Telecom
With 20% Share Infinix Mobility Treasures Nigeria Market- Camille

Since the launch of Infinix Mobility in Nigeria about three years ago, the brand said it has treasured the market due to obvious acceptability of the products.
In a chat with Nigeria CommunicationsWeek, Mr. Marotta Camille, public relations manager for Infinix Mobility (Nigeria), identified Nigeria an open market and the competition is high.
He said at the very beginning, Infinix Mobility was like every other brand, and has always been thoughtful about how to bring devices that would be accepted by the market.
He said “Nigeria is in the top 10 biggest market in the world, if we followed the business model of other brands, today Infinix Mobility will not be here. Nigeria is a key market for us so we had to find a unique business model to fit users.
“From our latest statistics, Infinix Mobility market share is between 15-20 percent in terms of smartphone sales.
“Nigeria records one million smartphone sell out per month. Our segmentation is between N17, 000 – N50, 000. In this segment, we still have growth opportunities. We are expecting 2016 to be a better year.
The Unique Target Markets (Audience) For Infinix Mobility
“Infinix Mobility have different product ranges which enable us to reach a large audience. We have three different product lines to fit Nigeria needs in terms of technology and telecommunication equipment
“First with have HOT series which is the perfect match for people who want to switch from feature phone to smart phone and enjoy a new experience at an affordable price, usually between N14, 000-N22, 000. There is an important demand for this product line. One year ago, we launched Infinix HOT which has been the fastest selling device here in Nigeria, according to Gesellschaft für Konsumforschung (GFK) surpassing other international brands.
“With the NOTE series, Infinix provides smartphones with huge battery life to last for 2 days. Beside, our R&D department developed a fast charging solution that let you enjoy 20 mins charge for 7 hours usage, which was highly appreciated by our Infinix HOT NOTE users, the device is still the most sold. This series is made for heavy users, people who are connected and may use their smartphone as productive tool. I remember a ‘one on one’ interaction with a user saying “I do not need a computer to work on my project, with my Infinix HOT NOTE it is possible and the battery is impressive”.
“Then we have the ZERO series which is a higher product line with high-ends specs, people with technology knowledge are really attracted by this series. Infinix ZERO smart phones are dedicated to middle classes who want to own premium phones with specifications such high megapixel camera, premium material – Kevlar for Zero2 – and powerful chipset.
Infinix Partnership with Android One and Google and Impact on Product Acceptability
“When you offer a device less than 20,000 naira for the 2GB RAM, 8 megapixel, 5 inch screen and the latest Android operating system such as Infinix HOT 2, you have chances that people will accept the product, Infinix HOT 2 device is an entry level with more specifications that users expect.
“The Android One OS is the purest version of Android. The OS receives automatic updates to the latest version of Android for a period of two years. Infinix HOT2 is running Android Lollipop 5.1 and before the end of this year, the device will receive an updated version of Marshmallow 6.0. It means that our customers can get the best service and experience from Google that is why we choose Android One. Today, we can say that Infinix HOT 2 has reached over 300,000 hands.
Nigerians Attitude Toward e-Retails
“Well, Nigerians are ultra-connected they like to surf the Internet and look for information. According to our online retail partners such as Jumia and Konga, most of the traffic comes from search result for smart phones. The online market is moving fast here in Nigeria.
“I think that Nigerians still need time to change their buying behavior and move from offline to online, even if online prices are lower for electronic products. There are still some barriers that affect the online business. For instance, payment methods which most E-commerce have solved by offering Payment On Delivery (POD). People need to find trust in new services provided by IT companies and to be educated how to do it.
“With the traditional channels, people have confidence they can experience the product, ask advices from sellers and have a concrete idea about product. For now, I will say that the economic model is Online to Offline; people get information’s online and prefer to buy offline. However, I still believe that there is bright future for online businesses and it will change.
Expectations for 2015 Christmas
“If you are following Infinix Mobility, you should know that a new device is coming later this month on the 27th. It is a successor over HOT NOTE which has been warmly welcome by the market because of the new technology that it brings to satisfy a specific need of power – 4000mAh battery and fast charge –.
“Infinix NOTE 2 will be Infinix first 6 inch smart phone with our own OS called XUI and fast charging technology: 15 minutes charge for 8 hours use which is 20% improvement compared to the previous model (Infinix HOT NOTE). We are confident that Infinix NOTE 2 will be part of the bestselling and must have device for the festive season. From November 27th, we still have something new before Christmas and our users should expect a last Infinix flagship before the end of year.
After Sales Service
“Today we have over 1,000 service centers across Africa, here in Nigeria a total of 20 centers and repair supports from some of our dealers, also we have customer service hot line 09099922417 which direct customers to our nearest service centers.
“If you have software or hardware issues, our engineers will fix your problem immediately and maximum of 14 days according the kind of problem you are facing. In addition all Infinix products have one Year warranty.
Impact of Naira-Dollar Situation on Phone Prices
“These days, the Dollar-Naira exchange rate is not so favorable but we are ensuring that our prices are not increasing too much and are not affecting final consumers. Recently users may have found one thousand naira increase in price.
Any Other Promises You Will Like To Tell Your Customers?
“I would like to say thanks to all Infinix users for the trust in Infinix Mobility, our business partners and media that supported us for this year. What I can say, is that 2016 will be a year of changes in terms of services, contents and products for Infinix users”.
Telecom
NCC Reports over 5,000 Fibre Cuts in 6 Months

Nigerian Communications Commission (NCC) has said that more than 5,000 fibre-optic cable cuts linked to road construction, excavation and related civil works were recorded in the first six months of 2026.

