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Wild Fusion Unveils Online Advertising on Facebook, BBC

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Wild Fusion Nigeria and Habari Media, Africa’s leading digital sales house offering Internet and mobile advertisers access to Africa’s largest portfolio of leading web in partnership with BBC Mobile have signed a deal to bring digital advertising on Facebook and BBC Mobile to agencies, advertisers and brands in Nigeria.
Speaking at an interview with pressmen in Lagos, Abasiama Idaresit, MD/CEO, Wild Fusion said Nigeria is ripe for online advertising going by the number of Nigerians online.
“Nigerians are open to new advertising trends in the technology space and I think we are ready by the rate at which we are going, as there are 24 million Nigerians online.”
 “According to a BBC Super Power Programme, he said, “Nigeria is Africa’s biggest market.”
Idaresit said digital media presents an opportunity to help push a brand better than traditional media as it is measurable, cost effective and highly targeted.
Adrian Hewlett, MD/CEO, Habari Media, Facebook advertising representative for Africa, who has a partnership an said digital media is a fantastic way for Small and Medium Enterprises (SMEs) to simultaneously target the young and old.
He said “for some brands having to target Nigerians, Senegalese, maybe Ghanaians and Russians, giving you a strange combination of customers like that is possible on BBC.Com for all your advertising projects, delivering only adverts on your advertising from Ghana, Senegal, Nigeria and Russia and no where else so there is zero wastage of your advertising budget, which will identify where your computer is physically in the world and serve you ads.”
Sean O’ Hara, regional director, BBC Advertising Sales, Europe, Africa and Latin America explained that advertising on BBC Mobile builds trust in the Nigerian brand  because it is the most trusted source of international news in the world.
He said the way Nigerians use the platform of the mobile device means huge advertising opportunity to promote Nigerian brands to people within Africa and around the world on the BBC platform.
He explained that “the traditional media is suffering from accountability while the digital advertising can tell you what it is delivering to you.”
“What really defines where people consume their content is not the platform but the content which is what drives attention.” 
Sean said “the arrival of broadband will unlock the Internet and entrepreneurship curiousity that exist for businesses in Nigeria,” and “it will refine the way business is done.”
Speaking on the rejection of Nigerian credit cards, Sean said the country of origin effect is relevant as it affects a person or product.
“The country of origin effect tells you that where a person or product comes from affects the perception of the person or product.”
He said Nigeria though an international brand is affected by things like emails and credit cards scams but that that is not the truth about Nigeria.
“Nigeria has fantastic banking system that is well regulated, huge entrepreneurship, wonderful technology. You are leading the way in the mobile technology space, you are using mobile technology in a way that some countries have not even thought of and I think it’s through the brands that you have here in Nigeria that that leadership position would start being recognized by people outside Nigeria.”
He said “Japan had the worst international perception in 1945 and because of this, its products were thought as cheap, broken, worthless, of the lowest quality” and that “45 to 50 years later, their image was transformed and that today Japan is the best in electronics and automobiles.”

 


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NITDA, NIMC Partner for Seamless Data Exchange Capabilities

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National Information Technology Development Agency (NITDA) and the National Identity Management Commission (NIMC) have announced a collaboration on National Public Key Infrastructure (PKI) and Digital Public Infrastructure (DPI) to enhance synergy between digital identity, payment ecosystems and secure seamless data exchange capabilities for Nigeria.

NITDA, NIMC Partner for Seamless Data Exchange Capabilities

l-r: Kashifu Inuwa, Director General of NITDA, and Bisoye Coker-Odusote,  Director General of NIMC, during the meeting at the NIMC headquarters in Abuja..

NITDA, which made the announcement on its X handle, said that the collaboration was to further strengthen Nigeria’s digital economy in line with President Bola Tinubu’s Renewed Hope Agenda,

During the meeting, Kashifu Inuwa, director general of NITDA, and Bisoye Coker-Odusote, director general of NIMC, with some management staff of both organisations, discussed various initiatives, which include building DPI stacks for a secured and seamless data exchange and forming partnerships to transform the national identity system.

This collaboration also aims to harness the potential of the innovative ecosystem and emphasise the use of public-key infrastructure (PKI) to drive digital transformation in Nigeria.

