Telecom
ZenFoneSelfie Stars as ASUS Launches ZenFone Family in Nigeria

ASUS, the number one laptop brand in Europe, has announced the pricing and availability of ZenFone family including ZenFone Selfie, ZenFone Laser 5.5, ZenFone Go 5.0, and ZenFone C 4.5, all with comprehensive camera solutions, for users in Nigeria.
The event opened with an announcement by Mr. Simplice Zaongo, ASUS Nigeria country product manager, “We are very excited to bring our latest ZenFone family to the Nigerian market. These brand-new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and especially offers Nigerian consumers a comprehensive camera experience via both hardware and software.”
All ZenFone models are equipped with ASUS PixelMaster technology. PixelMaster is a unique ASUS-developed technology that combines software, hardware and optical design to deliver incredible image quality
The sleek and metallic smartphone is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear.
ZenFone Selfie also features the new multifaceted polygonal design aesthetic to the ZenFone, offering beauty and power in abundance.
ZenFone Laser 5.5 includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots in just 0.3 seconds. ZenFone Go 5.0 and ZenFone C 4.5 are also equipped with PixelMaster camera for up to 400% brighter photo & video.
The comprehensive camera solutions of ZenFone were demonstrated. ZenMotion Touch Gesture allows users to open the front camera by simply drawing “S” on the ZenFone Selfie screen.
The built-in beatification camera tool can make the skin smooth, change the skin tone, slim the chick, and enlarge the eyes on a click.
As soon as the selfie is taken, the photo is shown on the laptop screen via ASUS ZenUI app – PC Link, which allows users to operate their phones from laptop. All the photos taken by the ZenFones in the event are shared among each ZenFone instantly via ASUS Party Link app without consuming any data.
The event is ended with a group selfie including around 50 people in the photo thanks to the ZenFone’s wide angle camera technology.
ZenFone Selfie: See the perfect you
According to Zaongo, ZenFone Selfie (ZD551KL) is a trailblazing fusion of fashion, technology and craftsmanship that lets users see their perfect selves, with dual 13MP PixelMaster cameras, dual-color, dual-LED Real Tone flash both front and rear, plus laser auto-focus for ultra-fast shots with complete clarity. ZenFone Selfie delivers powerful all-round performance and beauty in abundance, with a gorgeous new multifaceted polygonal finish accentuating the signature ZenFone Ergonomic Arc design.
“ZenFone Selfie’s Ergonomic Arc design and intuitive rear key makes capturing selfies easier than ever, with live digital cosmetics to apply some magical glamor — all enjoyed instantly on the stunning 5.5-in Full HD display.
“ZenFone Selfie’s exceptional front-facing PixelMaster camera has a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens to capture more of every smile. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, so everything and everyone becomes part of the shot.
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“ZenFone Selfie’s rear camera is just as advanced, with a large f/2.0 aperture lens for superior
low-light shots. Both cameras are engineered with five-prism Largan lenses and top-quality Toshiba sensors, and include dual-LED Real Tone flash technology for perfect illumination in any lighting conditions,” he said.
He added that ZenFone Selfie also delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye.
ZenFone Selfie boasts an up to octa-core 64-bit Qualcomm® Snapdragon™ processor with 3GB of fast memory for unwavering performance and 4G/LTE connectivity with dual-SIM slots.
ZenFone Laser 5.5: See at the speed of light
ZenFone Laser 5.5 model benefits from a powerful 13MP PixelMaster camera with an f/2.0 wide-aperture lens to capture stunning, high-resolution photos with zero shutter lag — augmented by laser auto-focus technology that empowers users to capture perfect clarity in just 0.3 seconds.
Available in 5.5-inch (ZE550KL) version with 1280 x 800-pixel HD resolution, ZenFone Laser also incorporates the latest and toughest Corning Gorilla Glass 4. It boasts an up to quad-core 64-bit Qualcomm® Snapdragon™ processor with 2GB memory and 4G/LTE connectivity with dual-SIM slots.
ZenFone Go 5.0: See As You Go
ZenFone Go 5.0’s powerful quad-core MediaTek processor easily handles multiple tasks and delivers immersive gaming experiences. ZenFone Go 5.0 is equipped with a high-resolution 1280 x 720 HD IPS display, sporting a pixel density of 294ppi for an impressive visual appearance with improved clarity, brightness and vivid colors.
ZenFone Go 5.0’s 8MP rear camera shoots beautiful, high-quality photos with a professional look. ZenFone Go 5.0 features two SIM card slots in one device, allowing users to use a single device for both personal life and work.
ZenFone Go 5.0’s advanced antenna design provides fantastic performance, even in areas with poor signal — so users won’t lose call on the metro or in built-up areas. It’s also obsessive about conserving power when searching for a signal, significantly increasing standby time.
Freedom, connection, and expression are form the foundation for ASUS ZenUI, which is ASUS sublime mobile user interface.
An exquisite visual design with exciting new features — including ZenMotion, Trend Micro™ Dr. Safety and ZenUI Instant Updates — enhance usability, ensure security and privacy, and deliver a seamless user experience. ZenFone Go 5.0 comes with 100 GB of Google Drive storage, free for 2 years. The users can enjoy the amazing benefits of accessing files on-the-go with ZenFone Go 5.0 and Google Drive.
ZenFone C 4.5: Your Style. You Control
ZenFone C 4.5’s fashionable vibrant colors are designed to match users’ unique style. ASUS ZenFone C 4.5 utilizes MediaTek quad-core processors for the best performance and power efficiency in their class. Apps open quickly, games run smoothly and users can effortlessly browse JavaScript-heavy webpages – all without compromising on battery life.
ZenFone C 4.5 includes dual SIM support, allowing users to have one device for personal and work needs. With support for network speeds up to 42.2Mbps DC-HSDPA, users can effortlessly stream video, browse the web or even work while out and about.
ZenFone C 4.5 is equipped with ASUS SonicMaster Technology, incorporating ICEpower®, which is the renowned audio optimization technology developed by the ASUS Golden Ear Team. It is a combination of superior hardware and software – uncompromisingly designed to deliver the ultimate sound experience.
Telecom
Why Strong Institutions Remain Africa’s True Growth Engine

