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With 20% Share Infinix Mobility Treasures Nigeria Market- Camille

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Since the launch of Infinix Mobility in Nigeria about three years ago, the brand said it has treasured the market due to obvious acceptability of the products.

In a chat with Nigeria CommunicationsWeek, Mr. Marotta Camille, public relations manager for Infinix Mobility (Nigeria), identified Nigeria an open market and the competition is high.

He said at the very beginning, Infinix Mobility was like every other brand, and has always been thoughtful about how to bring devices that would be accepted by the market.

He said “Nigeria is in the top 10 biggest market in the world, if we followed the business model of other brands, today Infinix Mobility will not be here. Nigeria is a key market for us so we had to find a unique business model to fit users.

“From our latest statistics, Infinix Mobility market share is between 15-20 percent in terms of smartphone sales.

“Nigeria records one million smartphone sell out per month. Our segmentation is between N17, 000 – N50, 000. In this segment, we still have growth opportunities. We are expecting 2016 to be a better year.

The Unique Target Markets (Audience) For Infinix Mobility
“Infinix Mobility have different product ranges which enable us to reach a large audience. We have three different product lines to fit Nigeria needs in terms of technology and telecommunication equipment

“First with have HOT series which is the perfect match for people who want to switch from feature phone to smart phone and enjoy a new experience at an affordable price, usually between N14, 000-N22, 000. There is an important demand for this product line.  One year ago, we launched Infinix HOT which has been the fastest selling device here in Nigeria, according to Gesellschaft für Konsumforschung (GFK) surpassing other international brands.

“With the NOTE series, Infinix provides smartphones with huge battery life to last for 2 days. Beside, our R&D department developed a fast charging solution that let you enjoy 20 mins charge for 7 hours usage, which was highly appreciated by our Infinix HOT NOTE users, the device is still the most sold. This series is made for heavy users, people who are connected and may use their smartphone as productive tool. I remember a ‘one on one’ interaction with a user saying “I do not need a computer to work on my project, with my Infinix HOT NOTE it is possible and the battery is impressive”.

“Then we have the ZERO series which is a higher product line with high-ends specs, people with technology knowledge are really attracted by this series. Infinix ZERO smart phones are dedicated to middle classes who want to own premium phones with specifications such high megapixel camera, premium material – Kevlar for Zero2 – and powerful chipset.

Infinix Partnership with Android One and Google and Impact on Product Acceptability
“When you offer a device less than 20,000 naira for the 2GB RAM, 8 megapixel, 5 inch screen and the latest Android operating system such as Infinix HOT 2, you have chances that people will accept the product, Infinix HOT 2 device is an entry level with more specifications that users expect.

“The Android One OS is the purest version of Android. The OS receives automatic updates to the latest version of Android for a period of two years. Infinix HOT2 is running Android Lollipop 5.1 and before the end of this year, the device will receive an updated version of Marshmallow 6.0. It means that our customers can get the best service and experience from Google that is why we choose Android One. Today, we can say that Infinix HOT 2 has reached over 300,000 hands.

Nigerians Attitude Toward e-Retails
“Well, Nigerians are ultra-connected they like to surf the Internet and look for information. According to our online retail partners such as Jumia and Konga, most of the traffic comes from search result for smart phones. The online market is moving fast here in Nigeria.

“I think that Nigerians still need time to change their buying behavior and move from offline to online, even if online prices are lower for electronic products. There are still some barriers that affect the online business. For instance, payment methods which most E-commerce have solved by offering Payment On Delivery (POD). People need to find trust in new services provided by IT companies and to be educated how to do it.

“With the traditional channels, people have confidence they can experience the product, ask advices from sellers and have a concrete idea about product. For now, I will say that the economic model is Online to Offline; people get information’s online and prefer to buy offline. However, I still believe that there is bright future for online businesses and it will change.

Expectations for 2015 Christmas
“If you are following Infinix Mobility, you should know that a new device is coming later this month on the 27th. It is a successor over HOT NOTE which has been warmly welcome by the market because of the new technology that it brings to satisfy a specific need of power – 4000mAh battery and fast charge –.

“Infinix NOTE 2 will be Infinix first 6 inch smart phone with our own OS called XUI and fast charging technology: 15 minutes charge for 8 hours use which is 20% improvement compared to the previous model (Infinix HOT NOTE). We are confident that Infinix NOTE 2 will be part of the bestselling and must have device for the festive season. From November 27th, we still have something new before Christmas and our users should expect a last Infinix flagship before the end of year.
 
After Sales Service
“Today we have over 1,000 service centers across Africa, here in Nigeria a total of 20 centers and repair supports from some of our dealers, also we have customer service hot line 09099922417 which direct customers to our nearest service centers.

