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9mobile’s Market Share Plummets as Subscribers Flee

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Nigerian Communications Commission (NCC) made this known in its Incoming and Outgoing Porting Activities of Mobile Networks Operators Report on its website.

According to the NCC’s report, out of a total of 2998 subscribers which moved from one network to another in December 2024, 2188 subscribers left 9mobile to other networks in the period.

The report stated that in November 2024, out of 4726 subscribers that switched from one network to another, 9mobile lost 3891 subscribers to other networks.

“This brought the total number of subscribers lost by 9mobile in two months to 6079.

“Other operators recorded insignificant outgoing porting numbers compared to 9mobile.

“In December 2024, MTN lost 236 customers, Airtel recorded 269 outgoing porting, Globacom recorded 305, while 9mobile lost 2188.

“In terms of incoming porting in the same period (December 2024), MTN gained the most customers from other operators, with 1856 subscribers joining its network.

“Airtel recorded 835 incoming porting, while Globacom gained 290 customers.

“In contrast, 9mobile recorded a mere 17 incoming porting in December 2024,” the report stated.

It noted that in November 2024, 4726 subscribers ported from one network to another.

The NCC report also showed that for outgoing porting activities for November 2024, 9mobile was the biggest loser, as 3891 subscribers ported out of the network.

According to it, other operators lost only a few subscribers, MTN parted with 166 customers, Airtel recorded 362 outgoing porting activities while Globacom lost 307 subscribers.

For incoming porting activities in November 2024, the report showed that MTN gained the most, adding 3019 subscribers to its network, Airtel recorded 1266 incoming porting, and Globacom gained 414 customers.

It noted that in contrast to the others, 9mobile gained just 27 subscribers.

The report indicated that there were more incoming and outgoing porting activities in November 2024 than December 2024

A total of 2998 activities were recorded in December, while November had 4726 porting activities, it said.

The report also revealed a decrease of 1728 in mobile number portability activities in December 2024, when compared to November 2024.

“On market share, the Nigerian telecommunications sector witnessed a significant shift in market dynamics, with 9mobile’s market share declining to as low as 1.9 per cent in December 2024, according to recent data released by the NCC.

“This decline is a far cry from 9mobile’s erstwhile dominance, when it boasted 23.4 million subscribers and a 15.7 per cent market share in 2015.

“The company’s stagnant subscriber base, which has remained unchanged at 3.2 million for two consecutive months, further accentuated this decline.

“In contrast, the country’s other major telecommunications operators have experienced notable growth,” the NCC report stated.

It said that MTN Nigeria had solidified its position, increasing its market share to 51 per cent with 84.6 million subscribers in December, up from 81.2 million in November.

It added that Airtel also demonstrated resilience, expanding its subscriber base to 56.6 million in December, up from 55.4 million in the preceding month.

It showed that Globacom, which faced a decline in subscribers earlier in 2024 due to a regulatory audit, had shown signs of recovery, growing its subscriber base from 19.6 million to 20.1 million by the end of year 2024.


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Angst over Telecom Tariff Hike as Subscribers Demand Sanctions, Labour Orders Boycottubscribers Demand Sanctions, Labour Orders BoycottServices Over Tariff Hike

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National Association of Telecommunications Subscribers (NATCOMS), body of telecommunications subscribers in the country has called for sanctions against telecommunications operators in the country for allegedly undermining the agreement between organized labour and the federal government.

NLC Directs Workers to Boycott Telecom Angst over Telecom Tariff Hike as Subscribers Demand Sanctions, Labour Orders BoycottServices Over Tariff Hike

This is coming as the NLC called for a nationwide boycott of telecom services, starting March 1.

But the National Association of Telecommunications Subscribers has recused itself from the boycott but berated telecom operators for undermining the agreement between the NLC and federal government.

It asked the Nigerian Communications Commission (NCC) to sanction operators for proceeding with the increase without approval, emphasising that the telecom companies’ actions undermine the review process and disregard the concerns of Nigerian consumers.

Deolu Ogunbanjo, president, NATCOMS said that “The telcos didn’t wait for the two-week period or the end of the month. So, why did the telcos proceed with the tariff increase without considering the agreement made with the NLC?”

According to Ogunbanjo, his group is clamouring for a 10 per cent increase from 50 per cent.

He said that NATCOMS was awaiting the outcome of the panel to determine whether it would proceed to court.

“All we wanted was that, during an emergency meeting last Friday, we suggested that rather than going straight to court, we could first consider the outcome of the protest and the panel being set up by the NLC.”

Ogunbanjo also proposed alternatives to the immediate tariff hike, suggesting that a phased increase could have been negotiated.

