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Worldwide Mobile Data Traffic Growth Doubles in Two Years

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Mobile data traffic in Sub-Saharan Africa, like the rest of the world will maintain an upward trajectory, as mobile broadband-capable devices become more accessible. For markets like SA and Kenya, the conclusion of high-demand radio frequency spectrum allocations will lead the rise of data traffic, according to the 2022 Ericsson Mobility Report.

While traffic growth is often considered “highly volatile” between years, the 22nd edition of the Ericsson report reveals global mobile network data traffic doubled in the past two years.

This growth, notes the report, was driven by increased smartphone and mobile broadband usage, as well as the digitalisation of society and industries.

Furthermore, it highlights the strong demand data connectivity and digital services have, and are expected to have, despite the global COVID-19 pandemic and geopolitical uncertainties.

Based on the report’s findings, mobile network data traffic grew 40% between the first quarter (Q1) of 2021 and Q1 of 2022.

“The quarter-on-quarter mobile network data traffic growth between Q4 2021 and Q1 2022 was around 10%. Total monthly global mobile network data traffic reached around 93EB, meaning it has doubled in just two years since Q1 2020.

“Over the long-term, traffic growth is driven by both the rising number of smartphone subscriptions and an increasing average data volume per subscription, fuelled primarily by increased viewing of video content.”

Fredrik Jejdling, executive VP and head of networks at Ericsson, adds: “Continuous network modernisation and coverage build-out has led to several hundred million people becoming new mobile broadband subscribers every year.”

Turning to data traffic in Sub-Saharan Africa, the report notes increasingly affordable price plans and service provider subsidies in some parts of the region will help the upward trajectory.

South Africa and Kenya’s spectrum allocations will enable service providers to extend their coverage and capacity of 3G/4G networks, it states.

“3G mobile data traffic is still increasing, but most of the traffic growth is expected to be in the 4G networks. The average data traffic per smartphone is expected to reach 11GB per month over the forecast period.”

The report projects that total global mobile data traffic will grow around 4.2% to reach 282EB per month in 2027.

The traffic growth up to 2027 includes an assumption that an initial uptake of XR-type services, including augmented reality, virtual reality and mixed reality, will happen in the latter part of the forecast period.

“If adoption is stronger than expected, data traffic could increase even more than currently anticipated towards the end of the forecast period.

“Currently, video traffic is estimated to account for 69% of all mobile data traffic, a share that is forecast to increase to 79% in 2027.

“Populous markets that launch 5G early are likely to lead traffic growth over the forecast period. 5G’s share of mobile data traffic was around 10% in 2021, and this share is forecast to grow to 60% in 2027.”

More growth projections

Ericsson predicts the number of fixed wireless access (FWA) connections will exceed 100 million in 2022, reaching almost 230 million by 2027.

Of these 230 million, the number of 5G FWA connections is expected to grow to around 110 million by 2027, representing almost half of the total FWA connections, it reveals.

FWA is a connection that provides primary broadband access through mobile network-enabled customer premises equipment.

According to the Ericsson report, more than 75% of service providers surveyed in over 100 countries are offering FWA services.

“Out of 311 service providers studied, 238 had an FWA offering, representing an average of 77% globally. Service providers’ adoption of FWA offerings has more than doubled in the last three years.”

Ericsson has determined that FWA will play an increasingly important role in the delivery of broadband services across the globe.

At the end of 2021, there were around 8.2 billion mobile subscriptions, according to Ericsson.

Therefore, it projects the figure will increase to around 9.1 billion by the end of 2027. “During the same time, the share of mobile broadband subscriptions will increase from 84% to 93%.”

It’s also anticipated that the number of unique mobile subscribers will grow from 6.1 billion at the end of 2021 to 6.7 billion by the end of the forecast period.

Subscriptions associated with smartphones continue to rise, indicates the report.

At the end of 2021, there were 6.3 billion, accounting for about 77% of all mobile phone subscriptions. This is forecast to reach 7.8 billion in 2027, accounting for around 87% of all mobile subscriptions at that time.

On the other hand, subscriptions for fixed broadband are expected to grow around 4%, with FWA connections anticipated to show strong growth of 17% annually through 2027.

Subscriptions for mobile PCs and tablets are expected to show moderate growth, reaching around 540 million in 2027, it concludes.


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Telecom

The Telecoms Sector Cannot be Used Palliative for Economic Woes –Adebayo

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Gbenga Adebayo, chairman, Association of Licensed Telecom Operators of Nigeria (ALTON) has said the telecoms sector should not be a palliative to solve economic woes.

The Telecoms Sector Cannot be Used Palliative for Economic Woes –Adebayo

Gbenga Adebayo, chairman of ALTON,

He made this call during his address at the Groupe Spécial Mobile Association (GSMA) digital economy report launch which took place in Abuja.

According to Adebayo, the telecom industry faces numerous challenges that hinder its growth and development.

He emphasized the need for sustainable investment, effective regulation, and a conducive business environment to drive progress.

The GSMA digital report, launched May 9th 2024, 2024, highlights the telecom’s 8 percent contribution to Nigeria’s GDP and 13.5% when considering the broader ICT ecosystem.

The report also highlights the significant challenges plaguing the industry including investment challenges, right of way, multiple taxation, and regulation.

Adebayo highlighted the existence of over 45 associated charges and levies on operators, despite the supposed removal of right of way costs.

He said that it creates an unfavorable business environment, discouraging investment and hindering the industry’s ability to deliver quality services.

He also stressed that regulatory interference and the lack of independence for the regulator exacerbate the problem.

The price review should be a simple regulatory process.

The public debate this has gained makes it appear the industry is insensitive to people’s concern.

