E-Business
Mastering the Skills of Effective e-Marketing In Nigeria
The reason most businesses in Nigeria have not really established their online presence is because of their opinion and the way the internet is being seen. Like I have always said in my previous articles, every business should use the infrastructure of the internet in one way or the other if they want to survive this age. It gives your business a boost, integrity, wider reach, global recognition and patronage resulting in additional profit.
The internet will be maximized for business purposes here in Nigeria, when it is viewed as a marketing medium which has the advantage of instant interactivity and response. It should also be seen as a marketing communication tool which can reach a large number of targeted prospects faster than the traditional methods of marketing and it is cost effective too.
Bearing this in mind, the basic marketing principles for businesses should also be applied here but this time it is done differently.
Here are basic e-marketing strategies which when mastered will impact greatly on the way businesses are being done today. They also serve as a guide to help (individuals, small businesses, entrepreneurs, organizations etc.) avoid the pitfalls while taking their businesses online. They are simply:
a. How to choose the right concept for your online business
b. How to build your customer base.
Choosing the Right Concept for your Business
when establishing your web presence, the concept of your business should be well planned. This is where it all starts; good planning will determine how successful your online business will be.
Choosing the right concept for your online business involves, finding a profitable niche and building your online shop or office (your website) to suit the niche you want to play in.
A niche market according to Wikipedia (an online dictionary)is a focused, targetable portion of a market. It is a narrowly defined group of potential customers. Your online business should be one that addresses a particular need.
A.P. Giannini, the founder of Bank of America (BoA), one of the most influential bankers of the twentieth century said “serving the needs of others is the only legitimate business today.
Your success online is guaranteed when you focus on a particular small group and satisfy them. You should specialize on a core service or product for you to become an expert.
A good and profitable niche can be one in which you are already an expert in, where there is good competition resulting in demand, one you have special interest in or passion for.
After choosing the right niche for your online business, another challenge you have, is to pick the right concept for your website. Your website is your online store or office. This is very important because if you pick the wrong concept for your website you will get the wrong result no matter the market you are playing in. It also becomes more interesting when you know that there are billions of websites on the internet so you can’t afford to miss it here. Don’t just have a website, get the concept right.
The concept of your website must either be a sales website or a portal website. A sales website is one which is totally designed to sell your products or services online like amazon.com. While a portal website is one which is basically built with the mind of first providing good content, service and specific information for your prospects for free, thereby attracting more people (traffic) to it like Yahoo.
The portal website makes the bulk of its revenue from advertising and back-end products. Which ever one your business falls into, you should understand the techniques involved. Your website must also be designed in a simple way so that your prospects find it easy to navigate through in a short while.
The next thing to consider is to choose the right domain name for your business. Your domain name is simply the name of your business on the internet that is the name of your website. It is your web address which your customers will use to locate your business on the internet. It also has to be registered online ones you have selected a name.
Simple tips to follow when choosing a name for your website.
1. The name of your website must reflect the type of business you do.
2. Short and sharp names are usually very easy to remember and they also allow your prospects to spell it easily and correctly.
3. It must be unique, to reduce competition in that niche.
4. If you want to use your name, make sure you are such a popular person and that it is a personal site.
Building your Customer Base
After finding a profitable niche and building a website around your product or service, your next task is to start building a list of prospects who will become potential customers. This process is known as List building. To be successful in online business, you just have to build a database of your customers, it is always said in internet marketing that the money is in the list.
In building your customer base, the unique and specific benefits which differentiate your business from others should be emphasized and boldly spelt out. It is what will attract prospects to your website.
Like every successful business has what they are known for as their unique selling proposition (USP), here you can also regard it as the Ultimate advantage of doing business with you, Sensational offers you give your prospects and Powerful promise which you always deliver. Your USP must solve the customers’ immediate problem while you build a lasting relationship with them.
All am trying to establish here is that your marketing campaign or the focal point of your business should be on making the customer feel right, you should be customer-centric not product-centric or profit-centric, this is where most businesses in Nigeria miss It.
So in building your list, your first goal with any visitor to your website is to make them see what is in it for them within few seconds and get them on your email list. They should be made to subscribe to your email list by willingly ‘opting in’ thereby allowing you to contact them subsequently through their emails. This is known as e-mail marketing.
Web based applications such as the auto responders and the list serves now automate your email campaign and give you all the data about your prospect and the follow up details. This simple and automated act of making your prospects willingly subscribe to your email marketing messages is very important because statistics have shown that over 70% of internet users check their emails and don’t have time to browse sites.
Ones you have succeeded in getting them on your list the first time, you can have the time to build up their confidence with benefit-driven sales copy and your USP that compels them to buy your product or service always. You can also seek expert advice where necessary.
Do these simple things well you would have mastered the skills of effective e-marketing 101!
E-Business
Kaspersky Warns of Digital Medicine Risks on the Occasion of World Health Day

On World Health Day, Kaspersky warns of risks tied to the digitisation of healthcare and use of telemedicine. Recent incidents show that medical services can be breached, and as a result, medical records may be leaked and then traded on the dark web.

