E-Business
10 Benefits of Online Data Storage in the Cloud

Does your company desire a better yesterday – I bet the answer is no. In earlier times, most companies depended on in-house servers for storing their growing collection of data and online files but as cloud servers allow unlimited storage, it has become the next big thing. Cloud storage is affordable and allows easy access from anywhere in the world.
Here are ten benefits of online data storage in the cloud:
- Cost-Effectiveness
Business owners can rest assured that once data is in the cloud, safety is guaranteed. With this technology, the company itself does not need any inner manpower and support to manage and store their data; the cloud storage vendor handles it all.
- Usability and accessibility
Most all of the cloud services come with an easy-to-use user interface and provide a feature of drag and drop. For instance, you can think of Google drive from Google or iDrive from Apple. They both have a simple interface, and you can easily upload your file on your online drive without any expert knowledge.
For example, if you have saved a file in a drive using a mobile device, you can retrieve that file using a computer or any other device with internet connectivity. It doesn’t matter where you are right now. If you have a good internet connection, you can access your files, which is saved online somewhere in the data centres.
- Security
The cloud storage saves your data across the redundant servers, so even if one of the data centres gets collapsed, your data will be managed by the other data centers, which make your data safe and supervised.
If all the data centers of the storage provider get collapse or destroyed, then only your data could be lost, and this is an entirely impossible phenomenon because a cloud storage service is formed of thousands of data centers.
Some of the cloud storage vendors keep the copies of your data at the different data centers, so even if the data get lost or corrupted at the server, the backup must be there.
- Convenience in file Sharing
Cloud storage service provides file-sharing features, which helps you to share your file with other users. You can either send a file to another user or invite multiple users to view your data.
- Automation
One of the biggest issues that most of business owners face is creating data backup plans and scheduling the said backup in a way that the daily run smoothly. With cloud storage technology, the tedious task of data backups is simplified through automation. All you need to do is select what you want to backup and when you want to backup and your cloud environment will easily take care of the needful.
- Multiple users
The same cloud environment can have more than one use associated with it. With cloud storage, multiple users can collaborate with the common file. For instance, you can give access to your files to multiple users so they can access and edit your file. The authorized person can access your file from any part of the world in real-time.
- Synchronization
With proper credentials, you can log in to your subscribed storage service with any device, and you will be able to access all data that have been stored in that cloud storage. There is no need to copy data from one device to another, but you need a good internet connection to have access to all of your files. Synchronization affords a chance to sync the cloud storage data with any device you want
- Convenience
You do not need any hard disk or flash drive to access or view your data — all is done online. However, if you want to download any file or data, you may require a storage device or you can download that data in your device. But if you want to surf your data, then it would not occupy any space on your device.
Even if you make any changes to the data, all the changes will reflect on every device which is synced with that storage service. You do not require any expert or technical knowledge to use the cloud storage service. All the heavy lifting is managed by the vendor itself.
- Scalable
Upon subscription, and you realize the current plan of storage is not enough, all that is needed is an upgrade. You do not need to move any data from one location to another, the extra space will be added to your storage environment with some extra features. Cloud storage is scalable and flexible.
- Disaster recovery
Every business has a backup storage plan where they store all the copies of their data. If they encounter any collapse or loss of data problem, they can retrieve data from their backup plan, and that is why cloud storage is the best method to deal with this problem. Cloud storage service provides the best platform for disaster recovery data. Any business can use cloud storage as a data backup storage, so if there is a data loss, the company can retrieve backup data from the cloud.
Challenged by the need to have your data stored in the cloud? I present to you Layer3’s on-demand Cloud Storage solution, CloudShare, is built for the corporate enterprise. It gives you complete control over the storage, distribution and retrieval of your data.
Our CloudShare is a very cost-efficient solution, eliminating the need to invest in expensive data storage infrastructure. Request for a consultation today.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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