“If you have software or hardware issues, our engineers will fix your problem immediately and maximum of 14 days according the kind of problem you are facing. In addition all Infinix products have one Year warranty.

Impact of Naira-Dollar Situation on Phone Prices
“These days, the Dollar-Naira exchange rate is not so favorable but we are ensuring that our prices are not increasing too much and are not affecting final consumers. Recently users may have found one thousand naira increase in price.

Any Other Promises You Will Like To Tell Your Customers?
“I would like to say thanks to all Infinix users for the trust in Infinix Mobility, our business partners and media that supported us for this year. What I can say, is that 2016 will be a year of changes in terms of services, contents and products for Infinix users”.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NCC Orders Telcos to Give Users Free Airtime for Poor Network Service

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Nigerian Communications Commission (NCC), yesterday ordered telecom operators to begin compensation of subscribers for poor network quality with airtime credits.

NCC Orders Telcos to Give Users Free Airtime for Poor Network Service

According to  Dr Aminu Maida, executive vice chairman, NCC,  the measure is part of renewed efforts to improve service delivery, protect consumers, and hold operators accountable for persistent lapses in network performance across the country.

Maida, also outlined his commission’s latest compliance and enforcement strategies.

He said the compensation directive followed verified failures by operators to meet established minimum quality of service standards in several locations.

“It is not a refund from the regulator but a compliance obligation placed on service providers,” he said, stressing operators must bear full responsibility.

He explained that the framework relies on detailed monitoring at local government level, enabling the commission to pinpoint exact areas and periods of poor service.

This granular approach, he said, allows regulators to move beyond general complaints and focus on measurable, location-specific service deficiencies affecting subscribers.

According to him, the compensation specifically covers service failures recorded between November 2025 and January 2026 across multiple network providers.

“Eligible subscribers will receive airtime credits with notifications explaining the cause and value of the compensation,” he said.

He added that notifications would improve transparency and help users understand why compensation was applied to their accounts.

Maida noted the commission has significantly strengthened its monitoring systems to capture real-time, location-specific service performance data.

“These systems ensure enforcement reflects actual user experience rather than generalised industry averages,” he said, highlighting improved regulatory precision.

He added that operators are required to implement the compensation directly, while the NCC provides oversight to ensure compliance.

“Independent checks will confirm that affected subscribers are properly credited,” he said, noting sanctions for non-compliance may follow.

Maida said the initiative formed part of broader reforms aimed at improving accountability and service standards within the telecommunications sector.

“Operators failing to meet obligations will face stricter enforcement measures,” he warned, signalling tougher regulatory action ahead.

He stressed that improving service quality required both sustained infrastructure investment and stronger operational discipline by network providers.

“Service providers must maintain performance standards consistently across all regions, including underserved and rural areas,” he said.

Maida reiterated the NCC’s commitment to balancing consumer protection with industry sustainability and long-term sector growth.

“Operators must take responsibility for the quality of experience delivered to subscribers,” he said, urging greater corporate accountability.

He added that the commission remained committed to ensuring Nigerians received value for money spent on telecom services nationwide.

“Persistent poor service quality is no longer acceptable under current regulatory direction,” he said, emphasising zero tolerance for continued lapses.


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NCC Tasks Nigeria IPv6 Council to Drive Adoption Beyond 5% in 3 Years

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Dr. Aminu Maida, executive vice chairman, Nigerian Communications Commission – NCC has urged the newly inaugurated Nigeria IPv6 Council to develop a credible pathway to raise Nigeria’s IPv6 adoption from approximately 5% today to a level that places us among Africa’s leading nations within the next three years.

He stated this at the inauguration of Nigeria IPv6 Council in Lagos yesterday. Quoting APNIC’s 2026 global measurements, “Nigeria’s IPv6 adoption stands at approximately 5% while leading economies have surpassed 40%. Global IPv4 reserves are exhausted, while the rapid expansion of 5G networks, the Internet of Things, cloud services, and AI-driven applications has pushed the limits of legacy internet addressing.

“At the same time, the cyber-threat landscape continues to intensify. In this context, IPv6 is a strategic necessity for national competitiveness, security, and economic sovereignty.”

Dr. Maida urged the Council to drive collaboration between stakeholders to ensure alignment with the National IPv6 Deployment Strategy.

“To our operators, government colleagues, and enterprise partners, the time for the adoption of, and prioritisation of IPv6 deployment across your networks and platforms is now. Invest in training your technical teams,and ensure that your infrastructure and procurement pipelines are IPv6-ready by default. The investments you make today will determine Nigeria’s digital competitiveness tomorrow.”

