E-Business
Wild Fusion Unveils Online Advertising on Facebook, BBC
Wild Fusion Nigeria and Habari Media, Africa’s leading digital sales house offering Internet and mobile advertisers access to Africa’s largest portfolio of leading web in partnership with BBC Mobile have signed a deal to bring digital advertising on Facebook and BBC Mobile to agencies, advertisers and brands in Nigeria.
Speaking at an interview with pressmen in Lagos, Abasiama Idaresit, MD/CEO, Wild Fusion said Nigeria is ripe for online advertising going by the number of Nigerians online.
“Nigerians are open to new advertising trends in the technology space and I think we are ready by the rate at which we are going, as there are 24 million Nigerians online.”
“According to a BBC Super Power Programme, he said, “Nigeria is Africa’s biggest market.”
Idaresit said digital media presents an opportunity to help push a brand better than traditional media as it is measurable, cost effective and highly targeted.
Adrian Hewlett, MD/CEO, Habari Media, Facebook advertising representative for Africa, who has a partnership an said digital media is a fantastic way for Small and Medium Enterprises (SMEs) to simultaneously target the young and old.
He said “for some brands having to target Nigerians, Senegalese, maybe Ghanaians and Russians, giving you a strange combination of customers like that is possible on BBC.Com for all your advertising projects, delivering only adverts on your advertising from Ghana, Senegal, Nigeria and Russia and no where else so there is zero wastage of your advertising budget, which will identify where your computer is physically in the world and serve you ads.”
Sean O’ Hara, regional director, BBC Advertising Sales, Europe, Africa and Latin America explained that advertising on BBC Mobile builds trust in the Nigerian brand because it is the most trusted source of international news in the world.
He said the way Nigerians use the platform of the mobile device means huge advertising opportunity to promote Nigerian brands to people within Africa and around the world on the BBC platform.
He explained that “the traditional media is suffering from accountability while the digital advertising can tell you what it is delivering to you.”
“What really defines where people consume their content is not the platform but the content which is what drives attention.”
Sean said “the arrival of broadband will unlock the Internet and entrepreneurship curiousity that exist for businesses in Nigeria,” and “it will refine the way business is done.”
Speaking on the rejection of Nigerian credit cards, Sean said the country of origin effect is relevant as it affects a person or product.
“The country of origin effect tells you that where a person or product comes from affects the perception of the person or product.”
He said Nigeria though an international brand is affected by things like emails and credit cards scams but that that is not the truth about Nigeria.
“Nigeria has fantastic banking system that is well regulated, huge entrepreneurship, wonderful technology. You are leading the way in the mobile technology space, you are using mobile technology in a way that some countries have not even thought of and I think it’s through the brands that you have here in Nigeria that that leadership position would start being recognized by people outside Nigeria.”
He said “Japan had the worst international perception in 1945 and because of this, its products were thought as cheap, broken, worthless, of the lowest quality” and that “45 to 50 years later, their image was transformed and that today Japan is the best in electronics and automobiles.”
E-Business
NITDA Takes Over National Digital Architecture System

Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).
This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.
The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.
The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.
With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.
This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.
Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.
These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.
Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.
The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.
Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.
E-Business
FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion – Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

Bosun Tijani, minister of Communications, Innovation and Digital Economy
The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.
He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.
Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.
He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.
“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.
Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.
According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.
“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.
Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.
Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
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