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78% Global Travellers Use Digital Info to Plan Trips- Visa

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Karim Beg, head of Marketing at Visa Middle East and North and West, Central Africa
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Visa, a global payments technology company, today announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding.

Running in key Middle East and African markets including, Ivory Coast, Cameroon, Democratic Republic of Congo (DRC) and Senegal  until 31 August, 2015, the campaign provides cardholders with real and rich destination related information to help plan their travel as well as access to Visa’s global merchant offers and exclusive promotions.

The NotATourist campaign is designed to inspire travel beyond the regular tourist sites to savour truly local experiences that are the essence of making a destination unique.

For some, a walk in a local African market might be equivalent to a stride in the Champs-Élysées and others might find a ride on an elephant as comfortable as riding the London Bus.

As travellers experience unforgettable moments, Visa remains the gateway to an array of offers that give cardholders the ability to maximize their joy and access to thousands of attractions that unlock the secrets of their preferred destinations.

The campaign is poised to help travellers explore destinations as local inhabitants – not as tourists – by providing local knowledge using crowdsourced digital content that is showcased on Visa’s NotATourist website and the Visa Explore mobile app.

Downloading the Visa Explore Application from Apple Store or Google Play will ensure that travellers will stay informed with the most updated Visa offers and opportunities, ATM locations, and valuable information for cardholders.

The application, through a variety of sections, serves as a companion for all Visa cardholders who enjoy security, convenience, and acceptance at tens of millions of merchants worldwide.

NotATourist also offers travellers a platform to describe the many facets of a destination by sharing their own images, videos, posts and comments, making them ambassadors or tour guides of their favourite travel spots.

Visa will supplement the crowdsourced content with essential travel information and its global merchant offers across destinations.

The #NotATourist campaign signifies the innovation of the Visa brand; the fifth most valuable global brand according to MillwardBrown (http://www.apo.af/4MuNXQ), as it helps travellers to associate with the destinations and provokes their imagination for a memorable experience.

“Travellers often desire a taste of local culture and attractions that are hard to find in travel books or with a guided tour. The #NotATourist campaign tries to build on this desire, by connecting people and their experiences through unleashing the imagination of the traveller to interact with the beauty of the destination,” said Karim Beg, head of Marketing at Visa Middle East and North and West, Central Africa.

“The most important highlight of this campaign is that we are able to communicate with the hearts and minds of African travellers and help them appreciate the hidden treasures of the places they visit.

“As a global payments technology company, we believe in the power and reach of mobile applications, to tap in to the large population of smart phone users, mostly millennials who can effectively influence other aspirational travellers in the same age group.

The #NotATourist campaign ties in with Visa’s efforts to promote tourism in Africa, through partnerships with government authorities, financial institutions and merchants. In addition, Visa also invests in enhancing travel experiences through safe and convenient payment solutions, and a wide selection of benefits and privileges for travellers.

Beg added: “The Visa Global Travel Intentions Study 2015 shows that travellers are more digital-savvy than ever before, with 78% of global travellers using digital information while planning their trips, and 66% resorting to digital sources for travel tips at the destination. This is a phenomenal representation of the impact of digital engagement on the travel sector, and one of the main drivers for our efforts with NotATourist. Besides driving home the message of safe and convenient payments with Visa at target markets, we also want NotATourist to start a conversation with people on easy, unique and fulfilling cross-border travel,” as circulated by African Press Organization.

Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments.

The Company operates one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 56,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants.

Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers; its innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products.

 


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E-Financial

Kuda MFB Increases Kuda for Her Business Grants to ₦10 Million

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Kuda Microfinance Bank (Kuda MFB) has increased total grants on offer in the Kuda For Her Pitch Challenge to ₦10 million after receiving an overwhelming number of pitches from women entrepreneurs in the food and hospitality sectors.

Kuda MFB Increases Kuda for Her Business Grants to ₦10 Million

Kuda MFB

The initiative, which launched on March 10 as part of Kuda’s Women’s Month activities and closed on March 16, was designed to award four women-led businesses a grant of ₦1 million each.

In acknowledgement of the number and quality of pitches for grants received, Kuda MFB will now give ten Lagos-based entrepreneurs ₦1 million each to fund the growth of their businesses.

According to the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) and the National Bureau of Statistics (NBS), women own about 43 percent of micro and small enterprises in Nigeria, many of which operate in the food and hospitality sectors.

But despite their strong presence in those sectors, women entrepreneurs continue to face challenges getting the funding they need to grow their businesses, with only about 23 percent of women-owned businesses currently able to access formal credit.

Insights from Kuda Business’ soon-to-be-released SME Outlook report also reinforces this trend. In a survey of 86 Lagos-based small businesses using Kuda Business, 47.5 percent of respondents identified lack of financing as the biggest barrier to expanding their operations, far ahead of other challenges such as rising operating costs (26.2 percent) and access to customers (14.8 per cent). Logistics constraints and regulatory hurdles were cited by 6.6 per cent and 4.9 per cent of respondents, respectively.

The survey also found that when choosing a banking partner, access to credit ranked as the most important feature for small businesses, cited by 38.5 percent of respondents. This was followed by easy payment tools (27.7 percent), low fees (26.2 percent), and customer support (7.7 percent).

Funding to increase the grants came from money that Kuda MFB had earmarked for a Kuda for Her seminar, which it has now cancelled.

