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Without Analytics, AI is Purely Artificial, no “Intelligence”

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Neil Herbert, Director: Business Analytics at SAP Africa
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Analytics is not a passive tool. Smart business leaders are combining data with multiple machine learning algorithms and in-memory computing capabilities to gain real-time and predictive insights that can assist with quicker and more accurate decision-making.

Without Analytics, AI is Purely Artificial
Despite the current wave of excitement around the importance of analytics within the modern enterprise, BI and analytics have dominated analyst hype lists for more than a decade: in fact, analytics has been the top priority in Gartner’s annual CIO survey for ten out of the last twelve years.

Similarly, predictive analytics is not a new concept that has emerged out of recent technological advances –  financial services companies have used predictive analytics in one form or another to determine consumer credit scorecards and repayment terms for decades.

What is new, though, is the in-memory capability that enables business leaders to make critical strategic decisions as they emerge.

Analytics is not a passive tool used to develop reports from historical data. Smart business leaders are combining data with multiple machine learning algorithms and in-memory computing capabilities to gain real-time and predictive insights that can assist with quicker and more accurate decision-making.

Analytics is such an important component of today’s technology mix that I’d argue it is impossible for technologies such as AI and machine learning to be of strategic business value without effective analytics at their core.

Analytics drive transformation in financial services
In a recent Oxford Economics study of 1,500 global CFOs, business performance analytics was paramount for leaders in the EMEA region.

Smart CFOs are using advanced analytics to understand the market and leveraging insights to generate growth.

Financial services companies are particularly well-suited to employ analytics as a value-generating tool.

By analysing the huge volumes of customer data available today, financial services companies can for instance develop and offer personalised products and services, and unlock new revenue opportunities – and even business models – in real time, based on actual customer, situational, and environmental data.

This changes the game dramatically: insurance companies can now leverage analytics by employing machine learning systems that detect anomalies and unusual patterns to identify potential cases of fraud.

In addition, by extracting insight from customer data, social media, and partner and supplier networks, insurers are able to unlock greater efficiency and improve their competitiveness as they make better decisions more quickly and accurately than before.

SAP Analytics Cloud, for example, incorporates machine learning to enable businesses to run dashboards on live business processes – such as sales performance – and help business leaders understand which of the internal KPIs are having the least (and greatest) impact on overall business performance.

This enables businesses to better understand which factors influence net income ratios at any given time, or have the greatest impact on productivity, which guides business leaders to make better decisions.

Leveraging analytics to drive customer engagement
Predictive analytics, AI and machine learning are also empowering businesses to better understand client needs and provide the personalised services and offers that are the hallmark of modern customer expectations.

With customer data sets growing exponentially, businesses can gain key insights into individual customer behaviour drawn from the types of purchases they make, the car they drive, the life events that impact them, and more.

By analysing these data sets, businesses are developing more accurate and personalised offers to customers and equipping all levels of staff with key customer insights that can improve customer service, brand perception, and customer loyalty.

Businesses are also moving away from “customer processes” and implementing analytics platforms that enable them to create thousands – or millions – of personalised processes in real time based on the needs of each customer.

Since these processes are powered by analytics, they can be far more agile and responsive to change, even updating and improving themselves provided there is effective machine learning capabilities imbedded.

Today’s successful businesses run “live”; in other words, they anticipate, simulate, and innovate new business opportunities with a future-minded approach instead of just reporting past success.

A live business strives to know about problems before they affect the bottom line, or damage customer relationships. Smart business leaders are investing in in-memory operational and analytics solutions that can produce the real-time and predictive insights that helps their businesses run live.


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E-Business

NITDA, API Partner Against Harmful Online Content

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National Information Technology Development Agency (NITDA), in partnership with the Advocacy for Policy and Innovation (API), has convened a one-day workshop in Abuja to advance dialogue on the draft Online Harm Protection (OHP) Bill to confront harmful online content.

