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Cashing In On Mobility To Boost African E-commerce

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Technology is helping to mould a more connected world, one where people are able to interact as they want or shop and transact in a way that fits their lifestyles.

E-commerce is one of the most significant innovations of our lifetime, and is helping more merchants connect with more consumers around the globe at a speed never seen before.

But, are banks taking this opportunity seriously and is enough being done to ensure e-commerce is not only supported but that transactions are secured?

The public and private sectors definitely cannot ignore the incredible possibilities the online ecosystem presents, especially when looking at the facts.

The African e-commerce market is forecasted to grow into a USD $50 billion industry by 2018 and this should come as no surprise considering that seven of the 10 fastest growing internet populations in the world are in Africa.

Ultimately the online ecosystem presents a unique opportunity for banks, as it is empowering more consumers who want to gain access to more efficient ways of engaging with their world, whether paying bills or planning the family holiday – but growth in the sector will be slow without real investment and resource allocation from financial institutions.

If you consider the penetration of the mobile device in Africa, and the fact that more people are shopping online via a mobile or table than ever before, it is clear that new technologies will help to stabilise and grow e-commerce.

Better infrastructure will however be needed to achieve this, including better internet connection.

Consumers are more willing to try new technology solutions, and with mobile penetration currently at over 85 percent and nearly half a billion Africans subscribing to mobile services, it is clear that this platform will help to drive growth through fresh opportunities.

The future for e-commerce is looking bright, with player’s local players revolutionising the e-commerce space by making the overall experience more efficient and secure for both merchants and consumers. 

It is for this reason that Mastercard partners with leading organisations – such as Jumia and NetPlus – to build stronger and safer digital payment ecosystems that will allow merchants to grow their businesses and consumers to buy online with greater peace of mind.

Banks and financial service provider’s cannot afford to be left behind on the e-commerce journey and those that realise this potential and invest in developing and rolling out solutions that make it easier for Africans to purchase goods and services online without the hassle and danger of cash will undoubtedly reap the benefit.

Over the past 12 months more banks have looked to mobile than ever before as a tool to connect with their customers, allowing them to transact like never before.

In a short while, many of these mobile banking apps will  carry Masterpass QR, a mobile solution developed by Mastercard to streamline person to merchant payments by working to overcome infrastructure challenges – and giving them a smart way to pay in-store and in the near future, online.

That being said, there are still of course challenges facing the online retail sector on the continent. A major hurdle for the rapid uptake of e-commerce for instance is the cost of broadband.

Even as the footprint of reliable connectivity as well as the general speed of connections increase across the continent, pricing still remains a significant barrier to getting more and more households adopting broadband internet connectivity.

Additionally logistics, including unreliable postal services and frequent electricity outages are a major obstacle to overcome. There is also a real need for more secure payment options for consumers given that cash is still widely used by consumers as well as e-retailers. It is estimated that between 65 and 95 percent of all online purchases are paid using cash on delivery indicating that consumers remain hesitate to pay online.

However, digital payment solutions will help curb this hesitation and meet the needs of both the consumer and the e-retailer, removing the risk of carrying cash but also the inconvenience of not having the correct amount available when your package is delivered.

Who would feel comfortable carrying large amounts of cash around waiting on your new pair of sunglasses to arrive after your weekend online shopping spree, this just does not make sense and consumers are rightfully demanding more from their favourite online stores.

Partnerships like those being developed by Mastercard is helping to educate consumers but also provide solutions that allow them to be more secure when online, and also gives them some sense of control over the process.

In order to grow and develop the e-commerce sector, all stakeholders especially the banking sector must work to remove cash from the online sector and replace it with digital solutions using the latest technology.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Financial

CBN Licenses Unified Payments as Second Provider for PTSA Services for Nigeria

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Central Bank of Nigeria (CBN) has awarded the country’s second Payment Terminal Service Aggregator (PTSA) license to Unified Payments, Nigeria’s premier financial technology company, following a rigorous and transparent process,

CBN Licenses Unified Payments as Second Provider for PTSA Services for Nigeria

The move is targeted at enforcing existing requirement that all transactions from point-of-sale channels in Nigeria must go through a licensed Payment Terminal Service Aggregator (PTSA).

The CBN is enforcing the laws to clamp down on financial crimes and other market misconducts and it aligns with the CBN’s objectives to fully track all electronic transactions in Nigeria, given the propensity of using such transactions to fund insecurity, violent crimes, banditry, kidnapping as well as other vices.

According to one analyst, “By awarding a second PTSA license, the apex bank has proactively responded to industry operators who had expressed serious concerns about channelling all transactions through a single aggregator, the Nigeria Interbank Settlement System PLC (NIBBS), as has been the case for some years.

“With the new policy direction, payments service providers would henceforth route all transactions through either of the two licensed Companies.”

Other financial analysts and industry players have commended the Central Bank, affirming that “the move can be a massive step in the right direction. They also commended the open, transparent, and inclusive manner via which the selection process was managed, and the license awarded.

“The selection process, which lasted for months, began with an invitation for qualified organisations within the payment industry to submit an Expression of Interest document, alongside other requisite documentation and additional capital requirement of N1 billion.”

