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X3M Ideas Wins Gold At The 2021 Luum Awards

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Steve Babaeko, CEO of X3M Ideas receiving the gold prize at the Luum Awards in Geneva, Switzerland
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X3M Ideas, Nigerian international creative agency, has received the  gold prize at the Luum Awards in Geneva, Switzerland.

Steve Babaeko, CEO of X3M Ideas receiving the gold prize at the Luum Awards in Geneva, Switzerland

Steve Babaeko, CEO, X3M Ideas was presented with the plaque on Thursday, November 5, 2021.

Luum Awards is a global festival dedicated to creativity, exclusively rewarding messages that seek to awaken a social, civic or environmental consciousness to make the world a better place.

X3M Ideas won the award for its work on the Suicide Notes, a campaign created to help people dealing with mental health issues.

The campaign was executed for the Mentally Aware Nigeria Initiative (MANI), a youth-focused mental health organization that is championing the fight against mental health-related stigma and creating an environment that makes it possible for people to seek care for their mental health without fear of discrimination.

Babaeko, Speaking on the award, said, “we are very delighted to have won the Luum Award for our work on The Suicide Note.

“The Suicide Note campaign is very dear to our hearts because of the importance of the message it communicates.

“We are glad to see the campaign continue to make such a great impact across the world and are thankful to the Luum Awards jury for this recognition.”

Last year, X3M Ideas won bronze at the Lisbon Advertising Festival for its International Women’s Day press campaign, ‘Make History Equal for Women’. The company was the only African agency to win an award at the festival, and was one of the 17 bronze winners in the international competition.

In December 2019, X3M Ideas emerged the “Best creative agency and Agency of the Year” in Nigeria at the Lagos Advertising and Ideas Festival which was held at Landmark, Victoria Island, Lagos.

Over the years, the agency has contributed tremendously to the educational sector in Lagos state. On its first anniversary in 2013, X3M Ideas renovated a block of five classrooms at Opebi Senior High School, Opebi where the agency’s office is based.

In 2014, the company donated Computers, UPS devices and air-conditioners for use in the Tech Labs in two schools within Ikeja. Toilet and bath facilities and a complete lighting system were also donated to the Lagos State Boys Reform Home In 2015.

This year, the agency unveiled a newly revamped science laboratory at the Oregun Junior High School in Lagos in celebration of its ninth anniversary.

Founded in August 2012,  X3M Ideas has demonstrated exemplary consistency in the creative space both locally and internationally, and maintained its enviable position as one of the most valuable creative agencies in Africa.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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UNILAG Bans Skitmaking, Content Creation on Campus

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University of Lagos (UNILAG), Akoka, has officially banned skitmaking, content creation and other video recording activities within its campus and hostels without prior authorization.

UNILAG Bans Skitmaking, Content Creation on Campus

Mrs. Adejoke Alaga-Ibraheem, head of Communication, UNILAG, in a statement, said that the ban followed growing concern over the increasing use of university facilities for unapproved video productions, including comedy skits, vox pops and film shoots.

“The attention of the University Management has been drawn to the rising use of the University premises, including hostels and other facilities, for shooting of films, videos, skits, and similar cinematographic activities without proper authorisation,” parts of the statement read.

According to UNILAG, the decision aims to safeguard the institution’s image, maintain decorum within the academic environment, and ensure that its premises are not misrepresented in online or public content.

The university emphasized that any individual, whether a student, staff member, or external party, must seek and obtain formal approval from the institution’s Communication Unit before carrying out any form of recording or production on campus.

While acknowledging the importance of creative expression and media engagement, UNILAG maintained that all such activities must comply with its established rules and procedures to preserve order and safety.

The statement also appealed to members of the university community and the general public to strictly adhere to the new directive “in the interest of order, safety, and collective responsibility”.

 

 

 

 

 

 


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Court Orders MultiChoice to Pay Damages for Consumer Rights Violations

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Multichoice Nigeria Limited has been been ordered by Lagos Court to pay damages for breaching consumer rights, in rulings hailed by regulators as victories for consumer protection.

In Lagos, the High Court presided over by Justice R. O. Olukolu awarded ₦5 million in damages against Multichoice for unlawfully disconnecting a paid DStv subscription belonging to Mr. Ben Onuora.

The court held that the disruption caused undue hardship to the subscriber and his family, and ordered the company to reconnect the service and extend the subscription to cover the lost period.

The judgment cited Sections 130, 136, and 142–145 of the Federal Competition and Consumer Protection Act (FCCPA) 2018.

Reacting to the judgments, the Federal Competition and Consumer Protection Commission (FCCPC) described them as landmark decisions that reinforce Nigeria’s consumer protection framework.

In a statement signed by Mr. Ondaje Ijagwu, director of Corporate Affairs for Mr. Tunji Bello, executive vice chairman, FCCPC, said the rulings demonstrate the effectiveness of judicial enforcement under the FCCPA.

“These outcomes strengthen consumer confidence and marketplace accountability,” Bello said, commending the judiciary and encouraging consumers to continue seeking redress through lawful channels.

Between March and August 2025, the FCCPC facilitated recoveries exceeding ₦10 billion for consumers across 30 sectors, according to the Commission.

The FCCPC reiterated its commitment to promoting fair markets and protecting consumer rights nationwide.


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MultiChoice to Delist from JSE after Canal+ Takeover

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MultiChoice Group is set to delist from the Johannesburg Stock Exchange (JSE) on December 10 2025, after Canal+ secured control of more than 90% of its shares, effectively completing its takeover of the African pay-TV giant.

MultiChoice to Delist from JSE after Canal+ Takeover

The Group, in a notice to shareholders at the weekend, announced that trading of its shares on both the JSE and A2X will be suspended from Monday, October 27, 2025.

The official delisting date of December 10 is pending regulatory approvals from the JSE, A2X, and the Financial Surveillance Department of the South African Reserve Bank.

Canal+, a French media conglomerate and subsidiary of Vivendi, crossed the 90% shareholding threshold, enabling it to invoke Section 124(1) of South Africa’s Companies Act.

This legal provision allows Canal+ to compulsorily acquire all remaining MultiChoice shares from shareholders who did not accept its offer.

According to the notice, Canal+ will acquire the remaining shares on the same terms and offer price presented during the takeover bid.

“The Remaining MultiChoice Shareholders are reminded of their rights to apply to a court of competent jurisdiction within 30 business days after receiving the Notice in terms of section 124(2) of the Companies Act (“Section 124(2) Rights”).” The notice read.

If no legal challenges are raised, Canal+ will complete the compulsory acquisition six weeks after the notice date, finalising MultiChoice’s transition into a wholly owned subsidiary of the French media group.

The delisting will mark the end of MultiChoice’s 6-year presence on the JSE, where it was listed in 2019 following its spin-off from Naspers.

 

 

 

 


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