Telecom
Tecno, Itel Dominate Feature Phone Sales in Nigeria – According to Report
Recent report by Euromonitor showed that International Transsion Holdings with its TECNO and itel brands dominates the feature phone sales in Nigeria.
According to the report, “this is as a result of the company’s strong presence, productive output, availability, distribution network, and a variety of affordable feature phones which targets the low and middle – income consumers in Nigeria.
The increasing growth of the Transsion Company can be credited to its vast knowledge of the African smartphone market space.
“The average Nigerian consumer does not have steady electricity supply; thus, the mobile phone is a convenient alternative to use for entertainment which TECNO and itel Mobile provide users in the form of phones that boast amazingly good battery life.
“This in turn adds to reasons why the demand for these brands phones skyrocket.
The report further reveal that one of the reasons TECNO and itel brands take the lead could also be a result of the availability and affordability for the average Nigerian consumer.
The Euromonitor report stated that TECNO Mobile comes first with itel following closely behind, and this is an outcome of TECNO’s interest in targeting the low and middle- income earners.
According to the report, the penetration rate of smartphones in Nigeria is expected to increase based on the early and successful passage of the Telecommunication Critical Infrastructure Bill by Nigeria’s Legislature, and is expected to boost internet usage in Nigeria which is currently at 47% of the population in 2018.
Also, competitive pricing among internet service providers is expected to drive growth due to affordable internet availability.
In terms of price competition in the Nigerian smartphone market, the influx of Chinese manufacturers and domestic players is expected to lead strong competition.
With the Chinese firms offering cheaper smartphones for different segments of the society, particularly low and middle – income consumers, the volume of sales of smartphones is expected to surge and experience growth over the forecast period.
Transsion Holding has carved a niche for itself by creating a variety of smartphones to meet the needs of the diverse income segments of the growing population.
For example, the TECNO brand is targeted at middle – income consumers, while Infinix and itel brands are targeted at middle and low – income consumers respectively.
The report further shows that international players still dominate with a near monopoly presence, companies such as Afrione Ltd, which launched the first locally made smartphone in 2017, have scope to succeed in the Nigerian smartphone market.
Regardless of the challenges faced, these companies could compete with international players and produce more affordable brands to meet the needs of low income earners.
Till then though, it’s safe to say that TRANSSION truly dominates in the Nigerian mobile phone market through its TECNO, Infinix and iTel devices.
Technology Company, Globacom, has announced significant reductions in its International Direct Dialing (IDD) rates, making international calls more affordable for its existing and new customers across Nigeria.
Effective August 10, the new rates began applying to over 15 popular international destinations, including United States which will has moved to ₦30 per minute, down from ₦35, United Kingdom is now N350 from ₦400, while India also moved down to ₦40 from N45.
The rates for China, Saudi Arabia and Cameroon however recorded major reduction moving to N75, N300 and ₦700 respectively.
The reduction was also extended to African countries including Benin Republic which goes for ₦650 per minute, Niger Republic ₦750, Ghana ₦500, and Togo ₦650. United Arab Emirates also moved from ₦450 to ₦325, Germany to ₦550, Côte d’Ivoire ₦700, Libya ₦700, while calls to Malawi is now N1,100 from ₦1,200.
Glo aims to provide more value for its customers through these revised rates, encouraging them to make Glo their preferred network for international calls. New IDD bundles will also be introduced, offering frequent international callers even more attractive deals.
Globacom, which remained optimistic that frequent international callers will benefit immensely from the reductions in IDD bundles, enjoined customers to take advantage of the new rates to stay connected with friends and business associates across the globe.
President Bola Tinubu has appointment members into the boards of the Nigerian Communications Commission and the Universal Service Provision Fund, both under the Ministry of Communications, Innovation and Digital Economy.
The Special Adviser to the President on Information and Strategy, Bayo Onanuga, disclosed this in a statement on Tuesday.
According to the statement, Idris Olorunnimbe was named Chairman of the NCC board, while Dr Aminu Wada will continue as Executive Vice Chairman and Chief Executive Officer, a position he was appointed to in October 2023 and confirmed by the Senate the following month.
Onanuga said Olorunnimbe previously served on the Lagos State Employment Trust Fund Board, where he chaired the Stakeholder and Governance Committee.
