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Wild Fusion Unveils Online Advertising on Facebook, BBC

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Wild Fusion Nigeria and Habari Media, Africa’s leading digital sales house offering Internet and mobile advertisers access to Africa’s largest portfolio of leading web in partnership with BBC Mobile have signed a deal to bring digital advertising on Facebook and BBC Mobile to agencies, advertisers and brands in Nigeria.
Speaking at an interview with pressmen in Lagos, Abasiama Idaresit, MD/CEO, Wild Fusion said Nigeria is ripe for online advertising going by the number of Nigerians online.
“Nigerians are open to new advertising trends in the technology space and I think we are ready by the rate at which we are going, as there are 24 million Nigerians online.”
 “According to a BBC Super Power Programme, he said, “Nigeria is Africa’s biggest market.”
Idaresit said digital media presents an opportunity to help push a brand better than traditional media as it is measurable, cost effective and highly targeted.
Adrian Hewlett, MD/CEO, Habari Media, Facebook advertising representative for Africa, who has a partnership an said digital media is a fantastic way for Small and Medium Enterprises (SMEs) to simultaneously target the young and old.
He said “for some brands having to target Nigerians, Senegalese, maybe Ghanaians and Russians, giving you a strange combination of customers like that is possible on BBC.Com for all your advertising projects, delivering only adverts on your advertising from Ghana, Senegal, Nigeria and Russia and no where else so there is zero wastage of your advertising budget, which will identify where your computer is physically in the world and serve you ads.”
Sean O’ Hara, regional director, BBC Advertising Sales, Europe, Africa and Latin America explained that advertising on BBC Mobile builds trust in the Nigerian brand  because it is the most trusted source of international news in the world.
He said the way Nigerians use the platform of the mobile device means huge advertising opportunity to promote Nigerian brands to people within Africa and around the world on the BBC platform.
He explained that “the traditional media is suffering from accountability while the digital advertising can tell you what it is delivering to you.”
“What really defines where people consume their content is not the platform but the content which is what drives attention.” 
Sean said “the arrival of broadband will unlock the Internet and entrepreneurship curiousity that exist for businesses in Nigeria,” and “it will refine the way business is done.”
Speaking on the rejection of Nigerian credit cards, Sean said the country of origin effect is relevant as it affects a person or product.
“The country of origin effect tells you that where a person or product comes from affects the perception of the person or product.”
He said Nigeria though an international brand is affected by things like emails and credit cards scams but that that is not the truth about Nigeria.
“Nigeria has fantastic banking system that is well regulated, huge entrepreneurship, wonderful technology. You are leading the way in the mobile technology space, you are using mobile technology in a way that some countries have not even thought of and I think it’s through the brands that you have here in Nigeria that that leadership position would start being recognized by people outside Nigeria.”
He said “Japan had the worst international perception in 1945 and because of this, its products were thought as cheap, broken, worthless, of the lowest quality” and that “45 to 50 years later, their image was transformed and that today Japan is the best in electronics and automobiles.”

 


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Kaigama,Catholic Archbishop of Abuja Warns against Misuse of AI

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Ignatius Kaigama, Catholic Archbishop of Abuja, has warned that the misuse of artificial intelligence (AI) could pose serious risks if technological innovations are not guided by strong ethical principles.

Kaigama,Catholic Archbishop of Abuja Warns against Misuse of AI

Artificial intelligence is a branch of computer science focused on creating machines or software capable of simulating human cognitive processes.

Kaigama gave the warning on Sunday during his homily at St. Anthony Mary Claret Pastoral Area, Zuba, in the Federal Capital Territory,

He said that while artificial intelligence has enormous potential to improve lives, its irresponsible use could have harmful consequences.

Citing the teachings of Pope Leo XIV, the Archbishop said scientific and technological advances should serve humanity, uphold human dignity and promote the common good.

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“We witness the misuse of human freedom, the unethical application of science and medicine, and now, in Artificial Intelligence,” he said.

The Catholic prelate also warned against what he described as an increasing pursuit of material wealth at the expense of moral values, saying greed and the love of money continue to contribute to many of society’s problems.

According to him, the excessive pursuit of wealth has diverted many people from the values of truth, justice and service, weakening the moral fabric of society.

 

 

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TeKnowledge, Equinix Partner to Advance Nigerian Digital Infrastructure

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TeKnowledge and Equinix announced a partnership to accelerate secure hybrid and multi-cloud adoption and enable AI-ready digital infrastructure across the region.

Nigeria’s digital transformation is accelerating rapidly, with the digital economy being a significant contributor to the country’s gross domestic product (GDP).

As demand for cloud services, AI adoption, digital payments and data-driven innovation continues to accelerate across West Africa, the partnership is positioned to advance the region’s digital transformation.

By combining Equinix’s in-country and global data centre infrastructure and secure interconnection capabilities with TeKnowledge’s expertise in designing, deploying and managing AI, data, customer experience and cybersecurity solutions, organisations can accelerate innovation while maintaining data residency and sovereignty requirements.

Together, the organisations empower enterprises and government institutions to bridge the gap between digital ambition and execution through secure, high-performance digital environments built on local infrastructure and delivered by local talent.

