E-Business
Yudala: Truly a Revolution
J.P. Adekunle is optimistic that the rise of composite retail chain Yudala holds positive ramifications for the Nigerian economy
Eminent Greek philosopher and poet Nikos Kazantzakis must have had in mind one of the major imperatives to achieving feats of immense significance when he delivered the time-honored assertion that: “In order to succeed, we must first believe that we can.”
For indeed, when one considers the manner of Yudala’s bold entry into the Nigerian e-commerce sector last year, it is evident to see that, the belief that things can be done differently in Nigeria and by Nigerians is at the heart of the movement
To begin with, Yudala had come up with a novel strategy, one which no one other outfit had been able to successfully implement with any degree of structure, prior to its entry. By fusing a real-time e-commerce platform with a chain of brick-and-mortar retail stores in major Nigerian cities, the company had taken the Nigerian retail narrative a notch higher and delivered a telling statement to the rest of Africa and the world in extension.
When Yudala rolled out this composite retail strategy in August last year, I had quickly done an online search to see where the whole idea came from, proving as it were, to be a master-stroke and an idea of genuine innovation and forethought. I was pleasantly amazed to discover that Yudala was actually setting a global precedent with its structured fusion of online and offline retail. Interestingly, a few months after Yudala launched, Chinese e-commerce giants Ali Baba had followed suit with its founder Jack Ma announcing that the company was fusing online shopping with good old-fashioned brick and mortar retailing. And only recently, search giants Google borrowed a leaf from the Yudala revolution by venturing into physical retail with the launch of offline stores. Same thing has also been done by Amazon. Certainly, Yudala has not received as much recognition for this innovative strategy which the rest of the e-commerce world is now following. However, many avid followers of e-commerce in the country, myself included, have taken note.
Two months later, I had my first shopping encounter with Yudala – an experience which I consider worth sharing. Having followed with keen interest the impressive and savvy marketing style employed by the company and the confidence with which it made its entry into the market, I had decided to experience first-hand the revolution which the company had boldly promised at its inception. I had placed an order for an Innjoo smartphone which was going for about N13,500 on the Yudala website and had opted for the payment on delivery option. My order was confirmed a few minutes after I placed it on Thursday, October 22nd, with the courteous customer service lady I spoke with informing me that the item will be delivered within 48 hours. Well, I have had several other e-commerce companies make similar promises only to have my orders either delivered after a week or even cancelled at the last minute.
To my utter surprise, I had received a call at exactly 3:05pm while at my desk in the office informing of a delivery man from Yudala waiting to see me. Imagine my consternation and delight when I came out and saw my Innjoo phone delivered, barely 24 hours after my order was placed. It was indeed an eye-opening experience for me and the fact that this was achieved by a purely Nigerian-owned company only made the experience more exciting. I have had cause to argue with friends and colleagues over the status of Yudala’s ownership as many believe the company is owned by foreign investors. This is hardly surprising, especially when one considers the world class marketing strategies, innovative composite retail approach and more recently, the drone delivery which took the nation by storm – all of which convinced watchers that these feats could only be achieved by a foreign company.
In the not-too distant past, the idea of a Nigerian e-commerce company becoming the first on the continent to pioneer product delivery with the use of drones would have sounded like a pipe dream; a mirage, if you will. Such an audacious step becomes even more outstanding when you consider the fact that the feat may actually be the first ever drone delivery in the global e-commerce market.
On Thursday November 26th 2015, Yudala had written its name and that of Nigeria into the history books by successfully undertaking what is, unknown to many, the world’s first e-commerce drone delivery to flag off its inaugural Black Friday sales.
According to reports which made the rounds in the media, the order for the delivered item– a Nokia Lumia smartphone, was placed by a female staff of Access Bank Plc., Yetunde Lawal, who was reportedly shopping on the Yudala website for the very first time.
“I am extremely delighted and indeed short of words to explain how I feel to be the first person to receive an item via drone delivery in Nigeria, all thanks to Yudala. This is an innovative concept in the evolution of e-commerce in the country which I am sure other competitors will want to copy,” said an elated Yetunde, the recipient of the item.
From the facts on ground, though, Yetunde may just have turned out to be the first person in the world to receive an item via drone delivery through e-commerce.