“We proposed a 10 per cent increase as an alternative or even a 30 per cent increase in phases. Just like the fuel price hike, which was phased from N200 to N600, such a phased increase could have been negotiated,” he said.

Elsewhere, the NLC has called for a nationwide boycott of telecom services.

 

In a communique signed by Joe Ajaero, president and Emma Ugboaja, general secretary respectively following a meeting of the union’s Central Working Committee in Lokoja on Tuesday, the union accused telecom companies of breaching public trust and flouting due process by implementing the controversial tariff hike before the 10-man review panel had completed its deliberations.

The NLC further chastised the government for its failure to safeguard citizens from corporate exploitation.

As part of its initial response to the tariff increase, the NLC had called on Nigerian workers and sympathetic citizens to boycott the services of MTN, Airtel, and Glo daily from 11:00 am to 2:00 pm, starting February 13 and continuing through February 2025.

In its latest communique, the union stated, “All workers and citizens are urged to suspend the purchase of data from these companies, which have become among the most significant tools for exploiting Nigerian citizens. We also demand the repatriation of all funds unlawfully siphoned out of the country by these firms.”

The union gave the telecom companies until the end of February 2025 to reverse the tariff increase, warning that if the operators fail to comply, a nationwide shutdown of their services will be enforced starting March 1, 2025.

The NLC instructed its state councils to immediately begin sensitising and mobilising their members, as well as the general public, in their regions.

Additionally, it requested its affiliate unions to encourage members across the country to observe “electronic silence” during the designated hours of protest.

 


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Airtel, UNICEF Commend Lagos School on Impressive Use of Nigeria Learning Passport

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L-r: Dinesh Balsingh, Chief Executive Officer, Airtel Nigeria; Celine Lafoucriere, Chief, Lagos Field Office, UNICEF; Sunil Taldar, Group Chief Executive Officer, Airtel Africa; Jamiu Tolani Alli-Balogun, Commissioner, Basic and Secondary Education, Lagos State Ministry of Education; and Rogany Ramiah, Chief Human Resources Officer, Airtel Africa; during a visit to St. Agnes Primary School Mende, Lagos to assess the progress of the Airtel/UNICEF Reimagine Education initiative on Tuesday.
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Sunil Taldar, the Group Chief Executive Officer of Airtel Africa, has described as remarkable the progress recorded by St Agnes Primary School, Maryland Lagos with the use of the Nigeria Learning Passport as part of the Reimagine Education Programme introduced by Airtel and the United Nations Children’s Fund (UNICEF) in 2022.

Mr Taldar made this declaration while on a joint visit with the leadership of UNICEF and Airtel Nigeria. The delegation, which included the Chief Executive Officer, Airtel Nigeria, Dinesh Balsingh; UNICEF Chief of Field Office, Celine Lafoucriere; and other senior executives from Airtel and UNICEF, engaged with school administrators, teachers, and pupils to assess the progress recorded under the Reimagine Education Programme.

This visit marks another significant step in Airtel’s long-standing collaboration with UNICEF to drive inclusive and technology-driven education, ensuring that more Nigerian children have access to quality learning resources.

Through the collaboration, Airtel has reported that over 1,200 schools have been equipped with tablets and data to connect teachers and learners to digital learning platforms.

Speaking with the media after a demonstration of NLP and digital learning devices, Mr Taldar said, “What I saw today at St Agnes Primary School was impressive and we are encouraged by the impact made for students and teachers through our partnership with UNICEF,” adding that “our partnership with UNICEF is one of the ways we are ensuring that more children in Nigeria and beyond have access to digital learning tools that will equip them for their future. This visit reaffirms our dedication to making education more inclusive, accessible, and impactful.”

Also commenting on the company`s commitment to digital education and bridging the digital divide for Nigerian children, the Chief Executive Officer and Managing Director of Airtel Nigeria, Dinesh Balsingh, highlighted the importance of technology-driven learning, the impact of Airtel’s partnership with UNICEF, and the role of the Nigeria Learning Passport in providing students and teachers with essential digital learning tools.

“At Airtel Nigeria, we are deeply committed to empowering young minds through technology-driven education. Our visit to St. Agnes Primary School underscores our dedication to bridging the digital divide and ensuring that more Nigerian children have access to quality learning resources.

Through our partnership with UNICEF, we continue to invest in initiatives like the Nigeria Learning Passport, which provides students and teachers with the tools they need to succeed in a rapidly evolving digital world.”

On her part, UNICEF Chief of Lagos Field Office, Celine Lafoucriere, emphasised the importance of collaborative efforts to reimagine education.

