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With 20% Share Infinix Mobility Treasures Nigeria Market- Camille

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Since the launch of Infinix Mobility in Nigeria about three years ago, the brand said it has treasured the market due to obvious acceptability of the products.

In a chat with Nigeria CommunicationsWeek, Mr. Marotta Camille, public relations manager for Infinix Mobility (Nigeria), identified Nigeria an open market and the competition is high.

He said at the very beginning, Infinix Mobility was like every other brand, and has always been thoughtful about how to bring devices that would be accepted by the market.

He said “Nigeria is in the top 10 biggest market in the world, if we followed the business model of other brands, today Infinix Mobility will not be here. Nigeria is a key market for us so we had to find a unique business model to fit users.

“From our latest statistics, Infinix Mobility market share is between 15-20 percent in terms of smartphone sales.

“Nigeria records one million smartphone sell out per month. Our segmentation is between N17, 000 – N50, 000. In this segment, we still have growth opportunities. We are expecting 2016 to be a better year.

The Unique Target Markets (Audience) For Infinix Mobility
“Infinix Mobility have different product ranges which enable us to reach a large audience. We have three different product lines to fit Nigeria needs in terms of technology and telecommunication equipment

“First with have HOT series which is the perfect match for people who want to switch from feature phone to smart phone and enjoy a new experience at an affordable price, usually between N14, 000-N22, 000. There is an important demand for this product line.  One year ago, we launched Infinix HOT which has been the fastest selling device here in Nigeria, according to Gesellschaft für Konsumforschung (GFK) surpassing other international brands.

“With the NOTE series, Infinix provides smartphones with huge battery life to last for 2 days. Beside, our R&D department developed a fast charging solution that let you enjoy 20 mins charge for 7 hours usage, which was highly appreciated by our Infinix HOT NOTE users, the device is still the most sold. This series is made for heavy users, people who are connected and may use their smartphone as productive tool. I remember a ‘one on one’ interaction with a user saying “I do not need a computer to work on my project, with my Infinix HOT NOTE it is possible and the battery is impressive”.

“Then we have the ZERO series which is a higher product line with high-ends specs, people with technology knowledge are really attracted by this series. Infinix ZERO smart phones are dedicated to middle classes who want to own premium phones with specifications such high megapixel camera, premium material – Kevlar for Zero2 – and powerful chipset.

Infinix Partnership with Android One and Google and Impact on Product Acceptability
“When you offer a device less than 20,000 naira for the 2GB RAM, 8 megapixel, 5 inch screen and the latest Android operating system such as Infinix HOT 2, you have chances that people will accept the product, Infinix HOT 2 device is an entry level with more specifications that users expect.

“The Android One OS is the purest version of Android. The OS receives automatic updates to the latest version of Android for a period of two years. Infinix HOT2 is running Android Lollipop 5.1 and before the end of this year, the device will receive an updated version of Marshmallow 6.0. It means that our customers can get the best service and experience from Google that is why we choose Android One. Today, we can say that Infinix HOT 2 has reached over 300,000 hands.

Nigerians Attitude Toward e-Retails
“Well, Nigerians are ultra-connected they like to surf the Internet and look for information. According to our online retail partners such as Jumia and Konga, most of the traffic comes from search result for smart phones. The online market is moving fast here in Nigeria.

“I think that Nigerians still need time to change their buying behavior and move from offline to online, even if online prices are lower for electronic products. There are still some barriers that affect the online business. For instance, payment methods which most E-commerce have solved by offering Payment On Delivery (POD). People need to find trust in new services provided by IT companies and to be educated how to do it.

“With the traditional channels, people have confidence they can experience the product, ask advices from sellers and have a concrete idea about product. For now, I will say that the economic model is Online to Offline; people get information’s online and prefer to buy offline. However, I still believe that there is bright future for online businesses and it will change.

Expectations for 2015 Christmas
“If you are following Infinix Mobility, you should know that a new device is coming later this month on the 27th. It is a successor over HOT NOTE which has been warmly welcome by the market because of the new technology that it brings to satisfy a specific need of power – 4000mAh battery and fast charge –.

“Infinix NOTE 2 will be Infinix first 6 inch smart phone with our own OS called XUI and fast charging technology: 15 minutes charge for 8 hours use which is 20% improvement compared to the previous model (Infinix HOT NOTE). We are confident that Infinix NOTE 2 will be part of the bestselling and must have device for the festive season. From November 27th, we still have something new before Christmas and our users should expect a last Infinix flagship before the end of year.
 