This feat, coming from a Nigerian e-commerce startup is worth all its weight in gold and not one to be sniffed at.
To put Yudala’s landmark achievement in perspective, it is pertinent to locate it in the global context of things. Prior to the Yudala-powered drone delivery, there has been no recorded instance of delivery via drones in the e-commerce world. On Friday July 17th 2015, the United States had achieved its first ever drone delivery. However, this was a government-sponsored project and it was to deliver medical supplies. The government-approved drone had successfully transported 4.5kg of medical supplies to a rural health clinic in Virginia. The drone, made by Australian drone manufacturer Flirtey and approved by the US Federal Aviation Authority, in partnership with Nasa, had made three three-minute flights from Lonesome Pine Airport, Virginia, to the clinic at the Wise County Fairgrounds, carrying 24 medical packages.
Furthermore, global e-commerce giants Amazon and others are also developing the technology to make drone deliveries possible on a commercially viable scale, but rules and regulations currently governing their operation have held development back. On Prime Air – Amazon’s incipient drone delivery system – Jeff Bezos, Amazon’s chief had recently disclosed that the “technology is very advanced already” but admitted that regulatory issues might hold it back, at least in the United States.
“We continue to work with different regulators around the world. One of the regulatory agencies that’s moving fastest on this is the UK, so it’s possible that drone deliveries will start first in the UK,” Bezos had stated.
The foregoing throws into sharp relief the momentous significance of the Yudala drone delivery. Many of us still do not realize it as yet but this generation may just have witnessed what is a potentially era-defining achievement on that fateful evening of November 26th 2015 when the Yudala drone effortlessly glided across the Gbagada-Oshodi highway, bearing the Nokia Lumia smartphone for delivery to Yetunde.
More stirringly and in what is bound to be a source of inspiration to every Nigerian youth out there, Yudala is led by a brilliant and visionary 23-year old Nigerian – Prince Nnamdi Ekeh.
When in August 2015, the company followed up the launch of its Experience Stores in Lagos with the flag-off of Yudala Online, Prince Ekeh, Founder and Vice President of the composite retail platform had predicted that the company would usher in a revolution in the conduct of e-commerce business in the country.
According to him: “We are offering Nigerians a revolutionary, platinum experience of online and offline retail with Yudala. With the launch of Yudala Online, Nigerians are guaranteed a mind-blowing experience of online retail with the official launch of Yudala Online. Apart from the innovative strategies we have in the pipeline, the launch of Yudala Online will usher in a revolution in customer experience and service. Very soon we shall be guaranteeing same day delivery nationwide.
“Furthermore, we are offering a faster and more efficient delivery and logistics chain which will keep the customer abreast of details right through the order placement to the delivery phase. More importantly, you enjoy core after-sales support on both warranty and out-of-warranty products when you buy from yudala.com from any of our offline stores nationwide as we shall be populating every nook and cranny with Yudala Experience Stores.”
Today, the signs are there of the immense impact Yudala has had in elevating standards in the e-commerce sector.
Prior to its drone delivery, Nigerians had been treated to a series of innovative and creatively thought out marketing campaigns and promotions which has endeared the brand to many. It was hardly surprising that the company had subsequently come out at the very top of a list put together by world’s leading search engine, Google, highlighting the top trending Nigerian brands in 2015. Yudala had emerged second behind Air Peace – a commendable achievement considering the fact that other major players in the sector were missing from the top ten.
The Nigerian economy has also benefitted immensely from the emergence of Yudala, with more opportunities still in the offing should the company keep up with its upward trajectory.
Findings show that Yudala employs over 400 Nigerians on full time basis. Considering its long-term plan of having at least a Yudala store in virtually every local government council in the country, as outlined by Prince Ekeh, it is evident that the Nigerian economy will reap amazingly from Yudala’s expansionary ambitions.
With reduced earnings occasioned by falling oil prices and the dwindling value of the local currency leading to massive job cuts in various sectors of the economy, the unemployment situation in the country presently looks dire, with forecasts gloomy and no signs of a respite in sight, at least in the short term. Worse still, the linkages between unemployment and social problems including crimes and other ills is a well-known one.
