Telecom
The Way Forward for CDMA in Nigeria
Akin wove his way through the bustling Lagos traffic and finally arrived at the client’s office for the scheduled debrief session just 10 minutes ahead of time.
He hoped to use the few spare minutes he had to do some due diligence to the project at hand and proffer some tips to the client on the mode of execution during the meeting.
He brought out his USB device to surf the internet only to discover there was still no internet connection. Few weeks ago, it was announced that his internet provider had been acquired by a giant GSM operator, he thought that meant the services could be spread to a wider coverage area as he usually had limited coverage when he travelled out of town.
He had subscribed for the annual plan as he had been doing for the past three years and it helped to ensure stability for his consulting business which depended largely on internet access.
He would have to tether his phone and use his GSM phone internet connection which bills him for every kilobyte and has proved to be a very expensive option.
Akin and several other young people like him across Nigeria who have active subscriptions on their CDMA network have been left to wonder if the news of their provider’s acquisition means a sudden termination to their services or if the discourse on the total dearth of CDMA in the country is one to believe.
CDMA which stands for Code Division Multiple Access is a mobile communication technology where several transmitters can send information simultaneously over a single communication channel.
CDMA uses spread spectrum technology allowing many users to occupy the same space time and frequency allocations in a given band/space.
CDMA has been globally acknowledged as a better technology compared to alternative technologies such as Global System for Mobile Communications (GSM) and is also believed to be more cost effective for operators as the CDMA capacity advantage leads to lower tariffs.
Interestingly, the first set of Private Telephone Operators (PTO) in Nigeria offered services via the CDMA technology. Multilinks was the first to begin operations in 1998 while the likes of VGC Communications, Intercellular, Mobitel and EMIS were the preferred networks of many Nigerians in the early days of the telecom revolution when the new GSM entrants had exorbitant call rates with SIM cards being sold as high as N30, 000 upon entry.
During the period of its dominance, CDMA provided excellent voice clarity for both local and international traffics while its data quality has often been described as first rate yet it is still unknown why the CDMA sector in Nigeria is nearly extinct.
A close look at the Nigerian Telecommunications industry, one can deduce that the business model of the average Nigerian CDMA operator made it unable to compete on the same platform with GSM service providers. Almost all the CDMA operators where locally developed, with no international investors or technical partners involved in the management of their service.
GSM providers like MTN, Airtel (formerly Econet), Globacom and Etisalat due to their size and international affiliations were able to attract financing and support from foreign banks and international finance brokers.
Another factor that could have worked against the CDMA operators could be there network spread, most of them were located in urban cities like Abuja and Lagos, extending their services to other regions or cities meant going back to the regulator for additional spectrum which usually came at a cost. The guidelines on their licensing hindered their spread.
This inability of CDMA operators to spread massively in the beginning compared to their GSM counterparts is probably the major impediment to growth in that sector.
Stiff competition and the tough business landscape in Nigeria made co-location impossible in the early day thus operators had to build and maintain their telecom infrastructure across the country.
The announcement earlier in January 2016 that the only standing CDMA operator in the country, Visafone Communications Ltd. had been acquired by mobile network giant, MTN put the current count of CDMA operators in the country at zero. At the time of its acquisition, Visafone had about 2 million active subscribers who are currently in limbo on the status of their services after the acquisition.
“I hope the government through the NCC can give the CDMA operators a favourable licensing environment so as to continue operations, Akin said, “Because there have been at least six CDMA operators in Nigeria from Multilinks to Starcomms who have either exited the market or folded up citing unfavourable business conditions as a cause. To paint a clearer picture, in 2001, there were 12 CDMA operators in the country and at 2016 there is none.”
Perhaps due to the highly competitive environment among the GSM operators that causes them to churn out varieties of exciting products for their subscribers, at the same time lowering call tariffs and cost of SIM cards.
This could have taken its toll on the CDMA operators who continued to lose subscribers and at a time when the GSM operators had about 148 million active lines, the CDMA operators could only boast of 2 million.
While the over 2 million subscribers like Akin are in an indeterminate state as to what will become of their subscriptions, the more nagging concern is of what the future holds for CDMA operations in the country and the telecommunications sector at large where the GSM operators are the ones who have the major control of the market.
It has been predicted that in the near future, mobile operators on different platforms including GSM and CDMA will migrate to the Long Term Evolution (LTE). With LTE operators will get a speed of up to 37.5MB per second on the device as against the 3.1MB that is currently available on the 3G networks.
Observers are of the opinion that MTN acquired Visafone to access the 800 MHz spectrum band, which will enable it provide 4G LTE services.
Earlier in 2007, MTN bought VGC Communications Limited (VGCCL), a Lagos-based Private Telephone Operator licensed by NCC to provide cabling and radio, telephone services nationwide and had laid extensive fibre optic cables, and Internet service provision.
This places MTN in a position to be a single dominant player in the voice and data markets in Nigeria’s telecommunications industry.
The question in the minds of many in the light of recent developments is ‘how will the CDMA sector thrive if it is not proactively encouraged by the NCC to do so?”
Pundits however believe that there is hope for CDMA because 3G technology performs better on CDMA while the Point of Sale (POS) Terminals, the key driver of the Central Bank of Nigeria (CBN) cashless policy initiative works better with the CDMA technology than with the GSM technology.
In a recent revelation from the Nigerian Communications Commission (NCC), Airtel Nigeria has emerged as a standout performer in the country’s telecommunications sector, marking significant gains in market share over the past year.
