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9mobile Holds Maiden Capacity Building Session for Journalists

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As part of its initiatives and ongoing strategic programmes for media engagement, 9mobile held a capacity-building session to equip journalists with the requisite skills knowledge needed to boost their reporting and adapt effectively to the dynamic media landscape.

The training session, which was held virtually via Zoom in observance of prescribed measures to limit the spread of COVID-19, was facilitated by multiple award-winning and two-time Emmy nominee investigative journalist and Regional Editor (West Africa), The Conversation Africa, Adejuwon Soyinka.

Speaking on the theme “Online Content Optimization – engaging millennial and Gen-Z audiences with storytelling,” Adejuwon remarked that disruption in news media creates better opportunities for journalists to leverage and tell good stories that connect with new audiences.

According to him, Content optimization entails making sure that stories are written and produced in a relatable way and can reach the largest possible target audience, in this case, the Millennials and the Gen-Z.

“Telling a good and captivating story means finding and verifying important or interesting information and then presenting it in a way that engages the audience. The fact remains that attention span is decreasing by the day.

In 2000, a study by Microsoft measuring how long people can focus on one thing for a specific amount of time showed that the average person’s attention span was 12 seconds and has further dropped since that study was carried out.

The question then is, how do we tell our stories in such a way that it grabs the attention of readers of the new age?” he queried.

“But beyond this also, there is the question of how the journalist can match stories with the right and complimentary platforms. The truth is that there are certain kind of stories meant for specific platforms, and this is where multimedia storytelling comes to play. By incorporating various types of media, you are creating a story that readers can engage with and possibly share,” he explained.

The Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, 9mobile, Chineze Amanfo, emphasized that 9mobile is committed to advancing the growth of the media profession in Nigeria.

“9mobile will continue to provide robust platforms for journalists to upskill their profession to discharge their duties effectively. Given the level of experience of our resource person for this session, we strongly believe that there will be value for everyone to take away.

On the choice of the seminar theme, Ado remarked further, “Young people are critical to the 9mobile brand because we are not only a youthful brand, but we are equally positioned as the network of choice for young people, and we will continue to prioritize the youth in our decisions.”

While commending the telco for the initiative, Goddie Ofose of 789Marketing, one of the participants of the training session, stated that the capacity building session is a welcome development and an eye-opener to the incredible opportunities that digital disruption presents.

He said, “For me, this is timely and responsive. As journalists, we need to do more in terms of our reporting and presentation to today’s new crop of readers. I would appreciate if this is sustained.”

He further noted that he and his colleagues are now better informed on how best to leverage good storytelling techniques to churn out compelling news stories that are educative, informative, and engaging.

The training session was widely attended by journalists across print and online news platforms.


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Google, UpSkill Universe Relaunch Hustle Academy to Bring Free AI Skills to Africans

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Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme.

For the first time, the free training initiative is open to everyone, not just business owners. The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills.

Small businesses are the engine of Africa’s economy, creating over 80% of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.

Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and jobseekers, who wants to use AI to advance their career.

To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.

Speaking about the academy, Gori Yahaya, Founder & CEO UpSkill Universe said “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent.

“We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”

The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.

“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centered tools and techniques,” said a Google representative.

 


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Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

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Lagos State has dragged 45 individuals and firms, including Bi-Courtney Aviation, DAAR Communications and Leaders & Company, to revenue court for tax debts running into billions of naira.

Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

Lagos Govt

Bi-Courtney, operators of Murtala Muhammed Airport Terminal Two, faces N38.7 million claim; DAAR, behind Africa Independent Television, owes N22.4 million; ThisDay publishers Leaders & Company allegedly skip N67.1 million.

GMT Energy Resources tops corporates at N145.8 million, followed by Sheriff Deputies at N132.1 million; others like Heyden Petroleum, AA Rescue, BRT operator Primero also listed.

Individuals owe N13.5 million to N35 million each.

Attorney-General Lawal Pedro said suits followed ignored notices, aiming to enforce laws and fund infrastructure.

More defendants: IENG Nigeria, James Fisher, V Care Diagnostics, Venture Garden, Saro Africa, Barry Callebaut, Native Media, First Consulting, Eyowo Payments.

Compliant taxpayers post-notice escaped prosecution; defaulters risk penalties, interest, jail.

Pedro urged prompt filings and payments.


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Beware of Fake Cerelac Products – NAFDAC

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National Agency for Food and Drug Administration and Control (NAFDAC) has alerted Nigerians on counterfeit and unregistered Cerelac Mixed Fruits and Wheat products being sold in Lagos.

Beware of Fake Cerelac Products – NAFDAC

NAFDAC said Nestle Nigeria, the genuine Marketing Authorisation Holder of the product, received a complaint of suspected counterfeit purportedly manufactured by Nestlé Spain, bearing Batch Code 308002910.

It said that Nestle Nigeria reported that the complainant described that the counterfeit product emitted an odour suggestive of possible contact with fuel.

NAFDAC said that preliminary review of the product by Nestle Nigeria indicated that it had expired, in spite of the container displaying an expiry date of 10-2026, which suggested that the date coding had been tampered with (revalidated).

Nestle Cerelac Mixed Fruits and Wheat is a nutritious infant cereal, designed to be a delicious first food for infants.

NAFDAC said that its post-marketing surveillance’s directorate officers in Lagos conducted a surveillance visit to Maxland Shopping Centre, 193 Ago Palace, Okota, where the product was purchased by the complainant.

It added that the suspected counterfeit and unregistered Cerelac were found on sale at the premises and subsequently mopped up, while Nestle assisted in identifying the distinguishing features between registered and unregistered product.

According to the regulatory agency, Nestle revealed that the unregistered product used a hyphen (-) to separate the day from the year, while the registered product used a slash (/) to separate the day from the year.

“It is important to note that Nestle Nigeria is not aware of the channels through which the products are supplied into the country.

“Healthcare professionals and consumers are advised to report any suspicion of the sale of substandard and falsified regulated products to the nearest NAFDAC office, call 0800-162-3322, or send an email to [email protected],” NAFDAC said.

The agency warned that counterfeit formula often lacked essential nutrients, vitamins and minerals, leading to stunted growth or developmental issues.

It said that such formula might also contain contaminants that might lead to severe health consequences to infants or even death.

NAFDAC reiterated its commitment to safeguarding public health adding that it would continue surveillance activities to ensure the quality, safety, and efficacy of all NAFDAC-regulated products circulating in Nigeria.

It said that all zonal directors of the agency and state coordinators had been directed to carry out surveillance and mop up the revalidated product, if found within the zones and states.

The agency urged distributors, retailers, healthcare professionals, and caregivers to exercise caution and vigilance within the supply chain, to avoid the distribution, sale, and use of fake products.


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