In an insightful assessment of governance standards across the continent, Mcebisi Jonas, chairman of MTN Group, has warned that Africa’s long-term economic redemption rests entirely on the independence and resilience of its core public institutions.

Speaking during the MTN’s The Y’ello Chair vodcast that debuted on August 2, 2026, the corporate titan asserted that fragile governance frameworks continue to destroy economic inclusion and starve the region of critical investments.
Jonas emphasised that building a sustainable economy requires deliberate structural effort rather than mere political promises.
According to him, Africa must consciously protect its public bodies from political interference if it ever hopes to build a globally competitive ecosystem.
Expressing deep worry over institutional decay, Jonas remarked, “You need to hardwire democracy, you need to hardwire economic growth, you need to hardwire economic inclusion. Institutions are central in that process… Once you rubbish your institutions, the country goes down the tube.”
Drawing on his own nation’s historical struggles, Jonas noted how South Africa narrowly averted a total systemic breakdown by protecting its judicial boundaries, though he cautioned that vigilance remains non-negotiable.
He observed that the ultimate test of any healthy democracy is whether a government can humbly submit to the rule of law. “There are few countries in the continent where [the] government goes to court and loses a case,” Jonas lamented, pinpointing judicial autonomy and impartial electoral commissions as the non-negotiable benchmarks of true institutional health.
Hard economic data strongly validates Jonas’s thesis. According to UNCTAD’s World Investment Report, foreign direct investment (FDI) into Africa rebounded to $97 billion in 2024, raising the continent’s share of global inflows from 4% to 6%, driven largely by 36% of global pro-investment policy reforms originating from the continent.
However, experts stress that such capital flows remain highly volatile and tend to flee at the slightest sign of political instability or judicial compromise.
Tying institutional integrity directly to investor confidence, Jonas noted that capital is fundamentally cowardly – it flows only to destinations where credibility is guaranteed by law rather than whim.
As fiscal headwinds worsen across developing economies, Jonas warned African governments against taking shortcuts or manipulating tax policies at the expense of structural credibility, emphasising that a country’s economic survival depends on predictable, independent institutions.
Telecom
eWorld Forum 2026 to Celebrate Nigeria’s GSM Revolution at 25, Launch Two Books

The 12th edition of the eWorld Forum will hold on Thursday, September 24, 2026, at the Oriental Hotel, Victoria Island, Lagos, under the theme: “The GSM Digital Milestones: 25 Years On.”

