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4 Reasons A Blog Doesn’t Usually Grow as Expected

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Most blogs out there don’t get the kind of traffic or attention they desire, and this is mainly because there are a couple of vital things about blogging they are not aware of. Once this awareness is there, it will be easier to achieve sustained blog growth. Jumia Travel, the leading online travel agency, shares 4 reasons a blog doesn’t grow as expected.

You Don’t Promote Your Content Well
It’s not just about promoting your content; it’s about promoting your content well. You need to ensure you add sharing buttons to your blog articles and share content at peak times of your audience’s social activity.

Blogging is a very time sensitive work, don’t just think you can write, publish and share content whenever you want. Other important things you can do include: sharing your article on social networking sites with images (to make them more attractive), sharing content multiple times on social sites, keeping up with your content by responding to comments etc., and encouraging your blog authors, contributors, team members, friends and family to use their social networks to help share your blog content.

You’re Not Considering Your Audience
It’s not just about writing great content, it’s about writing great content that matters. You need to tailor your content to the desires and interest of your target audience.

Consider what your audience really cares about, and how they want it expressed or delivered to them. If your audience likes visual delivery of content, then give it to them and work to make your content more visual. Basically, just ensure your content focuses on issues and challenges either faced by your readers or that will interest your readers.

You Know Little or Nothing about SEO
When starting out, a blogger is not just a blogger; a blogger needs to be a lot more if he/she wants the blog to grow, and one of them is an SEO specialist.

A blogger needs to be acquainted with basic SEO knowledge if he/she desires growth. This is not to say that a blog cannot grow without some SEO work, it can, but without deliberate SEO effort, the process towards that growth might be a frustrating one.

A blogger needs to be aware of certain keywords and title tags to help with keyword optimization, and should endeavor to have, at the very least, a vague idea of how it all works to help increase a blog’s visibility and growth.

Understanding the keywords that gain traffic can help guide your content writing and content marketing efforts to make them more efficient.

Your Blog is Boring
When there’s no ‘wow’ factor about your blog, when there’s nothing attractive about it in terms of colour, layout or even design, and it delivers a poor user experience to visitors, this is very likely to affect the chances of a first time visitor’s return to your blog.

Your blog’s user experience should be interesting and satisfying enough to sustain the attention of first time visitors to your blog. It’s not just about having great content and working so hard on SEO, you need to pay attention to user experience.

Consider what a user experiences when he/she visits your blog. Consider if your blog is easy to read and if it satisfies your audience’s needs.

 


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E-Business

NDPC, 60 DPAs Collaborate on Enforcing Privacy Rights in the Use of Al

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Nigeria Data Protection Commission (NDPC) has joined sixty (60) other Data Protection Authorities (DPAs) in endorsing the “Joint Statement on Al-Generated Imagery and the Protection of Privacy.”

NDPC, 60 DPAs Collaborate on Enforcing Privacy Rights in the Use of Al

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The Joint Statement was coordinated by the International Enforcement Cooperation Working Group (IEWG) of the Global Privacy Assembly.

This underscores the growing concerns regarding the privacy risks posed by Artificial Intelligence tools capable of generating realistic images and videos of identifiable individuals.

The Joint Statement highlights concerns over the misuse of Al-powered tools to create non-consensual imagery, defamatory content, and other harmful materials, particularly affecting children and vulnerable groups.

It calls on organisations to implement strong safeguards, ensure transparency, provide effective content removal mechanisms, and comply fully with applicable data protection laws.

The current effort forms part of a continuum of steps being taken by Nigeria to ensure the responsible use of Al. It will be recalled that the Honourable Minister of Communications, Innovation and Digital Economy, Dr ‘Bosun Tijani, led the initiative for the development of the National Al Strategy.

The NDPC also issued the General Application and Implementation Directive (GAID), which, amongst others, mandates privacy by design and privacy by default in the development and deployment of Al tools.

The National Commissioner/CEO of the NDPC, Dr Vincent Olatunji, has directed that the Nigeria Data Protection Act (NDP Act) Compliance Audit Returns (CAR) by data controllers and processors of major importance will serve as a yardstick for monitoring and evaluating responsible use of Al for data processing in Nigeria.