The commission said that the damage is disrupting telecommunications services, increasing operators’ costs and exposing businesses and essential public services to avoidable interruptions.
Aminu Maida, executive vice chairman, NCC, disclosed the figure at a stakeholders’ workshop on the protection of fibre-optic infrastructure during road construction and rehabilitation.
He said the scale of the incidents showed the need to prevent damage rather than wait to repair networks after they had been cut
Maida said fibre networks support banking, healthcare, education, government services, commerce, security and emergency communications.
He recalled the widespread telecommunications disruption in February 2024, when fibre cuts affected millions of Nigerians and caused congestion on alternative networks as subscribers switched providers.
He said a Standing Committee on the Protection of Fibre Optic Cables had been established by the Federal Ministries of Works and Communications, Innovation and Digital Economy to improve coordination before, during and after road construction.
The committee was later expanded to include the Office of the National Security Adviser and the Nigeria Security and Civil Defence Corps because of the critical nature of telecommunications infrastructure.
Raphael Adelador, permanent secretary of the Federal Ministry of Works, said road construction and telecommunications infrastructure often occupy the same physical space, making coordination essential.
Adelador called for better mapping of fibre routes and improved information sharing so contractors and consultants know where telecommunications infrastructure is located before excavation begins.
He said damage to fibre networks could lead to service disruptions, lost productivity, financial losses and inconvenience to citizens.
Representing Nadungu Gagare, permanent secretary, Federal Ministry of Communications, Innovation and Digital Economy, Stanley Musa, director of Telecoms and Postal Services, said the protection of telecommunications infrastructure was a shared national responsibility.
The Permanent Secretary said that the government was working with relevant stakeholders to strengthen compliance with technical standards and right-of-way requirements, improve information sharing and develop clearer procedures for infrastructure protection.
Air Vice Marshal Effiom Ewa, director of Critical National Standards and Infrastructure Protection at the Office of the National Security Adviser, said fibre-optic infrastructure had been designated as critical national information infrastructure and warned that damage caused by negligence, interference or actions that expose the infrastructure to damage could attract legal consequences.
Air Vice Marshal Ewa called for strict compliance with established procedures during construction and maintenance activities.
The two-day workshop brought together representatives of government ministries and agencies, security organisations, telecommunications operators, contractors and other stakeholders to develop practical measures for reducing fibre damage during construction projects.
The stakeholders are expected to strengthen coordination, information sharing and accountability so that road development does not undermine the digital infrastructure supporting Nigeria’s economy.
Telecom
ipNX Joins Calls for Innovation-Friendly Ecosystem and Stronger Local Opportunities at Regenesys AI Summit

ipNX Nigeria has joined stakeholders at the Regenesys AI Summit to call for innovation-friendly regulations and stronger local opportunities. Chief Technology Architect, ipNX Nigeria, Oluwaseun Oluboyo, made the call for a collaborative approach to advancing Artificial Intelligence (AI) in Nigeria, and emphasized the need to foster innovation while developing enabling frameworks that support responsible adoption and sustainable growth.

Speaking during a panel session at the summit themed “The Future of Nigeria in the Age of AI,” Oluboyo encouraged business leaders, policymakers and technology stakeholders to create an environment where innovation can flourish through experimentation, collaboration and continuous learning.
“If you don’t try new things, if you only stick to what is familiar, we are not going to go progress as a society or an ecosystem,” he said. “Innovation requires the confidence to explore new ideas, while ensuring that customers remain protected.”
Reflecting on the rapid evolution of AI technologies, Oluboyo noted that governance frameworks should remain adaptable to accommodate emerging innovations and evolving industry needs.
“As technology continues to evolve, it is important that we focus on the outcomes we want to achieve while creating room for innovation. Organisations naturally build on what works, but continuous improvement is essential to unlocking new possibilities.”
He observed that creating a supportive innovation ecosystem will enable organisations to deploy AI responsibly while accelerating digital transformation across industries.
Oluboyo also highlighted the importance of strengthening Nigeria’s technology ecosystem by creating more opportunities for local talent to innovate, build and thrive within the country.
“We should continue creating the environment that makes Nigeria an attractive destination for innovation and enables our brightest talents to contribute meaningfully to national development.”
He noted that sustained investment in digital infrastructure, skills development and innovation ecosystems will be instrumental in positioning Nigeria to maximise the economic and societal benefits of Artificial Intelligence.
Held recently in Victoria Island, Lagos, the Regenesys AI Summit convened technology leaders, policymakers, entrepreneurs and industry experts to examine how Artificial Intelligence is transforming industries, reshaping business models and redefining leadership priorities.
Other speakers on the panel were Ugo Umeseaka, COO, Redtech Limited; Oladele Adedoyin, Partnership Development Manager, Liquid Intelligent Technologies, and Dr Oluwatomi Kogo, Managing Director, Iwosan Lagoon Hospitals.
The summit, themed “The Future of Nigeria in the Age of AI,” provided a platform for meaningful dialogue, knowledge sharing and practical insights into the opportunities AI presents for economic growth, business innovation and national development.
As AI adoption continues to accelerate across Nigeria, conversations such as these remain essential in fostering collaboration among industry, academia and policymakers to ensure Artificial Intelligence is deployed responsibly, inclusively and for the benefit of society.
Telecom
Google Selects Six Nigerian News Creators for Emerging Voices Growth Lab

