Telecom
9mobile Attributes Achievements in 10 years to Customer Loyalty

Emerging Markets Telecommunication Services Limited (EMTS) trading as 9mobile (formerly Etisalat Nigeria) is pleased to commemorate its first 10 years’ milestone, as one of Nigeria’s leading Global System of Mobile (GSM) telecommunications services providers.
Mr Boye Olusanya, the Chief Executive Officer, 9mobile, made known this in a statement to mark the company’s 10th year in Nigeria’s telecommunications industry.
He said that 9mobile management reflects on the company’s journey which commenced in October 2008, and we express heartfelt gratitude to our teeming customers, partners, regulators and government for your support and for standing by us over this past decade.
“We acknowledge that our successes and achievements over the past 10 years would not have been possible without your unalloyed support and continued patronage.
“As we reflect on our journey so far, we take great joy in our heritage as a truly Nigerian company renowned for innovation, customer-centricity and youthfulness. We recall with fond memories the disruptive market launch of our service as a wholly Nigerian brand with a global appeal, through the ‘0809ja’ campaign in October 2008.
“This moniker has rightly stayed with us through the years; and with you our esteemed customers and partners behind us, EMTS today remains a prime driver and avid supporter of the Nigerian spirit of excellence,” he said.
According to him, “In just 10 years of operations as Nigeria’s innovative Mobile Network Operator (MNO), we have revolutionised the nation’s telecommunications industry with an array of ground-breaking products, services and solutions to empower our youth, entrepreneurs, SMEs and indeed all segments of the Nigerian society.
“Our total commitment to leveraging technology in building businesses across the country and empowering the youth has been widely acknowledged and rewarded with several awards.
“We have recorded many firsts in the industry including our most daring masterbrand campaign ‘0809UChoose’ which put power in the hands of subscribers to choose their numbers. Others are 9Cliq, the first-of-its-kind educational tool in the youth market; and GEM, a unique loyalty proposition in the Nigerian telecommunication industry for high-value customers.
He added that Moreblaze, its revolutionary data bundle that offers the fastest data; and their 4G LTE service which does not require a SIM swap for customers to enjoy 4G connectivity; also rank on the list.
“Our innovative multi-device product that allows customers use a single data subscription on up to 5 different devices concurrently remains unique, and our first ever smartpaks product that offers customers different applications including WhatsApp, Instagram, twitter, Facebook etc., based on their lifestyle at affordable rates, is unbeatable in the market.
“Our enterprise solutions including Market Access and SME Arena have served as growth enablers for small businesses; while easy payment solutions like 9pay, a mobile wallet that allows people to make seamless payments, continue to drive financial growth.
“We have also left significant footprints on education, arts and culture with the 9mobile Telecommunications Engineering Postgraduate Program (9TEPP) – a first in West Africa; our flagship pan-African 9mobile Prize for Literature which promotes literacy and encourages writers to hone their craft across Africa; and the 9mobile Photography Competition,” he noted.
Telecom
Tariff Adjustment Attracts Over $1 billion Investment in Telecom infrastructure

Dr. Aminu Maida, Executive Vice Chairman, the Nigerian Communications Commission (NCC) has said that the new pricing regime in the sector has already attracted over $1 billion in fresh infrastructure investments this year, few months after it took effect.
He stated this yesterday during an interactive session with journalists in Lagos. According to him, the policy introduced in February gave mobile network operators (MNOs) the green light to adjust tariffs by up to 50% after nearly a decade of stagnant pricing.
“This act alone, has allowed investments to flow in. We will be revealing more specific figures in the coming weeks after verification, but we are talking about over a billion dollars’ worth of investment in 2025 alone,” he said.
Maida explained that the new pricing regime has reversed years of under-investment that slowed network expansion and weakened service quality. He pointed out that before now, the value chain was lopsided—tower companies could adjust prices annually for inflation and FX rates, but MNOs were stuck with fixed tariffs.
“This is an industry that requires continuous investment. The world is moving ahead, and if we do not create the right conditions, we will be left behind,” he warned.
The decision, he added, aligns with the guiding principles of the 2000 Telecom Policy and the 2003 Communications Act, which favour market-driven pricing while ensuring healthy competition and consumer protection.
According to Maida, the benefits of the policy are already visible. Equipment ordered by operators has been arriving since June, with network expansion and upgrade works in progress nationwide.
“We are closely tracking the rollout. We hold weekly calls with operators to monitor site builds, upgrades, and to step in when they face challenges with authorities,” he said.
The EVC of NCC believes these investments will help boost capacity, improve service quality, and keep Nigeria competitive in the global telecom arena.
While the investment news is positive, Maida didn’t shy away from highlighting the operational cost pressures confronting operators.
He said the sector burns through over 40 million litres of diesel monthly, most of it imported, to power base stations.
On top of that, the industry is heavily dependent on FX for all network hardware and software imports, as there’s no local manufacturing of major telecom equipment.
“There is nothing you need to build or upgrade a network today in Nigeria that you can buy locally,” Maida stated.
Telecom
ATU, AFRINIC Urge Governments, Regulators to Develop Internet Resilience Framework