The commission mandated the Council to establish a monitoring and reporting framework; Including providing quarterly progress updates to the Commission and an annual State of IPv6 Deployment report to the nation.

More so, drive capacity building and certification by partnering with AFRINIC, academic institutions, and professional bodies to train a critical mass of IPv6-certified engineers across Nigeria.

Champion public sector leadership by working with MDAs to migrate government networks, websites, and e-services to dual-stack or IPv6-native configurations, so that the public sector leads by example.

Engage industry players and the private sector, working with operators, ISPs, data centres, content providers, and financial institutions to remove deployment barriers and unlock private investment in IPv6 infrastructure.

They were also urged to advise on policy and regulation, recommending to the Commission the incentives, standards, and procurement guidelines required to accelerate nationwide adoption.

Mr. Muhammed Rudman, chairman of the Nigeria IPv6 Council in his presentation said that With IPv4 addresses exhausted worldwide, continued reliance on legacy resource creates scalability bottlenecks.

“Our growing digital economy is projected to reach $18.3 billion in revenue by 2026—requires modern addressing capabilities. Without urgent IPv6 transition, Nigeria risks being left behind as emerging technologies like 5G, IoT, and cloud services demand the expanded address space only IPv6 can provide

“IPv6 is essential for Nigeria’s digital transformation, providing the foundation for unlimited connectivity, enhanced security, and next-generation technologies that will drive economic growth and innovation.

“IPv6 provides 340 undecillion IP addresses, ensuring every device in Nigeria can connect directly to the internet without costly workarounds or address sharing.

“Built-in IPsec encryption improves network security. Enables IoT, cloud computing, AI, and smart city initiatives critical to Nigeria’s digital economy, he added.

As a catalyst for National Development, he said IPv6 enables expansion of digital services, e-commerce platforms, and fintech solutions, driving economic diversification and job creation across Nigeria.

“Expanded internet access reaches underserved communities while seamless device integration connects millions of Nigerians to the digital economy.

IPv6 provides the foundation for IoT deployments, smart city initiatives, and AI-powered services that will transform Nigeria’s technological landscape,” he stated.

 


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DG NITDA Calls for Urgent Action on AI-Driven Cyber Threats, Announces More Stakeholder Engagements

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Kashifu Inuwa CCIE, Director General of the National Information Technology Development Agency (NITDA), has raised concerns over the rapidly evolving cybersecurity risks driven by artificial intelligence, urging immediate and coordinated national action.

DG NITDA Calls for Urgent Action on AI-Driven Cyber Threats, Announces More Stakeholder Engagements

Kashifu Inuwa CCIE, Director General of the National Information Technology Development Agency (NITDA).

Speaking ahead of the formal inauguration of a proposed cybersecurity advisory council, Inuwa disclosed that the Ministry of Communications, Innovation and Digital Economy plans to convene at least two additional stakeholder engagement sessions.

According to him, the move underscores a deliberate commitment to inclusivity and transparency, mirroring the collaborative framework adopted in developing Nigeria’s National AI Strategy.

He explained that the increasing integration of artificial intelligence into everyday systems has significantly altered the cybersecurity landscape, introducing more complex and unpredictable threats.

“AI is changing the game and elevating the threat landscape. The more we integrate AI into our lives, the more we need to change the way we look at cybersecurity. There are two fundamental issues we need to think about,” he said.

The NITDA boss highlighted the dual nature of emerging threats, noting that cyberattacks are now being carried out both on AI systems and through AI technologies, thereby expanding the scope and scale of vulnerabilities.

He further warned about the rise of advanced AI-driven social engineering tactics, particularly the growing use of deepfake technology.

“We are also witnessing increasingly sophisticated AI-driven social engineering. The emergence of deepfakes makes it difficult to distinguish between AI-generated audio or video and authentic content.

“There have even been instances where such technology is used during virtual calls,” he noted.

“This is the reality of the world we live in today, and it is not a challenge any single entity can address in isolation. The only way forward is to strengthen collaboration and deepen synergy between governments and the private sector,” he added.

Inuwa stressed that cybersecurity resilience depends heavily on collective responsibility, cautioning that weaknesses within any single organisation could expose entire networks to risk.

“We are only as strong as our weakest link. If one entity is compromised, it creates risks for others within the network,” he stated, referencing recent incidents in which financial institutions were exploited to gain access to broader payment systems and even government infrastructure.

Commending the Minister for initiating the cybersecurity advisory council, the NITDA DG described it as a crucial platform for enhancing cooperation, facilitating information sharing, and building a more resilient national digital ecosystem.

He reaffirmed the agency’s commitment to supporting the council and collaborating with stakeholders across sectors to strengthen Nigeria’s cybersecurity framework in the face of evolving AI-driven threats.


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