The operations of healthcare services can get disrupted. Another aspect is that healthcare platforms may share user data with third parties that handle it irresponsibly.
Telemedicine has moved from a convenience to a core part of healthcare delivery, but its security model has not kept pace with its adoption, and the risks are not theoretical. Recent incidents highlight how real these risks have become.
In 2023, it was disclosed that Cerebral, a major telehealth provider focused on mental health services, had been sharing sensitive patient data – including mental health assessments, intake information, and personal identifiers – with third-party platforms such as social media and advertising networks. Millions of users were affected over several years.
More broadly, incidents in 2025 illustrate a different but equally critical risk – large-scale disruption of digital healthcare infrastructure. The breach of the ManageMyHealth patient portal exposed sensitive medical records of more than 120,000 patients, while the attack on SimonMed Imaging compromised over a million records and led to ransomware demands. These cases show that both telemedicine platforms and the broader digital healthcare ecosystems are increasingly targeted by attackers.
In parallel, scam campaigns focusing on medical topics are evolving, inviting patients for check-ups or follow-up consultations. Often the domains of the alleged “medical services” websites were created just a few weeks ago, links to the social media accounts on their pages are not working, and the Terms of Use and Privacy Policy pages are absent.
At the same time, these pages request users’ personal information, including photos of documents and even photos of parts of the body that need medical attention. Such websites often try to convince users with branding, fake doctor profiles, and urgent calls to action.
Users risk submitting sensitive personal data that can be either sold on the dark web, be used for identity theft, or subsequently used in more sophisticated attacks in the future that are targeted specifically at them for further data extortion.
To safeguard sensitive data, use a reliable security solution with an AI-powered anti-phishing component which prevents clicking on malicious links.
“The digital healthcare experience is transforming access to care, but it is also expanding the attack surface in ways many users underestimate. Medical data is highly valuable and actively traded on the dark web, making patients a prime target for fraud and targeted phishing.
“At the same time, health-related scams exploit urgency and trust, using fake consultations or discounted offers to trick users into sharing sensitive information. Patients should approach digital healthcare with the same caution as financial services – verifying providers, avoiding unsolicited links, and understanding how their data is used. Security and privacy must become a core part of the digital healthcare experience,” comments Anna Larkina, Web Content and Privacy Analysis Expert at Kaspersky.
E-Business
Nigeria Cyberattacks: Stronger Collaboration as a Panacea

A series of recent cybersecurity incidents affecting financial institutions, government-linked platforms, and fintech operators is beginning to reveal a pattern that can no longer be ignored. What may have initially appeared as isolated breaches is now raising deeper concerns about a broader and possibly coordinated threat landscape targeting the country.