This is why Yudala represents a refreshingly hope-inducing light in the midst of the gloom.
With its ambitious strategy of populating every local government council nationwide, Yudala will arguably take an estimated 10,000 Nigerians out of the labour market, providing opportunities for self-actualization for them and indirectly easing the pressure on their dependants and families. Having stated this, a major draw-back observed in this regard is the paucity of technical know-how and experience in e-commerce, considering its status as a fledgling industry. On this, Prince Ekeh solicits the assistance of government in building capacity.
“Based on projections, e-commerce in the MEA region is expected to grow by at least 20% this year and that is the highest projection in the world. If you look at countries like China and the USA, they have seen their growth in e-commerce, so this is the time for Africa and Nigeria. We are going to see a lot of jobs coming into e-commerce and very soon we will see Government pay more attention to e-commerce in Nigeria because it is a huge market, with potential to become a multi-billion dollar industry.
“The major challenge we face, however, is the dearth of adequate skills in the e-commerce and retail space. Government needs to invest and train citizens for the e-commerce market. That way, we can have ready human capital to bring on board as what we are presently doing now is to recruit people and start training them from scratch.
“This is why we are also setting up an entrepreneurship scheme known as YUBOSS. Through YUBOSS, we will be building capacity and giving millions of Nigerians a chance to learn the ropes of e-commerce while earning money at the same time,” he noted.
A company such as Yudala deserves a place on the Nigerian Stock Exchange so that many more Nigerians can get an opportunity of being a part of the impressive revolution being unveiled by the company. One can only pray that Yudala keeps up the momentum although a note of caution is also required, considering the speed with which the company is growing.
In a year that has seen most investors hedge their bets in Africa’s biggest economy based on dwindling economic growth indices, the government battling to keep the wheels turning and unemployment figures approaching record highs, the rise and rise of Yudala holds out huge promise of hope in the re-emergence of the giant of Africa – Nigeria.
J.P. Adekunle is an e-commerce enthusiast and founder of the Action Policy – a think-tank of young Nigerian professionals
E-Business
Nigeria, Finland Sign Cybersecurity Pact

Nigeria and Finland have signed a Memorandum of Understanding (MoU) on digitalisation and innovation, prioritising stronger cybersecurity cooperation amid a surge in cyberattacks targeting Nigerian institutions.

The agreement was formalised in Abuja on Monday between Dr Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, and Jarno Syrjälä, Finland’s under-secretary of state for international trade.
The MoU focuses on cooperation in digital governance, technology infrastructure, and cybersecurity to drive economic growth and improve public services, says a statement issued on Monday by Isime Esene, special assistant to the minister.
The agreement is a significant step in strengthening bilateral relations and advancing Nigeria’s digital economy agenda, says Tijani.
He notes the MoU builds on engagements in Helsinki in February, which centred on Nigeria’s Data Exchange Platform and Finnish participation in Project BRIDGE (Building Resilient Infrastructure for Digital Growth and Empowerment).
The talks also involved key Finnish finance institutions, including Finnvera and Finnfund.
The partnership is expected to unlock new opportunities for innovation and investment, positioning digital technology as a catalyst for shared prosperity, says Tijani.
Finland is committed to supporting the development of resilient, secure, and human-centric digital systems in Nigeria, says Syrjälä. He adds that digitalisation should enhance public trust and empower citizens, noting that Nigeria remains a strategic partner for Finland in Africa.
The agreement complements Finland’s lead role in a €23 million Team Europe Initiative aimed at strengthening Nigeria’s digital public services.
This programme is implemented by Finland’s development agency, HAUS, in collaboration with Estonia’s ESTDEV, and supports the 3 Million Technical Talent (3MTT) programme.
The deal comes as Nigerian organisations record the highest number of cyberattacks in Africa. In January 2026, organisations experienced an average of 4 701 attacks per week, a 12% year-on-year increase, according to Check Point Research.
In response, authorities are developing the 2026 National Cybersecurity Policy and Strategy update.
Expected later this year, the framework will mandate minimum cybersecurity investment requirements for organisations operating critical national information infrastructure, notes the ministry.
