News
“33” Export is Deepening Friendships, Creating Opportunities and Changing Lives with ‘Friendship Experience Parties’

Not many brands around the world care about their consumers beyond the transactional customer-brand exchanges.
Most, as long as revenue numbers are high and profit margins are in good shape, pay lip service to truly engaging their consumers.
But not “33” Export; Nigeria’s No. 1 friendship beer brand connecting and delighting consumers all around the country through its signatory consumer activation event, the “Friendship Experience Party”.
The “33” Export Friendship Experience Party is a thriving platform through which the brand has and still continues to deepen friendships while helping Nigerians create beautiful memories that transcend normal day-to-day relationships.
Conceived to provide unique friendship experiences whilst creating opportunities for consumers to bond, party and create memorable moments as explained by Mr Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout, Nigerian Breweries, the friendship experience parties highlight the brand’s commitment to creating moments that matter to consumers across different divides.
The “33” Export Friendship Experience Parties are typically activated at bars, clubs and restaurants close to the consumers across the country, thereby attracting even more interest in the parties and demand for the No. 1 Friendship Beer.
Already in 2018, the friendship experience party train has made several stops in different cities including Calabar, Port Harcourt, Lagos, Jos, Uyo, Benin, Aba, Onitsha, Warri, Owerri, and Yenagoa with more cities lined up to experience the friendship thrill.
Whether female or male, having and spending quality time with friends is a good thing. People with a wide network of friends have less tension, suffer from less stress, have stronger defenses and live longer.
In fact, according to Julianne Holt-Lunstad, professor of psychology and head of a study at Brigham Young University, on the relationship between friendship and longevity, “Not having a social support network can be a higher death risk than obesity or leading a sedentary life without exercise.
“The studies have shown a 50% increased odds of survival if you have a solid social network.”
Working off a consistent storytelling platform like the Friendship Experience Party, ”33” Export is helping friends and loved ones spend quality time together, create long-lasting pleasant memories and even live healthier and longer.
As part of the friendship experience parties, consumers participate in engaging games like Jenga and Connect Four to test the intellectual capacity of the participants and get rewarded with prizes such as refrigerators, standing fans, and power banks among others.
There is also the economic benefit enjoyed by host cities of the friendship experience parties.
The parties which are typically activated at bars, clubs and restaurants close to the consumers in the host city result in a boom in sales for the relaxation spots owing to the human traffic witnessed at such venues.
Indeed, the “33” Export is leading the pack among beer brands in Nigeria with a consumer-friendly initiative worthy of emulation, and it comes as no surprise that hardworking Nigerians across different divides have embraced it.
Through the Friendship Experience Parties, consumers are able to build valuable relationships with friends and loved ones and also network with new people while connecting with the brand at a deeper level.
News
HCSF Describes Galaxy Backbone as a Strategic Partner in Civil Service Digitalization Reforms

In a significant move towards accelerating the Federal Government’s digital transformation agenda, the Head of the Civil Service of the Federation (HCSF), Mrs. Didi Esther Walson-Jack, paid a strategic working visit to Galaxy Backbone (GBB) Limited, Nigeria’s foremost ICT infrastructure and shared services provider.
The visit, which took place at GBB’s National Shared Services Centre (NSSC) and Corporate Headquarters in Abuja, forms part of the HCSF’s efforts to deepen collaboration and assess the technological infrastructure supporting the government’s ongoing digitalisation reforms across Ministries, Departments, and Agencies (MDAs).
Accompanied by the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE), Mr. Adeladan Rafi’u Olarinre, and a delegation of Permanent Secretaries and Directors from the Office of the Head of the Civil Service, the visit featured an extensive tour of GBB’s cutting-edge Digital Infrastructure facilities. These included its Network Operations Centre (NOC), Security Operations Centre (SOC), and Uptime Institute Certified Tier III Data Centre; all built to ensure a secure, scalable, and sovereign digital infrastructure for Nigeria’s public sector.
