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YouTube Music Backs 2 Nigerian Firms, Pledges to Help Boost the Continent’s Creative Economy

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YouTube Music has reaffirmed its commitment to supporting African creative voices by providing financial grants, capacity development training and advisory to two organisations that nurture African creative talent and export it.

In keeping with YouTube Music’s commitment to the development of the African creative industry, Briteswan and iManage Africa Entertainment Limited will receive support to help them scale up their initiatives to develop music creatives on the continent.

This move is set to directly impact an estimated 300 participants in initiatives led by these organisations.

Briteswan’s ‘The Audiogirl initiative’ seeks to economically empower women by closing the gender gap in the music creation segment

iManage Africa Entertainment Limited’s ‘Music Business Academy for Africa (MBA)’, is an initiative dedicated to developing a more informed and empowered workforce for the African music and entertainment industry

“We are committed to exporting African music to listeners across the world and want to continue to play our part in the development of the continent’s rapidly growing creative economy especially with respect to music”, says Addy Awofisayo, YouTube’s Head of Music, Sub-Saharan Africa.

Access to the internet has opened up opportunities for African creatives to display their talents to a global audience, thereby, creating jobs that can boost national economies. In Nigeria, the creative industry accounted for roughly 730 billion Naira (roughly 1.8 billion dollars) of Nigeria’s GDP in 2020.

Through this initiative, YouTube will enable the two organisations to scale their ongoing work to help more young African creatives learn and acquire the skills to improve their craft, and export their music to the world.

“The rise of Nigeria’s globally celebrated musical artists points to the opportunities that exist in the creative economy.

“As we work towards the post-Covid 19 recovery of industries, it is important to be intentional about unearthing brimming talent and potential among creatives – many of whom are young people.

“YouTube Music’s dedication to the growth of music creatives in the region is well-timed and commended”, says Sunday Dare, Nigeria’s Minister of Youths and Sports Development.

Over the past few years, YouTube has helped spotlight African culture and export it to global audiences. Burna Boy who won the Grammy’s Global Music Award in 2021 with his album, ‘Twice as Tall’ and who has now been nominated for the third time for a Grammy Award, was spotlighted by YouTube as an Artist on the Rise in 2018.

In 2019, YouTube announced an initiative to support Nigerian artists in collaboration with Mr Eazi’s empawa Africa to support 10 local artists to develop their craft.

Tems and Bella Shmurda were also selected to be part of YouTube Music’s international artist development program, Foundry in 2020 and 2021 respectively.

YouTube Music also deepened investments in Black communities by opening applications to the #YouTubeBlack Voices Music Class of 2022, aimed at enabling Black artists, songwriters and producers worldwide to commercialise their work. Eight African artists, songwriters and producers were admitted to the #YouTubeBlack Voices Music Class of 2022.

“We see the support given to the two Nigerian pan-African organizations as a partnership for the advancement of music creatives in Africa who in-turn will be key players that contribute positively towards the emerging creative sector in the continent”, Awofisayo concludes.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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FG to Launch Nationwide Free Digital TV Platform June 17

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Federal government, yesterday, said that it will now  launch the so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages on June 17.

DSO Now Ready for Nationwide Launch- Idris

National Broadcasting Commission (NBC) had initially scheduled for May 15 for the launch.

But the new date was announced by Mohammed Idris,  minister of Information and National Orientation, on Wednesday during a facility tour of NIGCOMSAT, alongside Dr Charles Ebuebu, director general of the National Broadcasting Commission (NBC) and other stakeholders.

Idris said the long-awaited migration from analogue to digital broadcasting had finally become a reality after years of failed attempts and delays, describing the project as a major breakthrough for Nigeria’s broadcasting industry.

“I have been grappling with this idea of the DSO for many years. Moving our transmissions from analogue to digital has now happened and is ready to be commissioned by June 17,” the minister said.

He revealed that several channels had already been bundled onto the platform, adding that the digital transition would transform broadcasting, advertising and television consumption across Nigeria and Sub-Saharan Africa.

According to him, the new platform introduces scientific audience measurement tools capable of tracking viewership patterns in real time, thereby giving advertisers reliable data for targeted campaigns.

“Now science is at play. If you are viewing a station, we know who is watching what and how many people are watching. Advertisers can now take informed decisions about the kind of programming Nigerians want to watch across all demographics,” Idris stated.

The minister said the collaboration between NIGCOMSAT, NBC, the Ministry of Communications and the Ministry of Information had made the digital transition possible, while commending President Bola Tinubu for providing the necessary support and resources.

He described previous DSO efforts as limited and expensive due to encrypted set-top boxes but noted that the new system would be free and accessible to millions of Nigerians.

“In the past, the boxes were encrypted and costly. Now this is free. Government has taken off some of those costs on behalf of Nigerians,” he said.

Idris stressed that unlike earlier pilot phases restricted to a few cities, the new digital platform would have nationwide and regional reach through NIGCOMSAT’s satellite infrastructure.

“Everybody can now watch whatever he wants in real time and painlessly. Free TV everywhere for everybody”, he declared.

The minister also hinted that the platform would challenge the dominance of existing pay-TV operators by offering Nigerians wider viewing options at no cost.

“I don’t want to always use the word ‘substitute’, but this offers opportunities you didn’t get before. You no longer have that monopoly again. Competition is going to set in. Content will grow and viewership will grow,” he said.

