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Alternative Youth Culture Finds a Home at Google

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Google hosted a two-day Residency Programme  in Nairobi for creators who identify as Alternative and Non-mainstream. Similar to a bootcamp, the two day program was aimed at upskilling and celebrating these young creatives.

The Alternative Movement, colloquially known as the ‘Alté Movement’, traces its roots to Lagos, Nigeria, where young Africans embrace the idea of being misfits or non-conformists.

The movement champions for unconventional self-expression in all aspects of life but mainly through music, fashion and visual arts.

Historically alternative youth culture is rarely recognised on mainstream media, therefore creators have turned to YouTube to connect with their audiences because there are no barriers of entry.

Speaking during the Residency, Taiwo Kola-Ogunlade, Communication and Public Relations Manager for Google West Africa said, “It’s exciting to see creators that identify as non-mainstream find community on our platform.

“This comes just a few days after we announced a call for applications for the YouTube Black Voices Fund for 2023 aimed at elevating marginalised voices.

The aim of the residency is to  amplify the impact of the Alté movement in Africa and the world. “We also want to showcase how products like YouTube and YouTube Shorts and platforms like Google Arts & Culture can help drive the culture forward,” added  Kola-Ogunlade.

Though it started in Nigeria, it has strongly taken root across the continent. Recent Google Search trends from across Africa show an increase in `Alté’ related searches from 2020, with questions like ‘What is alté?’, ‘Who is an alté?’ and ‘How to dress alte?’, being the most searched alté related questions.

The Residency ran from Tuesday 28th of June to Thursday, 30th June 2022 and  helped them learn how to  better connect with their audiences and move the culture forward through platforms like Google Arts & Culture, YouTube and YouTubeShorts.

The program will see the first batch of 25 young Alté creatives from Nigeria, Kenya, Ghana, Botswana, and South Africa attend the Residency and be equipped with entrepreneurial skills on how they can enhance visibility of their brands.

Google has also invited Alté creatives that have global brands such as Tshepo The Jeans Maker to give career talks to the young creative entrepreneurs on how to further build and monetise their brands.

Other top searches in Africa on Alté include alte’ music, alte’ songs, alte’ suit designs, top alte’ vibe,alte’ kids,alte’ Nigeria, alte’ in Ghana Music, and alte’ food.

Africa: Top questions on Alte, 2020 – present

Africa: Top searches on Alte 2020 – present

  1. What is alte?

  2. Who is an alte?

  3. How to dress alte?

  4. What does it mean to be alte?

  5. Where did alte originate from?

  6. Who are alte artists in nigeria?

  7. Which country has the most alte musicians?

  1. alte music

  2. alté meaning

  3. alte songs

  4. alte suit designs

  5. top 100 alte vibe

  6. alte kids

  7. alte nigeria

  8. alté in ghana music

  9. are alte musicians in ghana

  10. alte food


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Licences Six New ISPs to Challenge Telcos, Satellite Giants

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Nigerian Communications Commission (NCC) has granted operating licences to six new Internet Service Providers (ISPs), effective January 1, 2026, raising the total number of authorised ISPs in the country to 231 from 225 recorded in December 2025.

NCC Licences Six New ISPs to Challenge Telcos, Satellite Giants

NCC

The newly licensed firms are Intellvision Technologies Limited, Granet Technologies Limited, Fiber Sonic Limited, Dasol Solution Services Ltd, Boost ISP Limited, and Amazon Kuiper Nigeria Limited.

Five of these companies are headquartered in Lagos, while Granet Technologies Limited operates from Owerri in Imo State, highlighting the persistent concentration of broadband infrastructure in major commercial hubs like Lagos, Abuja, and Port Harcourt.

This development intensifies competition in Nigeria’s broadband market, which faces pressure from dominant mobile network operators such as MTN and Airtel, alongside rapid expansion by satellite providers like Starlink.

