Broadcasting
YouTube Music Backs 2 Nigerian Firms, Pledges to Help Boost the Continent’s Creative Economy

YouTube Music has reaffirmed its commitment to supporting African creative voices by providing financial grants, capacity development training and advisory to two organisations that nurture African creative talent and export it.

In keeping with YouTube Music’s commitment to the development of the African creative industry, Briteswan and iManage Africa Entertainment Limited will receive support to help them scale up their initiatives to develop music creatives on the continent.
This move is set to directly impact an estimated 300 participants in initiatives led by these organisations.
Briteswan’s ‘The Audiogirl initiative’ seeks to economically empower women by closing the gender gap in the music creation segment
iManage Africa Entertainment Limited’s ‘Music Business Academy for Africa (MBA)’, is an initiative dedicated to developing a more informed and empowered workforce for the African music and entertainment industry
“We are committed to exporting African music to listeners across the world and want to continue to play our part in the development of the continent’s rapidly growing creative economy especially with respect to music”, says Addy Awofisayo, YouTube’s Head of Music, Sub-Saharan Africa.
Access to the internet has opened up opportunities for African creatives to display their talents to a global audience, thereby, creating jobs that can boost national economies. In Nigeria, the creative industry accounted for roughly 730 billion Naira (roughly 1.8 billion dollars) of Nigeria’s GDP in 2020.
Through this initiative, YouTube will enable the two organisations to scale their ongoing work to help more young African creatives learn and acquire the skills to improve their craft, and export their music to the world.
“The rise of Nigeria’s globally celebrated musical artists points to the opportunities that exist in the creative economy.
“As we work towards the post-Covid 19 recovery of industries, it is important to be intentional about unearthing brimming talent and potential among creatives – many of whom are young people.
“YouTube Music’s dedication to the growth of music creatives in the region is well-timed and commended”, says Sunday Dare, Nigeria’s Minister of Youths and Sports Development.
Over the past few years, YouTube has helped spotlight African culture and export it to global audiences. Burna Boy who won the Grammy’s Global Music Award in 2021 with his album, ‘Twice as Tall’ and who has now been nominated for the third time for a Grammy Award, was spotlighted by YouTube as an Artist on the Rise in 2018.
In 2019, YouTube announced an initiative to support Nigerian artists in collaboration with Mr Eazi’s empawa Africa to support 10 local artists to develop their craft.
Tems and Bella Shmurda were also selected to be part of YouTube Music’s international artist development program, Foundry in 2020 and 2021 respectively.
YouTube Music also deepened investments in Black communities by opening applications to the #YouTubeBlack Voices Music Class of 2022, aimed at enabling Black artists, songwriters and producers worldwide to commercialise their work. Eight African artists, songwriters and producers were admitted to the #YouTubeBlack Voices Music Class of 2022.
“We see the support given to the two Nigerian pan-African organizations as a partnership for the advancement of music creatives in Africa who in-turn will be key players that contribute positively towards the emerging creative sector in the continent”, Awofisayo concludes.
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
Broadcasting
Good News for DStv Users: Watch over 160 Channels Without Paying Extra

MultiChoice Nigeria has launched a month-long promotional campaign tagged “Open Time”, offering eligible DStv subscribers access to higher viewing packages at no additional cost.

The promotion, which runs from June 1 to June 30, 2026, is aimed at rewarding existing customers, reconnecting subscribers and attracting new users across Nigeria.
Under the initiative, active subscribers on selected lower-tier packages, including Compact and Compact+, will automatically be upgraded to higher viewing tiers, with some customers gaining temporary access to Premium content during the promotional period.
According to the company, eligible subscribers will not be required to register or manually activate the offer, as upgrades will be applied automatically once subscription payments are confirmed.
In a statement announcing the campaign, MultiChoice said the initiative was designed to provide customers with access to a wider range of entertainment content and enhance viewing experiences.
“The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period,” the company stated.
The DStv Premium package, which currently costs N44,500 per month, offers access to more than 160 channels, including sports, movies, documentaries, children’s programming, news and lifestyle content.
MultiChoice said the offer applies to subscribers who maintain active accounts throughout the campaign period.
The company added that the promotion forms part of efforts to enhance customer value by providing broader access to entertainment content, including drama, sports, action and children’s programmes.
To participate, subscribers are required to make payments through approved channels such as the official DStv website, the MyDStv mobile application, USSD banking platforms and authorised payment agents.
The company clarified that all promotional upgrades would automatically expire at the end of June, after which subscribers would revert to their original subscription packages.
Industry analysts say the campaign comes amid increasing competition within Nigeria’s pay television and streaming market, where service providers are introducing incentives and value-added offerings to attract and retain customers.
MultiChoice said the initiative reflects its commitment to delivering quality entertainment and ensuring subscribers enjoy greater value from their subscriptions.
Broadcasting
Transition to Digital TV to Unlock N605Bn New Revenue Streams – NBC

National Broadcasting Commission (NBC) has said that its planned Digital Switch-Over (DSO) project will create access to Nigeria’s N605.2 billion advertising market for broadcasters and content creators.

Speaking at a press conference, Charles Ebuebu, director-general, NBC, said the project is expected to officially launch nationwide on June 17, 2026, while analogue television broadcasting will completely end by December 31, 2028.
According to him, the switch from analogue to digital broadcasting will help government agencies deliver better television services across Nigeria in a way that is sustainable, reliable, and easier to regulate.
Ebuebu explained that digital broadcasting will allow broadcasters and content creators to earn more revenue because audience data can be measured more accurately.
He also said the project could benefit the economy through the release of valuable 700/800 MHz spectrum, which may generate more than $1 billion from future auctions.
The funds are expected to support digital infrastructure and expand broadband access in rural communities.
NBC added that Nigeria’s creative industry, which contributes about N5 trillion to GDP and supports more than 4.2 million jobs, could benefit from improved content distribution and export opportunities across West Africa using NigComSat-1R.
For consumers, NBC said the FreeTV service will not require monthly subscription payments. Households will only need a small satellite dish and an open-standard DVB-S2 decoder, estimated to cost between N15,000 and N25,000.
Broadcasters were encouraged to join the FreeTV platform and take advantage of an 18-month free carriage period.
However, the Commission noted that there is still an ongoing legal dispute involving local manufacturers over set-top boxes, although officials said this will not stop the national rollout.
On satellite expansion plans, Jane Egerton-Idehen, managing director and CEO, Nigerian Communications Satellite Limited, said NIGCOMSAT 2A is expected in 2028, while NIGCOMSAT 2B is planned for 2029.
She added that backup arrangements have already been made to ensure uninterrupted service and that migration to the new system will happen gradually across different regions to avoid nationwide disruptions.
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