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10 Things You Need To Do Before 2014

If you’re like most small business owners, you’re still focused on completing the current year. The reality is, you can really increase your financial success by planning your revenues now for next year.
Having the business secured ensures that you will be around and thriving when 2014 hits. Here are 10 things Vibe Web Solutions Limited believes should take action on before the end of the year:
Update your website:
Your online home base should be a place that customers want to keep coming back to. Take a look at your website to see what new changes or updates can be made. You don’t need to do a complete overhaul. If you’re a caterer for example, you want to add new recipes, photos or testimonials from your latest events to the website. Figure out what potential clients want to see that will help them make a decision to work with you.
Contact customers:
Don’t wait until you’re chasing the current month’s sales goals to start making customer calls. Set up a weekly schedule for contacting your customers. Invite them to do business with you, refer a client or renew their contract. Make a list of clients that you can start calling to confirm business for 2014.
Improve Your Products:
The New Year doesn’t mean that you need to develop brand new products or recreate the business. Take a look at what’s working with your product and services and look for areas that you can tweak. Adding something new or special to a product that customers already enjoy can reinvigorate their desire to buy. Authors are a prime example. Many books release a new revised edition or a part two. Think about your second act, what updates and changes can be made to give your small business a refresh in the New Year.
Make a Calendar:
Don’t make the mistake of failing to plan. Get a jump-start on the year by mapping out a marketing calendar. Look at planning promotions during the 2014 holidays. These are natural opportunities to pitch your product to potential clients. Develop a sales plan that will help you project for the peak times of year and the troughs. Put together a budget now, that will help you prepare to staff up or staff down when needed.
Create a Social Media Contest:
During the holiday season you can never go wrong with giving a gift. Choose one social media tool and develop a contest to engage your audience. Offer one of your own products or work with a strategic partner to provide a giveaway. Whether you are doing business online or off, the right contest can create buzz about the business and drive traffic into your website/store.
Master Email Marketing:
Use an email marketing tool to stay on top of mind with customers. Set up a series that goes out on your selected dates and times to help you automate your marketing. Based on your marketing calendar, determine what special offers you should develop for an email campaign for before the year is out.
Send some Snail Mail:
Don’t be deceived, a winning direct mail campaign can still grab the customer’s attention. The additional online clutter makes it easier for you to reach a client if your mail piece shows up on their doorstep. Look at sending a double sided postcard to keep the bulk postage price low. If you have a bigger budget, send an item that they want to save. If you’re a nail salon for example, you could send your customers a nail file that has your logo or business name reminding them to come back for services again and again.
Invest in Online Ads:
Online Ads are a cost effective way to reach ideal buyers. Set up a campaign that allows you to test with just one service. Using Facebook, for example, at less than $10 a day you can develop a campaign that would help you to target buyers that have indicated they like a competitor’s product. Since the costs of online ads are far less than traditional media, it’s a good way to experiment before the end of the year to find new buyers or reengage current customers.
Conduct a Year End Review:
Every year you’re in business, you learn and grow more. Don’t fall into the trap of repeating your mistakes. Put together a list of wins for the year and a list of what went wrong. The process will help you to think about what you can do better in 2014, but most importantly, it should become one of the foundational elements for setting up your small business goals.
News
‘Fraudsters Have Cloned my Voice’- Akume

George Akume, secretary to the Government of the Federation, has raised alarm over the activities of a criminal syndicate allegedly cloning his voice and using it to defraud unsuspecting Nigerians with promises of Federal Government appointments.

George Akume, SGF
In a statement issued by Yomi Odunuga, his special adviser on Media and Publicity, on Thursday, Akume said the fraudsters have impersonated him in audio calls and text messages, targeting high-profile individuals and soliciting payments ranging from ₦5 million to ₦15 million in exchange for phantom political positions.
“From information available to the office, the fraudsters cloned the voice of the SGF, using it to solicit money in return for federal appointments,” the statement read.
The SGF further revealed that the scammers not only cloned his voice but also spoofed the phone numbers of other high-profile individuals to give credibility to their fraudulent scheme.
“These scammers attach bank account details to messages sent to victims and request them to send their CVs to cloned emails,” Odunuga added.
The statement noted that the fraudsters have been operating through both traditional bank accounts and fintech mobile wallets, complicating efforts to trace the financial trails.
Distancing himself from the illicit scheme, Akume stressed that appointments to Federal Government boards and parastatals are transparent and not for sale under any guise.
The statement noted, “Senator Akume emphasized that the appointment processes for Nigerians into boards and parastatals are transparent and verifiable, urging individuals not to pay any money in expectation of securing a position.”
The Office of the SGF confirmed that it has notified relevant security agencies, urging members of the public to report suspicious calls or messages to law enforcement.
“The Office of the SGF strongly advises Nigerians to report the activities of these fraudulent people to the authorities while taking all precautionary steps necessary to avoid being victims of th
News
Olukoyede, EFCC Chair Denies Forcing Ojulari to Resign as NNPC Boss