According to the NCC data, by the end of March 2024, Airtel Nigeria has grown its market share over the last year into a remarkable 29%, solidifying its position as a leading telecom provider in the region.
In stark contrast, other mobile network operators such as MTN and 9mobile have faced considerable setbacks, with MTN witnessing a notable 3.19% decline in market share and 9mobile experiencing a 0.5% decrease.
Even Glo, a prominent player in the market, saw a decline, albeit less pronounced, with a 0.58% drop in its share of internet subscribers.
Airtel Nigeria’s success story goes beyond market share gains. The company has also witnessed a substantial surge in its share of internet subscribers, boasting an impressive 165% basis points increase.
This surge correlates with the launch of Airtel 5G, which the company began rolling out in June 2023 and underscores the telco’s continued push to grow its customer base nationwide.
Airtel Nigeria’s ascendancy in the telecom market comes at a pivotal moment when mobile network operators face challenges of rising operations cost and exchange rates volatility. The company’s recent results solidify its position as a frontrunner in Nigeria’s telecom landscape.
Telecommunications service provider, Airtel Nigeria has collaborated with the Nigeria Institute of Public Relations (NIPR) to provide with unlimited internet access at the institute’s inaugural edition of the Nigeria Public Relations Week.
The trailblazing event themed ‘Leveraging Public Relations as a Critical Asset for Nigeria’s Economic and Reputation Renaissance’ is set to run from Monday, April 22nd to Friday, April 26th, 2024, and will welcome thousands of delegates across Nigeria to the prestigious June 12 Cultural Centre, nestled in the heart of Abeokuta, the Ogun State capital.
Speaking on the strategic collaboration, Femi Adeniran, Director, Corporate Communications and CSR, Airtel Nigeria, expressed enthusiasm about the partnership, stating, “Airtel is proud to support the Nigeria Institute of Public Relations in its endeavor to advance the field of public relations.
“The relevance of public relations practice in Nigeria cannot be overstated, as it plays a vital role in shaping perceptions, managing reputations, and influencing public opinion. Hence, our support is a demonstration of our commitment to empowering individuals and organizations with innovative solutions that drive progress and create an enabling society.”
According to NIPR, through the PRWeek Organizing \Committee Chairman, Mr Yomi Badejo Okusanya, the NPRW will gather over 2,000 experts in the fields of economics, PR, and nation-building to discuss strategies for effectively communicating government policies and initiatives to the public.
Other activities at the NPRW will include conferences, the annual general meeting, workshops, induction of new members, breakout sessions with students as well as traditional rulers and a tour of some legacy projects in Ogun state.
With Airtel’s provision of onsite unlimited data connection, attendees and participants can enjoy unparalleled access to online resources, real-time updates, and interactive engagements throughout the duration of the event. This will significantly support the exchange of ideas, foster networking opportunities, and elevate the overall experience for all stakeholders involved.
Airtel Nigeria remains committed to offering unwavering support for initiatives aimed at driving innovation, collaboration, and nation-building.
In a landmark partnership aimed at promoting sustainable waste management practices, Kuda Microfinance Bank and Wecyclers collaborated to commemorate World Earth Day on April 22, 2024. The collaboration featured a series of impactful activities designed to raise awareness and foster environmental stewardship.
The activities on the day included a webinar session facilitated by renowned expert in environmental management and head of ESG at Wecyclers, Omobolanle Olowu, during which she shared startling data on plastic pollution in Nigeria. She also discussed the importance of proper waste management and its significance in preserving the planet for future generations, providing valuable insights and practical tips on reducing, reusing, and recycling waste.
In a published study on plastic pollution in Nigeria, the country ranked ninth globally for plastic pollution with an estimated 2.5 million tons of plastic waste generated annually and less than 12% of those waste materials recycled.
Also on the day, Kuda staff volunteered for an environmental cleanup exercise, during which they took to parts of Apapa Road, Ebute Metta to empty gutters and collect plastics and other recyclable materials for recycling.
In addition, volunteers from Kuda gained firsthand knowledge of innovative waste management solutions during a guided tour of Wecyclers’ facility in Ebute Metta. The tour showcased Wecyclers’ pioneering efforts in recycling and waste upcycling, demonstrating how technology can be leveraged to address environmental challenges effectively.
Speaking about the collaboration, Emmanuel Femi-Adejobi, Senior Brand Manager at Kuda, expressed enthusiasm for the partnership’s potential to drive positive change. “We [Kuda] are committed to promoting sustainability and environmental consciousness. We also believe that our responsibility is not only to our customers and other stakeholders but also the environment that we all share. Partnering with Wecyclers allows us to inspire communities to adopt eco-friendly practices,” he said.
“Our initiatives towards achieving a sustainable environment and achieving a green earth goes beyond just recycling. We aim to inspire a broader commitment to waste minimization, reusing materials and proper sustainable waste management. As we commemorate World Earth Day, we encourage our staff, customers and general public as a whole to embrace actions that promote a green, safe earth for all,” he added.
Likewise, Esther Chibueyin Fagbo, Head, Human Resources and Partnerships at Wecyclers, emphasised the importance of collective action in addressing environmental issues. “It is very important for organisations to collaborate on initiatives that help save the environment. We are excited about this partnership because such partnerships are crucial to creating awareness and educating people about the impact of plastic waste on the planet and how they can contribute to a change that we all deserve.”
Kuda’s collaboration with Wecyclers emphasises its commitment to sustainability and championing proactive efforts through education, engagement and action to create an environmentally conscious population and a sustainable tomorrow.
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