After Sales Service
“Today we have over 1,000 service centers across Africa, here in Nigeria a total of 20 centers and repair supports from some of our dealers, also we have customer service hot line 09099922417 which direct customers to our nearest service centers.

“If you have software or hardware issues, our engineers will fix your problem immediately and maximum of 14 days according the kind of problem you are facing. In addition all Infinix products have one Year warranty.

Impact of Naira-Dollar Situation on Phone Prices
“These days, the Dollar-Naira exchange rate is not so favorable but we are ensuring that our prices are not increasing too much and are not affecting final consumers. Recently users may have found one thousand naira increase in price.

Any Other Promises You Will Like To Tell Your Customers?
“I would like to say thanks to all Infinix users for the trust in Infinix Mobility, our business partners and media that supported us for this year. What I can say, is that 2016 will be a year of changes in terms of services, contents and products for Infinix users”.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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FG Approves GIS-enabled Digital Postcode to Tackle Logistics Gaps, Boost E-commerce

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Federal Executive Council has approved the rollout of a nationwide alphanumeric digital postcode system, a move believe will modernise the country’s addressing framework and support growth in logistics, e-commerce and emergency services.

The approval, granted under president Bola Ahmed Tinubu, paves the way for the introduction of a Geographic Information System (GIS)-enabled postcode platform designed to provide more accurate and standardised location data across Africa’s most populous nation.

Bosun Tijani, the federal minister of Communications and Digital Economy of Nigeria, who disclosed this via X, said the reform, developed in collaboration with Nigerian Postal Service (NIPOST), would replace inconsistent and often manually described addresses with a structured alphanumeric format tied to geospatial coordinates.

Nigeria’s current addressing system has long posed challenges for postal deliveries, emergency response teams and e-commerce operators, particularly in densely populated urban areas and rapidly expanding peri-urban communities where street naming and house numbering remain irregular.

The new system is expected to improve the precision of mail and parcel sorting, reduce failed deliveries and shorten turnaround times for logistics firms serving a fast-growing online retail market.

Tijani affirmed that the digital postcode framework would extend beyond postal operations, describing it as a foundational layer for national planning and public service delivery. By embedding geographic intelligence into address identification, authorities expect better data integration across agencies responsible for health, security, taxation and urban development.

The reform aligns with Nigeria’s broader digital economy strategy, which aims to build core infrastructure to support fintech, e-commerce and government digitisation efforts.

Industry executives have repeatedly cited weak address verification systems as a bottleneck for expanding nationwide logistics coverage, particularly outside major commercial hubs such as Lagos and Abuja.

Under the new framework, each location will be assigned a unique alphanumeric code linked to geospatial data, allowing for machine-readable sorting and integration into mapping systems. Authorities say this will enable faster emergency response deployment and more efficient route planning for both public and private sector operators.

The government did not provide a timeline for full nationwide deployment but indicated that implementation would proceed in partnership with NIPOST and other relevant agencies.

Officials described the approval as part of efforts to create an enabling environment for a modern and inclusive digital economy, positioning accurate addressing as critical infrastructure in the same category as broadband connectivity and data centres.

For businesses and consumers alike, the shift could mark a structural change in how goods, services and public resources are delivered across the country.


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GSMA, African Operators, Others to Launch Low-cost 4G Devices

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A co-ordinated effort between the GSM Association (GSMA), six African operators and original equipment manufacturers (OEMs) will pilot $40 (R654) entry-level 4G smartphones in six African nations this year.

This, as 710 million of Africa’s population live close to a 4G broadband signal, but have never gone online, with a further 68% not owning a device.

On the continent, entry-level smartphones cost 26% of the average person’s income. For the poorest 40%, the cost jumps to 64% of their income, and for the next 20%, the cost reaches 87%, data from the GSMA has shown.

To address the cost-prohibitive hurdles, the industry body has been a strong advocate of bringing down the cost of devices. It believes that affordable 4G smartphones at scale could bring tens of millions of people online, unlocking access to education, healthcare, financial services, e-commerce and artificial intelligence (AI)-powered tools.

Angela Wamola, head of GSMA Africa, said that the pilots will launch in six countries: DRC, Ethiopia, Nigeria, Uganda, Tanzania and Rwanda.

She added that the pilots build on the minimum specifications for low-cost 4G devices unveiled at MWC Kigali in 2025 and represent a step forward in turning industry alignment into tangible, on-the-ground impact.

The specifications focus on screen size, battery life and storage for a meaningful device that creates utility, particularly in the age of AI, Wamola added.

