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Zain Partners MTV on African Music

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In an effort to take contemporary African music to a new and exciting dimension, Zain is partnering with MTV Africa to bring the maiden edition of The MTV Africa Music Awards with Zain (MAMA). MAMA is MTV’s newest music award show, created specifically for the African continent to celebrate and uplift the region’s contemporary music and youth culture.

The MAMAs reflect the tastes of Africa’s youth and offers an unprecedented global platform for African musicians to shine, and to spread the word about Africa’s extraordinary music talent. It will also offer an unprecedented global platform for African musicians to shine, and to spread the word about Africa’s extraordinary music talent.

The Music Awards celebrates contemporary African music genres and international music genres young Africans love, from R&B to Pop, Rock, Alternative, Gospel, Hip-hop, Rumba, Soul, Electro, Funk, Afro Dance, Dance, Dancehall, Kwaito, Kuduru, Reggae, Afro Pop, Afro Beat, Ndombolo and Zouk.

The TV show of the Awards will air across sub-Saharan Africa on DStv, on MTV terrestrial TV platforms in Nigeria, Ghana, Kenya, Uganda and Tanzania and on multiple MTV networks around the world including the USA.

The creation of a dedicated MTV Africa awards ceremony has been an ambition of MTV’s since the launch of its African music TV channel, MTV base, on 22 February 2005. Despite the existence of other music awards ceremonies on the Continent the brand felt there was a place in which to celebrate the African contemporary music scene from a consumer’s point of view, in the same way as other sister channels around the world celebrate their artists, in Europe, China, USA, Australia or elsewhere.

The Awards event will take place on 22 November 2008. Build up programming on-air on MTV base will begin in October after the nominations are revealed. The show will premiere on MTV and partner stations around the world from 29 November 2008.

The sizzling, star-studded music and entertainment extravaganza will take place at the Velodrome, Abuja, Nigeria on Saturday 22 November 2008 in front of an audience of celebrities, media and music fans. The Awards will take the form of 2-hour TV spectacular, combining performances from top African and international stars with award presentations and a celebrity host.

The MTV Africa Music Awards with Zain is designed to celebrate the passion, creativity and artistry of the African music industry, as viewed through the eyes of MTV viewers and music fans. This is the definitive poll of MTV viewer’s tastes in the continent, as the widest distributed music channel in the region.

Conceived as the ultimate celebration of African contemporary music talent, the MTV Africa Music Awards with Zain will provide a major promotional platform for the burgeoning African music industry, championing, supporting and empowering African talent to millions of music fans around the world via MTV’s global multimedia network. The awards will focus on contemporary African and international genres loved by the MTV audience in sub-Saharan Africa including R&B, Pop, Rock, Alternative, Gospel, Hip-hop, Rumba, Soul, Electro, Funk, Afro Dance, Dance, Dancehall, Kwaito, Kuduru, Reggae, Afro Pop, Afro Beat, Ndombolo and Zouk.

MAMAS are open to all African artists in Africa or the Diaspora who have received airplay on MTV base in the qualifying period. In addition, four categories are open to international artists – Best Hip Hop, Best R&B, Best Alternative, MAMAs Legend. One category – My Video – which involves the creation of a music video – is open to everyone, including MTV base viewers.

There will be 13 separate music award categories including, Artiste of the year, Best Male, Best Female, Best Group, Best New Act, Best Alternate (both local and international act), Best Hip Hop,(local and international act) Best R&B (local and international act), Video of the Year, Best live performance, Mama legend Award, My video Award and Listeners choice Award.(To be decided by radio listeners across Africa).

There will be five nominations in each category. The nominees for the MTV Africa Music Awards will be announced on 7 October 2008. No nominees will be announced for the Legend award category or the MY Video category. Listener’s Choice nominees will be announced on 27 October.

 

Artists are eligible for as nomination – as long as they have received airplay on MTV base in the qualifying period (16 August 2007 – 15 August 2008) then they will be considered. It is not permissible for artists to ‘submit’ themselves for consideration – the nominees are chosen by the Academy working from the list of artists who have been played on MTV base in the previous year.

The nominees will be chosen by an ‘academy’ of music experts from across Africa including music and video producers, artists, DJs, music programmers from radio and TV, and media. The academy current consists of 150 individuals from all over sub-Saharan Africa, with representation from all over sub-Saharan Africa including. They will select from a master list of all the eligible artists from the previous year. The academy narrows down the field to five nominees in each category and the winners in most categories will be decided by MTV viewers voting via SMS or online. One or two categories will be decided by MTV directly.


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Rewane, Financial Expert Backs Telcos’ Move to Hike Tariff

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Bismarck Rewane, managing director/chief executive officer, Financial Derivatives Company Limited has backed telecommunication companies’ move to increase tariffs.

Rewane, Financial Expert Backs Telcos’ Move to Hike Tariff

Recall that telecom companies recently reiterated calls for an increase in prices of calls, data, and other services.

They argue that current prices are insufficient to maintain their business operations.

This request is contained in a communique signed by the Association of Licensed Telecom Operators of Nigeria (ALTON) and the Association of Telecommunication Companies of Nigeria (ATCON).

The telecom providers are advocating for cost-reflective tariffs, claiming that adverse economic headwinds are threatening their financial viability.

The operators stated that its general service pricing framework has not been reviewed upward in the last 11 years because of regulatory constraints.

“For a fully liberalised and deregulated sector, the current price control mechanism, which is not aligned with economic realities, threatens the industry’s sustainability and can erode investors’ confidence,” the telcos said.

The telcos called on the government to facilitate a constructive dialogue with its industry stakeholders to address pricing challenges and establish a framework that balances consumers’ affordability with their financial viability.

