranging from mobile-first product design and regulatory frameworks to the rise of AI in content creation and the realities of funding early-stage tech ventures on the continent.

Speakers from companies like Jumia, Stears and local startups provided perspectives on both the barriers and breakthroughs in building scalable African solutions.

The sessions also sparked conversations about how African businesses are adapting to consumer behaviour shifts and infrastructure limitations.


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PAT Taps Osi as CEO

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Pan African Towers (PAT), a Nigerian infrastructure provider serving 9mobile and Spectranet, has appointed Echezona Osi as chief executive officer.

PAT Taps Osi as CEO

Echezona Osi

Adefolarin Ogunsanya, company’s, board chairman,  explained in a statement that Osi would succeed Oladipo Badru, whose tenure lasted nine months in acting CEO position. Osi has more than 28 years of experience in the telecommunications sector across various regions of Africa.

Prior to his appointment as CEO, he had served as the head of network deployment at Airtel Nigeria, operations director and chief technical information officer at MIC Tanzania, chief technology officer roles at IPT PowerTech Nigeria, Rhino Niger Networks and Biswal Nigeria.

He obtained a degree in electrical/ electronic engineering from the University of Benin and a postgraduate diploma in data science and business analytics from the University of Texas.


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NCC Introduces N10m Licence Fee for Bulk SMS Service

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Companies sending bulk international text messages, also known as Application-to-Person (A2P) messages, will now have apply for a licence that costs N10 million.

NCC Introduces N10m Licence Fee for Bulk SMS Service

This is part of new rules introduced by the Nigerian Communications Commission (NCC) aimed at cleaning up the system, fighting fraud, blocking spam messages and stopping money from leaving the country unchecked.

These A2P messages are the kind customers get from banks, online stores, hospitals and political campaigns, automated texts sent from apps to their phones.

According to the commission, the bulk international text message system has been poorly regulated, allowing misuse and invasion of privacy.

“The International SMS Service Ecosystem in Nigeria has not been fully brought under regulatory control. It has been observed that the excessive use of the Short Message Service has led to fraud, spam and illegal activities,” the NCC said.

The regulator warned that without action, the problem would worsen as more people use mobile phones and digital services.

To solve this, the NCC is creating a central platform, or gateway, through which all international bulk text messages must pass through.

The agency said this would help to monitor messages in real time, ensure proper fees are paid, and make sure the money stays in Nigeria where it can contribute to the economy.

As part of the incoming change, service providers must follow strict rules, including strong data protection, spam filters, and message encryption.

Also, they must also work with local mobile networks and make sure all messages come from a verified sender

The NCC warned that any message without a proper sender ID will be blocked and not delivered to users.

To protect users from unwanted texts, the new rules say companies must get clear permission before sending any promotional content.

The rule also says people must also be able to choose whether they want to receive such messages or not.

Companies are now required to keep records of all messages for at least six months and must clearly state all charges involved.

The NCC said fees for help requests, cancellations, or service info must be transparent and not include hidden charges.

The commission will issue licences to several providers to encourage healthy competition but may limit new licences if needed.

Only companies that show they can stop fraud and safely deliver messages will be allowed to operate. They must also regularly report their message traffic and finances to the NCC.

It warned that any company that breaks the rules risks getting fined, suspended, or having its licence revoked.

Offences like charging illegal tariffs, ignoring security rules, or avoiding taxes will be punished, the NCC said.

The commission added that the new rules follow the Nigerian Data Protection Act 2023 and support the federal government’s goal of strengthening cybersecurity and controlling Nigeria’s digital space.

The framework will also be reviewed from time to time to keep up with new technology and market trends.


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