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YouTube CEO Neal Mohan Charts Future of Creativity at Cannes Lions 2025

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YouTube Chief Executive Officer, Neal Mohan, has declared that the next revolution in creativity and brand building will be driven by creators, fandoms, and artificial intelligence, with YouTube at the centre of it all.

Delivering a keynote at the Cannes Lions International Festival of Creativity, Mohan reflected on YouTube’s 20-year journey from a single 19-second video to becoming what he described as “the epicentre of culture.”

“Today, YouTube is where culture with a capital ‘C’ is made,” he said, noting that creators have evolved from bedroom vloggers to full-scale production houses, with some building studios and hiring screenwriters, editors, and directors.

He cited the example of French creator Inoxtag, whose Everest documentary Kaizen premiered in cinemas and on YouTube, garnering 17 million views in under 48 hours.

Mohan also revealed that YouTube Shorts now averages over 200 billion daily views, while more than one billion hours of YouTube content are watched on TV screens each day.

On the role of AI, Mohan announced that Google’s Veo 3 video generation model will be integrated into YouTube Shorts later this summer. The tool, which creates video and audio from text prompts, is expected to “open new creative lanes” for content creators.

He added that YouTube’s Auto Dubbing feature has already translated over 20 million videos into nine languages, with 11 more to follow, helping creators reach global audiences.

“Creators are the startups of Hollywood,” Mohan said. “They’re flipping formats, blending genres, and building real-world businesses. And their communities aren’t just watching — they’re shaping culture.”

From podcasts and livestreams to stadium-filling events like the Sidemen Charity Match, Mohan said the creator economy is no longer a side hustle but a cultural and commercial force.

“My biggest bet is that YouTube will continue to be the stage where it all happens,” he concluded.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Glo’s Innov8 STEM Competition Offers N5m Prize for Girls

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In honour of the 2025 International Day of the Girl Child, Glo Foundation, is investing millions to promote Science, Technology, Engineering, and Mathematics (STEM) education among girls in Nigeria.

Towards this end, the foundation is launching the ‘Glo Innov8’ National STEM Competition for Girls in Senior Secondary Schools, with a prize of N5 million, to be won by the top performing schools.

The competition is designed to give young women the confidence and knowledge to compete, innovate and succeed in STEM as well as boost their confidence and knowledge.

As a statement from the foundation explained that “it is our modest way at Glo Foundation of celebrating and encouraging the girl child to focus more on the studies of STEM subjects and pursue careers in these areas in future so as to become problem solvers for the country,” the foundation added.

The top school with the best idea will receive a prize of N2,000,000, along with a laptop for each of the two students representing the school. The teacher or mentor for the winning team will also receive a N200,000 prize. The second and third-place schools will be awarded consolation prizes.

Registration for the competition, which began on Monday, September 15, is open to all senior secondary schools in Nigeria and will conclude on October 5, 2025. To register for a chance to win, all that secondary schools have to do is visit https://glo-foundation.com/glo-innov8/ and fill the form, to STEM their way to N5,000,000.

 


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MTN’s “Next Afrobeats Star”: Building Dreams in Port Harcourt

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At the Port Harcourt auditions of Next Afrobeats Star, hopefuls stepped onto the stage not just to perform, but to be seen by a platform that understands their dreams. At the heart of that platform is MTN Nigeria.

Contestants praised MTN’s role in shaping their journeys. Fadda, a local singer aiming for the Lagos finals, said: “Everybody sees what MTN is doing with talent shows. Nobody else is doing it at this scale. They are investing in us and giving us a chance to shine.”

Gift from Okrika expressed gratitude to MTN, Ultima Studios and ONErpm for creating a structured opportunity where young voices can be heard. “This is a great opportunity, and I know every one of us here will give our best,” she said.

The scale of the competition highlights MTN’s ambition. The winner will receive a $100,000 ONErpm record deal, along with mentorship and production support from leading producers including Sarz, P.Priime, Puffy Tee and Andre Vibez.