Ola Olukoyede, executive chairman, Economic and Financial Crimes Commission (EFCC), has denied claims that he compelled Bayo Ojulari, group chief executive officer, Nigerian National Petroleum Company Limited (NNPCL), to step down from his role.

Bayo Ojulari,
The allegations stemmed from an August 2, 2025, online publication which alleged that Olukoyede and Adeola Ajayi, director general, Department of State Services (DSS), pressured Ojulari into signing a resignation letter during a closed-door meeting in Abuja.
The report also suggested that Ojulari was interrogated over his purported links to Olatimbo Ayinde, British-Nigerian oil mogul, who is reportedly close to key figures in the present administration.
In a follow-up story, the news outlet further claimed Ojulari was later invited to the Presidential Villa, where First Lady Senator Remi Tinubu reportedly opposed his resignation.
Responding to the allegations, Dele Oyewale, spokesman, EFCC< issued a statement on Wednesday on behalf of the Commission, noting that Olukoyede, through his legal counsel Adeyinka Olumide-Fusika (SAN), described the publications as defamatory and injurious to his integrity.
“The publications and the imputations conveyed by them are so damning and cannot be ignored or treated with levity,” the statement quoted.
Olukoyede denied any suggestion that he was acting at the behest of Ayinde or that his actions were influenced by external political figures.
A letter addressed to the editor of the publication, signed by Olumide-Fusika, reiterated the gravity of the claims and insisted on corrective measures.
“He, therefore, demanded that the medium acknowledge your wrongdoing, expressly admit that what you published and imputed against my client are false, apologise for it unreservedly and retract and pull down the stories from your newspaper website and social media handles,” the statement added.
Olukoyede said the story portrayed him as “someone that has betrayed and subverted public trust by submitting the authority of his public office and trust as Chairman of the EFCC to the dictates and directives of one Olatimbo Ayinde.”
Labelling the report as entirely fabricated, Olukoyede demanded an official apology and complete removal of the story from the outlet’s digital platforms within 48 hours.
News
PalmPay Partners FG to Drive Data Protection Awareness

PalmPay reinforced its commitment to data protection and youth empowerment with a ground-breaking partnership with the Federal Ministry of Youth Development to launch the Youth Data Protection Awareness and Training (YDPAT) Program, which is targeted at equipping over 1,000,000 Nigerian youths digitally over 3 years.
The training program, commissioned last week at the Shehu Musa Yar’ Adua Centre in Abuja, will focus on providing youths with the right knowledge and skills required to navigate the digital landscape safely. With over 70% of the Nigerian population consisting of youths, this is an important move to foster trust, security and youth-focused innovation.
Speaking at the launch, the Honourable Minister of Youth Development, Comrade Ayodele Olawande, commended PalmPay’s partnership in the actualisation of the program and described YDPAT as a bold step toward building a digitally literate and security-conscious generation.
In his words, “This is about building a privacy-first generation, one that is inclusive, future-facing, and globally competitive.” He also emphasised the low awareness of the Nigerian Data Protection Act (NDPA), 2023 and the critical shortage of certified Data Protection Officers (DPOs), despite over 500,000 data controllers operating in the country.
This position was equally supported by PalmPay’s Managing Director, Mr Chika Nwosu, who stated how data protection is as important as innovation in tech. He noted that PalmPay integrates privacy into every stage of its product development, ensuring that user information is safe.
Beyond ensuring data protection, PalmPay is committed to empowering young Nigerians with real opportunities for growth, with mentorship and internship placements for top-performing participants. It has led several youth-oriented initiatives, including the Purple Woman campaign, and Passing the Baton CSR for thousands of youths and women in urban and rural communities.
With a drive to achieve nationwide digital literacy, PalmPay is championing campaigns in Northern Nigeria, with more activations planned across various states.
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