Telecom
With 20% Share Infinix Mobility Treasures Nigeria Market- Camille

Since the launch of Infinix Mobility in Nigeria about three years ago, the brand said it has treasured the market due to obvious acceptability of the products.
In a chat with Nigeria CommunicationsWeek, Mr. Marotta Camille, public relations manager for Infinix Mobility (Nigeria), identified Nigeria an open market and the competition is high.
He said at the very beginning, Infinix Mobility was like every other brand, and has always been thoughtful about how to bring devices that would be accepted by the market.
He said “Nigeria is in the top 10 biggest market in the world, if we followed the business model of other brands, today Infinix Mobility will not be here. Nigeria is a key market for us so we had to find a unique business model to fit users.
“From our latest statistics, Infinix Mobility market share is between 15-20 percent in terms of smartphone sales.
“Nigeria records one million smartphone sell out per month. Our segmentation is between N17, 000 – N50, 000. In this segment, we still have growth opportunities. We are expecting 2016 to be a better year.
The Unique Target Markets (Audience) For Infinix Mobility
“Infinix Mobility have different product ranges which enable us to reach a large audience. We have three different product lines to fit Nigeria needs in terms of technology and telecommunication equipment
“First with have HOT series which is the perfect match for people who want to switch from feature phone to smart phone and enjoy a new experience at an affordable price, usually between N14, 000-N22, 000. There is an important demand for this product line. One year ago, we launched Infinix HOT which has been the fastest selling device here in Nigeria, according to Gesellschaft für Konsumforschung (GFK) surpassing other international brands.
“With the NOTE series, Infinix provides smartphones with huge battery life to last for 2 days. Beside, our R&D department developed a fast charging solution that let you enjoy 20 mins charge for 7 hours usage, which was highly appreciated by our Infinix HOT NOTE users, the device is still the most sold. This series is made for heavy users, people who are connected and may use their smartphone as productive tool. I remember a ‘one on one’ interaction with a user saying “I do not need a computer to work on my project, with my Infinix HOT NOTE it is possible and the battery is impressive”.
“Then we have the ZERO series which is a higher product line with high-ends specs, people with technology knowledge are really attracted by this series. Infinix ZERO smart phones are dedicated to middle classes who want to own premium phones with specifications such high megapixel camera, premium material – Kevlar for Zero2 – and powerful chipset.
Infinix Partnership with Android One and Google and Impact on Product Acceptability
“When you offer a device less than 20,000 naira for the 2GB RAM, 8 megapixel, 5 inch screen and the latest Android operating system such as Infinix HOT 2, you have chances that people will accept the product, Infinix HOT 2 device is an entry level with more specifications that users expect.
“The Android One OS is the purest version of Android. The OS receives automatic updates to the latest version of Android for a period of two years. Infinix HOT2 is running Android Lollipop 5.1 and before the end of this year, the device will receive an updated version of Marshmallow 6.0. It means that our customers can get the best service and experience from Google that is why we choose Android One. Today, we can say that Infinix HOT 2 has reached over 300,000 hands.
Nigerians Attitude Toward e-Retails
“Well, Nigerians are ultra-connected they like to surf the Internet and look for information. According to our online retail partners such as Jumia and Konga, most of the traffic comes from search result for smart phones. The online market is moving fast here in Nigeria.
“I think that Nigerians still need time to change their buying behavior and move from offline to online, even if online prices are lower for electronic products. There are still some barriers that affect the online business. For instance, payment methods which most E-commerce have solved by offering Payment On Delivery (POD). People need to find trust in new services provided by IT companies and to be educated how to do it.
“With the traditional channels, people have confidence they can experience the product, ask advices from sellers and have a concrete idea about product. For now, I will say that the economic model is Online to Offline; people get information’s online and prefer to buy offline. However, I still believe that there is bright future for online businesses and it will change.
Expectations for 2015 Christmas
“If you are following Infinix Mobility, you should know that a new device is coming later this month on the 27th. It is a successor over HOT NOTE which has been warmly welcome by the market because of the new technology that it brings to satisfy a specific need of power – 4000mAh battery and fast charge –.
“Infinix NOTE 2 will be Infinix first 6 inch smart phone with our own OS called XUI and fast charging technology: 15 minutes charge for 8 hours use which is 20% improvement compared to the previous model (Infinix HOT NOTE). We are confident that Infinix NOTE 2 will be part of the bestselling and must have device for the festive season. From November 27th, we still have something new before Christmas and our users should expect a last Infinix flagship before the end of year.
After Sales Service
“Today we have over 1,000 service centers across Africa, here in Nigeria a total of 20 centers and repair supports from some of our dealers, also we have customer service hot line 09099922417 which direct customers to our nearest service centers.
“If you have software or hardware issues, our engineers will fix your problem immediately and maximum of 14 days according the kind of problem you are facing. In addition all Infinix products have one Year warranty.
Impact of Naira-Dollar Situation on Phone Prices
“These days, the Dollar-Naira exchange rate is not so favorable but we are ensuring that our prices are not increasing too much and are not affecting final consumers. Recently users may have found one thousand naira increase in price.
Any Other Promises You Will Like To Tell Your Customers?
“I would like to say thanks to all Infinix users for the trust in Infinix Mobility, our business partners and media that supported us for this year. What I can say, is that 2016 will be a year of changes in terms of services, contents and products for Infinix users”.
Telecom
Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

National Agency for Science and Engineering Infrastructure (NASENI) has signed a Memorandum of Understanding (MoU) with the Rural Electrification Agency (REA) to promote locally manufactured renewable energy technologies under the Federal Government’s ‘Nigeria First Policy’.