“Affordability and access of the device is critical for us to resolve. At the same time, getting a device is also about a willingness to purchase, which is about utility. Creating utility relevant to people’s lives, be it in manufacturing, agriculture, information, health and education, etc. It’s about bringing that content and government services online.

“The cherry on top is about local languages. People want to consume relevant content, but it must be in their local language.”

“As the devices land in the hands of the people, the languages will be readily available. Our small, medium-sized entrepreneurs, developers, innovators can begin to create content and products for our population. This is the magic that needs to happen to close the usage gap in the shortest time possible.”

The announcement, made in Barcelona, moves a step further from MWC Kigali by solidifying the vendors and operators that responded to the minimum specifications for the $40 device call, according to Wamola.

The marketplace now consists of private sector operators, as well as original equipment manufacturers that are engaging the six countries where the pilots will take place, she stated.

“At the same time, the GSMA is working with the governments of those nations to understand what fiscal policy incentives can be placed for these $40 entry-level devices, so that they land at the hands of the customer at the same price point.”

Wamola also indicated the coalition is taking a page out of the South African government’s book. It removed the 9% ad valorem tax, commonly referred to as luxury tax, on smartphones within the below-R2 500 price range.

Ad valorem duties are taxes levied on commodities as a certain percentage of their value. For smartphones, the duties are charged at a flat rate of 9%, classifying them as luxury goods.

In May, National Treasury confirmed the luxury tax on entry-level smartphones had been removed.

The GSMA saw how the market responded to adopting those devices when the government of South Africa removed the 9% luxury tax, she stated. “For us, it’s about replicating those lessons across Africa, so that governments can also adopt those.”

Vivek Badrinath, director-general of the GSMA, added: “Affordable smartphones are the gateway to digital and financial inclusion, economic opportunity and innovation; 3.1 billion people have mobile coverage but are not connected to the mobile internet.

“Together with the G6 group of leading African operators, we are sending a clear demand signal to bring low-cost 4G devices to market. In a global context of rising memory costs, governments have an important role in bridging the usage gap. Removing taxes and import duties on entry-level 4G smartphones will be critical to achieving scale.”


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Binance Cuts Illicit Activity Exposure by 96%, Leads Global Crypto Compliance Push

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Binance, the world’s largest cryptocurrency exchange, has reported a 96 per cent drop in direct exposure to illicit activities between January 2023 and June 2025, underscoring its commitment to regulatory excellence and user safety amid Nigeria’s growing digital finance sector.

Binance Cuts Illicit Activity Exposure by 96%, Leads Global Crypto Compliance Push

Binance

The exchange highlighted investments in a robust compliance framework, including over 580 global compliance professionals and 970 staff in related roles, advanced transaction monitoring, stringent Know Your Customer (KYC) protocols, and anti-money laundering (AML) systems.

These measures align with evolving regulations across key markets, including Nigeria, where crypto adoption surges despite Central Bank of Nigeria (CBN) guidelines.

Binance’s Chief Compliance Officer, Noah Perlman, said: “At Binance we’ve built a system that doesn’t just react to threats, it anticipates them. A 96% reduction in illicit exposure is a testament to our infrastructure and the 1,500+ professionals working behind the scenes to protect our 300M users.”

Key achievements include a 96.8 per cent plunge in sanctions-related exposure—from 0.284 per cent in January 2024 to 0.009 per cent in July 2025.

In 2025 alone, Binance responded to over 71,000 law enforcement requests, helping seize more than $130 million (over ₦200 billion) in illicit funds.

Collaborations with agencies like Europol, DEA, UK’s NCA, and national cybercrime units have dismantled ransomware groups, darknet markets, and trafficking networks.

Binance co-CEO Richard Teng added: “Our mission has always been to increase the freedom of money, but that freedom is only sustainable if it is built on a foundation of trust. By integrating compliance into our product DNA, we are proving that the world’s largest exchange can also be the most secure.”

The platform engages regulators and policymakers to shape balanced rules supporting innovation while prioritising transparency and financial integrity. Since 2017, Binance has served over 300 million users, publishing regular compliance updates to build trust.

Industry watchers note Binance’s efforts resonate in Nigeria, where crypto trading volumes exceed $50 billion annually, but challenges like fraud and regulatory scrutiny persist. The exchange’s progress could bolster confidence as the CBN refines fintech policies.

Binance reaffirmed its dedication to a safer crypto ecosystem through ongoing investments and partnerships.


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