Emmanuel Femi-Adejobi, Senior Brand Manager at Kuda, said: “The pitches we received made it very clear that women building businesses in Nigeria’s food and hospitality sectors urgently need capital to grow.

We cancelled our planned seminar and diverted some of the budget for it to give six more grants so that more women entrepreneurs will have extra financial support to grow and contribute more to Nigeria’s economic growth. At this time, that money means more to the entrepreneurs we serve than a seminar.”

Kuda MFB will announce the ten grant recipients on March 27.


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SEC Shuts Over 400 Fraudulent Investment Schemes, Arrests Operators

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Securities and Exchange Commission (SEC) has warned that unregistered schemes pose serious risks for investors.

SEC Shuts Over 400 Fraudulent Investment Schemes, Arrests Operators

This is coming after the commission announced that it has shut down more than 400 fraudulent investment schemes across Nigeria, in intensified regulatory crackdown on illegal investment activities and a stronger push to protect investors.

SEC also said that several suspects linked to these schemes are currently under prosecution.

The disclosure was made by Bola Ajomale, executive commissioner for Operations, SEC, during the financial literacy forum “The Money Fair,” organized by Nairametrics in Lagos.

Ajomale, who represented Dr. Emomotimi Agama, director-general, SEC, emphasized the regulator’s commitment to safeguarding market confidence amid a surge in unregulated investment platforms.

“Over the last three years, we have investigated and shut down at least 400 of these so-called schemes,” Ajomale said.

“We saw a tremendous increase in them last year, and a number of those involved have been arrested and prosecuted.”

If the investment product or the operator is not registered with the SEC, they have no business asking you to put your money there.”

The SEC has intensified its enforcement measures alongside public awareness campaigns to curb the proliferation of illegal investment platforms.

Initiatives such as the “See It, Snap It” campaign and the “SEC Scam Alert” platform have been introduced to enable Nigerians to report suspicious schemes quickly, allowing regulators to act before these operations expand.

Ajomale noted that the regulator has adopted a multi-pronged strategy combining investigations, arrests, and investor education to enhance market integrity.

“We are not just shutting down illegal schemes; we are also empowering investors with the knowledge to identify and avoid fraudulent operators,” he said.

The crackdown comes as unregulated investment products continue to pose significant risks to Nigerian investors, particularly amid rising interest in digital and alternative investment platforms.

 

 


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Deepening Conflict, Oil Price Volatility, Inflation Scare

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By Matthew Anthony, Senior Market Analyst- Africa

Tensions in the Middle East are sending shockwaves through global markets, stoking fresh inflation concerns as oil prices climb.

Deepening conflict, Oil price volatility, Inflation Scare

As these tensions escalate, mounting fears of inflationary shocks could force central banks to rethink their 2026 playbooks.

Against this backdrop, Nigeria’s inflation eased to 15.06% in February, just before the Iran conflict erupted. Since then, gasoline prices have soared by more than 30% for Africa’s leading crude exporter, pushing transportation costs higher for everyday Nigerians.

Nigeria’s oil production has helped shield it from the war’s fallout. The currency has only dipped 0.3% against the dollar in the past two weeks.

However, these shifts may challenge the CBN’s plans to keep lowering interest rates. The Naira now trades at NGN1,385 per US dollar, up from NGN1,360 before tensions flared in the Middle East.

Outside of Nigeria, risk aversion returned to global markets on Tuesday as tensions in the Middle East sapped risk appetite.

The brief tech rally in the previous session merely served as a small distraction with equities on the back foot amid the overall caution.

All eyes remain on the ship traffic through the Strait of Hormuz as Trump calls for other nations to secure the critical waterway.

Ultimately, this has injected oil prices with monstrous levels of volatility with Brent rallying above $103 a barrel on Tuesday.  Iran’s attacks on energy infrastructure around the Middle East have intensified fears around supply shocks, injecting oil bulls with renewed vigour.

To counter such shocks, the IEA launched its largest ever oil release amounting to 400million barrels of oil from their emergency stocks. In addition, the US issued its second temporary waiver for the purchase of Russian oil. Despite all of this, Brent is finding comfort at triple digits and could extend gains on geopolitical risk.

Gold remains on the backfoot despite the growing risk aversion.

A broadly stronger dollar and dwindling bets around lower US interest rates have dealt gold a double blow. Traders are only pricing in just one Fed cut in 2026 thanks to concerns around conflict-induced inflation.

Gold’s near-term outlook may be influenced by the Fed decision on Wednesday. No changes are expected but the Fed may be forced to reassess its policy strategy for 2026. Looking at the charts, gold is wobbling above $5000 as of writing. Weakness below this point may open a path toward $4900 while a rebound could see prices retest resistance at $5100.

Speaking of central banks, the RBA raised interest rates on Tuesday for a second consecutive meeting.

Growing concerns around conflict-induced inflation shocks may prompt central banks to reassess their policy strategies for 2026.

The Federal Reserve (Fed), European Central Bank (ECB) and Bank of England (BoE), among many others will be under the spotlight this week.

Market expectations have rapidly evaporated over the Fed cutting rates anytime while the BoE/ECB are seen potentially hiking rates by the end of the year if inflation persists. These sharp shifts in policy expectations may translate to heightened levels of volatility.


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