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Data Scientists Reveal Roadblocks to Digital Transformation

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Digital transformation has accelerated significantly due to the COVID-19 pandemic, but the extra demands on data scientists have revealed significant barriers to effective working and high levels of job dissatisfaction in some areas.

Data Scientists Reveal Roadblocks to Digital Transformation

For example, around four in 10 are dissatisfied with their company’s use of analytics and model deployment, while more than 20 barriers to effective working emerged, according to a survey of data scientists commissioned by analytics leader SAS.

However, the work of data scientists has grown in importance with many organisations accelerating digital transformation projects by using technology to improve business operations.

More than 90% of respondents indicated the importance of their work was the same or greater compared to before the pandemic.

To delve deeper into the state of data science, the report assesses the impact of the pandemic, challenges faced, overall satisfaction with the analytics environment and more.

The research showed the pandemic upended standard business practices, shifting the assumptions and variables in models and predictive algorithms and causing a ripple effect of adaptations in processes, practices and operating parameters.

More than two-thirds of respondents were satisfied with the outcomes from analytical projects.

However, 42% of data scientists were dissatisfied with their company’s use of analytics and model deployment, suggesting a problem with how analytical insights are used by organisations to inform decision making.

This was backed up by 42% saying data science results were not used by business decision makers, making it one of the main barriers faced.

The survey also highlighted some specific skills gaps. Less than a third of the respondents reported having advanced or expert proficiency in program-heavy skills, such as cloud management and database administration.

This is an issue given that use of cloud services is up significantly, with 94% saying they experienced the same or greater use of cloud since COVID-19 struck.

“There have clearly been more demands placed on data scientists as the pandemic has accelerated digital transformation projects that many organisations were planning anyway,” said Dr. Iain Brown, head of Data Science at SAS UK and Ireland.

“A major source of frustration is finding a way for organisations to implement the insights from analytics projects and use them in their decision making, which means giving data scientists a seat at the boardroom table might be a way forward.”

“Linked to this, we found concerns around support for data science teams and a lack of talent, which has been an issue for some time with demand outstripping supply. Organisations must realise that investing in a team of data scientists with complementary skills could reap huge value for the business, so the cost of hiring needs to consider the return on that investment as we move to significantly more digital and AI-driven business processes,” continued Brown.

The research also identified gaps in consistent organisational emphasis on AI ethics, with 43% of respondents indicating that their organisation does not conduct specific reviews of its analytical processes with respect to bias and discrimination and only 26% of respondents reporting that unfair bias is used as a measure of model success in their organisation.

When it comes to the challenges identified to ensure fair and unbiased decision making, Dr. Sally Eaves, an industry expert, said, “Data scientists can lend their expertise to craft working guidelines for data access, usage security, and broader issues, such as sustainability and data ethics and bias.”

“Rather than sometimes hoping they are given appropriate, clean data and relying too much on the technology to drive fair outcomes, they can play an active role to put in place the right guidelines and checks at each stage of the analytical process to try and eliminate bias. Having a transparent and explainable flow from data to decision is obviously key to this,” said Eaves.

The research revealed positive outcomes from the global disruption of the pandemic. Nearly three-quarters (73%) said they are just as productive or more productive since the pandemic, while a similar proportion (77%) revealed they had the same or greater collaboration with colleagues. This suggests many of the challenges highlighted were in existence, possibly to a greater degree, before the pandemic.

Other challenges experienced were the amount of time spent on data preparation versus model creation. Respondents are spending more of their time (58%) than they would prefer gathering, exploring, managing and cleaning data.

“Overall, the data scientist has ample reason to feel empowered and optimistic about how the pandemic has shone a spotlight on the importance of their role within their organisation and how it might evolve over time,” said Brown. “This holds especially true if data scientists can leverage the whole spectrum of available tools to manage the analytics lifecycle, pursue data science training and skill development opportunities, and embrace data prep as the first step in modelling.”

Additional findings and discussion points, including strategies for data scientists to improve processes and outcomes, are available in the full report: Accelerating Digital Transformation.

 

 

 

 

 

 

 

 

 


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E-Business

Jumia Tech Week 2026 Begins with Tech Deals on Smartphones, Electronics, and Everyday Technology

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Jumia Nigeria has announced the launch of Jumia Tech Week 2026, a two-week campaign offering customers access to discounted technology products across key categories, including smartphones, computing, home entertainment, and wearable devices.

Starting from March 2 to March 15, Jumia Nigeria’s Tech Week 2026 is themed ‘Tech Products for Less’ – a deliberate commitment by the e-commerce giant to drive down the cost of technology products for Nigerian consumers. The campaign offers significant price reductions across key product categories, enabling more Nigerians to access the devices they need at prices that reflect the company’s dedication to affordability and consumer value.