Other NCC board members are Abraham Oshidami (Executive Commissioner, Technical Services), Rimini Makama (Executive Commissioner, Stakeholder Management), Hajia Maryam Bayi, Col Abdulwahab Lawal (retd.), Senator Lekan Mustafa, Chris Okorie, Princess Oforitsenere Emiko, and the board secretary.
The President also approved the board of the USPF, chaired by the Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani, with Olorunnimbe as Vice Chairman.
Other members are Oshidami, Makama, Aliyu Edogi Aliyu (representative of FMCIDE), Joseph B. Faluyi (representative of the Federal Ministry of Finance), Auwal Mohammed (representative of FMBNP), Uzoma Dozie, Peter Bankole, Abayomi Anthony Okanlawon, Gafar Oluwasegun Quadri, and the USPF secretary.
See the statement below:
PRESIDENT TINUBU APPOINTS BOARD MEMBERS FOR NCC AND USPF
President Bola Ahmed Tinubu has constituted the boards of the Nigerian Communications Commission (NCC) and the Universal Service Provision Fund (USPF), both agencies under the supervision of the Ministry of Communications, Innovation and Digital Economy.
Idris Olorunnimbe was appointed Chairman of NCC, while Dr Aminu Waida remains its Executive Vice Chairman/Chief Executive Officer.
President Tinubu appointed Wada to the position in October 2023, and the Senate confirmed the appointment in November 2023.
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Mr. Olorunnimbe previously served on the Lagos State Employment Trust Fund (LSETF) Board, where he chaired the Stakeholder and Governance Committee and drove impactful youth employment and entrepreneurship programmes.
Other members of the board are:
1. Abraham Oshidami – Executive Commissioner, Technical Services
2. Rimini Makama – Executive Commissioner, Stakeholder Management
3. Hajia Maryam Bayi- Former Director, Human Capital & Administration
4. Col Abdulwahab Lawal (Rtd)
5. Senator Lekan Mustafa
6. Chris Okorie
7. Princess Oforitsenere Emiko
8. Secretary of the Board.
The President also approved the Board of the Universal Service Provision Fund (USPF), with Dr Bosun Tijani, the Minister of Communications, Innovation, and Digital Economy, as Chairman.
Other members are :
1. Idris Olorunimbe – Vice Chairman
2. Abraham Oshidami
3. Rimini Makama
4. Aliyu Edogi Aliyu – (Rep FMCIDE)
5. Joseph B Faluyi – (Rep. of Federal Ministry of Finance)
6. Auwal Mohammed – (Rep. of FMBNP)
7. Uzoma Dozie
8. Peter Bankole
9. Abayomi Anthony Okanlawon
10. Gafar Oluwasegun Quadri and the
11. USPF Secretary
The Federal Government established the Universal Service Provision Fund (USPF) to facilitate the achievement of national policy goals for universal access and service to information and communication technologies (ICTs) in rural, unserved and underserved areas in Nigeria.
Anambra State ICT Agency has restated its commitment to creating a digitally inclusive environment where Persons with Disabilities (PWDs) can access and benefit from government services without barriers.
Speaking when the Anambra State Disability Rights Commission (ADRC), in partnership with the Rule of Law and Anti-Corruption (RoLAC) programme, paid an advocacy visit to his office, the Managing Director/CEO of the ICT Agency, Chukwuemeka Fred Agbata, underscored the Soludo administration’s determination to make governance work for all, including PWDs.
Mr. Agbata noted that intentional inclusion is a key part of the Governor’s technology-driven vision for the state which is why the commission recently received a wide range of digital tools to enhance their productivity.
“Technology is only truly impactful when it works for everyone, regardless of physical ability.
We are committed to removing digital barriers and making our platforms accessible to all residents of Anambra State,” he said.
CFA also disclosed that the Agency will take immediate steps to appoint a Disability Desk Officer, work with the commission to ensure that all government ICT platforms are designed to meet accessibility standards, and as well as incorporate PWD-friendly features into ongoing upgrades of the SolutionLens feedback platform.
The visit also featured presentations from ADRC’s Head of ICT, Mr. Bonaventure Umeokwonna, who outlined the Commission’s priorities, and RoLAC representatives, who pledged continued support for building capacity and strengthening the policy framework for inclusion.
Mr. Valentine Nwachukwu, Head of Planning, Research and Statistics at the Commission, gave the vote of thanks, commending the ICT Agency’s openness to collaboration.
The Anambra State ICT Agency continues to work closely with ministries, departments, and agencies to deepen digital transformation in the state, ensuring that no segment of society is left behind.
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