At the heart of this conversation is a critical shift in perspective. Cybersecurity incidents must no longer be viewed as problems belonging to individual organisations. They represent a national risk. The growing frequency and spread of these attacks suggest that no institution is immune, and more importantly, that those not yet affected cannot afford complacency. For organizations that have not experienced any disruption, this is not a moment for reassurance. The emerging pattern suggests it may only be a matter of time.
The growing concern follows a wave of alleged cyber incidents targeting organizations across banking, fintech, government, insurance, and education sectors, raising fears that sensitive data belonging to millions of users may be at risk.
At the centre of the unfolding situation are bank customers, fintech users, government workers, and students, whose personal and financial information could be exposed if the claims are substantiated. What initially appeared as isolated breaches is now being viewed as a potentially broader and more coordinated threat affecting Nigeria’s digital infrastructure.
Against this backdrop is a post by @TrendingEx on X (formerly Twitter), which claimed that more than 3TB of sensitive data linked to multiple Nigerian organizations had been published online. The post listed entities including Remita, Sterling Bank, Zenith Bank, the Oyo State Government, Leadway Assurance, GetBumpa, and Ahmadu Bello University, alongside more than 30 other companies.
Beyond these cases, the breadth of organizations named has raised deeper concerns about systemic exposure. The entities span financial services, public sector systems, insurance providers, fintech platforms, and academic institutions, suggesting that attackers may be probing shared weaknesses rather than targeting single organizations in isolation.
Cybersecurity incidents of this nature typically involve attackers exploiting technical vulnerabilities or misconfiguration to gain access, followed by the extraction of sensitive data. Such data is often used for extortion, fraud, or public leaks. In some cases, the scale of access may be overstated, but even limited breaches can have far-reaching consequences when systems are interconnected.
What makes the current situation particularly concerning is not just the incidents themselves, but their apparent timing and spread. The near-simultaneous emergence of cybersecurity concerns across banking, fintech, and public sector systems suggests a broader systemic vulnerability. From institutions such as Flutterwave to Fidelity Bank, past and recent incidents continue to illustrate that no segment of the ecosystem is insulated from risk.
Cybercriminal tactics in these scenarios often follow a familiar pattern. Attackers typically seek to gain initial access through technical vulnerabilities or misconfiguration. Once inside, they may attempt to extract sensitive data which is then used as leverage. In many cases, organizations are approached with demands, with the threat of public exposure if compliance is not met.
However, not all claims made by threat actors are accurate. In some instances, attackers exaggerate the scale of their access to increase pressure. A breach involving a limited number of records may be presented as a compromise affecting millions. This strategy is designed to create panic, attract attention, and force quicker responses from targeted organizations.
In response to rising cyber risks, the Central Bank of Nigeria has introduced a mandatory cybersecurity self-assessment for banks and financial institutions, signalling tighter regulatory scrutiny across the sector.
At the policy level, the Minister of Communications, Innovation and Digital Economy has also emphasized the importance of collaboration in strengthening national cyber resilience, highlighting the need for stronger coordination between government and the private sector.
Despite these developments, experts warn that the public narrative must be handled carefully. Focusing solely on individual organisations risks overlooking the broader issue of systemic vulnerability. More importantly, isolating affected institutions could discourage transparency and delay information sharing, both of which are critical in responding effectively to cyber threats.
The wider implication is that cybersecurity incidents can no longer be treated as isolated corporate challenges. As digital systems become increasingly interconnected, a breach in one organization can have ripple effects across multiple sectors, undermining trust in the broader digital economy.
For individuals, the risks are immediate and tangible. Data breaches can expose personal information, enabling identity theft, financial fraud, and targeted cyberattacks. This makes vigilance essential not just for institutions, but for everyday users who rely on digital platforms.
While the full extent of the alleged breaches remains unclear, the pattern of claims, their timing, and the range of organizations involved point to a critical moment for Nigeria’s cybersecurity landscape.
Whether these incidents are ultimately confirmed or not, they underscore a growing reality: in an interconnected digital environment, the security of one organization is closely tied to the security of all.
Gbolabo Awelewa, chief Business Officer, Esentry, said that industry-wide collaboration is critical. Cyberattacks targeting banks and payment platforms are becoming more coordinated and sophisticated, and no single organization can address them alone.
“Stronger collaboration between financial institutions, fintechs, regulators, and cybersecurity providers will enable faster threat intelligence sharing and a more unified response to emerging risks.
“At esentry, we see first-hand how proactive security measures make a significant difference. Organizations need continuous monitoring of their infrastructure, regular vulnerability assessments, stronger identity and access management, and real-time threat detection capabilities to identify and respond to attacks before they escalate.
“Beyond technology, institutions must also prioritize resilience; ensuring they can detect, respond to, and recover quickly from incidents.
“Ultimately, cybersecurity today is an ecosystem challenge, and organizations that combine strong security frameworks with industry collaboration will be better positioned to stay ahead of evolving threats,” he stated.
However, there is a growing concern that public discourse may be drifting in the wrong direction. Focusing on blame or singling out affected organisations risks undermining collective security. When institutions are publicly isolated, it may discourage transparency and delay critical information sharing, both of which are essential in responding to cyber threats effectively.
More importantly, a fragmented approach can embolden attackers. When threat actors perceive a lack of unity, they are more likely to expand their activities, targeting additional organizations and exploiting systemic weaknesses. This makes it imperative for stakeholders to adopt a unified stance.
The current moment calls for a shift from reaction to coordination. Regulators, private sector players, and cybersecurity professionals must work together to build a shared defence framework. This includes timely information sharing, joint incident response strategies, and consistent enforcement of security standards across the ecosystem.
For the public, the implications are equally significant. Data breaches are no longer abstract technical events. They carry real-world risks, including identity theft, financial fraud, and targeted social engineering attacks. As such, awareness and vigilance must extend beyond institutions to individual users who interact with digital platforms daily.
Ultimately, the message is clear. Nigeria’s cybersecurity challenges cannot be addressed in isolation. Whether the threat originates from within or outside the country, its impact is collective. Every breach, regardless of where it occurs, has the potential to weaken trust in the broader digital economy.
E-Business
CBN Slams Custodian Investment with N419m Fines over Rule Breaches

Custodian Investment Plc shelled out N419.13 million in penalties to the Central Bank of Nigeria (CBN) and other regulators for breaches in the 2025 financial year, up sharply from N19.17 million in 2024.

Custodian Investment
The company revealed this in its audited financial statements filed on the Nigerian Exchange (NGX).
CBN accounted for N391 million of the penalties, including a hefty N240 million fine for violating intraday liquidity facility (ILF) rules on a CBN bond trade.
The ILF allows banks to settle same-day transactions with repayment due by close of business.
Custodian also paid N76 million for Customer Due Diligence lapses and N75 million for ignoring internal audit fixes on a misclassified high-risk customer.
Smaller fines piled on, but the firm recovered the full N240 million ILF penalty from Sterling Bank Plc, the counterparty.
Despite the hit, profit before tax climbed to N77.35 billion, with fines under 1% of that figure.
After recovery, the net cost shrank below 1% of management expenses and profit.
Net income hit N91.32 billion, easily covering N21.1 billion in expenses including fines, fueled by surging investment income, fair value gains, interest growth and an insurance unit turnaround from loss to profit.
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