He added that the platform would initially launch in standard definition, SD, before quickly transitioning to high definition, HD, bringing Nigerian broadcasting in line with global standards.

“Soon after the launch, we are moving to HD. Nigeria will now compete globally. What you watch here is what you get anywhere,” Idris said.

The minister further disclosed that the service was already available via mobile application and had successfully undergone testing ahead of the official unveiling.

Also speaking during the tour, managing director and chief executive officer of NIGCOMSAT, described the collaboration between NIGCOMSAT and NBC as a strategic partnership that has strengthened service delivery and raised operational standards within Nigeria’s digital broadcasting ecosystem.

According to her, ongoing investments and satellite expansion plans under the current administration will guarantee reliable and continuous service delivery.

“The work has only just started. The work has only just begun,” she said.

Among those who accompanied the Honourable Minister on the tour were  Salihu Abdullahi Dembos, director-general, Nigerian Television Authority (NTA); Jibrin Baba Ndace, director-general, Voice of Nigeria (VON); Mohammed Bulama, director-general, Federal Radio Corporation of Nigeria (FRCN); and Lanre Issa-Onilu, director-general, National Orientation Agency (NOA), alongside other senior government officials and dignitaries.

 

 

 


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Metro Digital, Nigerian Firm Accuses Multichoice Of Refusal to Obey Court Judgements

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Metro Digital Limited, a  licenced Indigenous broadcasting organisation,  has accused Multichoice, pay television company, of refusing to obey judgements emanating from Courts in Nigeria.

Metro Digital, Nigerian Firm Accuses Multichoice Of Refusal to Obey Court Judgements

It said the latest of such judgements is the one that was delivered by Justice Chinelo Odili of Rivers State High Court on May 4, 2026 in Suit No. PHC/3943/FHR/2025.

Dr. Paul Osuji, operations manager of Metro Digital,  at a press conference in Port Harcourt, Rivers State,

said the suit was filed by the organisation and two others against Multichoice and the Economic and Financial Crimes Commission (EFCC).

Osuji stated that Justice Odili has in the judgement described the arrest of a staff member of the company and the carting away of it’s properties and disruption of it’s broadcasting business by the EFCC over a civil dispute of copyrighy as unlawful and violations of the applicants’ rights.

The manager recalled that in October 2025, Multichoice instigated the EFCC to read their office in Port Harcourt, arrested a staff of the company and staff of another company, while the suit was still pending.

“On October 16, 2025, the premises of Metro Digital Limited, a licenced indigenous broadcasting organisation was raided by the Nigerian anti-graft agency, EFCC, instigated by Multichoice Nigeria, purportedly acting on a preservation order made by the Federal High Court sitting in Port Harcourt over the sub licensing of broadcasting content right.

“The preservation order came from a civil dispute already adjudicated by the Court of Appeal No. CA/CS/188/2021 – Multichoice Vs Metro Digital Limited and 20 others, which is a subject of a pending appeal -No. SC/CV/1248/2022 -Multichoice and 20 others before the Supreme Court.

“Instructively, while suit No. PHC/ 3943/ FHR/2025 was still pending, Metro Digital Limited filed an application to set aside the said preservation orders of the Federal High Court sitting in Port Harcourt and presided over by Hon. Justice A.T Mohammed.

“In his ruling delivered on December 10, 2025, set aside the preservation orders and it’s legal execution on Metro Digital Limited. The court also ordered EFCC to return unconditionally all the properties and records of Metro Digital Limited, illegally and unlawfully carted away during the raid but the agency has till today not obeyed those orders of the Court,” he said.

Metro Digital Limited is known for operating SLTV, a direct-to-home satellite television service launched to provide affordable, locally-owned alternatives to international pay TV


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Court Stops NBC From Punishing Broadcasters over On-Air Opinions

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A Federal High Court in Lagos has restrained the National Broadcasting Commission (NBC) from sanctioning or punishing broadcast stations and presenters over the expression of personal opinions, alleged bullying of guests, or failure to maintain neutrality on air.

Court Stops NBC From Punishing Broadcasters Over On-Air Opinions

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Justice Daniel Osiagor granted the interim injunction following an ex parte application filed by the Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE).

The court specifically restrained the NBC, its officers, agents and affiliated persons from enforcing its recently issued “Formal Notice” or imposing sanctions, fines or penalties on broadcasters based on provisions of the 6th Edition of the Nigeria Broadcasting Code, pending the hearing and determination of the substantive suit.

SERAP and NGE had approached the court to challenge what they described as an arbitrary and unlawful move by the commission to punish broadcasters for allegedly expressing personal opinions as facts, bullying or intimidating guests, or failing to maintain neutrality during programmes.

The groups also asked the court to determine whether the provisions of the Nigeria Broadcasting Code relied upon by NBC were inconsistent with the 1999 Constitution, as amended, and Nigeria’s international human rights obligations.

The suit followed an April statement by the NBC in which it raised concerns over what it described as increasing violations of the broadcasting code across news, current affairs and political programmes.

The commission had warned that presenters who expressed personal opinions as facts or bullied guests during live broadcasts would be sanctioned.

However, Justice Osiagor, in his ruling, held that pending the hearing of the substantive matter, the commission must refrain from using the formal notice to threaten, sanction or punish broadcast organisations and on-air personalities under the contested code provisions.

The matter was adjourned until June 1, 2026, for hearing of the motion on notice.


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