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4 Ways Online Retailers Can Shine This Season

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It is the busiest time of the year in many retail industries, and there is a substantial uptick in customers looking to spend money. The National Retail Federation noted that online shoppers are expected to spend $105 billion during the 2015 holiday season.

The following four tips by web expert Sven Hammar, CEO of Apica System, can help online retailers get the most out of the holiday season traffic boom:

1) Check Your Infrastructure
Do not become a casualty of your own success: Make sure your website infrastructure can handle all the extra holiday visitors.
Inadequate hosting capabilities can cause your site to go down when there are too many people browsing your site, leading customers to other websites to buy what you are selling.
Professional load testing services are an excellent option to make sure your sites will stay online with the increased traffic flow on both web and mobile platforms.
According to American Express, Cyber Monday sees a 170 percent increase in web traffic, while Black Friday sees a 114 percent uptick when compared to the average business day.
The second and third Mondays in December and the second Tuesday in December round out the season’s most heavily trafficked days.
Your site infrastructure needs to have enough overhead to handle at least a 170 percent increase in web traffic over the average.

2) Mobile First Mentality
In 2014, 60 percent of Amazon.com shoppers were using mobile devices to browse products during the holiday season.
A comScore study found that 60 percent of all web traffic comes from mobile devices, and an upward trend is projected.
It is common for websites to neglect the mobile in favour of the desktop website—so a retailer can gain a substantial competitive advantage by offering a user-friendly, fast mobile site.
Tweaking a mobile web site can be a substantial undertaking, so it is something to look at far in advance of the holiday season.
Responsive web design, which generates the content display based on the screen size of the device, can streamline the web development process, making both the desktop and mobile websites functionally identical.

3) Cut Download Times
Your site does not shine in the holiday season simply by staying online. It needs to be able to serve content to an increased number of visitors without sacrificing speed.
According to KissMetrics, the typical website visitor will wait only 6 to 10 seconds for a web page to load before abandoning it.
The longer your page takes to load, the more likely you are to lose visitors.
Retailers can shine during the holiday season by ensuring their pages load as quickly as possible.
Making sure the online graphics use compressed JPG images, reducing the number of ads displayed on the page, and removing unnecessary code are all effective ways to decrease load times.

4) Ad Retargeting
Ad retargeting is a practice that determines the placement of advertisements on websites based on a visitor’s browsing history.
This offers retailers a huge opportunity to bring back customers who were looking at a product, but did not actually purchase it, to complete the sale.
Generally speaking, only two percent of visitors actually buy something from a website on their first visit.
The practice helps target potential customers that have already established an interest in what you are selling as opposed to using other metrics like visiting a specific site or living in a specific area.
Consider purchasing retargeted ads through a service like Facebook, opposed to traditional advertising, to get the most out of your promotions budget.
Online shoppers will spend more than ever this hoöiday season, but they are also becoming more demanding when it comes to e-commerce web/mobile reliability, quality, speed and service.
The objective is to seize that spike in potential customers while it is here. Make sure that you are one of the online retailers that shine this year.

Sven Hammar is co-founder and CEO of Apica, a provider of powerful, best-in-class technology for testing, monitoring, and optimizing the performance of cloud and mobile applications.
Mr. Hammar he has decade-long experience and expertise in web performance and web optimization, e-commerce, cloud services, IT entrepreneurship and the Internet. He is also a serial entrepreneur who has founded several successful IT companies over the years.


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E-Business

NITDA to Integrate of Digital Literacy into School Curriculum

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Kashifu Abdullahi, director general of the National Information Technology Development Agency (NITDA), announced plans to integrate digital literacy into Nigeria’s education system, to achieve a 70% literacy rate by 2027 and 95% by 2030.

NITDA to Integrate of Digital Literacy into School Curriculum

Kashifu Abdullah, DG, NITDA

The NITDA’s DG made the announcement on Wednesday in Abuja during a media parley.

He stated that in order to include digital literacy in the curriculum at all educational levels, from kindergarten to university, the Agency was collaborating with the Federal Ministry of Education.

Abdullahi, said that this program would equip Nigerians with the digital know-how and abilities they need to succeed in the digital economy.

He emphasized that NITDA would also launch the “Digital Literacy for All Initiative” to educate Nigerians outside the formal education system and provide access to quality digital content.

Nigeria would train over two million young people in in-demand IT skills in order to become significant global outsourcing hub

NITDA is also collaborating with the Defence Headquarters and security agencies to develop digital solutions to address security concerns, including the use of drones, artificial intelligence, and other digital resources to combat banditry, abduction, and terrorism, he said.

 

According to him, the agency’s draft SRAP 2.0 plan aims to establish Nigeria as a digitally empowered nation, with a focus on innovation, national prosperity, and inclusivity.

The director general of NITDA added that, if successfully implemented, this strategy could propel Nigeria into a new phase of digital empowerment and leadership in the global digital economy.


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Experts Highlight Trusted Relationships as Key Vector

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In 2023, more than 1/5 of cyberattacks persisted for over a month, the annual Kaspersky Incident Response 2023 report has revealed, with trusted relationships emerging as one of the main attack vectors in these prolonged cases.