NITDA, API Partner Against Harmful Online Content

The bill, a rights-based, locally rooted, and multi-stakeholder initiative, is aimed at addressing the challenges of the digital age.

The event, which held yesterday, brought together government officials, civil society, academics, digital platforms, and legal experts to shape a policy framework designed to combat online ills such as cyberbullying, disinformation, hate speech, digital exploitation, and gender-based violence, while safeguarding democratic freedoms and digital inclusion.

In his keynote remarks, Kashifu Inuwa, director general, NITDA urged a paradigm shift in the way society engages with digital technologies.

“For almost two decades, we have viewed digital technology through a consumer lens. But these technologies are not just products and services. They are transforming how we live, work, and interact. They shape our politics, our society, and our democracy,” he said.

Warning against unaccountable digital power in the hands of private corporations, the DG likened the digital journey to the tale of Alice in Wonderland, where initial fascination with innovation has given way to deeper concerns about privacy, autonomy, and manipulation by big tech platforms.

“We thought we were using Google, but now we realise Google is using us. Social media, once a tool of expression, has become a tool of surveillance and influence,” Inuwa noted.

He, therefore, emphasised the urgency of developing a democratic and accountable framework.  He explained that following the 2021 Twitter ban, NITDA facilitated dialogue between the government and platform operators, leading to a Code of Practice that stressed Nigeria’s sovereignty and legal standards.

According to him, the same process birthed the multi-stakeholder steering committee and the OHP White Paper in December 2024, laying the foundation for the current legislative push.

Earlier in her opening remarks,  Victoria Manya, co-founder, API, observed the moral and civic necessity of the bill.

Her words: “The internet did not break society, it merely revealed its unfiltered version. Every day, Nigerians are exposed to harassment, disinformation, exploitation, and even algorithmic violence. The OHP Bill is not a war on the Internet. It is a peace offering to its users, a social contract for a digital future that is safe, inclusive, and democratic.

“We cannot answer the question of algorithmic power with unchecked state control. We must answer it with shared, rights-based governance. This bill must not be written for the people, but with them.”


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How AI Alert by Airtel is Transforming Mobile Security in Africa

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These days, people rely heavily on their mobile phones for talking, texting, banking, social media, and storing important personal information. Because of this, scammers and spammers often target phone users.

Mobile fraud, like fake SMS messages and scams, is becoming more common and putting millions at risk of losing money or having their private details stolen.

Airtel’s new AI-powered Spam Alert Service offers a smart and timely way to fight back, marking a major step forward in protecting mobile users in Africa.

A brief look at mobile fraud and spam

Mobile fraud and spam are problems around the world, but they hit harder in places where mobile phone use is growing fast, and safety measures haven’t caught up.

A 2024 report from GSMA Mobile Economy shows that more than 20% of mobile users globally have experienced some kind of mobile fraud, with spam texts being one of the most common.

In Nigeria, the Nigerian Communications Commission (NCC) has noted a sharp rise in scam messages and fake calls, leading to yearly losses in the hundreds of millions of dollars.

These spam texts often include fake links, harmful ads, or tricks to steal personal details. Many people get caught without knowing, which can lead to stolen bank money, identity theft, or damaged devices.

Older spam blockers only work on certain phones or apps, leaving many people, especially those using basic phones, without protection.

Why Airtel’s AI Spam Alert Service stands out

Airtel, a top telecom company in Africa, has launched a new and free service called the AI Spam Alert Service. It’s the first of its kind in Africa and aims to protect mobile users from spam text messages as they come in.

What makes this service different is that it doesn’t read or check the actual message content. Instead, it uses advanced artificial intelligence to quickly study the sender’s behaviour using over 250 signs or patterns, all within a fraction of a second.

Some of those parameters, according to Airtel, includes:

  • How frequently the sender changes SIM cards.
  • The volume and frequency of messages sent by the message initiator to different recipients.
  • The geographical spread of the recipient numbers, whether messages are targeted locally or dispersed nationwide.
  • Whether the sender receives replies or only sends messages.
  • A cross-reference of numbers previously reported for spam activity.