Traditional ISPs continue to grapple with shrinking customer bases, aggressive data pricing from telcos, and satellite disruptions, even as NCC data from Q2 2025 showed Spectranet, Starlink, and FibreOne controlling about 65 per cent of the 313,713 active ISP subscribers.

The inclusion of Amazon Kuiper Nigeria Limited marks a significant entry of global satellite broadband competition, building on Nigeria’s recent approvals for other low Earth orbit providers to enhance connectivity in underserved areas.

Industry analysts view the licences as a strategic push to improve internet quality amid rising demand for digital services, though geographic clustering underscores ongoing infrastructure challenges outside urban centres.

NCC’s move aligns with broader efforts to foster a competitive telecoms sector critical to Nigeria’s digital economy ambitions.


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FG Expands 3MTT Programme Across the Country

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Dr Bosun Tijani, Nigeria’s minister of communications, innovation, and digital economy, has revealed that the federal government’s 3 Million Technical Talent (3MTT) programme has trained over 135,000 citizens as it moves from pilot to national level.

Tijani announced this in an update on the program’s success, stating that the beneficiaries were trained in three batches.

He also stated that the initiative’s community-based learning tools had provided over 300,000 extra learners with access to digital skills training across the country.

According to the minister, the program has also enabled the creation of about 15,000 job, entrepreneurship, and career development in Nigeria’s developing digital economy.

He further revealed that more than 1.8 million Nigerians are currently in the 3MTT pipeline, as the government works toward its target of equipping three million citizens with in-demand digital skills aligned with local and global labour market needs.

As the programme enters its scale-up phase, Tijani said the government’s focus will shift toward deepening impact rather than just expanding numbers.

Key priorities, he explained, include strengthening the 3MTT alumni community, widening access to economic opportunities and ensuring that skills acquired through the programme translate into measurable outcomes such as jobs, business creation and innovation.

To support this phase, the federal government has introduced the #3MTTImpactChallenge, an initiative aimed at assessing the programme’s real-world impact

Through the challenge, fellows and partners are invited to share personal stories on how 3MTT has shaped their professional journeys as part of a National Impact Reflection exercise.

Participants are expected to share their experiences across social media platforms, with selected winners set to receive prizes including laptops, e-tablets, data bundles and other incentives.


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MTN Foundation Trains 2,000+ Young Nigerians in ICT for SME Growth

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MTN Foundation has kicked off the seventh phase of its ICT business skills training programme, targeting more than 2,000 entrepreneurs, mostly from Nigeria’s small and medium-scale enterprises (SMEs), in support of the Federal Government’s National Digital Economy and SME Development agenda.

MTN Foundation Trains 2,000+ Young Nigerians in ICT for SME Growth

MTN Foundation

The virtual training’s first week ran from Monday, January 5, to Friday, January 9, 2026. It equips small business owners and aspiring entrepreneurs with simple digital tools to shift from paper-based operations to efficient, productivity-boosting systems.

Business analyst Babajide Jolaolu-Kehinde, moderated by Temiloluwa Oyekanmi, programme and partnerships lead, introduced the SWOT framework—Strengths, Weaknesses, Opportunities, and Threats—to guide participants in assessing and improving their businesses.

Jolaolu-Kehinde stressed digital record-keeping, online payments, and customer data tracking for measurable growth, aligning with government efforts to formalise SMEs. “Hope is good, but action and systems make growth happen,” he said.

Trainers showcased real-world examples: traders using handwritten ledgers expanded reach via WhatsApp Business, online marketplaces, and spreadsheets; others grew by accepting mobile transfers over cash and digital orders to tap distant markets.

Manual operations limit sales visibility and customer insights, experts noted, while digital tools deliver real-time data, cut errors, and unlock broader markets.

Participants must adopt at least one digital tool post-onboarding, with organisers promising follow-up workshops and mentorship. The four-week programme aims to bolster SME growth and Nigeria’s economic goals.


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