As Africa continues to face internet disruptions, telecom leaders have urged governments and regulators to embrace and implement a Model Framework for Building Regional Internet Resilience.
The African Telecommunications Union (ATU), Internet Society, and African Network Information Centre (AFRINIC) have all endorsed the framework.
The framework organises Africa’s internet resilience challenge around three interdependent focus areas: networks and internet service providers (ISPs), critical infrastructure such as power grids and cables, and market conditions that influence affordability and demand, according to the organisations in a joint statement.
Once implemented, entities or operators responsible for an important part of a country’s internet ecosystem, such as electricity utilities, mobile network operators, ISPs, internet exchange points, or a country-code top-level domain registry, must develop a resilience plan within one year of the framework’s official adoption.
The statement also mentions several past disruptions that hampered communication, such as the West Africa Cable System failure in March 2024, which cut off 13 countries for days.
They went on to explain that the plan must be evaluated and updated on an annual basis and be compatible with the entity or operator’s continuity and reconstitution plans.
It (framework) should also specify how the organisation intends to incorporate the resilience features of redundancy, resourcefulness, rapid recovery—all of which are critical components of achieving overall robustness—into its operations.
ATU has warned that every blackout is a flashing red warning, and that the framework would act as an insurance policy against outages.
“Connectivity remains Africa’s nervous system and when it stutters, schools, hospitals and markets stutter too. This framework is our insurance policy against digital darkness”, said John Omo, secretary general of ATU.
Arthur Carindal, AFRINIC’s head of stakeholder engagement, commended the institutions for their coordinated efforts.
He said: “It is a great honour for AFRINIC to collaborate with ATU and ISOC in transformative initiative enabling all stakeholders to participate in developing Africa’s internet resilience model framework, which highlights key policy recommendations and best practices for strengthening internet infrastructure in Africa.”
Telecom
NCC Rallies Stakeholder Support to Protect Telecom Infrastructure

Nigerian Communications Commission (NCC) has reiterated its commitment to the full operationalisation of President Bola Ahmed Tinubu’s Executive Order on Critical National Information Infrastructure (CNII), which designates telecommunications facilities as critical national assets deserving optimal protection.
This comes on the heels of a successful mediation led by the Office of the National Security Adviser (ONSA), in collaboration with the Commission, which resulted in the suspension of a planned strike by the Natural Oil and Gas Suppliers Association of Nigeria (NOGASA).
The strike, if carried out, would have disrupted the supply of diesel to telecommunications sites nationwide, severely affecting network operators’ ability to power their diesel-driven generators and maintain uninterrupted connectivity.
In the days leading up to the resolution, the ONSA, under the leadership of the National Security Adviser (NSA), Mallam Nuhu Ribadu, held strategic engagements with NOGASA’s leadership, with the Commission providing technical and regulatory guidance to highlight the potential implications of service disruptions on national security, the economy, and everyday life.
The discussions culminated in an agreement to call off the industrial action, averting what could have been a nationwide disruption of telecom services.
“Telecommunications infrastructure is the backbone of our connectivity and digital economy. Any disruption, whether through vandalism, accidental damage during construction work, theft of equipment, denial of access to maintenance teams, or interruptions in the supply of essential operational materials, has far-reaching implications for service delivery, economic stability, and national security,” the NSA said.
The Commission expressed appreciation to the ONSA for its leadership and dedication to protecting national assets and commended the maturity and understanding demonstrated by relevant stakeholders in recognising the national importance of telecommunications services.
Commenting on the development, the Executive Vice Chairman/Chief Executive Officer of the Commission, Dr. Aminu Maida, stated: “We will continue to enforce strict compliance by our licensees with technical standards for the deployment and maintenance of telecommunications infrastructure, while working closely with relevant stakeholders to strengthen awareness and cooperation on their protection.
“We also recognise mediation as an effective tool for building consensus among stakeholders. This resolution underscores the importance of dialogue in preventing avoidable service disruptions. Ultimately, we call on all Nigerians to regard telecom infrastructure as a shared national asset, one that underpins our ability to connect with loved ones, transact businesses, access healthcare, pursue education, and participate in the global digital economy.”
The Commission reaffirmed that it would continue to coordinate with security agencies, industry stakeholders, and the public to ensure that Nigeria’s telecommunications infrastructure remains protected, resilient, and reliable for all.
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