General News
AppsFlyer Report Finds 55% Increase in Retail Spending in Mobile Apps across Sub-Sarahan Africa

AppsFlyer, the marketing measurement and experience platform, today released the 2021 edition of its State of eCommerce App Marketing report, outlining key global trends to guide marketers in building a mobile-first experience that will drive engagement and sales for the upcoming holiday season.

Having analysed over 750 million app installs across 7250 apps, and 3 billion remarketing conversions across EMEA, the report found that the African mobile app market continues to show strong growth with more people accessing goods and services online than ever before.
This year, retail apps are already approaching peak usage levels from the 2020 holiday season, so the eCommerce industry is entering the last quarter of 2021 with an elevated baseline. With eCommerce installs increasing 55% on Android and 32% on iOS in 2021, and consumer spend climbing 55% overall, the Q4 holiday season is expected to be record-breaking.
“With the holiday shopping season around the corner, retail brands should be prioritising mobile, and mobile apps, as part of their strategy,” said Daniel Junowicz, RVP EMEA & Strategic Projects, at AppsFlyer, AppsFlyer. “Marketers should look at optimising the overall user experience, including the transition from mobile web to app.
“In addition, deep linking can be used to ensure customers reach their intended destination within a mobile app smoothly and contextually. If last year is anything to go by, marketers that get their mobile app strategy right will see significant revenue and acquisition growth.”
Key Africa Insights:
- ecommerce installs remained steady throughout 2020 but have already risen by 16% in 2021 (Q1 vs Q2)
- iOS is showing particularly strong growth, with a 33% increase in the same time frame. By comparison, retail app installs on Android haven’t changed.
- Non-organic installs dropped 26% at the start of the pandemic: Marketers throughout the region were cautious when it came to spending budget at the start of the pandemic. Non-organic installs dropped by 26% between Q1 2020 (pre-pandemic) and Q2 2020 (as the pandemic hit). However, this level of cautiousness was short-lived, with non-organic installs rising by 18% in Q3. They’ve remained steady ever since.
- Remarketing: The 2020 holiday season saw heavy usage of remarketing as marketers looked to capitalise on key shopping periods. Between Q3 and Q4 2020 there was a 22% lift in remarketing conversion rates. This reached nearly 40% when comparing October to November.
.In many iOS dominant regions, remarketing took a hit following the loss of IDFA as part of Apple’s update to iOS 14, but given Android’s dominance in Sub-Saharan Africa this hasn’t been felt.
- In-app purchases increase 55% over 2020: Consumer spend fell by 50% at the start of the pandemic – between March and April – likely due to economic uncertainty as a result of lockdowns. However, as it became clear that consumers would need to adapt to digital methods of shopping in the absence of physical stores, spending quickly recovered.
Indeed, between April and May 2020 there was a 256% rise in overall spending in retail apps! Overall there was a 55% increase in consumer spending in apps in 2020.
- Unsurprisingly, spending in 2020 peaked in November, coinciding with Black Friday and the lead-up to Christmas. As a result, between Q3 and Q4 there was a 60% uplift. This increase in spend has carried through to 2021. If we compare H1 2020 with H1 2021 we see a 65% increase in spending.
General News
Indwelt Studios Seeks Increased Awareness @ World Sickle Cell Day

Every June 19th, the world pauses to recognize something that, for millions of families, never pauses at all. World Sickle Cell Day is observed across the globe to bring sickle cell disease out of the shadows; to name it, to understand it, and to stand with the people who live with it every single day.