E-Business
5 Wealth-Building Strategies for Nigerian Women-led Businesses

By Chinwe Iwobi, Head of Wealth Management, FairMoney Microfinance Bank
In Nigeria, women are the backbone of our economy. Data from the National Bureau of Statistics shows that women own approximately 40% of small and medium-sized enterprises across the country (NBS Country Data Overview 2023). Yet despite their outsized contribution to GDP, women-led businesses continue to face systemic barriers to the capital and financial infrastructure needed to scale.

Chinwe Iwobi
The cost of that gap is not abstract. When these entrepreneurs are held back, the ripple effect runs deep, from household stability to the education of the next generation. But the narrative is shifting. Nigerian women are proving, consistently, that they are not just resilient; they are sophisticated, high-earning innovators building businesses that deserve serious financial strategy.
Here are five foundational strategies every women-led business should be deploying to build lasting, generational wealth.
1. Separate Business and Personal Finances Without Exception
Mixing personal funds with business cash is one of the most common and most damaging financial habits I see among growing entrepreneurs. It obscures your true profit margins, makes tax planning nearly impossible and, critically, disqualifies you from accessing formal credit when you need it most.
The discipline of separation is not just administrative. It is the first signal you send to the financial system that your business is serious. Open a dedicated business account, maintain clean transaction records, and treat your business finances with the same rigour you would expect from any enterprise operating at scale. Clarity on your numbers is the foundation on which every other strategy here depends.
2. Build Both an Emergency Fund and an Opportunity Fund
Most financial advice stops at the emergency fund, which is three to six months of operating expenses set aside for lean periods. That is necessary, but insufficient. The entrepreneurs I have watched grow most aggressively also maintain what I call an opportunity fund: accessible liquidity specifically reserved to move fast when a prime supplier deal, an expansion location, or a bulk inventory discount appears.
In an unpredictable market like Nigeria’s, the businesses that scale are rarely the ones with the best products alone. They are the ones with the financial readiness to act decisively. Products like FairMoney’s FairSave are designed precisely for this, keeping your funds accessible while earning competitive daily interest so your idle cash is working even when you are not. Build both buffers, and build them before you think you need them.
3. Invest Profits Back into Revenue-Generating Assets
Surplus cash sitting in a current account is a slow leak. Inflation erodes it and opportunity costs compound quietly. The discipline here is to consistently channel profits back into assets that grow your revenue capacity, whether that is new equipment, improved technology, better inventory systems, or staff training.
For capital you do not need immediately, consider locking it into a fixed-term savings product that offers higher interest returns. The psychological benefit is as important as the financial one: ring-fencing that capital removes it from day-to-day spending temptation and ensures it is preserved and grown for a defined purpose. Discipline in capital allocation separates businesses that plateau from those that compound.
4. Diversify Your Revenue Streams Intentionally
Single-stream businesses are inherently fragile. If your sole revenue source is disrupted by market shifts, a supply chain breakdown, or a change in consumer behaviour, your entire operation is exposed. Resilience is built by design, not by accident.
If you are in retail, consider adding a service-based arm. If you are service-led, explore whether digital products or training offerings could create passive income alongside your core work. Beyond product diversification, consider how you accept payments. Building a verified, diverse transaction history through formal payment channels also quietly strengthens your credit profile, an asset that pays dividends when you approach lenders for growth financing. FairMoney’s Business POS infrastructure, for instance, allows entrepreneurs to expand their payment reach while simultaneously building that financial track record.
5. Invest Beyond the Business
This is the strategy most women entrepreneurs delay for too long, and it is the one I feel most strongly about. Relying entirely on your business for your net worth is a high-risk position, no matter how well that business is performing. Businesses face cycles; personal wealth should not.
As your business stabilises, begin systematically moving a portion of your profits into personal investment vehicles such as long-term savings accounts, money market funds, or other instruments that sit entirely outside the business cycle. Automate it if you can, so the decision is made once and executed consistently. The goal is to build a personal financial foundation that remains intact regardless of what your business goes through in any given quarter. True wealth is not what your business is worth on paper. It is what you own independently of it.
The Bigger Picture
For female entrepreneurs in Nigeria, wealth-building is not simply a personal ambition; it is an economic argument. When women-led businesses scale, communities stabilise, households invest in education, and local economies deepen. The strategies above are not complicated, but they require consistency and the right financial infrastructure to execute well.