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Jumia Tech Week 2026 Begins with Tech Deals on Smartphones, Electronics, and Everyday Technology

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Jumia Nigeria has announced the launch of Jumia Tech Week 2026, a two-week campaign offering customers access to discounted technology products across key categories, including smartphones, computing, home entertainment, and wearable devices.

Starting from March 2 to March 15, Jumia Nigeria’s Tech Week 2026 is themed ‘Tech Products for Less’ – a deliberate commitment by the e-commerce giant to drive down the cost of technology products for Nigerian consumers. The campaign offers significant price reductions across key product categories, enabling more Nigerians to access the devices they need at prices that reflect the company’s dedication to affordability and consumer value.

Jumia Tech Week will feature deals across a wide range of product categories, including mobile phones, computer systems and accessories, televisions and audio equipment, gaming products, home appliances, portable power solutions, health technology,, and wearable devices.

Customers will also have access to curated recommendations, including top smartphone deals, must-have accessories, gaming essentials, and home technology upgrades.

According to Temidayo Ojo, CEO of Jumia Nigeria, the campaign reflects Jumia’s broader commitment to making everyday technology more accessible to Nigerians.

“Technology has become an essential part of everyday life, and access to the right devices enables more people to participate fully in the digital economy,” said Ojo. “At Jumia, we remain focused on expanding access and improving the shopping experience as we continue to build Nigeria’s everyday retail destination.”

The campaign will include a range of customer engagement initiatives such as flash sales, brand days, anchor deals and interactive activities designed to enhance the online shopping experience.

Special highlight periods, described as Explosion Days, will take place on March 6 and March 13, featuring limited-time offers across selected technology categories. Customers will also be able to participate in interactive activities, including product-based games, treasure hunts,, and live shopping sessions during the campaign period.

The campaign will feature participation from leading brands including Oraimo, Silver Crest, Samsung, Ecoflow, Nivea and Aeon, offering customers a wide selection of technology, household and lifestyle products. Early access promotions already begun during the teaser period from February 16 to March 1, allowing customers to preview selected deals ahead of the official launch.

Jumia Tech Week forms part of the company’s broader strategy to expand e-commerce adoption by improving access to essential products and enhancing the customer experience across its platform. As Nigeria’s e-commerce market continues to grow, Jumia remains focused on strengthening its product assortment, logistics capabilities, and digital experience to serve customers better nationwide.

Customers can participate in the campaign by using the Jumia mobile app or visiting the Jumia website and following the conversation online using #JumiaTechWeek.

 


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House Queries NDIC: ₦5m Max Payout for Failed Bank Depositors

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Nigeria Deposit Insurance Corporation (NDIC) pays between ₦2 million and ₦5 million as deposit insurance to customers of liquidated banks, Managing Director Thompson Oludare Sunday told the House Committee on Insurance and Actuarial Matters during 2026 budget defence.

House Queries NDIC: ₦5m Max Payout for Failed Bank Depositors

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House Spokesperson Akin Rotimi Jr sought details on depositor entitlements, citing Heritage Bank’s June 2024 collapse and public concerns over financial confidence.

Sunday explained NDIC’s mandate: banks pay risk-based premiums (now under 1%, down from 15/16 of 1%) to guarantee deposits. Coverage is ₦5 million for deposit money banks, primary mortgage banks (PMBs), and microfinance banks (MMOs); ₦2 million for other financial institutions.

Using BVN, NDIC auto-pays guaranteed sums without visits for amounts up to the limit. For Heritage, post-revocation, NDIC liquidated assets—selling buildings, recovering loans, realizing investments—and paid a second ₦24.63 billion dividend on January 6.

“Anything above ₦5 million or ₦2 million depends on recoveries,” Sunday said, noting ongoing asset sales and debt chases.

Committee Chairman Ahmed Jaha Babawo commended the clarity, noting the limit rose from ₦500,000 to ₦5 million recently. Over 90% of Heritage depositors got insured sums in under four days, meeting International Resolution Deposit (IRD) standards.

Babawo added liquidation dividends would be discussed in executive session.


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