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Yudala ‘Zero Gravity’ Rings Surprises, Incentives for Heavy Shoppers

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(L-r): Gideon Ayogu, head, Corporate Communications; Afam Anyika, marketing communications manager; Stanley Uzoechina, vice president, Business Development; Dave Ibelegbu, chief executive officer; Ronke Atoyebi, head, Offline Retail; Prince Nnamdi Ekeh, founder/Vice President, Online,  all of Yudala and Tolulope Toluwase of New Concept Media Group (NCMG) at the World Press Conference held at Yudala Headquarters to unveil details of a multi-city digital entertainment concert tagged Yudala Zero Gravity…on We
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The management of Yudala, Africa’s pioneer composite e-commerce outfit, has revealed its intention to make the inaugural edition of a mega-concert tagged ‘Zero Gravity’ an unforgettable experience for its numerous customers and other prospective participants.

The mega multi-cities concert is part of activities lined too mark the first anniversary of Yudala’s record breaking entry into the Nigerian e-commerce sector.

This much was disclosed on Wednesday during a press conference hosted by the company at its corporate headquarters, Lagos.

Yudala made a grand entry into the e-commerce sector late last year, breaking all existing records in the process and setting new standards with several innovative strategies including the first drone delivery in the e-commerce world, launch of same day delivery on a nationwide scale, pioneer offline and online Black Friday sales as well as a slew of other exciting marketing campaigns such as Neighbour to Neighbour Mega Deals, Mid-Day Madness, Yu-Jara and Mobile Monday, among others, through which it has offered the consumer more value-added options.

In line with the foregoing, the company has made public its plans to celebrate customers whose patronage have gone a long way in making its first anniversary a huge success by instituting an annual multi-city digital entertainment concert like never before through Yudala Zero Gravity.

According to the details made available to the media, Yudala Zero Gravity will feature headline acts and the best artistes from the genres of Contemporary music and Rock Gospel from Nigeria and beyond, with the first edition scheduled to hold in three cities namely: Lagos, Abuja and Enugu. Each city will host two concerts: a Rock Gospel concert and Contemporary Music blast.

Yudala will offer free pass to existing customers on the basis of purchases made from August 1st 2016 on its online platform or chain of Experience Stores located nationwide.

In the words of Prince Nnamdi Ekeh, founder/vice president, “For every purchase made from any of our platforms from August 1st, shoppers will earn points and once they reach the purchase threshold for attendance, a notification will be sent informing them of this development. The customer will then get a chance to select his or her preferred city or cities of attendance. Also, customers will be upgraded to VIP or VVIP status based on further purchases which may take them to the threshold for these categories,” he disclosed.

It was further disclosed that for non-customers of Yudala who wish to attend the Zero Gravity concerts, tickets will be on sale at Yudala online and in every Yudala Experience Store in the preferred city of attendance.

Going by the information released by the company, Yudala Zero Gravity will witness pure acoustics performances delivered with world-class digital musical equipment from New Concept Media Group’s wide array which will be on full display at the events.

“Unlike other entertainment events that have been hosted in the past, guest artistes at Yudala Zero Gravity will not perform their hit tracks from recorded tapes and CDs. Instead, we will be setting a new standard with Yudala Zero Gravity as all invited artistes and performing acts will perform their songs to perfectly synchronized beats from a live band manned by a crew of experienced and talented musical performers, beat makers and multi-instrumentalists,” said Prince Ekeh.

“A lot of surprises are in store for attendees of this inaugural edition of Yudala Zero Gravity as we have put together a rich mixture of established stars and some eye-catching upcoming musical and comedy talents for this event. Apart from the headline artistes who will form the major attraction for the three cities of Lagos, Abuja and Enugu; plans have also been concluded with a number of other star acts in Rock Gospel and Contemporary Music who will thrill the audience in each city.

“As part of our ambition to give other cities a chance to experience the Zero Gravity storm, subsequent editions will see the selection of host cities based on revenue or returns posted online or by the various Yudala offline Experience Stores located in cities nationwide.”

Yudala also revealed that it has concluded a number of partnerships for the event with a number of interested corporate organizations, Original Equipment Manufacturers and a slew of media organizations.


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Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

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Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.

Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.

According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.

To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.

The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.

The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.

“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.


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Local App Developers Rake $1m in Sales in 2025- NOTAP

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National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Local App Developers Rake $1m in Sales in 2025- NOTAP

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.

Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.

She said it was also a direct outcome of targeted support initiatives led by NOTAP.

She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.

According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.

“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.

“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.

“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.

Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.

“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.

“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.

The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.

She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.

“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.

Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.

“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.

She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.

According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.

“Three years ago, many of these developers were only providing support services to foreign companies.

“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.

The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.

“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.

“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said


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Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


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