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10 Things You Need To Do Before 2014

If you’re like most small business owners, you’re still focused on completing the current year. The reality is, you can really increase your financial success by planning your revenues now for next year.
Having the business secured ensures that you will be around and thriving when 2014 hits. Here are 10 things Vibe Web Solutions Limited believes should take action on before the end of the year:
Update your website:
Your online home base should be a place that customers want to keep coming back to. Take a look at your website to see what new changes or updates can be made. You don’t need to do a complete overhaul. If you’re a caterer for example, you want to add new recipes, photos or testimonials from your latest events to the website. Figure out what potential clients want to see that will help them make a decision to work with you.
Contact customers:
Don’t wait until you’re chasing the current month’s sales goals to start making customer calls. Set up a weekly schedule for contacting your customers. Invite them to do business with you, refer a client or renew their contract. Make a list of clients that you can start calling to confirm business for 2014.
Improve Your Products:
The New Year doesn’t mean that you need to develop brand new products or recreate the business. Take a look at what’s working with your product and services and look for areas that you can tweak. Adding something new or special to a product that customers already enjoy can reinvigorate their desire to buy. Authors are a prime example. Many books release a new revised edition or a part two. Think about your second act, what updates and changes can be made to give your small business a refresh in the New Year.
Make a Calendar:
Don’t make the mistake of failing to plan. Get a jump-start on the year by mapping out a marketing calendar. Look at planning promotions during the 2014 holidays. These are natural opportunities to pitch your product to potential clients. Develop a sales plan that will help you project for the peak times of year and the troughs. Put together a budget now, that will help you prepare to staff up or staff down when needed.
Create a Social Media Contest:
During the holiday season you can never go wrong with giving a gift. Choose one social media tool and develop a contest to engage your audience. Offer one of your own products or work with a strategic partner to provide a giveaway. Whether you are doing business online or off, the right contest can create buzz about the business and drive traffic into your website/store.
Master Email Marketing:
Use an email marketing tool to stay on top of mind with customers. Set up a series that goes out on your selected dates and times to help you automate your marketing. Based on your marketing calendar, determine what special offers you should develop for an email campaign for before the year is out.
Send some Snail Mail:
Don’t be deceived, a winning direct mail campaign can still grab the customer’s attention. The additional online clutter makes it easier for you to reach a client if your mail piece shows up on their doorstep. Look at sending a double sided postcard to keep the bulk postage price low. If you have a bigger budget, send an item that they want to save. If you’re a nail salon for example, you could send your customers a nail file that has your logo or business name reminding them to come back for services again and again.
Invest in Online Ads:
Online Ads are a cost effective way to reach ideal buyers. Set up a campaign that allows you to test with just one service. Using Facebook, for example, at less than $10 a day you can develop a campaign that would help you to target buyers that have indicated they like a competitor’s product. Since the costs of online ads are far less than traditional media, it’s a good way to experiment before the end of the year to find new buyers or reengage current customers.
Conduct a Year End Review:
Every year you’re in business, you learn and grow more. Don’t fall into the trap of repeating your mistakes. Put together a list of wins for the year and a list of what went wrong. The process will help you to think about what you can do better in 2014, but most importantly, it should become one of the foundational elements for setting up your small business goals.
News
ARCON to Tackle Digital, Recommits to Ethical Standards

Advertising Regulatory Council of Nigeria (ARCON) has declared its full readiness to confront emerging challenges in the country’s dynamic advertising landscape—particularly those arising from digital media proliferation and unregulated content distribution.
Speaking at the 2025 Advertising Standards Panel (ASP) Stakeholders Forum held recently in Lagos, Dr. Olalekan Fadolapo, director general, ARCON, reaffirmed the council’s commitment to upholding ethical advertising standards and protecting public interest, especially in an era where virtually everyone has become a content creator.
“The digital economy has become massive, and the boundaries are no longer defined by geography. Ensuring compliance in this space is one of our greatest regulatory hurdles,” he said.
Responding to criticisms that ARCON and the ASP may be stifling creativity, Fadolapo insisted that regulation does not equate to censorship but rather ensures alignment with national values and cultural sensitivities.
“Creativity is vast and fluid, but it must be exercised within the limits of the law and ethical standards. We won’t allow so-called creativity to ignite social unrest or breach advertising codes,” he noted, citing examples where ads had violated laws under the guise of creative license.
Earlier in his presentation, Dr. Emmanuel Agu, chairman of the Advertising Standards Panel (ASP), Nigeria’s statutory body for advertisement vetting and regulatory compliance, reaffirmed the panel’s commitment to upholding ethical advertising standards and protecting public interest, especially in an era where virtually everyone has become a content creator.
“The Panel is aware of the challenges that confront it and is taking deliberate steps to address them,” Dr. Agu said. “We are not oblivious to the current advertising realities, including the increasing volume of digital content and the corresponding need for rapid vetting processes.”
Dr. Agu acknowledged that the digital boom and content decentralization have complicated ASP’s regulatory mandate, with social media platforms now flooded with promotional materials that often evade proper scrutiny.
He warned that misleading product claims, unverified influencer content, and the inappropriate use of minors in advertising are among the most pressing concerns currently facing the panel.
“We’ve observed an increase in digital content disguised as entertainment that essentially functions as unvetted advertising. This undermines consumer trust and can negatively affect public morality,” he stated.
Dr. Agu was unequivocal in stressing that all promotional content, regardless of format or platform, must be vetted by ASP before public exposure.
News
NGX Group Chairman Seeks Regional Collaboration to Unlock West Africa’s Trade, Investment Potential