The tools exist. The opportunity is real. What remains is the decision to treat your business, and your personal wealth, with the long-term seriousness both deserve.
E-Business
AU Sees AI Adoption Evolving to Boost Economic Growth in Africa

Africa’s financial services sector is entering a new era of artificial general intelligence (AGI), as the adoption of artificial intelligence (AI) on the continent evolves to boost economic growth.

This was the word from Lavina Ramkissoon, ambassador representing the African Union for the East, North and South of the continent, speaking last week during the Financial Sector Conduct Authority Conference 2026.
As AI rapidly evolves beyond current frameworks, Africa faces a narrowing window to define its role in what could become a radically different global economic order, she said.
Ramkissoon co-chairs the African Union’s Science, Research, Technology and Innovation Council and leads its “sixth region” diaspora portfolio.
AGI refers to AI that matches human intelligence, capable of learning, reasoning and applying knowledge across diverse domains, while ASI is a theoretical, future AI that surpasses human intelligence across all fields.
Ramkissoon cautioned the global AI trajectory is already shifting beyond human and machine collaboration toward far more advanced forms of intelligence.
“In my opinion, we’ve quickly moved away from human agency, we’ve moved away from AI agency, and we’re getting into a space where we’re going to see AGI unfold − but not really know that it’s unfolding.”
She noted that this transition could be subtle at first, with only limited signals before a more dramatic leap.
“There’s going to be one or two key signs… and then all of a sudden, we’re going to wake up and see ASI around in terms of superintelligence.”
This progression, she suggested, raises fundamental questions about control and governance.
Rather than focusing purely on technological capability, Ramkissoon argued that societies must confront how much decision-making power they are willing to relinquish.
“From a human perspective, we’re going to have to dig deep in terms of understanding where to next and what sort of control we are willing to give away or negotiate going forward.”
Beyond the technological shift, she emphasised that Africa’s response must be grounded in structural readiness. Responsible AI at scale, she said, depends on three core pillars: infrastructure, computational capacity and a broader understanding of intelligence itself.
On infrastructure, Ramkissoon highlighted the need for interoperability rather than isolated systems, noting that Africa’s financial and digital ecosystems remain fragmented.
“For some reason, we haven’t been able to orchestrate it in a unified manner. This is probably our last opportunity to utilise AI to gauge that.”
She also challenged assumptions around compute capacity, arguing that the continent does not yet require widespread investment in large-scale data centres.
“Our utilisation of AI isn’t at that capacity yet. Running things like language models or robo-advisors are still relatively menial when we talk about the larger capacity required.”
More fundamentally, Ramkissoon pointed to a shift in how intelligence itself is defined and used in the digital economy.
“Intelligence is intelligence. Distinctions between human and artificial intelligence are becoming less relevant as the two increasingly converge.”
This shift is already reshaping economic thinking. Ramkissoon described the emergence of what she called a “new age economy”, where traditional drivers are being replaced.
“It no longer functions on the cost of capital, but is moving towards the cost of energy, the cost of data and the cost of intelligence.”
She also pointed to growing divergence in how global technology players are approaching AI, with some pushing for rapid expansion of capabilities, while others advocate for constraint.
Within the African continent, more than 60% of countries had adopted some form of AI policy or regulatory framework as of 18 months ago, with different regions beginning to take distinct approaches.
However, the continent risks falling behind if it fails to articulate a unified vision and take advantage of the full potential of AI, she stated.
“As much as we understand the opportunity, what are we actually tangibly doing on the ground to unlock that?” she asked, pointing to persistent challenges such as unemployment and low economic growth.
While AI is already reshaping labour markets globally, Ramkissoon cautioned against framing the issue purely in terms of job losses.
“We focus on fear more than optimism. AI is creating jobs and removing jobs at the same time.”
Instead, she called for a broader, long-term perspective that moves beyond short-term disruption toward strategic positioning.
“We really need to zone out and have a macro view. Without that, Africa risks missing a critical moment in shaping its digital and economic future as AI capabilities accelerate toward increasingly autonomous and potentially uncontrollable systems.”
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