In his welcome address, Mr. Adeladan Rafi’u Olarinre described Galaxy Backbone as a critical institution under the supervision of FMCIDE, tasked with providing the nation’s core digital infrastructure and shared ICT services. “Today’s visit is an important opportunity to showcase the significant progress GBB has made in building the infrastructure necessary for a truly digital government,” he said.
“I believe this engagement will foster stronger alignment and collaboration between MDAs and GBB as we move towards a more connected and efficient public service.”
The Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, expressed appreciation for the visit, noting its alignment with GBB’s mandate to support Nigeria’s digital transformation goals.
“A visit of this nature by the Head of the Civil Service is highly symbolic,” he remarked. “It reinforces the central role that the Civil Service plays in national development and highlights the importance of strategic ICT infrastructure in driving effective governance.”
He went on to emphasize that GBB’s mission to design, build, and manage Nigeria’s digital infrastructure aligns seamlessly with the Civil Service’s digital reform agenda.
“Our platforms; including the 1Government Cloud, GovMail, and our extensive fibre optic network present in 28 states, are designed to support a digitally enabled, secure, and efficient government,” Prof. Adeyanju added.
He also called for greater collaboration with the Office of the Head of Service to drive the adoption of GBB’s infrastructure, particularly the fibre optic connectivity already terminated at Federal Secretariat buildings across 28 states of the country. He further appealed for support in expanding Local Area Networks (LANs) in the Federal Capital Territory (FCT) secretariat buildings to integrate more MDAs into the digital ecosystem.
In her remarks, Mrs. Walson-Jack commended the world-class infrastructure and strategic digital solutions developed by Galaxy Backbone, stating that her perception of the agency had been greatly enhanced following the tour.
“This visit has opened my eyes to the enormous potential and capacity that Galaxy Backbone brings to Nigeria’s digital journey,” she said. “I now see GBB not just as an ICT agency, but as a strategic partner in the realisation of our dream to build a modern, agile, and paperless civil service.”
She specifically praised GBB’s support for the “War Room” initiative, the widespread deployment of GovMail — currently serving over 34,000 civil servants, and the agency’s high-speed fibre connectivity provided during the 2025 International Civil Service Week hosted by her office.
Reaffirming her office’s commitment to achieving a fully paperless civil service by December 31, 2025, the Head of Service expressed optimism that this goal is attainable with stronger collaboration and technical support from GBB.
She also highlighted several strategic areas where partnership with GBB is critical, including:
- Full implementation of the 1Government Cloud to host and manage MDA operations.
- Adoption of an Enterprise Content Management System (ECMS) to streamline records and workflow automation across MDAs.
- Synergy between the 1Government Cloud Academy and the Civil Service Academy to enhance capacity development.
- Training and onboarding of civil servants on innovative tools such as Service-Wise GPT – Nigeria’s AI-powered platform designed to transform public service delivery.
Mr. Mohammed Ibrahim Sani, Executive Director of Finance and Corporate Services at GBB, in his vote of thanks, expressed deep gratitude to the Head of Service and her delegation for taking the time to visit and engage with the team. He reiterated GBB’s unwavering commitment to partnering with all stakeholders to deliver inclusive, resilient, and forward-looking digital solutions for the Federal Government.
News
Festive Seasons Trigger 400% Spike in Livestock Prices Across Nigeria’s North East — Moniepoint Study

A new study by Moniepoint Inc., Africa’s leading financial technology company, has revealed that livestock prices in Nigeria’s North East markets surge by up to 400% during festive seasons, driven by high demand from cities like Lagos, Port Harcourt, and Onitsha.
The report, which focuses on informal market dynamics in Borno State, shows that traders at Kasuwan Shanu in Gamboru dispatch an average of 50 trucks daily during peak periods such as Eid al-Adha and Christmas, with goat prices rising by 400–470% and rams by over 230%.
