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Yudala ‘Zero Gravity’ Rings Surprises, Incentives for Heavy Shoppers

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(L-r): Gideon Ayogu, head, Corporate Communications; Afam Anyika, marketing communications manager; Stanley Uzoechina, vice president, Business Development; Dave Ibelegbu, chief executive officer; Ronke Atoyebi, head, Offline Retail; Prince Nnamdi Ekeh, founder/Vice President, Online,  all of Yudala and Tolulope Toluwase of New Concept Media Group (NCMG) at the World Press Conference held at Yudala Headquarters to unveil details of a multi-city digital entertainment concert tagged Yudala Zero Gravity…on We
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The management of Yudala, Africa’s pioneer composite e-commerce outfit, has revealed its intention to make the inaugural edition of a mega-concert tagged ‘Zero Gravity’ an unforgettable experience for its numerous customers and other prospective participants.

The mega multi-cities concert is part of activities lined too mark the first anniversary of Yudala’s record breaking entry into the Nigerian e-commerce sector.

This much was disclosed on Wednesday during a press conference hosted by the company at its corporate headquarters, Lagos.

Yudala made a grand entry into the e-commerce sector late last year, breaking all existing records in the process and setting new standards with several innovative strategies including the first drone delivery in the e-commerce world, launch of same day delivery on a nationwide scale, pioneer offline and online Black Friday sales as well as a slew of other exciting marketing campaigns such as Neighbour to Neighbour Mega Deals, Mid-Day Madness, Yu-Jara and Mobile Monday, among others, through which it has offered the consumer more value-added options.

In line with the foregoing, the company has made public its plans to celebrate customers whose patronage have gone a long way in making its first anniversary a huge success by instituting an annual multi-city digital entertainment concert like never before through Yudala Zero Gravity.

According to the details made available to the media, Yudala Zero Gravity will feature headline acts and the best artistes from the genres of Contemporary music and Rock Gospel from Nigeria and beyond, with the first edition scheduled to hold in three cities namely: Lagos, Abuja and Enugu. Each city will host two concerts: a Rock Gospel concert and Contemporary Music blast.

Yudala will offer free pass to existing customers on the basis of purchases made from August 1st 2016 on its online platform or chain of Experience Stores located nationwide.

In the words of Prince Nnamdi Ekeh, founder/vice president, “For every purchase made from any of our platforms from August 1st, shoppers will earn points and once they reach the purchase threshold for attendance, a notification will be sent informing them of this development. The customer will then get a chance to select his or her preferred city or cities of attendance. Also, customers will be upgraded to VIP or VVIP status based on further purchases which may take them to the threshold for these categories,” he disclosed.

It was further disclosed that for non-customers of Yudala who wish to attend the Zero Gravity concerts, tickets will be on sale at Yudala online and in every Yudala Experience Store in the preferred city of attendance.

Going by the information released by the company, Yudala Zero Gravity will witness pure acoustics performances delivered with world-class digital musical equipment from New Concept Media Group’s wide array which will be on full display at the events.

“Unlike other entertainment events that have been hosted in the past, guest artistes at Yudala Zero Gravity will not perform their hit tracks from recorded tapes and CDs. Instead, we will be setting a new standard with Yudala Zero Gravity as all invited artistes and performing acts will perform their songs to perfectly synchronized beats from a live band manned by a crew of experienced and talented musical performers, beat makers and multi-instrumentalists,” said Prince Ekeh.

“A lot of surprises are in store for attendees of this inaugural edition of Yudala Zero Gravity as we have put together a rich mixture of established stars and some eye-catching upcoming musical and comedy talents for this event. Apart from the headline artistes who will form the major attraction for the three cities of Lagos, Abuja and Enugu; plans have also been concluded with a number of other star acts in Rock Gospel and Contemporary Music who will thrill the audience in each city.

“As part of our ambition to give other cities a chance to experience the Zero Gravity storm, subsequent editions will see the selection of host cities based on revenue or returns posted online or by the various Yudala offline Experience Stores located in cities nationwide.”

Yudala also revealed that it has concluded a number of partnerships for the event with a number of interested corporate organizations, Original Equipment Manufacturers and a slew of media organizations.


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E-Business

Kaspersky Warns of a New Phishing Technique Leveraging Bubble, a no-code AI Platform

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Kaspersky has discovered a new phishing tactic used to evade traditional security controls that exploits Bubble, a platform that allows users to build web and mobile applications through a visual interface without writing code.

Attackers are increasingly adopting innovative tools designed for legitimate software development and repurposing them to boost phishing campaigns.

Traditional phishing attacks often rely on malicious links or obvious redirection techniques, which are typically flagged and blocked by modern security systems.

However, attackers are now leveraging Bubble’s no-code environment to generate intermediary web applications which are hosted on Bubble’s legitimate infrastructure and trusted domains such as *.bubble.io, which improves their credibility and helps them bypass security filters.

These applications function as disguised redirectors, silently forwarding victims to malicious credential-harvesting websites.

In the observed campaign, victims were ultimately redirected to a convincing imitation of a Microsoft login page, protected by a Cloudflare verification layer designed to further obscure malicious intent.

This technique is likely being integrated into broader phishing-as-a-service (PhaaS) platforms and phishing kits. These kits enable a wide range of malicious capabilities with ready-made tools, including real-time interception of session cookies, driving phishing campaigns through legitimate services such as Google Tasks and Google Forms, and carry out adversary-in-the-middle (AiTM) attacks that can bypass multi-factor authentication.

They also support the generation of phishing emails using AI, implement geo-filtering and anti-detection mechanisms to evade security crawlers and are often hosted on reputable cloud services like AWS to avoid blacklisting.

“The use of legitimate platforms like Bubble introduces a new level of trust abuse, making it harder for both users and automated systems to distinguish between safe and malicious content. This significantly increases the likelihood of credential theft, unauthorised access and potential data breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 

 


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NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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