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Winners Emerge in Multi-links Lucky Draw Promo

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Another set of 24 winners of laptops emerged in the on-going Multi-links Telkom ‘Recharge and Win Promo’.
The winners emerged from the draws held in Lagos organized to mark the semi final of the promo that   kicked off in October; an initiative meant to reward loyal customers of the company whom Multi-Links Telkom consider as its bedrock.
From the draws, 12 customers each emerged successful from different categories of the winners declared in October and November, 2008. The six different categories are: N10, 000; N5, 000; N2000; N1000; N500; and N200; from where two winners emerged for each of the months. In its rebranding exercise and to satisfy popular demand for the product, Multi- links has introduced N100 recharge card which will also participate in the Recharge and Win promo.
Ian McGregor, director, marketing, commended the loyalty of customers on the leading CDMA network in Nigeria and said the company appreciates their continued patronage in different parts of the country stating that Multi-links Telkom will not renege in its efforts to expand the network to the nooks and crannies of the country.
McGregor stated the company’s resolve to offer top of the range telecom services to its customers notwithstanding their locations in the country. This, he explained, is responsible for massive expansion drives of the network to various parts of the country.
He hinted of the intention of the network to launch new services for the benefit of its subscribers.  He said customers should expect to benefit from Multi-Links new internet service (EVDO) which he disclosed would be launched officially soon in Lagos, Abuja, Warri, Kano and Benin. 
Tayo Ekundayo, Corporate Affairs executive, said that Multi-Links believe strongly in letting what it does speak for it. “We pioneered CDMA network in this country since 1997 with the starting point in Lagos. We have leveraged on that and rolled out in other parts of the country. Most people never thought it was possible to have free calls; but we have been able to do this successfully,” he said. 
The firm, according to him, is the first private telephone operator (PTO) in Nigeria to roll out commercial services. “We broke the record to be the first private telecoms company in this country in 1997. We started with TDMA, and later upgraded to Code Division Multiple Access (CDMA),” he added.
Multi-Links is also the first telecommunications operator in Nigeria to introduce CDMA technology, a digital technology that enables the provision of more efficient and cost-effective wireless solutions. The company concentrated in Lagos until 2005 when it got digital license that empowered it to spread to other parts of the country. The telecom country is now in more than 20 states in Nigeria and has surpassed 2.4million subscriber base.

 

 


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No More Deleting and Reposting: Instagram Unveils Long-Awaited Profile Update

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Instagram has introduced a long-awaited feature that allows users to rearrange posts on their profile grids without deleting and reposting content.

No More Deleting and Reposting: Instagram Unveils Long-Awaited Profile Update

The feature, known as “Reorder Grid,” gives users greater control over how content appears on their profiles and marks a departure from the platform’s traditional reverse-chronological layout.

Announcing the update on its Creator account, Instagram said the feature would help users highlight their best content and personalise the appearance of their profiles.

According to the platform, users can now move posts to any position on their profile grid regardless of when the content was originally published.

The update is expected to benefit content creators, influencers and businesses that use their profiles as visual portfolios and branding tools.

Before the introduction of the feature, Instagram profiles automatically displayed posts in reverse chronological order, with the latest uploads appearing first.

The new functionality enables users to curate their profiles more intentionally by organising content to suit specific themes, campaigns or visual aesthetics.

To use the feature, users can visit their profile page, press and hold a post, and select the “Reorder Grid” option from the menu that appears.

Posts can then be dragged and dropped into preferred positions, with the changes taking effect immediately.

The update follows years of requests from users seeking more flexibility in profile customisation.

Instagram chief, Adam Mosseri, had previously hinted at the feature, while app researcher Alessandro Paluzzi first discovered references to an “Edit Grid” function in Instagram’s code in 2022.

Industry observers say the move reflects a broader trend among social media platforms toward increased personalisation and user control over content presentation.

With the feature now rolling out globally, Instagram users can organise their profiles without the need to delete, archive or repost existing content.

The company said the changes become visible immediately after saving, providing users with a simple way to reshape how visitors view their profiles at first glance.


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ASAP 2026 Expands Anti-Substance Abuse Campaign as VP Shettima Backs MTN Foundation Initiative

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MTN Foundation has reaffirmed its commitment to tackling substance abuse among young Nigerians through stronger stakeholder collaboration, education, and community engagement as it convened a State Stakeholders’ Engagement in Enugu under its Anti-Substance Abuse Programme (ASAP) on Tuesday, June 9, 2026, at the ICC Dome, Enugu State.

ASAP 2026 Expands Anti-Substance Abuse Campaign as VP Shettima Backs MTN Foundation Initiative

MTN Foundation

The engagement, which brought together government officials, educators, community leaders, development partners, and youth advocates, forms part of activities for the 2026 edition of ASAP, the Foundation’s flagship initiative aimed at preventing substance abuse among young people through awareness creation and early intervention.

The programme recently received national recognition when Vice President Kashim Shettima commended the MTN Foundation for its efforts in addressing adolescent drug abuse through the ongoing National Substance Use Survey being conducted in partnership with the United Nations Office on Drugs and Crime (UNODC). The Vice President described the initiative as a significant contribution to protecting Nigeria’s future and strengthening evidence-based responses to substance abuse nationwide.