Since its inauguration in 2010, the eWorld Forum has grown into one of Nigeria’s leading platforms for dialogue on information and communications technology (ICT), bringing together policymakers, regulators, telecommunications operators, technology companies, investors, academics and other industry stakeholders to discuss the future of the country’s digital economy.
The 2026 edition coincides with the 25th anniversary of Nigeria’s GSM revolution, which began with the commercial rollout of GSM services in August 2001. Over the past two and a half decades, mobile telecommunications have transformed virtually every sector of the economy, reshaping communication, commerce, banking, education, healthcare, governance, entertainment and social interaction while accelerating digital inclusion and economic growth.
The forum will provide an opportunity for stakeholders to reflect on the industry’s achievements over the last 25 years, examine current challenges, and chart the path forward in key areas such as broadband expansion, artificial intelligence, fintech, digital infrastructure, cybersecurity, spectrum management and Nigeria’s evolving digital economy.
A major highlight of the event will be the public launch of two books authored by veteran ICT journalist, Publisher of eWorldnews and Convener of the eWorld Forum, Aaron Ukodie.
The first book, Nigeria’s GSM Revolution at 25: The Hall of Digital Pioneers and Players, has been specially published to commemorate the silver jubilee of GSM in Nigeria. The publication chronicles the remarkable evolution of the nation’s telecommunications industry and documents the vision, policies, investments, innovations and contributions of the pioneers, regulators, operators, institutions, companies and individuals whose collective efforts transformed Nigeria into one of Africa’s largest telecommunications and digital markets.
The book serves as a follow-up to Ukodie’s earlier publication, Nigerian Drivers of Digital Prosperity: The Trajectory of the Digital Evolution, Sector Analysis and Players’ Contribution, further preserving the history of Nigeria’s digital transformation.
The second publication, The Pilgrim Trail, is a deeply personal memoir that recounts the author’s life journey, professional experiences, Christian faith and reflections on God’s sustaining grace. The memoir also documents Ukodie’s recovery from the stroke he suffered in 2023 and how, despite prolonged physiotherapy and physical limitations affecting his right hand and right leg, he successfully completed both books. The work stands as a powerful testimony of resilience, perseverance, hope and unwavering faith.
Speaking ahead of the event, Ukodie said: “I am grateful for the opportunity to document both the history of Nigeria’s GSM revolution and my personal journey in The Pilgrim Trail.
“These books preserve important history while bearing testimony to God’s grace and faithfulness in my life. I look forward to sharing them with the public at the forum.”
Although both books will be officially launched during the forum, The Pilgrim Trail is already available for pre-launch orders.
According to the organisers, eWorld Forum 2026 is expected to be a landmark gathering that will celebrate one of Nigeria’s greatest technological success stories while preserving the history of the country’s digital transformation for future generations.
The forum will also honour the institutions, organisations and individuals whose pioneering efforts laid the foundation for Nigeria’s GSM revolution and continue to drive innovation across the nation’s digital ecosystem.
Telecom
5 Strategic Communication Moves Every Nigerian Startup Should Implement to Attract Investors

By Justice Winner
Nigeria’s startup ecosystem has entered a new era. Venture capital is no longer chasing bold ideas alone; investors are increasingly looking for businesses that combine innovation with sound governance, operational discipline, and long-term sustainability. As Nigeria reclaims its position as Africa’s leading destination for venture capital, founders must recognise that fundraising is no longer driven solely by product-market fit or revenue growth. Strategic communication has become a competitive advantage.