The report draws on the results of Kaspersky’s cyberattack investigations throughout the year, gathered when supporting organisations sought incident response assistance or when hosting expert events for their internal incident response teams.

Primary reasons of organisations approaching Kaspersky Incident Response team with service requests were encrypted files (32.8% of requests), suspicious activities (31%), data leakage (20%), and also included non-authorised accesses (3%), service unavailability (3%) and money theft (1.6%).

Among initial attack vectors of the investigated incidents were exploiting public facing application (42.4%), compromised accounts and BruteForce attacks (28.8% in total), trusted relationships (6.78%), phishing (5%), insider’s activity (3.4%).

Kaspersky Incident Response 2023 report indicates that long-lasting cyberattacks that persist for more than a month constituted 21.85% of the total, increasing from 2022 by 5.55%.

One notable trend observed in these attacks was the exploitation of trusted relationships as a primary vector. Compromises leveraging trusted relationships have occurred previously, but in 2023 their frequency increased.

As this method of attack enables threat actors to infiltrate multiple victims through a single compromised organisation, investigative teams face several additional challenges. Firstly, initially targeted organisations don’t always recognise the importance of thorough investigations and may be reluctant to cooperate.

Secondly, attacks initiated through trusted relationships often require more time to progress from the initial intrusion to the final incursion phase. Therefore 50% of these attacks lasted more than a month. A similar proportion of attacks exceeding one month were exclusively registered within the insider and phishing vectors.

“Our latest findings underscore the critical role of trust in cyberattacks. In 2023 and for the first time in recent years, attacks through trusted relationships were among the three most used vectors. Half of these incidents were discovered only after a data leak had been found.

“By exploiting trusted relationships, threat actors can prolong attacks and infiltrate networks for extended periods, posing significant risks to organisations. It’s imperative for businesses to remain vigilant and prioritise security measures to safeguard against such sophisticated tactics,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.

 


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OmniRetail Emerges First in Financial Times’ Ranking of Africa’s Fastest-Growing Companies

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Omniretail, a B2B enablement platform focusing on digital infrastructure in Sub-Saharan Africa, is proud to announce it has secured the top position in the Financial Times (FT) ranking of Africa’s Fastest-Growing Companies for 2024.

The ranking, now in its third year, continues to highlight the dynamism and growth of companies in sectors including fintech, renewable energy, healthcare, e-commerce, and agriculture.

The FT presents Africa’s Fastest Growing Companies list comprising innovative, modern, companies growing at scale, that are the driving force of the international economy in the 21st century.

The Financial Times partners with Statista, to produce similar rankings for companies in Europe, Asia, and America. The inclusion of OmniRetail as part of this prestigious list is a testament to its success and exceptional performance.

Similar to the ranking for other markets, the Africa list places companies by their compound annual growth rate (CAGR) in revenue between 2019 and 2022. OmniRetail has grown by 772.39% over these 3 years, making it Africa’s fastest-growing company in 2024.

Launched in 2019, OmniBiz is the flagship product of OmniRetail, a distribution platform that digitises the supply chain from distributors to retailers by embracing a retailer-first, asset-light approach.

OmniBiz enables retailers to place orders directly from manufacturers. These orders are fulfilled by partner distributors, who specialise in warehousing, while transportation responsibilities are delegated to third-party logistics providers, ensuring delivery to retailers within 24 hours.

OmniRetail is building a collaborative platform that includes other innovative tools like OmniPay and Mplify, which equips retailers with essential resources and tools to procure products, build and access credit, and optimise their business for higher profitability and scale. With over 140,000 small retailers and over 200 brands onboarded, OmniRetail aims to redefine the retail industry in Africa.

Deepankar Rustagi, CEO of OmniRetail, said, “We’re proud to enter the FT Africa’s fastest-growing list for the first time and even more so to be at the top of the list.

This is a tribute to the hard work and perseverance of everyone at OmniRetail. Africa deserves a robust digital infrastructure layered on top of the existing informal retail sector, and we’re proud of the progress we’ve made so far.

We are equally proud of our work towards empowering and supporting more retailers previously excluded by the financial ecosystem and those experiencing cash flow issues to enhance their supply chain processes.

Through OmniRetail, we help retailers grow through our integrated digital infrastructure providing access to essential goods and capital. We will continue to improve infrastructure for efficient product distribution, envisioning more product variety and efficient distribution to even more remote areas.

As a company, we are on a journey to completely eliminate the inefficiencies of traditional trade by digitising the key stakeholders across the value chain”.

OmniRetail’s business model revolves around the OmniBiz platform, which digitises the supply chain, while OmniPay processes over $50 million in transactions.

This emphasises high-margin product categories and offers structured rebates and incentives.  To optimise delivery van loads, OmniRetail uses an algorithm and operates with a robust model that includes decentralised warehousing.

At least 78% of OmniRetail’s retailers and distributors are women, reflecting robust financial inclusion by providing access to banking services, working capital, and genuine digitisation.

The company works with more than 4800 distributor partners and 1100 committed vehicles and compensates partners based on delivered value. OmniRetail recently achieved profitability, boasting gross margins of 9% and net contribution margins of 5% as of January 2024, with a registered retailer base of 144,000.


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