 

The new management of CBN decided not to give the license out without going through an open process – and for the first time in licensing a payment service provider – the apex bank went through a public bid process outlined in its publication of Friday, January 5, 2024, in different national newspapers. At the end of the process, Unified Payments emerged as the most preferred service provider.

Unified Payment Services Limited, also called Unified Payments or UP, is a shared service provider within Nigeria’s financial technology sector owned by a consortium of Nigerian banks. For over 26 years, the firm has provided payment technology to banks and other industry operators. The first and only non-bank entity that is a principal member and licensed acquirer of all of American Express, Mastercard, Visa, UnionPay and Payattitude. Unified Payments facilitates both local and international transactions.

Formerly known as ValuCard Nigeria Plc, Unified Payments led the way to introduce POS payments in Nigeria under its card scheme known as ValuCard which is the first payment card to be issued in Nigeria. The company later transformed into a scheme-neutral and option-neutral service provider enabling transactions under different schemes.

The company has continued to provide leading payment technologies and services, enabling different operators to leverage its capabilities and licenses, enabling prompt and seamless transactions.

Among the shareholders of Unified Payments are First Bank, Access Bank, United Bank for Africa (UBA), Guaranty Trust Bank Plc, Zenith Bank and Fidelity Bank. Other shareholders are Citibank Nigeria Limited, Ecobank of Nigeria Plc, First City Monument Bank Plc, Keystone Bank Ltd, Polaris Bank Ltd, Stanbic IBTC Bank Plc, Sterling Bank Plc and Wema Bank Plc.


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CIBN says Recapitalization will Empower Banks to Lend more to Economy

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Chartered Institute of Bankers of Nigeria, CIBN, has expressed support for the ongoing banking recapitalization exercise saying it will empower banks to lend more to the economy.

CIBN President, Dr. Ken Opara stated this yesterday while speaking at the annual lecture of the institute in Lagos, with the theme “Improving Availability of Credit in the Nigerian Real Economy: The Critical Importance of Liquidity.”

Okpara noted that the volume of credit to the real sector activities namely agriculture, manufacturing and services is low compared to their critical role in driving economic growth.

Consequently, he called for more credit to the real sector, saying, “I   propose that we consider offering more credit to these key sectors and particularly the agriculture sector. It is for this reason that the Recapitalization exercise is a welcome development.

“The recently announced upward review of the Minimum Capital Requirements of Nigeria by the Central Bank of Nigeria would further empower banks to extend more credit to the economy’s productive sectors.”

To address these factors impeding credit to the real sector, Okpara suggested that, “The government needs to improve further the ease of doing business and infrastructural development, such as power, roads, rail networks, etc.

“Setting up industrial centres where these companies can co-habit and share common infrastructure. Harmonize and reduce the various taxes and levies, including locating them in a single hub.

“Banks need to be deliberate in de-risking these companies via Capacity building programmes, and Advisory services.

Specialised Financial Institutions can be created in addition to the Bank of Industry (BOI), especially credit guarantee agencies and risk-sharing institutions, to further facilitate the deepening of credit as practiced in countries such as China which significantly transformed its economy.


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New Report Reveals 20% of Nigerians Use Bitcoin to Transact Daily

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A new report claims that 20 per cent of Nigerians are using Bitcoin to carry out financial transactions every day.

According to the open-source blockchain website, Elastos, the research was compiled from online interviews conducted with 1,407 self-defined ‘tech savvy’ respondents in Brazil, Germany, Nigeria, South Korea, UAE, the UK, and the US.

The interviews were completed by a third party, a registered market research company and completed between 30 March and 04 April ’24.

The report further revealed that 67 per cent of Nigerians would have more trust in Bitcoin to put their life savings than banks and local governments.

The report reads; “The inaugural BIT Index (Bitcoin; Innovation & Trust) – compiled from over 1,400 self-defined ‘tech savvy’ respondents from 7 countries across the globe – sheds light on the actual perception and use of Bitcoin in people’s daily lives, irrespective of its current valuation. Elastos’ BIT Index is part of ongoing research to better track the ‘real world’ use of Bitcoin together with users’ motivations, expectations and barriers around the same.

“In particular, the data reveals the role being played by emerging markets in terms of understanding, usage and confidence around Bitcoin. Nigerian respondents’ levels of usage and trust compare starkly with those expressed from so-called ‘established’ markets such as Germany and the UK and Germany where daily usage levels are just 8% (for German respondents) and (9% for their UK counterparts).

“In terms of the trust – in addition to Nigeria – significant proportions of respondents from Brazil (35 per cent) and the UAE (32 per cent) would have more confidence in Bitcoin-based services to protect their life savings compared to those from markets such as the UK (20 per cent) and Germany (22 per cent).

“When it comes to ensuring the integrity of online transactions, emerging market respondents also revealed their relative confidence in Bitcoin, compared to alternatives. According to the data, 66 per cent of Nigerian respondents and 35 per cent from Brazil have more confidence in Bitcoin-based systems than alternatives such as banks, or national Governments, compared to figures of just 16 per cent (Germany) and 21 per cent (UK) who feel the same.


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