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9mobile Holds Maiden Capacity Building Session for Journalists

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As part of its initiatives and ongoing strategic programmes for media engagement, 9mobile held a capacity-building session to equip journalists with the requisite skills knowledge needed to boost their reporting and adapt effectively to the dynamic media landscape.

The training session, which was held virtually via Zoom in observance of prescribed measures to limit the spread of COVID-19, was facilitated by multiple award-winning and two-time Emmy nominee investigative journalist and Regional Editor (West Africa), The Conversation Africa, Adejuwon Soyinka.

Speaking on the theme “Online Content Optimization – engaging millennial and Gen-Z audiences with storytelling,” Adejuwon remarked that disruption in news media creates better opportunities for journalists to leverage and tell good stories that connect with new audiences.

According to him, Content optimization entails making sure that stories are written and produced in a relatable way and can reach the largest possible target audience, in this case, the Millennials and the Gen-Z.

“Telling a good and captivating story means finding and verifying important or interesting information and then presenting it in a way that engages the audience. The fact remains that attention span is decreasing by the day.

In 2000, a study by Microsoft measuring how long people can focus on one thing for a specific amount of time showed that the average person’s attention span was 12 seconds and has further dropped since that study was carried out.

The question then is, how do we tell our stories in such a way that it grabs the attention of readers of the new age?” he queried.

“But beyond this also, there is the question of how the journalist can match stories with the right and complimentary platforms. The truth is that there are certain kind of stories meant for specific platforms, and this is where multimedia storytelling comes to play. By incorporating various types of media, you are creating a story that readers can engage with and possibly share,” he explained.

The Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, 9mobile, Chineze Amanfo, emphasized that 9mobile is committed to advancing the growth of the media profession in Nigeria.

“9mobile will continue to provide robust platforms for journalists to upskill their profession to discharge their duties effectively. Given the level of experience of our resource person for this session, we strongly believe that there will be value for everyone to take away.

On the choice of the seminar theme, Ado remarked further, “Young people are critical to the 9mobile brand because we are not only a youthful brand, but we are equally positioned as the network of choice for young people, and we will continue to prioritize the youth in our decisions.”

While commending the telco for the initiative, Goddie Ofose of 789Marketing, one of the participants of the training session, stated that the capacity building session is a welcome development and an eye-opener to the incredible opportunities that digital disruption presents.

He said, “For me, this is timely and responsive. As journalists, we need to do more in terms of our reporting and presentation to today’s new crop of readers. I would appreciate if this is sustained.”

He further noted that he and his colleagues are now better informed on how best to leverage good storytelling techniques to churn out compelling news stories that are educative, informative, and engaging.

The training session was widely attended by journalists across print and online news platforms.


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ARCON to Tackle Digital, Recommits to Ethical Standards

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Advertising Regulatory Council of Nigeria (ARCON) has declared its full readiness to confront emerging challenges in the country’s dynamic advertising landscape—particularly those arising from digital media proliferation and unregulated content distribution.

ARCON to Tackle Digital, Recommits to Ethical Standards

Speaking at the 2025 Advertising Standards Panel (ASP) Stakeholders Forum held recently in Lagos, Dr. Olalekan Fadolapo, director general,  ARCON, reaffirmed the council’s commitment to upholding ethical advertising standards and protecting public interest, especially in an era where virtually everyone has become a content creator.

“The digital economy has become massive, and the boundaries are no longer defined by geography. Ensuring compliance in this space is one of our greatest regulatory hurdles,” he said.

Responding to criticisms that ARCON and the ASP may be stifling creativity, Fadolapo insisted that regulation does not equate to censorship but rather ensures alignment with national values and cultural sensitivities.

“Creativity is vast and fluid, but it must be exercised within the limits of the law and ethical standards. We won’t allow so-called creativity to ignite social unrest or breach advertising codes,” he noted, citing examples where ads had violated laws under the guise of creative license.

Earlier in his presentation, Dr. Emmanuel Agu, chairman of the Advertising Standards Panel (ASP), Nigeria’s statutory body for advertisement vetting and regulatory compliance,  reaffirmed the panel’s commitment to upholding ethical advertising standards and protecting public interest, especially in an era where virtually everyone has become a content creator.

“The Panel is aware of the challenges that confront it and is taking deliberate steps to address them,” Dr. Agu said. “We are not oblivious to the current advertising realities, including the increasing volume of digital content and the corresponding need for rapid vetting processes.”

Dr. Agu acknowledged that the digital boom and content decentralization have complicated ASP’s regulatory mandate, with social media platforms now flooded with promotional materials that often evade proper scrutiny.

He warned that misleading product claims, unverified influencer content, and the inappropriate use of minors in advertising are among the most pressing concerns currently facing the panel.

“We’ve observed an increase in digital content disguised as entertainment that essentially functions as unvetted advertising. This undermines consumer trust and can negatively affect public morality,” he stated.

Dr. Agu was unequivocal in stressing that all promotional content, regardless of format or platform, must be vetted by ASP before public exposure.

 

 


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NGX Group Chairman Seeks Regional Collaboration to Unlock West Africa’s Trade, Investment Potential

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Umaru Kwairanga, chairman, Nigerian Exchange Group (NGX Group), has called for stronger regional cooperation to harness the untapped potential of West Africa’s trade and commodity markets.