This push for higher prices coincides with MTN Nigeria reporting a loss due to foreign exchange losses in 2023 and Airtel experiencing declining profits amid an economic downturn in the country.

While the development has triggered a backlash in some quarters, Rewane said telco pricing needs to reflect current realities.

He was a guest on weekend’s edition of Channels Television’s Politics Today

 

 

 

 


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Africa Data Centres Unveils ADC Channel Programme

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Africa Data Centres, a division of the Cassava Technologies group, is excited to announce the launch of its exclusive channel partner programme, ADC Channel.

Africa Data Centres Unveils ADC Channel Programme

This programme is designed to establish colocation and ecosystem partnerships, empowering members to expand their product portfolio & offerings alongside their market presence including an expanded data centre footprint.

ADC Channel presents a unique opportunity for global carriers, Internet Service Providers (ISPs), system integrators, Data Centres, Mobile Network, Content Developer, telecommunications companies, network infrastructure operators, hyperscalers and others to deliver state-of-the-art, sustainable and cost-effective digital solutions to their clients.

The primary objective of ADC Channel is to foster collaboration amongst partners, facilitating the delivery of optimised solutions and comprehensive support to clients. Partners enrolled in ADC Channel will benefit from a flexible approach that accommodates various partnership and go-to-market (GTM) models.

Finhai Munzara, CFO of Africa Data Centres, emphasises that the benefits of the ADC Channel programme extend to all types of partners.

“Our facilities are designed with the needs of hyper-scale, wholesale & enterprise clients in mind, catering to their technical, operational and commercial requirements. Whether it’s greenfield projects, built-to-suit facilities, powered shells, dedicated halls, or hybrid colocation, we offer flexible, scalable and sustainable solutions that suit partners of every kind.

He elaborates on the advantages of becoming an Africa Data Centres Partner.

Firstly, clients gain an additional product offering & footprint to augment their existing portfolio, enabling them to offer bundled solutions. This not only enhances their current revenue streams but also positions them for further growth & retention with both existing and future customers.

Africa Data Centres has also developed ADC Marketplace, a pioneering platform designed to empower partners and customers across the continent.

This innovative marketplace provides a dynamic space for partners to showcase their services and for customers to explore offerings, fostering collaboration and visibility within the African tech community. Offering unmatched connectivity and growth opportunities, the ADC Marketplace stands as the ultimate platform for African enterprise organisations and tech companies seeking to thrive in today’s digital landscape.

Partners stand to benefit from reduced churn, as colocation is inherently a ‘sticky’ product with minimal price erosion. By offering best-of-breed colocation services from Africa’s leading data centre provider, partners can differentiate themselves from competitors.

Partners will also enjoy seamless access to data centre experts, continuous commercial and technical support, and regular, complimentary training for their sales and product teams.

Furthermore, partners face no financial risk, as participation in the channel programme requires no investment and entails no capital expenditures for building data centres.

Partners can also leverage flexibility in setting their selling prices and receive significant upfront discounts, further bolstering their competitive advantage. Exclusive benefits include competitive pricing, dedicated sales & Presales Teams, Remote Hands support and access to joint marketing resources & activities, enabling partners to thrive in the marketplace.

Munzara emphasised that ADC Channel programme  epitomises Africa Data Centres’ commitment to fostering collaborative growth and innovation. “It serves as a platform for clients to enrich their product portfolios and seamlessly extend their business across diverse ecosystems with openness and transparency.” Africa Data Centres warmly invites partners to embark on this transformative journey towards shaping the future of digital connectivity in Africa.

“The programme prioritises mutual growth, leveraging Africa Data Centres’ profound industry expertise and extensive infrastructure,” Munzara concluded.

 


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Airtel Hosts Interactive Knowledge Session for Secondary School Girls

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As part of its commitment to empowering and mentoring women to become global leaders while breaking stereotypes and closing gender gaps, the Airtel Women Network, a platform comprising female employees of Airtel Nigeria, welcomed girls from Airtel’s adopted school, Alaba Oro Comprehensive Senior High School, Ajegunle, to commemorate International Day of Girls in ICT on Monday.

Led by the telco’s IT Director, Kemi Ariyo, the session emphasized the need for the rise of influential female role models in driving progress within Science, Technology, Engineering, and Mathematics (STEM) careers. It also served as an avenue to inspire young girls about the vast opportunities within the Information and Communication Technology (ICT) field.

During the session, Ogo Ofomata, Director of Enterprise and Airtel Business and President of the Airtel Women Network, shared insights on the significance of the 2024 commemoration with the students.

“Leadership entails leading yourself to do the things you have to do. With regard to the theme of this year’s International Girls in ICT Day, which is Leadership, our goal is to empower young girls and women to become programmers, coders, designers and to pursue careers in the ICT sector, ultimately becoming leaders in the IT sector,” she said.

The highlight of the event was a thought-provoking session led by Kemi Ariyo, IT Director at Airtel Nigeria, emphasizing the importance of technological knowledge in addressing various global challenges.

In her words, “The world revolves around technology and everything we do today has to do with technology. You can get into that space by adopting hard work, smart work, and an active involvement in internship programs. In addition, just as technology can be used in music and other sectors, learning technology can help you achieve your goals of problem- solving in this digital age.”

Also speaking at the event, Phanindra Nichanametla, Chief Financial Officer, Airtel Nigeria, restated Airtel’s tagline ‘A Reason to Imagine’, reassuring the students of Airtel’s commitment to encouraging positive imagination. “A very important note to take home from this event is that Airtel is here to change your imagination and give you opportunities to imagine more,” he said.

Airtel remains committed to promoting initiatives that promote gender equality and diversity in the workplace. By investing in the education and empowerment of young girls in ICT, Airtel Nigeria continues to pave the way for a more inclusive and prosperous future in the world of technology.


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