This year, the world marks the day under the theme “Closing the Survival Gap: Equity in Sickle Cell Disease.” It’s a phrase that asks a hard, necessary question: why should where you’re born, or what your family can afford, decide whether you live well, or live at all?
For us at Indwelt, that question isn’t abstract. It has names and faces we know.
Why this day means something to us;
Here in Nigeria, sickle cell isn’t a distant statistic. Our country carries the heaviest burden of the disease anywhere in the world; roughly 150,000 babies are born with it here each year, and millions of Nigerians live with it into adulthood. Behind those numbers are real people: managing pain that often goes unseen, navigating crises that arrive without warning, and carrying on with a quiet courage that most of us will never fully understand.
Some of those people are our colleagues.
Since our inception, we’ve had and still have team members who live with sickle cell. They show up, they create, they pour themselves into the work we’re proud to put our name on; and they do it while carrying something most of us never have to think about.
Our team member with sickle cell, put it to us simply:
“People see the work I deliver, but they don’t see the days I show up after a night I didn’t think I’d get through. Sickle cell is part of my story, but it isn’t the whole of me; and being a part of an organization that understands that, supports me and let’s me do work I’m proud of continues to make a difference for me. I don’t want sympathy. I want a world that takes this seriously enough to change the odds for the next person.”
Supporting them, through medical interventions and through simply being a workplace that sees them fully, has never felt like a policy or a perk. It’s felt like family looking after family.
That’s where our commitment began. Not in a boardroom, but in the everyday reality of caring for our own.
If you’ve ever asked; this is the reason we’ve chosen to anchor our Corporate Social responsibility around sickle cell, supporting initiatives that improve care, and backing the research working toward a future where this disease no longer steals so many years from so many lives.
We believe the survival gap can close. We’ve seen what changes when someone living with sickle cell is met with the right care, the right understanding, and the right support; they don’t just survive, they thrive. They build, they lead, they make beautiful things. We know this because we work alongside them.
So, our promise is simple: to put our resources, our voice, and our craft behind the people and the science fighting for better outcomes. To keep learning. To keep listening to those who live this reality. And to use whatever reach we have to make sure that, in this country with the world’s heaviest burden, no one feels they’re carrying it alone.
For someone living with sickle cell, care that comes to you and care you can actually afford aren’t luxuries; they’re often the difference between a crisis managed and a crisis survived. We’re proud to walk alongside teams doing that quiet, necessary work.
To anyone living with sickle cell, today and every day; we see your strength; including the kind that doesn’t look like strength, the kind that’s just getting through a hard day and showing up for the next one. You are not your diagnosis. You are not a burden. You are someone we’re honoured to stand beside.
And to everyone reading: you don’t need a CSR budget to make a difference today. Learn what sickle cell really is. Know your genotype. Have the conversation. Give blood if you can. Be gentle with the people around you who may be carrying more than they let on.
Awareness is where compassion begins; and compassion, multiplied, is how survival gaps close.
This World Sickle Cell Day, we’re thinking of our own. And we’re committed to doing our part, not just today, but in all the days that follow.
To our clients, we owe a particular thank you. Every brief you trust us with, every project we build together, every time you choose Indwelt; you are doing more than growing your business. You are helping fund the care, the awareness, and the research behind this cause. The work we do for you is quietly working for someone living with sickle cell, too. That partnership means more to us than you may realise, and we’re deeply grateful for it.
Awareness is where compassion begins; and compassion, multiplied, is how survival gaps close. This World Sickle Cell Day, we’re thinking of our own. And we’re committed to doing our part, not just today, but in all the days that follow.
General News
Police Uncovers N7.7Bn Telecom Data Fraud Syndicate, Recovers Assets Worth Millions

Nigeria Police Force National Cybercrime Centre (NPF-NCCC) has uncovered a major telecommunications fraud syndicate accused of compromising a telecom company’s billing infrastructure and fraudulently generating data valued at more than N7.7 billion.

