Broadcasting
YouTube Rewind Reveals What Nigerians Watch Online

Year 2016 could be described as the year of ‘discovery.’ From the videos that captured our attentions and emotions, to the music that kept us glued to the dance floors, 2016 truly stands out as a year of pleasant surprises for Nigerians.
And as the year comes to a close, it’s time to take our annual look at the videos and channels that defined Nigerian moments on YouTube.
Taking a look at video favourites for 2016, while Nigerians joined the global community in “working” the dance floors with Rihanna, it was funny local videos by rising child star Emmanuella, AY and Jenifa that took precedence.
Other local news moments like Tiwa Savage’s explosive interview, which was the 2nd most watched video also got us watching, “wow-ing” and sharing on YouTube.
If anything at all, this year’s non-music list makes it even more apparent that Nigerians love a good laugh, with 8 of the top 10 trending videos being humor-themed.
The much raved-about Mark Angel Comedy was the most featured with 3 of the top 10 videos in the non-music category, and all-time Nigerian favorite AYTV owned by popular comedian Ayo Makun continue to excite some of the top trending content on YouTube in Nigeria.
In the music category, while the global chart hit ‘Work’ by the sultry Barbadian singer/songwriter Rihanna featuring Drake occupies the top position with over 796 million views, local music videos reign supreme, occupying 9 of the top 10 trending music videos in 2016.
This year also saw young acts like Kiss Daniel, Korede Bello and Tekno Miles earning higher views.
For even more end-of-the-year awesomeness, checkout the YouTube Rewind 2016 Channel.
2016 Top 10 trending videos (Nigeria)
I’ll Beat You (Mark Angel Comedy); Tiwa Savage Addresses Tee Billz’s Accusations in Exclusive Video; Emanuella Sleep (Mark Angel Comedy); After School Lesson (Mark Angel Comedy); AY Live Acapella; MC King Kong Dancing Sekemba by VjOj & Awilo Longomba; Jenifa’s Diary – Season 6 Trailer; President Buhari Runs to Synagogue Prophet T.B Joshua for healing deliverance; Funke Akindele Rocks New Boo At beach party in Jenifa’s Diary Season Five Episode one; Iya Ibadan – Yoruba Latest 2016 [premium] Comedy Movie | Toyin Aimakhu | Helen Paul.
Top 10 Trending music videos (Nigeria)
Rihanna – Work (Explicit) ft. Drake; Kiss Daniel | Mama [Official Video]; Korede Bello – Mungo Park Official Music Video; Phyno – Fada Fada [Official Video] ft. Olamide; Falz – Soldier (Full Length Movie) ft. SIMI; PSquare – Bank Alert [Official Video]; Humblesmith ft. Davido (Official Video) – OSINACHI (Remix); Tekno – Pana [Official Video]; Tiwa Savage ft. Wizkid – Bad ( Official Music Video ); Tiwa Savage – If I Start To Talk ft. Dr. Sid ( Official Music Video )
Top 10 trending videos in (Global)
Adele Carpool Karaoke; Pen-Pineapple-Apple-Pen/PIKO-TARO; What’s inside a Rattlesnake Rattle?; Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More; Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer – America’s Got Talent 2016; Water Bottle Flip Edition | Dude Perfect; Channing Tatum & Beyonce’s “Run The World (Girls)” vs. Jenna Dewan-Tatum’s “Pony” | Lip Sync Battle; Donald Trump: Last Week Tonight with John Oliver (HBO); THE $21,000 FIRST CLASS AIRPLANE SEAT; Brothers Convince Little Sister of Zombie Apocalypse
Top 10 Trending music videos (Global)
Fifth Harmony – Work from Home ft. Ty Dolla $ign; Calvin Harris – This Is What You Came For (Official Video) ft.; Rihanna; Hasta el Amanecer – Nicky Jam | Video Oficial; The Chainsmokers – Closer (Lyric) ft. Halsey; Rihanna – Work (Explicit) ft. Drake; Mike Posner – I Took A Pill In Ibiza (Seeb Remix) (Explicit); Sia – Cheap Thrills (Lyric Video) ft. Sean Paul; ZAYN – PILLOWTALK; Coldplay – Hymn For The Weekend twenty one pilots: Heathens (from Suicide Squad: The Album).
Broadcasting
NCAA Orders Overland Airways to Refund VAT Charged on 2025 Tickets

Nigerian Civil Aviation Authority (NCAA) has directed Overland Airways to refund Value Added Tax (VAT) wrongly charged to passengers on flight tickets purchased in 2025.

NCAA
The directive follows a social media complaint that highlighted the airline’s application of new tax policies to older bookings, prompting NCAA intervention.
Michael Achimugu, NCAA Director of Public Affairs and Consumer Protection, confirmed Friday that Overland Airways agreed to process refunds after receiving clarification from the Nigeria Revenue Service (NRS).
The issue emerged in late January 2026 when a passenger alleged on X (formerly Twitter) that her grandmother faced an extra N11,286 VAT charge at the airport for a 2025 ticket. On January 28, NCAA summoned the airline to justify the additional payments for pre-2026 tickets.
The regulator sought NRS guidance on retroactive VAT application. NRS ruled that updated VAT rules, effective January 1, 2026, exclude tickets issued before that date.
Achimugu updated on X: “This means passengers who paid VAT at check-in in 2026 for 2025 tickets were not supposed to be charged.”
Overland Airways accepted the clarification and pledged refunds, earning NCAA commendation for cooperation. Achimugu noted the airline initially viewed charges as valid under the new framework, but NRS interpretation prevailed.
“The issue has reached a satisfactory conclusion,” he stated, reaffirming NCAA’s commitment to passenger rights and fair policy enforcement.
Affected passengers who paid extra VAT on 2025-issued Overland tickets qualify for full refunds.
Broadcasting
MultiChoice Suspends Yearly DStv Price Hike as Canal+ Pushes Growth

MultiChoice has said that it will not implement its customary yearly price increase on DStv and GOtv subscriptions.