The urgency of such interventions was underscored by data presented at the engagement, which indicated that more than 360,000 youths in Enugu State, approximately 13.4 per cent of the state’s youth population, are actively involved in drug use. To support more effective interventions, the MTN Foundation and UNODC are currently conducting a National Substance Use Survey to generate grassroots data on the prevalence, patterns, and drivers of substance abuse, particularly among secondary school students.

Responding to the challenge, the Governor of Enugu State, Peter Mbah, represented by the Secretary to the State Government, Prof. Chidiebere Onyia, commended the MTN Foundation for its sustained commitment to youth development and the fight against substance abuse.

“The MTN Foundation’s investment in youth development and the fight against substance abuse aligns directly with our administration’s transformational agenda. Initiatives like ASAP are exactly the kind of partnerships that move the needle on national development,” Onyia said.

He called for stronger collaboration among government institutions, the private sector, development partners, and civil society organisations, stressing that addressing substance abuse requires a collective and sustained response.

Speaking at the engagement, Executive Director of the MTN Foundation, Odunayo Sanya, said the Foundation remains committed to empowering young Nigerians with the knowledge and support needed to make informed decisions and resist substance abuse.

She noted that the Foundation, established in 2004 and fully funded by MTN Nigeria, has committed an estimated ₦33 billion to developmental projects, programmes, and initiatives across Nigeria, directly impacting more than 33 million Nigerians and reaching over 100 million people through advocacy and awareness campaigns.

According to Sanya, ASAP was launched in 2019 in partnership with the National Drug Law Enforcement Agency (NDLEA) and UNODC to reduce first-time drug use among young Nigerians through preventive education, stakeholder engagement, and school-based interventions.

“We have reached over 50,000 students across the country and trained about 1,556 teachers as part of our efforts to create anti-drug ambassadors in schools and communities,” she said.

Sanya described substance abuse as a major threat to families, communities, and national development, noting that the impact extends far beyond the individual.

“For us at the MTN Foundation, saving even one young person from substance abuse is a worthwhile achievement. The consequences go beyond the individual and affect families, communities, and the nation at large,” she said.

She disclosed that the Foundation plans to reach more than 30,000 additional students in 2026 through expanded stakeholder engagements, teacher training programmes, school-based interventions, and community awareness campaigns.

Sanya also called on parents, educators, faith leaders, community influencers, and policymakers to remain actively involved in safeguarding young Nigerians from the dangers of substance abuse and creating environments that support positive choices and healthy development.

Since its launch in 2019, ASAP has reached thousands of students and educators across Nigeria, contributing to national efforts to prevent substance abuse and promote healthier outcomes for young people.


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How LinkedIn Plans to Turn Creator Content Into a $100 Million Business

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LinkedIn has established a new advertising division, BrandWorks, as part of efforts to expand its presence in business-to-business (B2B) marketing and creator-led advertising campaigns.

How LinkedIn Plans to Turn Creator Content Into a $100 Million Business

LinkedIn

The professional networking platform, owned by Microsoft, expects the unit to achieve an annualised revenue run rate of about 100 million dollars in the next fiscal year.

According to reports, BrandWorks was introduced internally in March 2026 and has since expanded significantly, with staffing increasing by about 60 per cent through recruitment from major technology and social media companies.

The unit is focused on developing advertising campaigns for enterprise clients, including SAP, IBM and ServiceNow.

BrandWorks also oversees programmes that connect advertisers with content creators to produce sponsored campaigns targeted at professional audiences.

One of its initiatives, Top Voices 360, generated more than 20 million dollars between May 2025 and May 2026 through creator-brand partnerships.

Vice President of BrandWorks, Alex Josephson, said the company was building services designed to meet the evolving needs of marketers.

“We’re developing services that are designed to meet the marketer where they are,” Josephson said.

Industry analysts say LinkedIn has strengthened its position in the B2B advertising market despite facing competition from larger digital advertising platforms.

The company’s advertising revenue reached 8.2 billion dollars in 2025 and is projected to increase to 9.7 billion dollars in 2026, with forecasts suggesting further growth to 11.3 billion dollars in 2027.

Although the figures remain below those of larger rivals such as Meta and Google, LinkedIn has established itself as a major destination for B2B advertising.

According to market estimates, approximately 80 per cent of B2B marketing budgets are now allocated to search and social media platforms, with Google and LinkedIn receiving a significant share of that spending.

Video content has also become a central component of LinkedIn’s growth strategy.

The company reported that vertical video uploads increased by 36 per cent in 2025, while video posts by chief executives rose by 68 per cent over the past two years.

LinkedIn said younger professionals, particularly members of Generation Z, were driving increased engagement with video content and creator-led posts on the platform.

BrandWorks also supports BrandLink, LinkedIn’s video-focused advertising programme, which the company expects to record substantial revenue growth during the current fiscal year.

Analysts say the expansion reflects a broader shift in digital marketing as professional platforms increasingly embrace creator-driven content and video advertising to attract audiences and advertisers.


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