L-R: EVC/CEO, National Agency for Science and Engineering Infrastructure, Mr. Khalil Suleiman Halilu; Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun; and Dr. Abba Abubakar Aliyu, Managing Director and Chief Executive Officer of the Rural Electrification Agency (REA), at the signing of the MoU on implementation of Nigeria First Policy for offtake of NSSENI’s renewable energy products for rural electrification projects held on Friday, June 19, 2026 at BPP’s office in Abuja.
The agreement signing was facilitated by the Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun at the BPP headquarters in Abuja on Friday, June 19, 2026.
Speaking at the event, the Executive Vice Chairman/CEO of NASENI, Mr. Khalil Suleiman Halilu, said the Agency is focused on linking research, production, and commercialization to ensure that innovations are translated into market-ready products.
He said “NASENI would scale up renewable energy production, including solar panels and streetlights, through initiatives such as DefFrontier, to strengthen local manufacturing and reduce import dependence, adding that the Agency will meet the renewable energy requirements of REA.”
Instead of continuous importation of technologies, machines and equipment for producing renewable energy solutions, NASENI by this MoU will be committed to local manufacturing and domestication of the technologies, equipment and other ways and means of proliferation of renewable resource in the country and to increase the nation’s off-grid energy solutions.
The Managing Director/CEO of REA, Dr. Abba Abubakar Aliyu, described the relationship with NASENI as a strategic partnership aimed at building Nigeria’s renewable energy ecosystem through local production and deployment.
He stated that “while NASENI provides the manufacturing and technological capacity for renewable equipment, REA will focus on deploying solutions to expand electricity across rural areas.”
Meanwhile, the Director-General of BPP, Dr. Adebowale Abraham Adedokun, said the Nigeria First Policy, exemplified by this agreement, is aimed at strengthening local content, ensuring value for money, and promoting accountability in public procurement.
He emphasized that implementation of the agreement will be performance-based, with strict monitoring to ensure compliance and measurable outcome. He added that the MoU is expected to deepen collaboration between NASENI and REA in expanding renewable energy and reducing dependence on imported technologies.
The MoU will be implemented through NASENI’s subsidiary company, NASENI Devfrontier Green Energy FZE and REA limited liability company, RAMco.The two Federal Government agencies seek to establish a strategic collaboration under which REA shall offtake PV modules, inverters, energy storage batteries of NASENI-Devfrontier Green Energy FZE directly or through its approved distribution companies/assembly and manufacturing factory.
As part of the agreement, REA shall provide institutional visibility to enable NASENI participate in electrification projects; facilitate opportunities for engagements between NASENI and eligible developers/contractors under REA programs; ensure that such facilitation is consistent with applicable procurement, local content, and transparency requirements; and also collaborate with NASENI in promoting standardized, high-quality PV technologies across its programme portfolio.
Telecom
TikTok, ICC Gather Nigeria’s Entrepreneurs to Drive Small Business Growth and Digital Transformation

TikTok, in collaboration with the International Chamber of Commerce (ICC), on Thursday convened hundreds of entrepreneurs, small business owners, digital creators and industry stakeholders in Lagos for a flagship Digital Commerce Labs (DCL) event aimed at accelerating digital skills development and economic inclusion across Sub-Saharan Africa.

