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Earnipay Restates Bold Ambitions for the Financial Wellbeing of Salary Earners Across Nigeria

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L-R: Adedotun Adegbite, Marketing and Comms Manager, Busayo-Onome Oyetunji, Chief Operating Officer, Nonso Onwuzulike, Chief executive Officer, Chioma Nwandiko, Product Manager, Joshua Ajayi, Chief Technology officer, all from Earnipay, during an interaction with journalists in Lagos on Wednesday.
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Against the backdrop that salaried employees often run out of money between paydays or are in a fix when the money they have can’t take care of pressing needs and bill payments, earned wage access and financial service provider, Earnipay, has doubled down on its bold moves to drive employee wellness through its innovative and flexible on-demand access to earned salaries and the new addition of financial education product; MINT and savings opportunities.

L-R: Adedotun Adegbite, Marketing and Comms Manager, Busayo-Onome Oyetunji, Chief Operating Officer, Nonso Onwuzulike, Chief executive Officer, Chioma Nwandiko, Product Manager, Joshua Ajayi, Chief Technology officer, all from Earnipay, during an interaction with journalists in Lagos on Wednesday.

​​Given that most employees when hamstrung financially resort to either borrowing, taking a loan, or requesting a salary advance and the attendant challenges that go with these problem-creating options that include exploitative interest rates, embarrassment from loan sharks and predatory payday lenders or going down the rabbit hole of further debts, and a plummeting of salary advance schemes, Earnipay enables employers to offer employees access to their earned salaries instantly at any time without making changes to their existing payment process nor any cost whatsoever.

For as low as 250 naira only, Employees are able withdraw up to 50% of their daily earned salary or as accrued at the time of access, at any time of the month and at no interest to them.

Addressing a news conference on the giant strides made by the organization, Earnipay founder and CEO, Nonso Onwuzulike said, we are ensuring salary earners have a better control of their finances by developing a network of tools and an ecosystem that enables them to reduce the time to access money, and make better decisions on how they spend, save and invest. With Earnipay, Payday is any day – he buttressed.

He furthermore expressed his firm’s dedication to ensuring financial wellness for all income earners in Nigeria while adding that the organization has provided up to 100m naira of flexible salary access to employees since launching in January and expects to provide their services to 200 thousand employees by the end of 2022, thus positively contributing to Nigeria’s socio-economic agenda.

“We are ready to go all the way with employers to improve the livelihood of their employees and ultimately facilitate a better employee-employer relationship”.

Employers need to build their reputation as businesses that care and the imperative to demonstrate this empathy is premised on the fact that the traditional payday structure has become largely ineffective in employee welfare and development. Earnipay empowers businesses to attract and retain top talent in an increasingly competitive employee marketplace, improve team’s productivity and eliminate the financial stress that holds back employees from performing optimally on their jobs without any disruption to payroll structure and systems.

Chief Operating Officer, Busayo-Onome Oyetunji noted that the company has over 40 employers that it is working with and glowing testimonials of how this revolutionary product has helped individuals in their time of dire need.

“Top management and HR leaders share the exciting testimonies of their employees upon using Earnipay, they are pleasantly surprised at the extent of value they get from using Earnipay, it has become an essential tool for everyday living ” she quoted.

She further stressed, in the growing age of employees wanting more from their employers by being an important part of their lives and Employers looking for ways to improve their reputation and contribute to the wholeness of their employees, Earnipay comes as a reliable and trusted solution. “What is wholeness without financial wellness”

Earnipay which started as an idea in July, 2021 with an initial team of 3, launched in January 2022 and has since raised $4 million in seed financing led by early-stage venture capital firm Canaan, with other participating investors that include XYZ Ventures, Village Global – A seed stage firm backed by Bill Gates, Jeff Bezos and Reid Hoffman, Musha Ventures, Voltron Capital, Ventures Platform and Paystack CEO Shola Akinlade.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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TikTok, Instagram Blamed in US Youth Suicide Lawsuit

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Major social media giants Meta Platforms, TikTok and Alphabet’s YouTube will face a landmark jury trial this week in Los Angeles County Superior Court over allegations that their addictive designs have fuelled a youth mental health crisis, marking the first such case to reach this stage.