The collapse of once-promising startups despite raising millions of dollars demonstrates an important lesson: funding can accelerate growth, but reputation, trust, and transparency determine longevity. Investors now evaluate leadership credibility, governance standards, regulatory preparedness, and market positioning alongside financial performance.
Here are five strategic communication moves every startup should implement to improve investor confidence and strengthen enterprise value.
1. Build Trust Before You Need Capital
Investor relationships begin long before a fundraising round. Startups that consistently communicate their vision, milestones, customer impact, and business progress build familiarity and confidence within the investment community.
Rather than disappearing between funding announcements, founders should establish a regular cadence of updates through media engagements, company announcements, newsletters, and thought leadership. Consistent visibility demonstrates momentum, reduces uncertainty, and helps investors understand the long-term trajectory of the business.
Trust compounds over time, making fundraising conversations significantly easier when capital is eventually required.
2. Position Founders as Industry Thought Leaders
Increasingly, investors back founders as much as they back products.
Founders who contribute meaningfully to conversations around regulation, technology, financial inclusion, climate innovation, healthcare, or digital infrastructure establish themselves as credible industry leaders rather than startup operators chasing funding.
Strategic media interviews, opinion articles, conference speaking engagements, podcasts, and executive profiling help build authority. This visibility often places founders on the radar of venture capital firms long before formal introductions are made.
Strong executive visibility also reassures investors that company leadership can effectively represent the business during partnerships, regulatory engagements, and future expansion.
3. Communicate Governance as Clearly as Growth
One of the biggest lessons from recent startup failures is that rapid growth without strong governance creates significant investor risk.
Strategic communication should extend beyond customer acquisition and product launches. Founders should proactively communicate governance improvements, compliance initiatives, board appointments, internal controls, cybersecurity measures, and risk management practices.
Institutional investors increasingly evaluate operational maturity before deploying capital. Demonstrating transparency around governance signals that the company is built for sustainable growth rather than short-term expansion.
Clear governance messaging transforms compliance from a back-office function into an investor confidence strategy.
4. Own Your Narrative Before Others Do
Every startup has a story. The question is whether the company tells it first.
Without deliberate communication, external stakeholders—including competitors, critics, or market speculation—often define public perception. During periods of economic uncertainty, this can significantly influence customer confidence and investor sentiment.
A strategic communications plan should clearly articulate what problem the startup solves, why it matters, how the business creates measurable impact, and what differentiates it within the market.
Narrative ownership also becomes essential during difficult periods. Whether facing product challenges, regulatory changes, fundraising delays, or broader market volatility, startups that communicate openly and consistently are far more likely to preserve stakeholder trust than those that remain silent.
5. Showcase Impact, Not Just Investment
Funding announcements generate headlines, but sustained investor interest comes from demonstrating measurable impact.
Startups should regularly communicate meaningful business metrics, customer success stories, operational milestones, employment generation, market expansion, technology innovation, and contributions to national development.
Nigeria’s most attractive ventures increasingly solve structural challenges—from financial inclusion and agricultural distribution to clean energy and logistics. Communicating this broader economic impact positions startups as long-term infrastructure builders rather than short-term technology companies.
Investors increasingly seek businesses capable of generating sustainable value while contributing to broader economic transformation. The stronger the evidence of impact, the stronger the investment case.
Nigeria’s venture capital ecosystem continues to mature despite global economic headwinds. Improved foreign exchange stability, progressive policies such as the Nigerian Startup Act, increasing sector diversification, and stronger institutional participation have reinforced the country’s position as Africa’s leading innovation hub. However, capital is becoming more selective.
For today’s founders, strategic communication is no longer a marketing exercise—it is a business function that directly influences investor confidence, corporate reputation, partnerships, customer trust, and ultimately valuation. Companies that invest early in building credibility, communicating transparently, and positioning themselves as trusted market leaders will be better equipped to attract long-term capital and navigate future market cycles.
In an increasingly competitive investment landscape, startups that communicate strategically will not simply raise capital—they will command stronger valuations, build more resilient brands, and shape the next chapter of Nigeria’s innovation economy.
By Justice Winner, Senior Account Manager, IVI PR
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