Jumia Tech Week will feature deals across a wide range of product categories, including mobile phones, computer systems and accessories, televisions and audio equipment, gaming products, home appliances, portable power solutions, health technology,, and wearable devices.

Customers will also have access to curated recommendations, including top smartphone deals, must-have accessories, gaming essentials, and home technology upgrades.

According to Temidayo Ojo, CEO of Jumia Nigeria, the campaign reflects Jumia’s broader commitment to making everyday technology more accessible to Nigerians.

“Technology has become an essential part of everyday life, and access to the right devices enables more people to participate fully in the digital economy,” said Ojo. “At Jumia, we remain focused on expanding access and improving the shopping experience as we continue to build Nigeria’s everyday retail destination.”

The campaign will include a range of customer engagement initiatives such as flash sales, brand days, anchor deals and interactive activities designed to enhance the online shopping experience.

Special highlight periods, described as Explosion Days, will take place on March 6 and March 13, featuring limited-time offers across selected technology categories. Customers will also be able to participate in interactive activities, including product-based games, treasure hunts,, and live shopping sessions during the campaign period.

The campaign will feature participation from leading brands including Oraimo, Silver Crest, Samsung, Ecoflow, Nivea and Aeon, offering customers a wide selection of technology, household and lifestyle products. Early access promotions already begun during the teaser period from February 16 to March 1, allowing customers to preview selected deals ahead of the official launch.

Jumia Tech Week forms part of the company’s broader strategy to expand e-commerce adoption by improving access to essential products and enhancing the customer experience across its platform. As Nigeria’s e-commerce market continues to grow, Jumia remains focused on strengthening its product assortment, logistics capabilities, and digital experience to serve customers better nationwide.

Customers can participate in the campaign by using the Jumia mobile app or visiting the Jumia website and following the conversation online using #JumiaTechWeek.

 


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E-Business

House Queries NDIC: ₦5m Max Payout for Failed Bank Depositors

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Nigeria Deposit Insurance Corporation (NDIC) pays between ₦2 million and ₦5 million as deposit insurance to customers of liquidated banks, Managing Director Thompson Oludare Sunday told the House Committee on Insurance and Actuarial Matters during 2026 budget defence.

House Queries NDIC: ₦5m Max Payout for Failed Bank Depositors

NDIC

House Spokesperson Akin Rotimi Jr sought details on depositor entitlements, citing Heritage Bank’s June 2024 collapse and public concerns over financial confidence.

Sunday explained NDIC’s mandate: banks pay risk-based premiums (now under 1%, down from 15/16 of 1%) to guarantee deposits. Coverage is ₦5 million for deposit money banks, primary mortgage banks (PMBs), and microfinance banks (MMOs); ₦2 million for other financial institutions.

Using BVN, NDIC auto-pays guaranteed sums without visits for amounts up to the limit. For Heritage, post-revocation, NDIC liquidated assets—selling buildings, recovering loans, realizing investments—and paid a second ₦24.63 billion dividend on January 6.

“Anything above ₦5 million or ₦2 million depends on recoveries,” Sunday said, noting ongoing asset sales and debt chases.

Committee Chairman Ahmed Jaha Babawo commended the clarity, noting the limit rose from ₦500,000 to ₦5 million recently. Over 90% of Heritage depositors got insured sums in under four days, meeting International Resolution Deposit (IRD) standards.

Babawo added liquidation dividends would be discussed in executive session.


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E-Business

Kaspersky Discovers New Phishing Campaign Exploiting Google Tasks Notifications to Steal Corporate Credentials

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Kaspersky has uncovered a new phishing scheme that abuses legitimate Google Tasks notifications to trick corporate users into revealing corporate login credentials.

By leveraging Google’s trusted @google.com email domain and notification system, attackers bypass traditional email security filters and exploit users’ trust in familiar services.

In this campaign, victims receive an authentic-looking notification from Google Tasks with the subject line “You have a new task.” The message creates the illusion that the recipient’s company has adopted Google’s task management tool, pressuring them to act quickly. The notification often includes elements of urgency, such as a high-priority flag and a tight deadline, to prompt the victim’s immediate response.

Upon clicking the embedded link, users are directed to a fraudulent form disguised as an “employee verification” page, where they are asked to enter their corporate credentials under the pretense of confirming their status. These stolen credentials can then be used for unauthorised access to company systems, data theft, or further attacks.

“Google’s vast ecosystem of services gets exploited by scammers. The scheme with Google Tasks is part of a broader trend observed before and continuing into 2026, where cybercriminals misuse legitimate platforms to distribute scams and phishing.

Notifications originating from legitimate domains naturally evade many spam and phishing filters, while the social engineering aspect – making it seem like an internal company process – lowers the victim’s guard,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

 


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