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Tecno, Itel Dominate Feature Phone Sales in Nigeria – According to Report

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Recent report by Euromonitor showed that International Transsion Holdings with its TECNO and itel brands dominates the feature phone sales in Nigeria.

According to the report, “this is as a result of the company’s strong presence, productive output, availability, distribution network, and a variety of affordable feature phones which targets the low and middle – income consumers in Nigeria.

The increasing growth of the Transsion Company can be credited to its vast knowledge of the African smartphone market space.

“The average Nigerian consumer does not have steady electricity supply; thus, the mobile phone is a convenient alternative to use for entertainment which TECNO and itel Mobile provide users in the form of phones that boast amazingly good battery life.

“This in turn adds to reasons why the demand for these brands phones skyrocket.

The report further reveal that one of the reasons TECNO and itel brands take the lead could also be a result of the availability and affordability for the average Nigerian consumer.

The Euromonitor report stated that TECNO Mobile comes first with itel following closely behind, and this is an outcome of TECNO’s interest in targeting the low and middle- income earners.

According to the report, the penetration rate of smartphones in Nigeria is expected to increase based on the early and successful passage of the Telecommunication Critical Infrastructure Bill by Nigeria’s Legislature, and is expected to boost internet usage in Nigeria which is currently at 47% of the population in 2018.

Also, competitive pricing among internet service providers is expected to drive growth due to affordable internet availability.

In terms of price competition in the Nigerian smartphone market, the influx of Chinese manufacturers and domestic players is expected to lead strong competition.

With the Chinese firms offering cheaper smartphones for different segments of the society, particularly low and middle – income consumers, the volume of sales of smartphones is expected to surge and experience growth over the forecast period.

Transsion Holding has carved a niche for itself by creating a variety of smartphones to meet the needs of the diverse income segments of the growing population.

For example, the TECNO brand is targeted at middle – income consumers, while Infinix and itel brands are targeted at middle and low – income consumers respectively.

The report further shows that international players still dominate with a near monopoly presence, companies such as Afrione Ltd, which launched the first locally made smartphone in 2017, have scope to succeed in the Nigerian smartphone market.

Regardless of the challenges faced, these companies could compete with international players and produce more affordable brands to meet the needs of low income earners.

Till then though, it’s safe to say that TRANSSION truly dominates in the Nigerian mobile phone market through its TECNO, Infinix and iTel devices.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University.

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Aside RoW, Other Roadblocks Hobble Telcos

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Ekiti, Kaduna, Imo, Katsina and Plateau states recently blazed the trail by implementing right of way (RoW) resolution of resolution of the Governors’ Forum in a bid to deepen broadband penetration in the country and promote a digital economy for a digital Nigeria.

Aside RoW, Other Roadblocks Hobble Telcosn

Right of way charge of per meter of fiber optics cabling is considered one of the most vexatious and biggest hindrances to growth in the industry

It is however, disheartening that some states have decided to disregard these resolutions and have, in some cases, increased the RoW charges by over 1,200 percent.

Experts believe that if all states in the country can implement the resolutions, it will facilitate digital literacy and accelerate broadband penetration across the country and also improve Nigeria’s Gross Domestic Product (GDP).

Apart from implementing the resolution on RoW, regulatory authorities must draw from its political will to prevail on the states and local governments to stop insisting on collecting taxes and levies on operators’ infrastructures such as base stations and masts.

The canker worm of multiple taxes by local, state and federal governments and their agencies is threatening the survival of the telecom sector.

At last count, the industry estimate they pay over N20 billion annually to various agencies of government.

Also, the problem of insecurity, which has assumed alarming proportions, is discouraging further investments.

Added to this, are the constant harassment, intimidation and killing of workers in the industry while equipment are stolen every day.

Another major problem is the thorny issue of Nigeria’s public power supply, which seems to have defiled all known solution.

A situation where telecom operators spend an incredible N45.9 billion (approximately $2.9 Billion) annual bill on diesels in running power supply to their infrastructure is unacceptable.

Power supply is like the nerve, in fact, the engine of production. The near absence of public power supply has a devastating effect on businesses and has forced many companies to close shop because they could no longer remain competitive.

Regulatory authorities must find appropriate way to communicate to governments at all level that the current RoW, tax, public power as well as state of insecurity cannot create a knowledge driven economy or so called new economy in which the generation and the exploitation of knowledge play the major part in the creation of wealth.


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Why Office was Withdrawn from NiDCOM- NCC

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Nigerian Communications Commission (NCC) has, again, clarified that Dr. Isa Ali Ibrahim Pantami, minister of Communications and Digital Economy, was never involved in the process of offer of office allocation to the Nigerians in Diaspora Commission (NiDCOM) at the NCC’s Communications and Digital Economy Complex located at Mbora District, Abuja, as the public is being made to believe.

Why Office was Withdrawn from NiDCOM- NCC

The Commission reiterated this position in a press statement signed by Dr. Henry Nkemadu, director Public Affairs, in which it made further clarifications to the members of public and other stakeholders on the situation.

“For the avoidance of doubt, the Honourable Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim Pantami, was never involved in the offer to the office space, nor in the withdrawal of the offer for same office space.  the Minister should not, therefore, be brought into the issue,” he said.

According to Dr. Nkemadu, the decision to withdraw the offer of office space from NiDCOM was purely of the NCC, the custodian of the office complex.

“It should, however, be made abundantly clear that the withdrawal of the offer of the office space, which was unconditionally given, in the first instance, to NiDCOM, was informed by exigencies and change in priorities within the NCC, which led to the taking back of the office space earlier allocated with intention of finding a suitable replacement for NiDCOM,” he said.

The Commission therefore reiterates its confidence in the leadership, person and office of the Honourable Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim Pantami


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MTN Nigeria Commences Payment of 2019 Company Income Tax Obligations

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MTN Nigeria has initiated payments for its 2019 Company Income Tax (CIT) obligations ahead of the statutory deadline of June 30th, in line with the request by the Federal Inland Revenue Service (FIRS) to corporate taxpayers whose operations are able to remain open during the COVID-19 pandemic.

As a result of constructive engagements with its Board and Management, MTN Nigeria agreed to continue its existing practice of initiating early payment for its CIT obligations.

In this regard, it has committed to making full payment in a series of instalments ahead of the June 30th deadline. As a demonstration of this commitment, it has made payment of the first instalment.

FIRS would like to thank MTN for this demonstration of support for Nigeria during a time of significant disruption to the nation’s economy, and also to MTN’s own business.

FIRS Chairman, Muhammad Nami is particularly happy with this prompt response by MTN Nigeria and urges other companies to emulate MTN Nigeria so that together we shall continue to support the growth of Nigeria’s economy as well as business enterprises in the country.

Commenting on the agreement, Ferdinand Moolman, ceo, MTN Nigeria said: “We value the relationship that we have built with the Federal Inland Revenue Service (FIRS) and are pleased to be able to deepen that relationship by collaborating closely with the government and its agencies to manage the challenge that COVID-19 represents to the nation.

“Conscious of the role companies’ play in sustaining government revenue and services, MTN has consistently initiated payments towards our CIT obligations well ahead of statutory deadlines and despite prevailing conditions.

“This year, the Board of MTN Nigeria has once again approved advance payments towards our annual tax obligations.”


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