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Yudala, Mobile Monday Records Huge Traffic

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Yudala, Nigeria’s first true composite online and offline retail chain on Monday recorded huge traffic for the latest edition of its weekly promotion tagged Mobile Monday, with the e-commerce outfit attracting major hits to its website and increased footfalls at its experience stores nationwide on a day which saw the  X-Touch smartphones emerge one of the best-selling brands most requested by shoppers.

Yudala had flagged off the weekly mega sales promotion in February, with the company positioning it as a day on which shoppers can enjoy exclusive deals and best prices on a wide range of mobile devices including mobile phones, laptops, tablets, smart TVs and accessories, among others.

Known as Mobile Monday, the promotion had grown in popularity since inception with best-selling products from top brands including Apple, HP, Infinix, Innjoo, Alcatel, Lenovo, Samsung, X-Touch and Huawei, among others, featuring heavily in the sales.

Interestingly, Monday’s promotion had seen the new X-Touch E1, Apple IPhone 5S and the Innjoo 1 which Yudala had bundled with a free flip cover enjoy best-seller status from orders processed on the Yudala website as well as from visitors to the Experience Stores.

Investigations reveal that based on increasing acceptance and testimonials from shoppers on the promotion,  Yudala had unveiled a number of marketing partnerships with a slew of major brands for this week’s edition of Mobile Monday which had seen the company offer shoppers mouth-watering deals and bundled sales on various mobile devices.

Unsurprisingly, these had seen interest and demand spike in the promotion, with findings revealing that the company had begun receiving orders online as early as midnight.

Apart from the multiple traffic witnessed online, heavy foot traffic was also reported at the Yudala Offline Experience Stores in various cities as eager shoppers sought to take advantage of the surprise deals and attractive prices on offer for the over 500,000 mobile devices from various Original Equipment Manufacturers (OEMs) which went on sale on Monday.

Among the special packages witnessed on Monday was a partnership with foremost financial institution UBA which offered shoppers an exclusive deal on the Infinix Hot Note complete with a free pouch for UBA card holders.

Yudala had also offered shoppers a chance to enjoy special deals during a flash sale at specific hours on Monday, with huge price slashes witnessed on select devices at 12pm, 3pm and 6pm. Customers had gone on a rampage to get the most subscribed deal of the day – HP 250 G4 Notebook which came with a free bag & F&D V10 2.0 Speaker. Additional surprise for shoppers was the introduction of the Samsung 20” TV flash sale.

According to Prince Nnamdi Ekeh, founder/vice president, Yudala, shoppers can buy all kinds of mobile devices on every day of the week from Yudala.

He, however, revealed that the company had decided to set aside Mondays as a unique day on which special deals and mouth-watering deals on various mobile devices can be enjoyed.

 “Although mobile devices are on sale every day of the week at Yudala, we have decided to set aside every Monday in 2016 as a day on which our esteemed customers can get the best prices and surprise deals on mobile devices from the best, the biggest and most renowned brands.

“Through the Yudala Mobile Monday, we are offering Nigerians an opportunity to meet their needs and upgrade their lifestyles at a cost that makes sense in line with the current atmosphere of reduced earnings.

“I am confident that in no time, this promotion will certainly occupy the minds as the biggest single day sales of mobile devices in the country. We are seeing the signs of this movement from Nigerians already and on our part, we will keep doing our best to ensure we make the best mobile devices available at the right prices every Monday,” he promised.

Yudala launched into the market late last year with great panache and marketing blitz, successfully expanding the nation’s e-commerce and offline retail space with several innovative strategies including the first ever drone delivery in Africa, Neighbour to Neighbour Mega Deals, Gyming with the Stars series, Monthly Mid-Day Madness and Yu-jara – Nigeria’s largest festive Seasons Sales, among others.

 Yudala prides itself for genuine products and for being the fastest pay on delivery composite e-commerce company in the country.


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E-Business

Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

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Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.

Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.

According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.

To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.

The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.

The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.

“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.


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Local App Developers Rake $1m in Sales in 2025- NOTAP

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National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Local App Developers Rake $1m in Sales in 2025- NOTAP

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.

Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.

She said it was also a direct outcome of targeted support initiatives led by NOTAP.

She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.

According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.

“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.

“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.

“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.

Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.

“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.

“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.

The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.

She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.

“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.

Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.

“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.

She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.

According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.

“Three years ago, many of these developers were only providing support services to foreign companies.

“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.

The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.

“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.

“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said


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Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


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