Broadcasting
Women Are Catalysts for Citizen Development and Corporate Prosperity in Nigeria
By Joanna Baidu, Youth Lead, PMI
The embracing of citizen developers by the IT industry could herald significant changes to the development of Nigeria’s digital future. But will this future involve more women? Joanna Baidu, Sub Saharan Africa Youth Lead at PMI, says citizen development could well be the opportunity to attract more women to use their experience and build applications through cloud-based, low-code, no code platforms.
One of the reasons the International Girls in ICT Day was conceived was to draw attention to the critical need for more inclusivity in the tech sector. The gender disparity in the ICT workforce is glaring all over the world. Hence, this year the focus is on creating safe and reliable access to the internet and digital tools for women.
Inclusion in the tech sector has been a long-standing conversation, generating varied opinions and perspectives. It will take employers’ eagerness to develop both grassroots and in-house technical skills of women and men to fill the existing gaps in the sector.
Male dominance in the Nigerian tech sector is evident from the under representation of women in the top ranks. Of the 93 tech firms surveyed by the ONE Campaign and the Center for Global Development, only six had a woman in a top management position. Worse still, more than one-third of the surveyed tech firms employed no women.
Furthermore, a youth survey by the National Bureau of Statistics, reports that young men are almost twice as likely to have a career in computer science and technology-related fields as women in Nigeria.
According to the National Bureau of Statistics, in Nigeria, women make up on average just 22% of the total number of Engineering and Technology university graduates each year. According to the same source, women make up roughly a fifth of people working in the information and communication technology sector.
Project Management Institute (PMI) believes that structured citizen development programmes that open the IT development field to everyone, including women, will help companies drive inclusivity. The introduction of citizen development can help bridge the talent gap and accelerate digital transformation in Nigeria because everyone can contribute to tech solutions without necessarily learning to code.
On the back of connected devices, the citizen development movement has spurred innovation in software development. The low code, no code tech that anyone can use has companies turning to it for fast app development and deployment. Moreover, the arrival of citizen developers has alleviated the pressure on IT departments, leaving people with more formal IT qualifications to focus on mission-critical and core programming.
Encouraging employee participation in technology development must not come at the cost of security lapses, data breaches, and governance risks. Citizen development efforts must comply with security standards and be guided by a governance strategy that sets requirements for secure applications to be created outside the IT function.
“On the positive side, more technically aware and enabled people in the workplace will undoubtedly contribute to reinforced awareness and safer operational procedures. This means that organisations can capitalise on employee knowledge about company needs to produce enhanced outputs,” says Baidu.
The potential for well-governed, corporate-driven citizen development is unlimited. Helping women develop new skills and reducing traditional gender gaps through structured citizen development programmes can advance a company’s market performance and profitability.
“Technology is an increasingly important part of our daily lives. Movements like citizen development must be supported and fostered across organisations and educational institutions, so women and girls get an early start. The prospect of artificial intelligence having the same gender biases as humans can turn into a reality if we don’t encourage more inclusivity in ICT,” concludes Baidu.
Uchenna Mbunabo, Nigerian filmmaker, has raised concerns over the alleged unauthorised broadcast of Nollywood films by some Ghanaian television stations, calling on Ghana’s National Film Authority (NFA) to strengthen the enforcement of copyright laws.
Uchenna Mbunabo, Nigerian filmmaker
Mbunabo made the remarks during a conversation with James Gardiner, deputy CEO of the National Film Authority (NFA) of Ghana.
He questioned whether it was permissible for television stations in Ghana to download Nigerian movies from YouTube and air them without obtaining permission from the producers.
“I noticed that Ghanaian TV stations, the way they are stealing our films and showing them for free with impunity. Is it legalised in your country for TV stations to go on YouTube, download people’s sweat and show it for free?”
According to Mbunabo, some Ghanaian television stations have been downloading newly released Nollywood films from YouTube and broadcasting them without authorisation, depriving producers of revenue generated through the platform.
He also stated that he had not witnessed Nigerian television stations engaging in similar practices and questioned what measures Ghana was taking to protect filmmakers’ intellectual property.
Responding to the concerns, Gardiner acknowledged that the issue exists and said the National Film Authority had begun engaging relevant stakeholders to address it.
He disclosed that the NFA has held discussions with the Ministry of Communications, the National Communications Authority (NCA) and the National Media Commission (NMC) on improving copyright enforcement.
Gardiner explained that while Ghana has copyright laws, enforcement remains challenging because many television stations now operate digitally and may not have physical offices within the country.
“There are copyright laws, but they are not effective because a lot of the TV stations don’t have offices. Most of them are now digital, so they operate from anywhere. They can even have a Ghanaian TV station but be operating from Austria simply because it is digital.”
He added that authorities are considering a new licensing framework that would require broadcasters to undergo a fresh licensing process to improve monitoring and enforcement.
According to Gardiner, television stations found guilty of illegally broadcasting copyrighted content would be required to compensate affected producers through fines.
He added that repeat offenders could face suspension of their broadcasting licences, while a third violation could result in the revocation of their licences.
Although he did not provide a specific timeline, Gardiner said the reforms were already underway and expressed hope that significant progress would be seen next year.
Mbunabo welcomed the proposed measures but urged the National Film Authority to expedite the process, stating that unauthorised broadcasts continue to affect filmmakers’ ability to recover production costs through legitimate distribution channels such as YouTube.
He also stressed that his comments were not directed at Ghana’s film industry, noting that he has worked with several Ghanaian actors over the years and supports collaborations between Nollywood and Ghallywood.
Broadcasting Organization of Nigeria (BON) has established six committees to help strengthen and modernize the country’s broadcasting industry.
The committees will focus on content creation, skills development, digital transformation, sustainability, policy and commercial opportunities
The initiative aims to support industry growth and improve collaboration between broadcasters, regulators and media experts
The official launch recently, was led by Tony Akiotu, president, BON and attended by media professionals, program directors, former journalists and heads of specialized media organizations.
The event brought together several prominent figures in Nigeria’s media industry, including veteran broadcaster and trainer Bimbo Oloyede, Tony Uyah of M4S TV, Kingsley Uranta of Channels Television, Ismael Sani of Platinum TV and Ibrahim Shehu of Trust TV.
Together, they are expected to help drive innovation and support the growth of Nigeria’s broadcasting sector.
According to Akiotu, the committees are intended both to help shape industry policy and to provide a forum for dialogue between BON and broadcasting experts.
Akiotu said the ad hoc committees were intended to strengthen BON’s work and ensure that the umbrella body for Nigeria’s broadcasters played a more direct and meaningful role in developing the country’s broadcasting sector.
The six committees reflect the sector’s main priorities. The first focuses on collaboration and innovation to promote content creation.
The second is dedicated to training and talent development, while the third focuses on industry sustainability by improving the sector’s long-term financial viability.
A fourth committee will focus on digital transformation and work with the National Broadcasting Commission (NBC) on regulatory issues.
The remaining two committees will oversee public policy advocacy and the development of sports and commercial rights to help broadcasters increase revenue and attract more investment. Together, the committees are expected to guide BON’s efforts to modernize and strengthen Nigeria’s broadcasting industry.
The committees, chaired by members of BON’s General Assembly and supported by the organization’s Secretariat, have an initial 12-month mandate that may be renewed if necessary.
They are required to submit a progress report within three months and implement approved recommendations within the following six months.
The arrangement is intended to ensure close oversight and the timely implementation of their work.
Akiotu also reminded committee members that Nigeria pioneered television broadcasting in Africa and urged them to carry out their work with greater effectiveness and efficiency.
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