“While the government tries to provide incentives for the public on account of ongoing macroeconomic headwinds, the telecoms  sector should not be used as a palliative to solve the people’s problem. We must price right to sustain the industry; we must price right to have the right investment,” , Adebayo said.

He concluded that the industry must be allowed to operate sustainably, with the right investment and regulation, to deliver quality services and drive economic progress; encouraging stakeholders, including policymakers, regulators, and operators, to work together to address the challenges facing the industry, in order to drive economic growth, and fulfill its potential as a critical sector in Nigeria’s economy.

 


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Airtel Africa Records Loss as Revenue Falls on Naira Devaluation

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Airtel Africa Plc released its full-year financial statement for the year ending March 31, 2024. The company posted a loss after tax of $89 million during the fiscal year, a significant decline from the $750 million profit after tax recorded in the previous fiscal year.

The company’s financial performance was mainly hit by the Naira’s instability over the fiscal year. As Airtel recorded FX losses of $770 million due to the devaluation of the Naira from N463/$ as of June 2023 to N1303/$ as of March 2024. The Naira devaluation also affected the company’s revenue baseline.

In reported currency, the USD, Airtel Africa posted a revenue of $4.98 billion in FY ‘23/24, representing a 5.3% decline from the $5.26 billion posted in FY ‘22/23. However, in constant currency, Airtel’s revenue grew by 20.9% over the course of the fiscal year.

However, Airtel Nigeria posted a revenue of $1.50 billion during the fiscal year, representing a 29.4% decline from the $2.13 billion revenue posted in FY ‘22/23. More so, in Naira terms, the group’s revenue appreciated by 25.8%.

Airtel Nigeria posted $711 million and $654 million in voice and data revenue respectively. Airtel customer base in Nigeria also increased to 50.9 million, representing a 5.3% growth from the 48.9 million customers posted in the previous fiscal year.

During the year, the group’s voice revenue constituted the bulk of its total revenue with $2.18 billion. Data revenue constituted $1.73 billion of its revenue.

In constant currency terms, Airtel Africa’s mobile services revenue experienced a significant increase of 19.4%. This growth was primarily driven by an 11.9% increase in voice revenue and a 29.2% growth in data revenues, as the group’s 4G customers increased by 42.3% during the fiscal year.

Airtel’s mobile money, SmartcashPSB recorded a 20.7% growth in customers as well as a 21.1% growth in revenue, hitting 38 million customers and $837 million.

Despite inflationary headwinds and currency devaluation across the group’s operational markets, Airtel Africa displayed resilience in its financial performance as it generated a net cash of $2.26 billion from its operations during the fiscal year.

Also, in terms of constant currency, Airtel maintained a double-digit growth across its revenue, pre-tax profit, EBITDA, and operating profit profiles.

Commenting on the results, Olusegun Ogunsanya, the group’s CEO, said: “This strong revenue performance is a reflection not only of the opportunity that is inherent across our markets, but also the resilience of our affordable offerings despite the inflationary pressure many of our customers have experienced.

“Furthermore, our rigorous approach to de-risking our balance sheet and our capital allocation priorities has materially reduced the risks that the currency devaluation has had on our business. Key initiatives include the reduction of US dollar debt across the business and the accumulation of cash at the [holding company] level to fully cover the outstanding debt due. We will continue to focus on reducing our exposure to currency volatility. At the beginning of March, we launched our first buyback programme reflecting the strength of our financial position.”

Airtel declared a 3.57 cents final dividend, a rise of 9.2% on-year from 3.27 cents. Its total dividend amounted to 5.95 cents, also up 9.2%, from 5.45 cents.

The CEO added: “The growth opportunity that exists across our markets remains compelling, and we are well positioned to deliver against this opportunity. We will continue to focus on margin improvement from the recent level as we progress through the year.”

 


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Google’s Hustle Academy Re-launches with AI Focus to Empower African SMBs

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Google has announced the opening of applications for the 2024 cohort of its Hustle Academy, a program dedicated to accelerating the growth of small and medium-sized businesses (SMBs) in Sub-Saharan Africa. This year, the program introduces a significant upgrade: business-focused AI training integrated directly into the curriculum.

SMBs are the backbone of Africa’s economy, yet many face challenges accessing funding and developing the essential skills needed to grow their businesses. According to the International Finance Corporation (IFC), 40% of formal SMBs in developing countries have an unmet funding need of $5.2 trillion annually.

The Hustle Academy aims to address this gap by providing comprehensive business education, mentorship, and networking opportunities. Since its launch in 2022, over 10,000 businesses have benefited from the program. Participants who received grants nearly doubled their success rate in accessing new funding sources beyond friends and family, increasing from 11% to 20%. The program has also spurred job creation, with an average of 4 new jobs for every 10 businesses that graduated.

Kristy Grant, Head of B2B Marketing, SSA commented, “Artificial intelligence (AI) holds immense potential for African small and medium-sized businesses (SMBs), enabling them to drive innovation, increase efficiency, and unlock new levels of economic growth. The Hustle Academy has supported over 10,000 businesses who have gone ahead to raise funding and create jobs since inception. By incorporating AI into our curriculum, we aim to further amplify this impact, equipping SMBs to harness AI technologies for improved business performance and economic progress.”

The new AI modules focus on data-driven decisions, optimising operations, and building AI-powered marketing strategies. Participants will explore practical applications through modules like “Boost Your Productivity with AI” and “Marketing Strategy and AI,” learning how to save time and supercharge digital outreach.

Applications for the 2024 Hustle Academy cohort are open to SMBs in Kenya, Nigeria, and South Africa, and the program will run through the end of the year. For more information and to apply, visit g.co/hustleacademy.


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