Contestants advance through multiple stages, starting with online submissions and regional auditions, followed by a versus round, an original song challenge and a live top-12 showcase. Each step offers exposure and professional development that are often out of reach for many young Nigerians.

MTN’s investment comes at a time when Nigeria’s entertainment and media industry is expanding rapidly. The sector was valued at US$9 billion in 2023 and is projected to grow to US$13.6 billion by 2028, according to PwC.

Jobberman estimates that the industry already employs over 4.2 million people and is expected to add another 2.7 million jobs by 2026–2027.

Afrobeats has been a major driver of this growth. Nigerian music exports have grown by 49 per cent in the past three years, according to BusinessDay. Streaming platforms such as Spotify report significant increases in royalties, with Nigerian content enjoying a surge in both local and international consumption.

By launching Next Afrobeats Star, MTN is reinforcing its identity as more than a technology company. It is positioning itself as a key player in talent development and cultural promotion, helping to take Afrobeats from a local passion to a global phenomenon. Through this initiative, MTN is connecting young Nigerians not just to networks, but to their own futures.


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Airtel Africa Foundation Commits to Improving 10 million Lives in Africa by 2030

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L–r: Vice President, Corporate Communications & CSR, Airtel Africa, Emeka Oparah; Chief Executive Officer, Airtel Nigeria, Dinesh Balsingh; Chairman, Airtel Africa Foundation, Dr. Segun Ogunsanya; Group Chief Executive Officer, Airtel Africa, Sunil Taldar; and Director, Corporate Communications & CSR, Airtel Nigeria, Femi Adeniran, during the world press conference officially announcing the launch of Airtel Africa Foundation in Lagos, Nigeria yesterday.
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Airtel Africa Foundation, the philanthropic arm of Airtel Africa plc, yesterday unveiled its plans to directly improve the lives of 10 million people across the continent by 2030. The strategy will be delivered through targeted initiatives under four core pillars namely Financial Empowerment, Education, Environmental Protection and Digital Inclusion (FEED).

Outlining the ambitious target, Dr. Segun Ogunsanya, Chairman of the Airtel Africa Foundation, stated, “Our 2030 vision is a transformed Africa where over 10 million lives are directly improved through our interventions. We are not just donating resources, we are building a pipeline of talent and fostering innovation to ensure the global digital revolution leaves no African behind. This is a strategic, measurable commitment to unlocking the continent’s demographic dividend.”

The Foundation’s mission will be executed by creating a cycle of empowerment through targeted programmes. These include ‘Connecting Schools’, which provides free connectivity and devices, and the ‘Airtel Africa Fellowship’, offering full undergraduate scholarships in tech and STEM fields, complemented by mentorship and internships.

A key early success underscoring the Foundation’s impact is its ongoing partnership with UNICEF. This collaboration has already connected more than 1,800 schools, benefitted over one million students, and trained more than 17,000 teachers in digital education across the Foundation’s 14 markets of operation.

In addition, the Foundation will leverage its dedicated Employee Volunteer Programme, channelling the skills and passion of its people directly into community initiatives. For the 2025/26 financial year, the Foundation has set specific expansion targets, with programmes now active across all its operating countries, from Nigeria to Zambia, Malawi, Rwanda, and the Democratic Republic of the Congo.

Commenting on the company’s support for the Foundation, Airtel Africa’s Chief Executive Officer, Sunil Taldar, said, “We cannot thrive in a place that is not thriving. This understanding is the very reason the Airtel Africa Foundation was born. It is our vehicle to catalyse transformation, by systematically investing in the pillars that underpin a resilient and dynamic society.

“We have remained dedicated to transforming lives both as a business imperative as well as our overarching philosophy. For us, helping to connect the unconnected, banking the unbanked and enabling businesses and economies to thrive are the three most significant objectives of our business.”

 


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