This is the first time the Pay-TV company will not be adjusting its price in April, as it has in previous years, signalling a clear shift in direction under its new owner, Canal+.
The decision, confirmed by David Mignot, group chief executive,MultiChoice in an interview with TechCentral, comes as the pay television operator grapples with steep subscriber losses across its markets.
For many households accustomed to annual April tariff adjustments, the announcement will be a welcome break.
Responding to questions about whether DStv prices would rise in April as they have in previous years, Mignot gave a firm response: there will be no increase.
He explained that the company’s immediate focus is on rebuilding its subscriber base, making this an unsuitable period to adjust prices upward.
He added that while there are no current plans for a price hike, the company has not completely ruled out adjustments later in the year, especially if economic conditions demand it, such as significant currency movements.
MultiChoice has historically reviewed and raised DStv subscription fees in April, often citing inflationary pressures and rising content costs. As recently as April 2025, bouquet prices were adjusted upwards by between 2.1 per cent and 7.9 per cent.
The DStv Premium package rose from R929 to R979 per month, while DStv Access, the entry-level satellite package, recorded one of the steepest increases.
This year’s pause represents a break from that pattern and forms part of a broader reset following Canal+’s acquisition of MultiChoice in September 2025.
Mignot, who brings three decades of experience in the pay television industry, summed up his mission in simple terms: halt subscriber losses and return the business to growth.
The urgency behind the move is evident in MultiChoice’s recent performance.
The group has lost 2.8 million linear broadcasting subscribers in the two years ended 31 March 2025, with roughly half of those losses occurring in South Africa.
In the financial year to end-March 2025 alone, MultiChoice shed 1.2 million subscribers, representing an eight per cent year-on-year decline and leaving the group with 14.5 million active customers.
The previous year saw an even steeper drop of 1.6 million subscribers. By June 2025, Canal+ indicated that the pace of decline had intensified further.
The financial impact has been significant. Revenue for the year ended 31 March 2025 declined by R4 billion to R52 billion, while trading profit fell sharply by 49 per cent to R4 billion.
According to Mignot, the company’s difficulties stem less from its programming slate and more from weaknesses in its commercial execution.
He argued that in subscription businesses, a churn rate of between 12 and 15 per cent annually is inevitable as customers relocate, experience job losses, adjust household budgets, or change priorities. Without attracting a comparable number of new subscribers each year, losses accumulate.
Mignot maintained that the content offering remains strong, particularly in sport and general entertainment. He cited flagship brands such as SuperSport, M-Net and Africa Magic as evidence of sustained investment in programming. However, he stressed that content strength alone cannot offset a weakening subscriber acquisition engine.
He noted that MultiChoice’s commercial machinery had performed robustly across Africa until around 2022, describing the current challenges as relatively recent.
Drawing on Canal+’s experience in French-speaking African markets, Mignot pointed out that pricing there has remained largely unchanged for close to 14 years, supported by a volume-driven approach. He described his strategy as one focused on growing subscriber numbers while maintaining profitability.
While he did not dismiss the possibility of reviewing prices downward in future, he indicated that no such decision has been taken.
Broadcasting
Spotify Marks 5 Years in Nigeria with 163.5% Listening Surge, Afrobeats Boom

Spotify marked five years in Nigeria since its February 2021 launch with dramatic year-on-year listening growth averaging 163.5% through 2025, featuring triple-digit surges early on and sustained momentum, propelled by Afrobeats streams rocketing +5,022% alongside booming genres like Amapiano (+10,330%), Gospel/Praise (+5,499%), Hip-hop/Rap (+3,020%), and R&B (+2,602%).

Spotify
Indigenous language music listening surged +554% in Nigeria in 2024 and +87% in 2025, with global growth at +141% and +41% respectively, underscoring rising demand for local storytelling sounds.
The platform’s Nigerian artist roster expanded +158%, fueling a discovery boom where average listeners (aged 26) streamed 150 different artists recently; users created over 25 million playlists, logged 1.4 million play hours in 2025 alone, and streamed 59 billion podcast hours total.
Top Artists (2021-2025): Asake, Wizkid, Seyi Vibez, Burna Boy, Davido.
Top Songs: “Remember” (Asake), “Dealer” (Ayo Maff & Fireboy DML), “Awolowo” (Fido), “Kese (Dance)” (Wizkid), “Lonely At The Top” (Asake), “Joy is Coming” (Fido), “With You” (Davido feat. Omah Lay), “Terminator” (Asake), “MMS” (Asake feat. Wizkid), “Doha” (Seyi Vibez).
Nigeria’s debut stream was Shiga Lin’s Cantopop epitomizing borderless discovery from day one.
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