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World Friendship Day: All you Need to Know About “33” Connect Parties

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This year, “33” Export Lager launched its new experiential platform tagged “Connect parties”, Consumers and their loved ones were entertained by top DJs and comedians; and treated to interesting games like the famous Jenga, Connect 4 and many more.

 

The “33” Export Connect Parties made 33 stops in Nigerian key cities of Lagos, Jos, Uyo, Aba, Makurdi, Benin and Akure.

 

In every city, the brand connected with consumers, providing them a platform to meet new friends, expand their network, play games, enjoy comedy, dance to music, and win exciting prizes, all while enjoying ice-cold “33” Export Lager.

 

Only recently, the beer brand was at the center of a social media campaign that helped music superstar KCEE connect with his long lost friend, Ocheku Osheme based in Abuja.

 

“33” Export reacted to the trending conversation online and deployed its might towards the search for Osheme.

 

In about a week, Kcee re-established contact with his long lost friend. Then, “33” Export proceeded to help two of the singer’s fans connect with their friends as well.

 

Over the years, few brands have been as consistent as “33” Export to a cause as important as friendship; it is not difficult to see how the brand can claim to be the beer of choice for celebrating great moments.

 

As people all over the world come together to toast to another World Friendship day, July 30th, “33” Export raises the bar on its activities in confirmation of its positioning as the beer known for promoting connections.

 

The long and jolly history of the world friendship day is a story worth sharing with friends. In the early days of the celebration, it was heavily promoted by greeting card companies who wanted to increase sales by giving people a reason to buy more cards.

 

However, with the growth of social media, World Friendship Day has become a symbolic day for friends.

 

At the heart of these growing celebrations are brands such as “33” Export, which has built a persona around fostering bonds.

 

Over the years, the brand has received huge recognition for creating platforms that celebrate bonds. Two of such are the widely acclaimed “City of Friends” initiative and the recently introduced “33” Export Connect parties.

 

The ‘City of Friends’ provides consumers with an exciting atmosphere to bond, party and create memorable moments in a bespoke “city”.

 

The event, which first held in 2016 has over the years featured live size games, comedy and music performances by A list artistes and DJs such as Phyno, Flavour, Seyi Shay, MI Abaga, DJ Neptune, DJ Lambo, among others.

 

We can’t wait for what the brand has in store for us in 2019.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Tim Akano Recounts 20-Year Growth, Media Support at NITRA End-of-Year Meet

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Mr. Tim Akano, New Horizons Chief Executive Officer, took centre stage at the Nigerian Information Technology Reporters’ Association (NITRA) annual end-of-year meeting on Thursday, December 18, 2025, recounting the company’s remarkable growth and reaffirming free IT training for journalists.

Tim Akano Recounts 20-Year Growth, Media Support at NITRA End-of-Year Meet

Tim Akano, New Horizons Chief Executive Officer, in a group photograph with NITRA Members

Speaking directly to IT media members at the company’s training facility in Lagos, Akano acknowledged the critical role journalists played in supporting New Horizons during its formative years two decades ago.

He detailed how the firm evolved from a handful of staff to one of Africa’s leading ICT skills training organisations, now employing about 500 staff across multiple training centres nationwide.

Akano Spotlights Youth Training, University Partnerships

Akano highlighted that New Horizons has trained over 500,000 youths, particularly tertiary institution students, equipping them with practical IT skills essential for Nigeria’s digital economy.

He announced recent partnerships with universities, including a new agreement with Afe Babalola University, to scale hands-on training programmes for students.

“This growth would not have been possible without the media’s support in documenting our journey,” Akano stated, pledging continued free IT skills training for media members to remain competitive in the evolving digital landscape.

Reciprocal Support Defines Long-Standing Partnership
The venue hosting the NITRA meeting underscored Akano’s generosity; NITRA Secretary Chidiebere Nwankwo secured the free facility after contacting him—a gesture consistent with New Horizons hosting multiple association events and training IT journalists since its inception 20 years ago.

Participants shared personal testimonies of Akano’s support, including veteran journalist Aaron Ukodie, whose daughter—an Accounting graduate from the University of Johannesburg—received NYSC placement and IT scholarship at New Horizons.

The Guardian’s Yemi Adeyemi recounted Akano accommodating his editor’s child for mandatory IT training after other firms declined.

Members praised Akano’s commitment to human capital development as evidence of deep appreciation for the media community that chronicled New Horizons’ success over two decades.


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NIMC rolls out Pre-Enrolment Portal for seamless NIN registration

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National Identity Management Commission (NIMC) has launched the NIMC Pre-Enrolment Portal to revolutionise the National Identification Number (NIN) enrolment process, enabling applicants within Nigeria and in the Diaspora to capture biodata online prior to biometric verification at enrolment centres.

NIMC rolls out Pre-Enrolment Portal for seamless NIN registration

NIMC


Accessible via penrol.nimc.gov.ng, the platform allows users to fill enrolment forms, schedule appointments, upload supporting documents securely, and manage personal details directly, thereby slashing congestion, minimising wait times, boosting data accuracy and enhancing overall service efficiency at centres nationwide.

NIMC Director-General and CEO, Engr. (Dr) Abisoye Coker-Odusote, spearheaded the initiative as part of the Commission’s technology-driven strategy to fortify institutional performance, aligning with President Bola Ahmed Tinubu’s Renewed Hope Agenda that emphasises digital transformation, efficient public service delivery and inclusive national development.

Dr Kayode Adegoke, Head of Corporate Communications, highlighted key benefits including simplified biodata handling, confidential data protection through robust security measures, reduced physical centre visits and heightened operational effectiveness, urging all prospective enrollees to adopt the portal for a faster, citizen-friendly experience.[conversation_history]​

The move underscores NIMC’s mandate under the NIMC Act No. 23 of 2007 to manage the National Identity Database, issue NINs and foster a reliable digital identity ecosystem vital for national planning, with users advised to complete pre-enrolment online before heading to selected centres for biometrics.


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MultiChoice Talent Factory Calls for Entries Into Fully Funded Film Training Programme

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MultiChoice Talent Factory (MTF), a Pan-African film and television training institution, has announced the opening of applications for its 2026 intake.

MultiChoice Talent Factory Calls for Entries Into Fully Funded Film Training Programme

MultiChoice

 

The fully funded programme is open to African graduates aspiring to become directors, filmmakers, scriptwriters, producers and storytellers.

According to MultiChoice, the nine-month accredited curriculum combines online learning with intensive in-person training, and is designed to balance theoretical knowledge with practical immersion.

MTF academies are located in Kenya, Nigeria and Zambia, and serve aspiring filmmakers from 14 African countries. Since its inception in 2018, the initiative has trained 296 filmmakers, with graduates producing more than 42 movies aired on DStv, GOtv and Showmax platforms.

Organisers said alumni of the programme have gone on to establish over 50 production companies, while many continue to work within the MultiChoice ecosystem.

Graduates have also won accolades at the Africa Magic Viewers’ Choice Awards, Kalasha Awards, Uganda Film Festival and Women in Film Awards.

Applications for the 2026 intake close on Feb. 27, 2026. Interested candidates can visit https://apo-opa.co/3XW53oE for programme requirements.


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