“Education is a fundamental right, and digital learning has become a key enabler in bridging educational gaps. Our partnership with Airtel Africa and Airtel Nigeria continues to provide innovative learning solutions, ensuring that every child, regardless of location or socio-economic status, has the opportunity to learn and thrive.

We are excited about the ongoing implementation of the Nigeria Learning Passport and the transformation it brings to education in Nigeria,” she said.

Recall that in 2023, Airtel and UNICEF paid a similar visit to Oremeji Primary School Ajegunle Lagos, one of Airtel Nigeria’s seven adopted schools.

This visit to St. Agnes Primary School reflects a broader engagement with schools benefiting from the Nigeria Learning Passport (NLP) – a digital education platform developed by UNICEF in partnership with the Nigerian government and Microsoft.

The NLP is designed to provide accessible, high-quality educational content to students, teachers, and parents, supporting learning both in and outside the classroom.

Airtel’s collaboration with UNICEF aligns with its broader corporate social responsibility (CSR) agenda to support education, digital inclusion, and sustainable development.

The Nigeria Learning Passport continues to gain traction as a powerful tool in ensuring that children, including those in remote and underserved areas, have access to interactive, high-quality educational content.

At Airtel Africa, we believe that education is the cornerstone of progress, and we remain committed to leveraging technology to drive sustainable learning solutions across the continent.


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Google CEO Meets Tinubu, Reaffirms Commitment to Nigeria’s Digital Transformation

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L-R: Director-General of National Information, Technology, Development Agency, Kashifu Inuwa Abdullahi, Minister of Communications, Innovation and Digital Economy, Bosun Tijani, Google Chief Executive, Sundar Pichai, President Bola Tinubu, James Manyika, Google Senior Vice President for Research, Technology and Society, James Manyika and Google Managing Director, Sub Saharan Africa, Alex Okosi during a meeting with President Tinubu in Paris on Wednesday
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President Bola Ahmed Tinubu has commended Google Chief Executive Officer Sundar Pichai for the interest of the company in advancing Artificial Intelligence and digitap transformation in Nigeria.


L-R: Director-General of National Information, Technology, Development Agency, Kashifu Inuwa Abdullahi, Minister of Communications, Innovation and Digital Economy, Bosun Tijani, Google Chief Executive, Sundar Pichai, President Bola Tinubu, James Manyika, Google Senior Vice President for Research, Technology and Society, James Manyika and Google Managing Director, Sub Saharan Africa, Alex Okosi during a meeting with President Tinubu in Paris on Wednesday

President Tinubu met the Google team in Paris on Wednesday in company of Minister of Communication, Innovation and Digital Economy Bosun Tijani.

Google Team engaged in constructive discussions with President Tinubu aimed at forging a strategic partnership to enhance Nigeria’s journey towards Artificial Intelligence (AI) and digital transformation.

The collaboration seeks to position Nigeria as a prominent technology and innovation hub, leveraging AI, cloud computing, and digital infrastructure to foster economic growth and enhance global competitiveness.

The ongoing conversations focus on key initiatives such as expanding digital infrastructure in Nigeria, equipping the workforce with essential digital skills for the future, promoting AI-driven research and innovation, encouraging greater cloud adoption across various industries, and establishing Nigeria as a key player in the global digital economy.

President Tinubu emphasised that this partnership aligns seamlessly with his administration’s Renewed Hope Agenda, centred on economic diversification through industrialisation, technology, and innovation. The Federal Ministry of Communications, Innovation, and Digital Economy will provide strategic oversight, while the National Information Technology Development Agency (NITDA) will coordinate efforts alongside the private sector to ensure widespread and meaningful impact.

Speaking at the meeting, Google CEO Sundar Pichai reaffirmed the company’s commitment to supporting Nigeria’s digital transformation, stating: “Nigeria has an incredible opportunity to lead in AI and digital innovation in Africa. Google is excited to continue working with the Nigerian government to create an ecosystem that fosters innovation and economic growth.”

Speaking on the engagement with the President, Dr. Bosun Tijani said partnership between Nigeria and Google represents an important opportunity to accelerate Nigeria’s technological advancement and strengthen our digital economy. He further stated that Nigeria is committed to ensuring that AI and digital transformation create tangible benefits for businesses and citizens across the country.

President Tinubu acknowledged Nigeria’s potential as a burgeoning global technology destination and expressed his commitment to fostering a business-friendly environment that attracts strategic investments from leading tech companies. He appreciated Google’s ongoing involvement in Nigeria’s digital transformation and its contribution to opening new opportunities for businesses and young talents.

The discussions will continue as both parties look to deepen their collaboration and expedite Nigeria’s digital transformation, paving the way for sustainable economic growth.


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