TikTok, Instagram Blamed in US Youth Suicide Lawsuit

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The pivotal personal injury lawsuit centres on a 19-year-old Californian woman identified as K.G.M., who claims her childhood immersion in Instagram, Facebook, YouTube and TikTok—engineered with endless scrolls, autoplay videos, notifications and algorithms—sparked severe anxiety, depression and suicidal thoughts.

Dozens of similar suits have surged since 2022 from families, schools and states, accusing the firms of burying internal research on teen harms while prioritising ad revenue through youth-targeted engagement hooks, despite Section 230 protections for user content.

Plaintiffs seek damages and design overhauls, arguing platforms bypassed parents and preyed on vulnerable kids; defendants counter there’s no clinical “social media addiction” diagnosis, no proven causation—kids with issues often use less—and they’ve added safeguards like parental controls and time limits.

Echoing Australia’s under-16 bans, the trial will scrutinise thousands of internal documents, expert testimonies and K.G.M.’s story, potentially expanding tech liability amid debates where studies show complex links, not direct causation, between screen time and disorders like eating issues or self-harm.

A win could mandate warning labels, age gates or algorithm tweaks, reshaping global platforms as U.S. Surgeon General advisories and global scrutiny intensify pressure on Big Tech to prioritise child safety over profits.


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Meta Tests Paid Subscriptions Across Instagram, Facebook, WhatsApp

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Meta is gearing up to trial paid subscription services on Instagram, Facebook, and WhatsApp, aiming to diversify revenue streams beyond advertising while maintaining free core access for all users.

Meta Tests Paid Subscriptions Across Instagram, Facebook, WhatsApp

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The subscriptions will offer enhanced tools tailored for everyday users, creators, and businesses, including advanced content creation, sharing, and workflow features distinct from the existing Meta Verified verification program. Unlike a uniform rollout, Meta plans varied testing formats per app to match diverse audiences, experimenting with feature bundles based on user feedback to refine the model.

A key element involves integrating Manus, the autonomous agent firm Meta acquired for $2 billion in December, into these apps alongside its enterprise sales. Manus enables complex task automation with minimal input, with early signs like Instagram shortcuts already spotted by reverse engineer Alessandro Paluzzi.

Video tools feature prominently: Meta’s Vibes short-form video generator in the Meta AI app shifts to freemium, where paid tiers unlock higher monthly creation limits beyond the free baseline. On Instagram, subscriptions could enable unlimited audience lists, non-follower tracking, and anonymous Story views, though specifics for Facebook and WhatsApp remain under wraps.

Drawing from Meta Verified’s 2023 launch—which provides badges, support, and protection mainly for creators—these broader plans target wider appeal amid industry shifts. Ad growth slows against TikTok competition, while Snapchat+ boasts 16 million subscribers at $3.99 monthly, proving demand for value-driven paid perks despite subscription fatigue risks from streaming and storage fees.

Meta will phase tests gradually, prioritizing feedback to shape long-term viability without alienating free users.


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New Investment Fund Targets Acceleration of Emerging Technology in Nigeria

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The International Rescue Committee (IRC) has announced the formation of Airbel Ventures, a new humanitarian impact investing fund aimed at accelerating the introduction and scaling of breakthrough technologies in crisis-affected communities.

The fund will invest in companies whose ideas have the potential to change humanitarian response, including digital infrastructure for frontline health systems and climate-resilient agriculture.

The launch of Airbel Ventures follows a period of rapid innovation at the IRC, despite the humanitarian sector facing record funding cuts.

In the past year, the IRC’s Airbel Impact Lab has advanced more than twenty Artificial Intelligence (AI) and technology initiatives—from anticipatory action tools powered by climate and vulnerability data, to frontline service delivery using safe, orchestrated AI systems, to breakthrough diagnostic tools for emerging diseases.

Airbel Ventures’ first impact investment is in Signalytic, a company delivering solar-powered computing devices that ensure reliable electricity and connectivity for remote health facilities.

Following the investment, the IRC will pilot Signalytic’s technology with its Nigeria Health team, demonstrating the viability of next-generation digital infrastructure in humanitarian settings.

“We know breakthrough solutions already exist—what’s missing is the path to scale in humanitarian contexts,” said Dr. Jeannie Annan, Senior Vice President for Research & Innovation at the IRC and head of the Airbel Impact Lab.

 


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