Beyond seasonal spikes, the study highlights a shift toward investment-minded trading, where livestock is raised in advance to boost resale value. This approach is helping traders build more stable and profitable businesses, despite the region’s history of conflict and economic volatility.
Key findings include:
- 51.2% of traders source goods from Maiduguri, reinforcing its role in Nigeria’s food supply chain
- 45% of traders now accept digital payments, with mobile transfers and POS usage rising sharply since the 2023 cash crunch
- Informal credit and trust-based transactions remain dominant, often conducted via phone calls and voice notes, without formal contracts
Moniepoint CEO Tosin Eniolorunda said the company’s tools are helping bridge long-standing gaps in access to finance: “This shift isn’t just tech-enabled — it’s structurally impactful. We’re helping build an economy where everyone can participate.”
The study joins Moniepoint’s growing portfolio of thought leadership on Nigeria’s informal economy, following previous reports on Onitsha Market, community pharmacies, and women-owned businesses.
News
FG Eyes 8,000MW Power Boost in 18 Months with Grid Overhaul

Federal Government has expressed optimism that improved management of the national power grid by the Nigerian Independent System Operator (NISO) could increase electricity supply to 8,000 megawatts within the next 12 to 18 months.
Speaking at a leadership retreat to onboard NISO’s top management in Abuja, the Director General of the Bureau of Public Enterprises (BPE), Mr. Ayodeji Gbeleyi, noted that although Nigeria’s installed generation capacity exceeds 14,000MW, actual daily output has hovered around 5,500MW.
Gbeleyi emphasized that with more efficient grid operations and increased investments in transmission and distribution infrastructure, the power sector is poised for substantial improvement.
“As an independent entity, NISO now carries the critical responsibility of managing the national grid with impartiality and integrity. It must ensure non-discriminatory access, efficient dispatch coordination, and fair market settlements—free from undue influence or conflicts of interest.
“Currently, about 5,500MW of power is being wheeled daily, compared to a nameplate generation capacity of over 14,000MW. With the right investments and enhanced grid resilience, it is realistic to project a 50% increase in supply within 12 to 18 months,” he said.
Gbeleyi also revealed that the Federal Government has secured a $500 million loan from the World Bank to support the upgrade of the distribution infrastructure. Under this initiative, 3.2 million electricity meters will be deployed across Nigeria, with an additional 2 to 3 million meters to be provided through a separate presidential initiative.
Chairman of the NISO Board, Dr. Adesegun Akin-Olugbade, stressed the significance of NISO’s independence following its unbundling from the Transmission Company of Nigeria (TCN).
“NISO is not just a new institution; it represents a new approach—an independent system operator, a neutral market coordinator, and a strategic planning authority. Our responsibilities span real-time grid operations, long-term system planning, and the development of the electricity market.
“These are not peripheral tasks—they are core to national stability. When power fails, everything else suffers: industry, healthcare, education, even security,” he said.
Also speaking, NISO Managing Director/CEO, Engr. Abdu Bello, affirmed that the 8,000MW target is achievable within the projected timeframe.
“We must stay focused, get our internal structures right, and attract private sector investment. This retreat is part of the strategic planning process. With a clear direction and commitment, the goal is within reach,” Bello stated.
- Telecom2 days ago
MTN’s ₦31.75Bn Investment in Health Lauded at Arthur Mbanefo Lecture
- E-Financial3 days ago
Zenith Banks Leads as 8 Banks Suffer N156Bn Impairment Charges
- Telecom3 days ago
MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy
- News2 days ago
CAC Flags Three Companies, Warns Nigerians
- E-Business3 days ago
Olatunji, NDPC Boss Calls for Integrated Strategy on Data Privacy, Cyber-Security
- E-Business2 days ago
France Moves to Tackle Online GBV in Africa with $4.3m Funding
- News3 days ago
US Launches ‘Window on America’ @ Ogun Tech Hub
- E-Financial3 days ago
SEC Flags FF Tiffany as Ponzi Scheme