To ensure a smooth implementation, a 12-man committee was set up.

This committee will play a crucial role in kickstarting and harmonising the initiatives and is expected to deliver a comprehensive implementation report within the next 4 weeks.

 

 


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Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

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Noble Ajuonu, head, Sydani Technologies Ltd., has urged the Federal Government to harmonise National Identification Number (NIN) and Bank Verification Number (BVN) to tackle crimes and insecurity in the country.

Expert Urges FG to Harmonise NIN, BVN to Tackle Crimes

Ajuonu made the call at a media roundtable, organised by Sydani Group in Abuja.

The News Agency of Nigeria (NAN) reports that the roundtable focuses on driving sustainability through a comprehensive analysis of Nigeria’s key development areas.

Ajuonu said that Nigeria could overcome its security challenges and pave the way for a safer, more secure future for all Nigerians by embracing technology and implementing practical solutions,

“We need to harmonise data, prioritise seamless integration of databases like NIN, BVN, and security agency records, establish clear protocols for data sharing and access, with robust safeguards against misuse,’’ expert said.

According to him, the unified data pool will empower intelligence gathering and targeted operations.

He also called for investments in smart surveillance, intelligent video analytics software, training of personnel in data analysis, interpretation of data in real-time to combat crimes.

“There is need to implement a legal framework for call interception in criminal investigations, with strict oversight to prevent abuse, encourage community cohesion, training of tech savvy security personnel with tech-enabled tools.’’

Ajuonu also urged the government to address infrastructure deficit in technology, saying that technology was all encompassing to address insecurity.

“According to the National Identity Management Commission (NIMC), as of December 2023, only 104.2 million Nigerians had been enrolled for the National Identity Number (NIN).’’

Ajuonu added that over 122.2 million citizens left uncaptured for NIN were people in rural areas where enrolment centres, digital services were limited.

“Most crimes are being perpetuated from rural communities and this lack of comprehensive identification creates a gap where elements not captured in the national database can constitute public nuisance, crimes.

“There is the inadequacy in the integration of NIN, BVN and Voters Identification Number (VIN).

“Advanced call interception and analysis tools, used successfully in other countries, could provide invaluable insights into criminal networks and operations but infrastructure is lacking,’’ he said.

Also, Mr Godfrey Petgrave, the Agricultural Expert, Sydani Group, called for empowerment of smallholder farmers with access to finance and training to enhance productivity.

According to Petgrave, Nigeria requires policy reform and institutional strengthening to improve agricultural practices and embrace digital agriculture solutions to address food insecurity.

Mr Akolade Jimoh, another expert of the group on health, advocated for expanded community-based health insurance programmes for rural and underserved areas.

Jimoh added that the country needed to encourage Public Private Partnership to revolutionise products design and quality improvement on health services.


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Konga launches Infinix Brand Week with Incredible Deals

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Konga, Nigeria’s leading composite e-commerce group, is thrilled to announce the launch of amazing deals at its Infinix Brand Week. Infinix, a leading global smartphone brand known for its innovative products and cutting-edge technology promises exclusive discounts and special offers on select smartphones, marking an exciting milestone in the realm of online shopping.

Shoppers can expect nothing short of extraordinary deals on a wide range of Infinix products, all available exclusively on the Konga online platform. With discounts of up to 30% off, this partnership between Konga and Infinix aims to redefine the shopping experience for tech enthusiasts across Nigeria.

Konga Brand Week has become synonymous with excitement and unbeatable deals, and this year’s edition is no exception. In addition to exclusive discounts on Infinix smartphones, shoppers can explore a diverse array of products across various categories, including electronics, fashion, home essentials, and more.

“At Konga, we are dedicated to providing our customers with the best shopping experience possible,” said Rita Ohaedoghasi, VP Marketing at Konga. “The Infinix Week during Konga Brand Week allows us to continue delivering on that promise by offering incredible discounts and special offers on some of the most sought-after smartphones in the market.”

To stay updated on the latest developments and exclusive deals during Konga Brand Week, shoppers are encouraged to connect with Konga across all platforms, including social media and the Konga website. Don’t miss out on this opportunity to score big savings and elevate your tech game with Infinix and Konga.


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