Speaking at the inaugural West Africa Economic Summit (WAES) 2025 held under the theme “Unlocking Trade and Investment Opportunities in the Region”, Kwairanga highlighted the critical role of capital markets and commodity exchanges in transforming the region’s abundant natural resources into organised, transparent capital that fuels industrialisation and inclusive economic growth.

The summit brought together key stakeholders from across West Africa to deliberate on strategies for accelerating regional integration, strengthening capital markets, and unlocking the full potential of intra-African trade.

In his remarks during a high-level panel on “Commodities as Capital: Regional Commodities Exchange & Reserves”, Kwairanga noted that despite West Africa’s wealth of raw materials, the region continues to face a paradox of resource abundance coexisting with capital scarcity.

“As a nation and region, we are abundantly rich in raw materials, but often poor in capital outcomes. This paradox is not due to a lack of resources, but due to the way these resources have historically been excluded from structured financial ecosystems.

Commodities, whether agricultural, mineral, or energy, must be seen not just as tradeable goods, but as investable assets capable of powering industrialisation, job creation, and macroeconomic stability,” he said.

Kwairanga emphasised NGX Group’s commitment to building resilient market infrastructure that supports price discovery, clearing, settlement, and investor protection, systems that can underpin thriving regional commodity markets.

He highlighted NGX Group’s role in mobilising capital for commodity value chains through IPOs, bonds, and structured funds, citing the success of NGX-listed companies like Presco and Okomu Oil as models for attracting long-term investment.

On the question of regional versus national commodity exchanges, Dr. Kwairanga advocated for a dual approach that combines the strengths of national platforms with the scale and integration benefits of regional frameworks.

“National exchanges address local needs and build depth, but for West Africa to unlock the full potential of commodity trade, we must connect these markets under a regional structure.

“Regulatory harmonisation will be key, and this is where NGX Group’s experience in governance, coupled with platforms like the African Exchanges Linkage Project and the Pan-African Payment and Settlement System, can help align standards and enable seamless cross-border transactions,” he stated.

Addressing liquidity challenges, Kwairanga outlined the need for harmonised rules, trustworthy infrastructure, product innovation, and incentives to drive participation. He called for public-private partnerships and regional integration to deepen market liquidity and ensure efficient price discovery.

Beyond the panel discussions, Kwairanga commended the vision of President Bola Tinubu and the Minister of Foreign Affairs, Ambassador Yusuf Maitama Tuggar, for spearheading the summit. “There is power in unity and prestige in size. The great economic powerhouses of the 21st century, such as the United States and China, have risen to prominence partly because of the scale of their markets.

A united West Africa can achieve the same if we work together on initiatives like this,” he said, expressing optimism that the summit would produce actionable frameworks to reduce trade barriers, encourage regional investment, and fast-track economic growth across ECOWAS.

NGX Group, he added, remains committed to supporting cross-border investments, citing its participation in the African Exchanges Linkage Project and the increasing regional footprint of NGX-listed companies such as Dangote Cement, First Bank, Zenith Bank, Access Bank, and Ecobank.

 


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DBN Awards N13m in Grants to Tech Startups

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Development Bank of Nigeria (DBN) has awarded a total of N13 million in grants to three standout tech startups at the 2025 Techpreneur Summit held in Lagos, reinforcing its commitment to innovation and inclusive growth among Nigeria’s micro, small, and medium enterprises (MSMEs).

DBN Awards N13m in Grants to Tech Startups

The winners include: BuyScrap, a digital marketplace for recyclable materials – N6 million; Qiqi Farms, which connects local farmers to hospitality and export markets – N4 million; Eco-Cyclers, a youth-led recycling initiative based in Enugu – N3 million

Alongside the grant awards, DBN also launched a new digital data asset, a first-of-its-kind platform aimed at enabling data-driven decisions within the MSME ecosystem.

The platform offers deep insights into business trends, sector-specific challenges, and growth opportunities—supporting smarter policymaking and targeted investments.

In his keynote address in Lagos, Tony Okpanachi, managing director/ CEO, DBN,   described the event’s theme, “CTRL + SHIFT: Tech Empowered Movement for Naija,” as a strategic call to reimagine enterprise development in Nigeria.

“This isn’t just a keyboard shortcut,” he said. “It’s a mindset reset—powered by technology—to build a more inclusive, innovative, and resilient business landscape. From financing to innovation, DBN remains committed to enabling MSMEs to thrive.”

Okpanachi emphasized that the Summit aligns with DBN’s AMPLIFI Strategy, which integrates digital transformation, sustainability, and scalability into its core programs.

He highlighted initiatives such as the Digital Shift Workshops and the Eco-Innovation Challenge as key steps toward embedding innovation in Nigeria’s MSME sector.

Encouraging young innovators, he added: “The future belongs to those bold enough to imagine and build it. DBN is proud to support the ideas that will shape tomorrow.”

A major highlight was the unveiling of the DBN Data Asset—a digital platform designed to provide real-time, evidence-based insights into Nigeria’s MSME landscape.

The platform combines DBN’s proprietary data with external sources like the National Bureau of Statistics (NBS) to offer a comprehensive view of MSME performance by region and sector.

Jeremy Dan Okayi, DBN’s Head of Strategy, Policy & Innovation, described the platform as: “A reservoir of insight, potential, and direction—built on two years of collaboration and shared vision. This tool will support informed decision-making across the public and private sectors.”


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