Google News Initiative (GNI) has selected six Nigerian independent news creators to participate in its Emerging News Voices Growth Lab for Sub-Saharan Africa.

The selected Nigerian creators are Onlinebanker, Adetunji Films, More Branches TV, Wearegst, Iswellthecapitalist and The Republic.
They are part of a cohort of about 20 emerging news creators from across Sub-Saharan Africa participating in the multi-month virtual programme, which runs through September 2026.
The initiative is designed to strengthen the capacity of creator-led and digital-native newsrooms through practical training in artificial intelligence, video production, audience development, direct reader engagement and sustainable revenue strategies.
The GNI said the programme was developed in response to the changing way Nigerians, particularly younger audiences, discover and consume news through social-first channels and digital platforms.
According to the initiative, while creator-led journalism is expanding rapidly, many independent newsrooms operate with limited resources and do not have the same access to technology, training and revenue expertise available to established media organisations.
Participants in the Growth Lab will work with Google trainers and product experts across four key areas.
The first is AI in the newsroom, where participants will receive hands-on guidance on integrating tools such as Gemini, NotebookLM, Google Trends and SynthID into newsroom workflows for research, transcription, translation and verification.
The programme will also focus on video and audience growth, providing practical strategies for building YouTube channels and using both Shorts and long-form video to reach new audiences.
Another area is direct reader relationships, with participants expected to strengthen their open-web presence and newsletters in order to develop first-party audiences that newsrooms can directly engage.
The fourth area is sustainable revenue, with sessions covering monetisation strategies, product differentiation and audience growth models.
Marianne Erasmus, News Partnerships Lead, Middle East and Africa at Google, said independent news creators and digital-native newsrooms were increasingly shaping how Africans, particularly Nigerians, find and understand news.
“Independent news creators and digital-native newsrooms are shaping how Africans, and Nigerians in particular, find and understand the news,” Erasmus said.
She said the Growth Lab would equip emerging newsrooms with practical AI skills, video and audience strategies, direct relationships with readers and approaches to sustainable revenue.
Erasmus added that strengthening the capabilities and financial independence of emerging news voices would contribute to a more resilient, diverse and sustainable news ecosystem.
Wale Lawal, Founder and Editor-in-Chief of The Republic, said the programme was providing practical ways for the publication to combine audience insights, product thinking and responsible AI use.
“Google’s Emerging News Voices Growth Lab is giving us practical ways to combine audience insight, product thinking and the responsible use of AI as we build a more sustainable future for The Republic’s journalism,” Lawal said.
Similarly, Nasir Achile Ahmed, Editor-in-Chief and Co-founder of MoreBranches, said the programme had provided practical resources, new tools and opportunities to connect with experts and fellow journalists.
Ahmed said the initiative had also provided information that validated some of the newsroom’s previous observations while equipping its team with knowledge on how to use new tools effectively.
He said the engagement with experts and fellow journalists had created a supportive environment for strengthening storytelling.
The Growth Lab emerged from the Global News Gap Project, a continent-wide mapping initiative conducted with Project Oasis and Code for Africa to identify independent African news creators and areas where emerging newsrooms require additional support.
The programme is part of Google’s broader support for the Nigerian media industry.
Since 2018, Google has supported newsroom transformation projects through the Google News Initiative and provided publishers with opportunities to strengthen their advertising revenue capabilities through the Ad Manager Academy.
Google said that since 2024, it had trained more than 1,500 Nigerian journalists and editors in areas including online safety, advanced Search, digital verification and audience analytics.
It also supports media skills development through its collaboration with the MTN Media Innovation Programme, where fellows receive practical training on AI as a productivity partner and newsroom technologies, including News Consumer Insights and Gemini.
The latest initiative reflects the growing importance of digital-native journalism as news consumption continues to shift towards social media, video platforms and other online channels.
Through the Growth Lab, GNI is seeking to help emerging news creators build stronger digital operations, expand their audiences and develop sustainable business models while responsibly adopting emerging technologies.
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