The AI completes this analysis in just 2 milliseconds, faster than the blink of an eye, allowing real-time alerts to subscribers as suspected spam messages arrive.

How Airtel’s Spam Alert Service improves mobile safety and trust

Airtel’s new AI-powered spam alert system is set to make a big difference in mobile security across Nigeria and the rest of Africa. Instead of depending on users to block spam themselves, the service works directly through the network to stop suspicious messages before they reach people’s phones.

This kind of technology helps users feel safer and more confident using mobile networks—especially as more people rely on their phones for banking and other money-related services.

A 2025 report by McKinsey Digital shows that many Africans worry about mobile security when using digital financial tools. By reducing the risk of spam and fraud, Airtel is not only protecting its users but also helping to build a safer digital space where more people can take part in the growing mobile economy.

According to Airtel, within two months of its launch, the spam alert service system has identified 9,667,008 messages as potential spam.

Why this is a game changer

By building a service that is first-of-its-kind in Africa, Airtel is leading the way in offering spam alerts, powered by AI directly on its network, for over 150 million subscribers across the continent.

In addition, the service is quick, spotting suspicious sender activity in just milliseconds without reading users’ messages.

Finally, the service is free and requires no app downloads or extra setup. Airtel says the turns on automatically, making it easy for everyone to stay protected, even those using basic phones.

By sending signals to users before problems happen, Airtel boosts trust and encourages more people to safely use mobile money and other digital services.

Scammers are always finding new ways to trick consumers through the ubiquitous mobile phones, so increased demand for security improvements is, understandably, shifting to telecom companies.

Airtel’s AI Spam Alert Service is a strong and timely move toward better, smarter protection for users. As more people start using the service, it should help cut down fraud, keep personal information safe, and make mobile use more enjoyable.

As African economies continue to grow more digital, users of telecom services will need more secure and reliable ways to communicate, and Airtel is leading the way towards that safe future.

 


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Microsoft Server Hack Likely Solo Actor, Thousands at Risk

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A widespread cyberattack targeting Microsoft’s (MSFT.O) server software used by thousands of government agencies and businesses for internal document sharing was likely orchestrated by a single actor, a cybersecurity researcher said on Monday.

Microsoft Server Hack Likely Solo Actor, Thousands at Risk

Microsoft issued an alert on Saturday warning of “active attacks” on on-premise SharePoint servers.

The company clarified that SharePoint Online, part of the Microsoft 365 cloud suite, was not affected by the exploit, which is considered a “zero-day” vulnerability due to its previously undiscovered nature.

“Based on the consistency of the tradecraft seen across observed attacks, the campaign launched on Friday appears to be a single actor. However, it’s possible that this will quickly change,” Rafe Pilling, director of Threat Intelligence at Sophos, a British cybersecurity firm.

That tradecraft included the sending of the same digital payload to multiple targets, Pilling added.

Microsoft said it had “provided security updates and encourages customers to install them,” a company spokesperson said in an emailed statement.

It was not clear who was behind the ongoing hack. The FBI said on Sunday it was aware of the attacks and was working closely with its federal and private-sector partners, but offered no other details.

Britain’s National Cyber Security Centre did not immediately respond to a request for comment.

The Washington Post said unidentified actors in the past few days had exploited a flaw to launch an attack that targeted U.S. and international agencies and businesses.

According to data from Shodan, a search engine that helps to identify internet-linked equipment, over 8,000 servers online could theoretically have already been compromised by hackers.

Those servers include major industrial firms, banks, auditors, healthcare companies, and several U.S. state-level and international government entities.

“The SharePoint incident appears to have created a broad level of compromise across a range of servers globally,” said Daniel Card of British cybersecurity consultancy, PwnDefend.

“Taking an assumed breach approach is wise, and it’s also important to understand that just applying the patch isn’t all that is required here.”


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