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Speaking, CEO and President, TeKnowledge, Aileen Allkins, said: “Organisations across Africa are increasingly looking to modernise their infrastructure while maintaining the performance, security, and compliance required to support growth.

Through our partnership with Equinix, we are combining world-class digital infrastructure with deep local expertise to help customers accelerate cloud adoption, strengthen resilience, and unlock new opportunities through AI and emerging technologies.”

Managing Director of Equinix West Africa, Wole Abu, expressed delight at partnering with TeKnowledge to bring together Equinix’s globally interconnected platform, spanning over 280 data centres and 10,000 customers worldwide.

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New NIMC Act Strengthens Data Protection, Privacy – Director

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Uche Chigbo, coordinating director of Operations, National Identity Management Commission, (NIMC), has said the newly enacted NIMC Act strengthens data protection and privacy, expands identity coverage to include everyone in Nigeria and Nigerians in the diaspora, and provides the legal framework for a secure and trusted digital identity ecosystem.

New NIMC Act Strengthens Data Protection, Privacy - Director

She said the new law replaces the 2007 NIMC Act, which had become outdated due to rapid technological advancements, evolving cybersecurity threats, the growth of the digital economy, and the enactment of the Nigeria Data Protection Act.

According to her, the updated legislation better positions the Commission to deliver Nigeria’s digital identity agenda and improve access to government and private sector services.

“The Act itself has taken in a whole lot of things to make sure that NIMC is well-positioned to be able to deliver on the identity agenda and program of Nigeria. The area of universal coverage was expanded within the Act so that NIMC can enroll everybody that is within the soil of Nigeria—male, female, children, whether they are IDPs or orphans or whatever it is, and even Nigerians in diaspora.

“There is quite a lot within the Act that over the few days and weeks, even with my Director-General’s courtesy visit, we are trying to sensitize and educate the general public, and also bring awareness to this new Act so that people will know what are the rights that exist within it, what are the obligations, what are the stronger enforcement and penalties that has also been expanded within the Act, and then what are also the regulatory autonomy that has been given to NIMC to make sure that they drive the digital identity ecosystem in Nigeria,” she explained.

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“There’s a lot of provisions and changes with the new Act. Um, the NIMC 2007 Act has been operating for close to 19 years now. So, we can see that, um, you can actually say it’s almost obsolete. And then with a lot of technological advancements in the world now, with the enactment of the Nigeria Data Protection Act, and then with also a lot of evolving security challenges, cybersecurity challenges, as well as the ever-growing digital economy, it became very necessary that a comprehensive review of the NIMC Act should be done.

So, that 2007 Act has been repealed and a new NIMC 2026 Act is in place,” she explained.

Chigbo clarified that the National Identification Number (NIN) is Nigeria’s unique identifier and the only valid means of identification for accessing government services.

She added that it enables secure identity verification and improves access to services.

“NIN has been designated as the unique identifier in Nigeria and then by the government of Nigeria establishing it as the only valid means of identification for assessing government services. So, NIN, it’s positioned to be a valuable tool for empowering citizens and legal residents to facilitate access to service delivery in Nigeria. And it’s also a tool for people to be able to prove their identity as they go about their daily businesses,” she said.

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Speaking on identity harmonisation across government agencies, Chigbo said NIMC is integrating identity databases to enable Nigerians to access services seamlessly using the National Identification Number (NIN), while other agencies continue to issue functional identities for specific purposes.

“There’s a distinction between a foundational identity and a functional identity. NIMC provides the foundational identity, which answers the question, ‘Who are you?’ Are you a Nigerian or a legal resident? Who are you? That’s what NIMC is providing. All these other agencies that you have mentioned, they provide functional ID, which is an ID that relies on the foundational ID, where they have established who you are and then they are now trying to answer the question, ‘Are you now eligible to have these services? Are you now eligible to benefit from this transaction or scheme?’ So, those are two different distinctions.”

However, Chigbo said NIMC’s mandate is to harmonise and integrate identity systems across government, with the amended Act designating the Commission as the sole repository for biometric data.

“However, NIMC mandate is to make sure that we harmonize and integrate with all these agencies so that you’re one and the same person in any of the databases or registries that you have. The Act that has been expanded and amended also positions NIMC as the only repository for biometric data capture so that we can have effective identity management and coordination in Nigeria.

“So, that harmonization is already happening, the integration is already happening,” she stated.

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She also disclosed that NIMC has introduced an online modification portal that allows Nigerians to begin the process of correcting or updating their personal information from the comfort of their homes or offices.

“But also, NIMC we have a modification portal that enables you to sit in the comfort of your home or office to be able to start the process of correction or updates of your data. We already have a self-service modification portal that allows you to make corrections,” she disclosed.

On the cost of obtaining a NIN, Chigbo clarified that enrolment and issuance of the National Identification Number are free.

She, however, noted that some other identity-related services attract approved fees, which are published on the NIMC website and paid electronically through the government Remita platform.

“Enrollment for the issuance of the National Identification Number, NIN, is free. There are other services, identity services that NIMC provide. Those ones have their charges, and those fees and charges are publicized on the NIMC website so that people can see what those charges are. And NIMC does not collect cash. Our transactions and the charges are paid electronically through the government Remita platform,” she said.

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