TikTok
The event, supported by the National Information Technology Development Agency (NITDA) and the Lagos State Employment Trust Fund (LSETF), brought together participants from across Nigeria’s business and technology ecosystem to explore how digital platforms can be leveraged to scale enterprises, improve market access and drive job creation.
Speaking at the event, organisers said the initiative marks the beginning of a broader programme designed to train thousands of small and medium-sized enterprises (SMEs) across the region in digital commerce skills through both online and physical learning platforms.
According to TikTok, the partnership reflects its commitment to supporting small businesses and strengthening Africa’s growing digital economy.
“Digital commerce is reshaping how businesses grow across Sub-Saharan Africa, and Nigerian entrepreneurs are at the heart of that shift,” said Tokunbo Ibrahim, Acting Head of Government Relations and Public Policy, Sub-Saharan Africa, TikTok.
He said the initiative would ensure that small businesses benefit from emerging opportunities in social commerce and digital trade.
The Director-General of NITDA, Kashifu Inuwa Abdullahi, said digital platforms have evolved beyond entertainment and are now key drivers of economic growth and innovation.
He noted that Nigeria’s youth population and growing digital adoption position the country to benefit significantly from the expansion of online commerce and creator-led businesses.
“At NITDA, our vision is to make Nigeria a digitally enabled nation, fostering inclusive economic development through technological innovation,” he said.
The ICC Deputy Secretary General, Julian Kassum, described the programme as a strategic effort to equip small businesses with tools needed to compete in the global digital economy.
He said the Digital Commerce Labs initiative would help expand opportunities for trade, entrepreneurship and employment.
The Lagos State Employment Trust Fund (LSETF) also announced support for the programme through capacity-building training in financial literacy, business structuring, record keeping, taxation and legal advisory services. It said participating businesses would gain access to funding opportunities after completing the programme.
Data presented at the event showed that Nigeria’s social commerce sector is projected to reach $2.04 billion in 2025 and nearly $4 billion by 2030, while Africa’s wider market is expected to grow to $9.43 billion within the same period.
Speakers at the event noted that social media platforms have become central to business growth in Nigeria, with many SMEs relying exclusively on digital channels to reach customers and drive sales.
The programme also featured keynote presentations, business training sessions, and a creator economy spotlight where Nigerian entrepreneurs shared experiences on building brands and scaling businesses through digital platforms such as TikTok.
Organisers said the initiative is expected to strengthen digital literacy, expand market access for SMEs, and deepen Nigeria’s participation in the global digital economy.
Telecom
How a New NITDA-TikTok Partnership Could Transform Thousands of Nigerian Businesses

National Information Technology Development Agency (NITDA) and TikTok have launched a strategic partnership aimed at equipping Nigerian Small and Medium Enterprises (SMEs) with digital commerce skills, tools, and opportunities to compete effectively in the digital economy.

NITDA
The partnership was unveiled at the launch of the TikTok Digital Commerce Labs Programme for SMEs, held in Lagos, where stakeholders from government, the private sector, entrepreneurship support organisations, and the digital ecosystem gathered to explore innovative pathways for empowering Nigerian businesses through technology.
Speaking at the event, the Director-General and Chief Executive Officer of NITDA, Kashifu Inuwa Abdullahi, CCIE, represent at the event by Dr Aristotle Onumo, Director Stakeholder Management and Partnerships, described digital commerce as one of the most powerful drivers of economic inclusion and business growth in the modern economy, noting that access to digital skills has become increasingly critical for the survival and competitiveness of businesses.
According to the NITDA boss, the future of commerce is increasingly digital, and entrepreneurs who embrace technology will be better positioned to access larger markets, increase productivity, and create sustainable wealth.
He observed that while Nigeria is blessed with millions of hardworking and innovative entrepreneurs, many small businesses still lack the digital capabilities required to fully participate in the opportunities offered by the digital economy.
“Today, a young entrepreneur with a smartphone can reach customers beyond geographical boundaries, build a brand, market products globally, and create economic opportunities that were previously unimaginable. Our responsibility is to ensure that every entrepreneur, regardless of location, has access to the digital skills and tools needed to succeed in this new economy,” he said.
A major highlight of the event was the announcement of a collaborative programme between NITDA and TikTok designed to extend digital commerce training to SMEs across the country.
As part of the initiative, TikTok has committed an initial investment of approximately US$20,000 to support a pilot Train-the-Trainer Programme, which will leverage NITDA’s Digital Literacy for All (DL4ALL) networks to deliver digital commerce training to entrepreneurs, particularly those in remote and underserved communities.
Inuwa commended TikTok for its commitment to supporting entrepreneurship and digital inclusion in Nigeria, describing the initiative as a practical example of how technology platforms can contribute meaningfully to economic empowerment and national development.
He noted that the collaboration aligns with NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0), particularly the Agency’s commitment to achieving widespread digital literacy, promoting innovation, supporting entrepreneurship, and fostering inclusive economic growth.
The DG stressed that technology should not merely be viewed as a tool for communication and entertainment but as a platform for creating opportunities, generating income, and transforming lives.
“Technology is most powerful when it empowers the least connected, creates opportunities for the underserved, and transforms potential into prosperity,” he stated.
Industry stakeholders at the event described the initiative as timely, especially at a period when businesses are increasingly leveraging digital platforms to connect with customers, expand operations, and access new markets.
The TikTok Digital Commerce Labs Programme is expected to strengthen digital capabilities among SMEs, improve access to digital opportunities, and contribute to the growth of Nigeria’s digital economy by enabling entrepreneurs to harness the power of technology for business development.
The launch reinforces NITDA’s vision to building a digitally empowered Nation fostering inclusive economic development through technological innovation where individuals, startups, and businesses can leverage technology to create value, generate employment, and contribute to national prosperity.
As Nigeria continues its journey towards becoming a leading digital economy in Africa, collaborations such as the NITDA-TikTok partnership are expected to play a significant role in empowering citizens, fostering innovation, and expanding economic opportunities for millions of Nigerians.
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