Umaru Kwairanga, chairman, Nigerian Exchange Group (NGX Group), has called for stronger regional cooperation to harness the untapped potential of West Africa’s trade and commodity markets.
Speaking at the inaugural West Africa Economic Summit (WAES) 2025 held under the theme “Unlocking Trade and Investment Opportunities in the Region”, Kwairanga highlighted the critical role of capital markets and commodity exchanges in transforming the region’s abundant natural resources into organised, transparent capital that fuels industrialisation and inclusive economic growth.
The summit brought together key stakeholders from across West Africa to deliberate on strategies for accelerating regional integration, strengthening capital markets, and unlocking the full potential of intra-African trade.
In his remarks during a high-level panel on “Commodities as Capital: Regional Commodities Exchange & Reserves”, Kwairanga noted that despite West Africa’s wealth of raw materials, the region continues to face a paradox of resource abundance coexisting with capital scarcity.
“As a nation and region, we are abundantly rich in raw materials, but often poor in capital outcomes. This paradox is not due to a lack of resources, but due to the way these resources have historically been excluded from structured financial ecosystems.
Commodities, whether agricultural, mineral, or energy, must be seen not just as tradeable goods, but as investable assets capable of powering industrialisation, job creation, and macroeconomic stability,” he said.
Kwairanga emphasised NGX Group’s commitment to building resilient market infrastructure that supports price discovery, clearing, settlement, and investor protection, systems that can underpin thriving regional commodity markets.
He highlighted NGX Group’s role in mobilising capital for commodity value chains through IPOs, bonds, and structured funds, citing the success of NGX-listed companies like Presco and Okomu Oil as models for attracting long-term investment.
On the question of regional versus national commodity exchanges, Dr. Kwairanga advocated for a dual approach that combines the strengths of national platforms with the scale and integration benefits of regional frameworks.
“National exchanges address local needs and build depth, but for West Africa to unlock the full potential of commodity trade, we must connect these markets under a regional structure.
“Regulatory harmonisation will be key, and this is where NGX Group’s experience in governance, coupled with platforms like the African Exchanges Linkage Project and the Pan-African Payment and Settlement System, can help align standards and enable seamless cross-border transactions,” he stated.
Addressing liquidity challenges, Kwairanga outlined the need for harmonised rules, trustworthy infrastructure, product innovation, and incentives to drive participation. He called for public-private partnerships and regional integration to deepen market liquidity and ensure efficient price discovery.
Beyond the panel discussions, Kwairanga commended the vision of President Bola Tinubu and the Minister of Foreign Affairs, Ambassador Yusuf Maitama Tuggar, for spearheading the summit. “There is power in unity and prestige in size. The great economic powerhouses of the 21st century, such as the United States and China, have risen to prominence partly because of the scale of their markets.
A united West Africa can achieve the same if we work together on initiatives like this,” he said, expressing optimism that the summit would produce actionable frameworks to reduce trade barriers, encourage regional investment, and fast-track economic growth across ECOWAS.
NGX Group, he added, remains committed to supporting cross-border investments, citing its participation in the African Exchanges Linkage Project and the increasing regional footprint of NGX-listed companies such as Dangote Cement, First Bank, Zenith Bank, Access Bank, and Ecobank.
News
DBN Awards N13m in Grants to Tech Startups

Development Bank of Nigeria (DBN) has awarded a total of N13 million in grants to three standout tech startups at the 2025 Techpreneur Summit held in Lagos, reinforcing its commitment to innovation and inclusive growth among Nigeria’s micro, small, and medium enterprises (MSMEs).
The winners include: BuyScrap, a digital marketplace for recyclable materials – N6 million; Qiqi Farms, which connects local farmers to hospitality and export markets – N4 million; Eco-Cyclers, a youth-led recycling initiative based in Enugu – N3 million
Alongside the grant awards, DBN also launched a new digital data asset, a first-of-its-kind platform aimed at enabling data-driven decisions within the MSME ecosystem.
The platform offers deep insights into business trends, sector-specific challenges, and growth opportunities—supporting smarter policymaking and targeted investments.
In his keynote address in Lagos, Tony Okpanachi, managing director/ CEO, DBN, described the event’s theme, “CTRL + SHIFT: Tech Empowered Movement for Naija,” as a strategic call to reimagine enterprise development in Nigeria.
“This isn’t just a keyboard shortcut,” he said. “It’s a mindset reset—powered by technology—to build a more inclusive, innovative, and resilient business landscape. From financing to innovation, DBN remains committed to enabling MSMEs to thrive.”
Okpanachi emphasized that the Summit aligns with DBN’s AMPLIFI Strategy, which integrates digital transformation, sustainability, and scalability into its core programs.
He highlighted initiatives such as the Digital Shift Workshops and the Eco-Innovation Challenge as key steps toward embedding innovation in Nigeria’s MSME sector.
Encouraging young innovators, he added: “The future belongs to those bold enough to imagine and build it. DBN is proud to support the ideas that will shape tomorrow.”
A major highlight was the unveiling of the DBN Data Asset—a digital platform designed to provide real-time, evidence-based insights into Nigeria’s MSME landscape.
The platform combines DBN’s proprietary data with external sources like the National Bureau of Statistics (NBS) to offer a comprehensive view of MSME performance by region and sector.
Jeremy Dan Okayi, DBN’s Head of Strategy, Policy & Innovation, described the platform as: “A reservoir of insight, potential, and direction—built on two years of collaboration and shared vision. This tool will support informed decision-making across the public and private sectors.”
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