The breakthrough led to the arrest of several suspects and the recovery of assets believed to be proceeds of the crime, including nearly N90 million in cash, two residential houses, a mini-plaza, and a Toyota RAV4 vehicle.
In a statement issued on Thursday, June 18, 2026, DSP Unwana Imah, Police Public Liaison Officer of the NPF-NCCC, disclosed that investigations revealed the involvement of both insider collaborators and external accomplices in the large-scale cyber fraud operation.
According to the statement, the investigation was launched following a petition by a leading telecommunications service provider, which reported the unauthorized use of staff login credentials and a breach of its network billing system.
Preliminary findings showed that between October 1 and November 28, 2024, the suspects unlawfully accessed the company’s billing infrastructure and generated fraudulent airtime.
The airtime was subsequently converted into data bundles and distributed through a network of vendors operating across the country.
The criminal operation reportedly caused losses running into billions of naira before it was detected by the telecom provider, which promptly alerted security agencies.
“The Nigeria Police Force through the Nigeria Police Force National Cybercrime Centre (NPF-NCCC) has recorded significant progress in the investigation of a case involving Computer Related Fraud, Unauthorized Access to Computer Systems, and Theft of Telecom Services,” the statement said.
During the course of the investigation, operatives arrested several suspects and recovered more than 400 laptops, 1,000 mobile phones, Point of Sale (POS) machines, cash exhibits, and other evidential materials.
The telecommunications company was also able to reverse approximately 2,931.79 terabytes of fraudulently obtained data, valued at about N3.8 billion.
Further investigations uncovered the participation of insiders working alongside external collaborators to execute the scheme.
In a second phase of operations carried out in May 2026, NPF-NCCC operatives acted on intelligence and conducted coordinated raids across Kano, Katsina, and Zamfara states, leading to the arrest of key suspects identified as Musa Muhammed Kwandi, Nura Sadauki, and Aminu Muhammed.
Other suspects arrested include IT specialist Musa Hassan Mohammed, Samson Alisigwe, and Yusuf Shehu, all of whom are believed to have benefited from the proceeds of the fraud.
Through extensive financial investigations and asset tracing efforts, police recovered almost N90 million and seized properties linked to the alleged criminal enterprise.
The NPF-NCCC said investigations are ongoing to identify additional accomplices, trace more proceeds of the crime, and ensure that all individuals found culpable are prosecuted.
Olatunji Rilwan Disu, Inspector-General of Police (IGP) reaffirmed the Nigeria Police Force’s commitment to safeguarding the nation’s critical digital infrastructure and intensifying efforts to combat cybercrime across the country.
General News
AfreximBank Urges Nigeria, Others to Strengthen Continental Trade

The African Export-Import Bank (Afreximbank) has urged Nigeria and the rest of Africa to strengthen intra-African trade and resilience to protect against geopolitical shocks.

In a recently released Trade and Development Finance Brief, titled: ‘Africa’s Trade and Investment Landscape’, which examines the structural challenges shaping Africa’s trade performance and investment outlook in an increasingly uncertain global environment, it pointed out that Africa’s trade landscape remained heavily dominated by the export of raw materials, including agricultural products, oil, gas and minerals.
The report, however, regretted that imports continued to be heavily skewed towards manufactured goods and machinery.
The report noted that the existing export-import configuration leaves many African economies overly exposed to unfavourable terms of trade shock on account of external headwinds, including commodity price volatility, geopolitical tensions and associated global supply chain disruptions.
According to the report, the African Continental Free Trade Area (AfCFTA) remained central to efforts aimed at diversifying the continent’s trade base, strengthening regional value chains and increasing intra-African trade.
It further expressed that alongside the African Union’s Agenda 2063, the AfCFTA provides a practical framework for integrating fragmented markets, expanding industrial production and boosting productivity, with intra-African exports projected to increase by more than 20 per cent within a decade as implementation advances.
Also, the report further highlighted the importance of scaling investment in trade-enabling infrastructure, including energy, transport, communications networks, ports and logistics systems, to reduce the cost of doing business and improve cross-border trade flows.
It expressed that targeted infrastructure investment could support industrialisation, strengthen regional specialisation and improve Africa’s competitiveness as an investment destination.
It also pointed to a wider set of priorities for strengthening the continent’s trade and investment ecosystem, including regulatory coherence, institutional strengthening, economic diversification, improved access to finance for small and medium-sized enterprises and greater use of digital financial technologies.
Besides, the report stated that domestic and foreign investment were increasing across many African economies, notwithstanding the observed dominance of foreign investment.
It further mentioned that the direction of investment flows was uneven across sub-regions, with Eastern and Southern Africa receiving a larger share of foreign direct investment compared to Western and Central Africa.
Afreximbank said the findings reinforced the need for coordinated action to expand trade finance, improve trade-enabling infrastructure, deepen regional integration and accelerate value addition across the continent.
Managing Director, Research for AfreximBank, Dr Yemi Kale, said regional development finance institutions, including AfreximBank, were playing an increasing role in supporting intra-African trade through trade finance and related initiatives.
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