E-Business
Yudala, Mobile Monday Records Huge Traffic
Yudala, Nigeria’s first true composite online and offline retail chain on Monday recorded huge traffic for the latest edition of its weekly promotion tagged Mobile Monday, with the e-commerce outfit attracting major hits to its website and increased footfalls at its experience stores nationwide on a day which saw the X-Touch smartphones emerge one of the best-selling brands most requested by shoppers.
Yudala had flagged off the weekly mega sales promotion in February, with the company positioning it as a day on which shoppers can enjoy exclusive deals and best prices on a wide range of mobile devices including mobile phones, laptops, tablets, smart TVs and accessories, among others.
Known as Mobile Monday, the promotion had grown in popularity since inception with best-selling products from top brands including Apple, HP, Infinix, Innjoo, Alcatel, Lenovo, Samsung, X-Touch and Huawei, among others, featuring heavily in the sales.
Interestingly, Monday’s promotion had seen the new X-Touch E1, Apple IPhone 5S and the Innjoo 1 which Yudala had bundled with a free flip cover enjoy best-seller status from orders processed on the Yudala website as well as from visitors to the Experience Stores.
Investigations reveal that based on increasing acceptance and testimonials from shoppers on the promotion, Yudala had unveiled a number of marketing partnerships with a slew of major brands for this week’s edition of Mobile Monday which had seen the company offer shoppers mouth-watering deals and bundled sales on various mobile devices.
Unsurprisingly, these had seen interest and demand spike in the promotion, with findings revealing that the company had begun receiving orders online as early as midnight.
Apart from the multiple traffic witnessed online, heavy foot traffic was also reported at the Yudala Offline Experience Stores in various cities as eager shoppers sought to take advantage of the surprise deals and attractive prices on offer for the over 500,000 mobile devices from various Original Equipment Manufacturers (OEMs) which went on sale on Monday.
Among the special packages witnessed on Monday was a partnership with foremost financial institution UBA which offered shoppers an exclusive deal on the Infinix Hot Note complete with a free pouch for UBA card holders.
Yudala had also offered shoppers a chance to enjoy special deals during a flash sale at specific hours on Monday, with huge price slashes witnessed on select devices at 12pm, 3pm and 6pm. Customers had gone on a rampage to get the most subscribed deal of the day – HP 250 G4 Notebook which came with a free bag & F&D V10 2.0 Speaker. Additional surprise for shoppers was the introduction of the Samsung 20” TV flash sale.
According to Prince Nnamdi Ekeh, founder/vice president, Yudala, shoppers can buy all kinds of mobile devices on every day of the week from Yudala.
He, however, revealed that the company had decided to set aside Mondays as a unique day on which special deals and mouth-watering deals on various mobile devices can be enjoyed.
“Although mobile devices are on sale every day of the week at Yudala, we have decided to set aside every Monday in 2016 as a day on which our esteemed customers can get the best prices and surprise deals on mobile devices from the best, the biggest and most renowned brands.
“Through the Yudala Mobile Monday, we are offering Nigerians an opportunity to meet their needs and upgrade their lifestyles at a cost that makes sense in line with the current atmosphere of reduced earnings.
“I am confident that in no time, this promotion will certainly occupy the minds as the biggest single day sales of mobile devices in the country. We are seeing the signs of this movement from Nigerians already and on our part, we will keep doing our best to ensure we make the best mobile devices available at the right prices every Monday,” he promised.
Yudala launched into the market late last year with great panache and marketing blitz, successfully expanding the nation’s e-commerce and offline retail space with several innovative strategies including the first ever drone delivery in Africa, Neighbour to Neighbour Mega Deals, Gyming with the Stars series, Monthly Mid-Day Madness and Yu-jara – Nigeria’s largest festive Seasons Sales, among others.
Yudala prides itself for genuine products and for being the fastest pay on delivery composite e-commerce company in the country.
E-Business
NITDA Takes Over National Digital Architecture System

Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).
This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.
The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.
The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.
With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.
This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.
Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.
These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.
Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.
The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.
Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.
E-Business
FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion – Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

Bosun Tijani, minister of Communications, Innovation and Digital Economy
The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.
He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.
Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.
He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.
“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.
Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.
According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.
“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.
Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.
Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
E-Financial3 days agoBreaking…..Kuda Lays Off Many Employees in Broad Restructuring
Telecom3 days agoGoogle Rolls Out Search Live AI to 200+ Countries, Including Nigeria
E-Financial3 days agoCBN Bars Chronic Loan Defaulters from Accessing Loans
E-Financial3 days agoNDIC Insures 99 Percent of Bank Customers
E-Business3 days agoFG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion – Minister
General News2 days agoAnti Graft Agencies Raise Alarm over Rising Crypto-Linked Financial Crimes
E-Business2 days agoNITDA Takes Over National Digital Architecture System
E-Financial12 hours agoCBN bars large‑ticket loan defaulters from banking services in tough new crackdown













