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How BlackHouse Media is Spearheading the Future of PR and Communications in Africa

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By David Adeleke

BHM, a global Public Relations and Communications agency based in Nigeria and the UK, is launching the first-ever Africa Public Relations and Communications Report on July 16, 2022.

This development comes five years after the BHM launched the Nigeria Public Relations Report to place Nigeria on the global communications industry map by gathering insights and analysis from experts and examining the challenges and opportunities within Nigeria’s fast-growing Public Relations industry.

The success of the Nigeria Public Relations Report has revealed the need to replicate the quality and depth of insights on a continental scale. 2022 will make it two years since the COVID-19 pandemic struck and changed life as we know it forever. It has impacted every sphere of human life, from interpersonal relationships to corporate communications and international relations.

For Africa, these changes were profound and mostly unfamiliar. This was partly due to high levels of poverty and illiteracy and the insufficient quality of the infrastructure that make health communication more seamless and effective.

Africa’s cities are home to a growing population of 600 million people, and they account for over 50% of the continent’s GDP, according to the United Nations Economic Commission for Africa (ECA). When this is viewed against the backdrop of the sudden unemployment crisis caused by the pandemic, it is easy to understand the massive impact that COVID-19 had on the economy. Firms and businesses, especially SMEs, which account for 80% of employment in Africa, have been shaken to their core, with the cost of living jumping by over 100% in the past year.

As the search for solutions to help adjust to this new reality continues, the dissemination of quality information will help the continent and cross-border relations. This is why the new Africa Public Relations Report aims to bridge the divide and reduce the staggering effects of the pandemic on the countries in the continent and their various PR and Communications industries.

Access to this type of information will help influence policymaking and corporate practice on every level of human association within businesses, schools, families, public service, and so on.

This visible need for data-inspired the World Bank to create the World Development Report for 2021, fittingly tagged “Data For Better Lives”. According to the bank, the availability of an accurate compendium can propel social and economic growth on all levels in the world ecosystem. Data gathered from one source can go on to inform change in many ways.

The numerous benefits of high penetration of information can be seen in other countries where similar reports are created regularly. In Los Angeles, the Relevance Report is handled by the Centre of Public Relations at the University of Southern California.

The report is published annually alongside the Global Communications Report and is a collection of essays and trend pieces from PR industry leaders and USC academics. This year’s edition addresses the effects of the COVID-19 pandemic and the social justice protests on the PR industry.

Contributors include corporate executives from leading global PR firms like Golin, Edelman and Peppercomm. It also consists of input from top communication leaders from Google, Disney, AEG, and IBM.

In New York, PRovoke Media, formerly known as the Holmes Report, helps provide knowledge, information and analysis of the PR business and its stakeholders. They do this through provokemedia.com, where they publish regular case studies, original reports, and research. They also publish a free weekly global newsletter featuring professional industry insights and a crisis review, which chronicles the lessons learned from the biggest PR crises of the year.

By taking a leaf from its book and that of other global PR powers, BHM positions itself as a major industry player in it for the long run. It will expand and serve as a reference point for the PR and Communications industry across Africa. The Africa Public Relations report will serve as a well-rounded mirror that helps the world understand the way Africa sees itself, the way the world sees Africa, and the way Africa sees the world.

 

David Adeleke is a writer, media analyst, and communications strategist with over seven years of experience in media and technology.


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DG NCC Tasks University Dons on Research Commercialization, IP Management to Build Global Competitive Ecosystems

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Dr. John Asein, director-general, Nigerian Copyright Commission (NCC), has charged universities to leverage Intellectual Property (IP), innovation management and research commercialisation to build vibrant, sustainable and globally competitive ecosystems.

The DG stated this while delivering a paper on: ‘’Research Commercialisation, IP Policy and Innovation Management’’ at the Committee of Vice-Chancellors of Nigerian Universities (CVCNU) organised Business Clinic themed: Unlocking University-Driven Business Ecosystems: Innovation, Partnerships and Sustainable Enterprise Models in Abuja.

The programme was targeted at engaging Vice-Chancellors, principal officers and other key officers in Nigerian Universities in a practical dialogue on how to transit their institutions into thriving business ecosystems through innovation, enterprise development and strategic partnerships.

In his presentation, Dr. Asein, disclosed that Universities are now recognised as engines of national development and innovation hubs that must connect scholarship to business.

He noted that with over 300 Universities in Nigeria, there is need for structured pathways to turn ideas into commercial outcomes while attention should be focused on IP assets in our universities in order to harness them in a safe, sustainable and satisfactory manner.

The DG NCC speaking further on leveraging resources from the creativity locked up within the university system, harped on the need to harness the soft power of our youth as Nigeria’s most valuable natural resources are its people.

Drawing demography from Nigeria youthful population, he observed that over 70 percent of Nigerians who are under the age of 30 are mostly in the university system studying. These youths, he noted, shape cultures, technology and innovation through creativity and digital skills.

He tasked universities to become innovation factories where young people can explore ideas, protect their IP and grow startups by integrating innovation culture, entrepreneurship training and IP awareness into its learning environment.

He equally urged Universities to look beyond the sciences to commercialize traditional knowledge-based innovations and harness the potentials in the creative arts disciplines like music, visual arts, theatre arts and others for commercial outcomes.

Dr. Asein, recommended that universities as centres of learning, should take the lead in using the IP system for promoting education and learning, wealth creation, revenue generation and institutional development.

Underscoring the need for all universities to have an IP Policy, he noted that the Model developed by the Nigerian Copyright Commission in partnership with the CVCNU is a good starting point.

The Secretary-General, CVCNU, Prof. Andrew Haruna, presented the welcome address at the event while the Director, Technology Innovation and Commercialisation, NOTAP, Mrs. Adah H.N. Mokolo-Oladunke represented the Director-General, NOTAP at the event.

The 2025 CVCNU Business Clinic witnessed attendance from representatives of Public and Private Universities across the 36 States in Nigeria.

 


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US invests $115m in counter-drone tech for World Cup security

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US invests $115m in counter-drone tech for World Cup security

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The US Department of Homeland Security (DHS) will invest $115 million in counter-drone technology to safeguard the 2026 FIFA World Cup and events marking America’s 250th independence anniversary, creating a dedicated office for rapid drone system deployment.

Homeland Security Secretary Kristi Noem described drones as “the new frontier of American air superiority,” stressing the need to counter threats from drug cartels using unmanned aircraft for smuggling and surveillance, alongside incidents like a 2025 NFL stadium drone flight and 2024 New Jersey sightings.

The funding supports 11 World Cup host cities expecting over one million visitors, building on FEMA’s $250 million grants to those states and addressing risks heightened by cartels’ advancing tech, including a reported FBI tracking plot in Mexico.

DHS has conducted over 1,500 counter-drone missions since 2018, with the new Program Executive Office accelerating acquisitions amid President Trump’s border security push.


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Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

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The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.

Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.

Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.

With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.

“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”

Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.

Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:

“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”

The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.

 


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