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Alternative Youth Culture Finds a Home at Google

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Google hosted a two-day Residency Programme  in Nairobi for creators who identify as Alternative and Non-mainstream. Similar to a bootcamp, the two day program was aimed at upskilling and celebrating these young creatives.

The Alternative Movement, colloquially known as the ‘Alté Movement’, traces its roots to Lagos, Nigeria, where young Africans embrace the idea of being misfits or non-conformists.

The movement champions for unconventional self-expression in all aspects of life but mainly through music, fashion and visual arts.

Historically alternative youth culture is rarely recognised on mainstream media, therefore creators have turned to YouTube to connect with their audiences because there are no barriers of entry.

Speaking during the Residency, Taiwo Kola-Ogunlade, Communication and Public Relations Manager for Google West Africa said, “It’s exciting to see creators that identify as non-mainstream find community on our platform.

“This comes just a few days after we announced a call for applications for the YouTube Black Voices Fund for 2023 aimed at elevating marginalised voices.

The aim of the residency is to  amplify the impact of the Alté movement in Africa and the world. “We also want to showcase how products like YouTube and YouTube Shorts and platforms like Google Arts & Culture can help drive the culture forward,” added  Kola-Ogunlade.

Though it started in Nigeria, it has strongly taken root across the continent. Recent Google Search trends from across Africa show an increase in `Alté’ related searches from 2020, with questions like ‘What is alté?’, ‘Who is an alté?’ and ‘How to dress alte?’, being the most searched alté related questions.

The Residency ran from Tuesday 28th of June to Thursday, 30th June 2022 and  helped them learn how to  better connect with their audiences and move the culture forward through platforms like Google Arts & Culture, YouTube and YouTubeShorts.

The program will see the first batch of 25 young Alté creatives from Nigeria, Kenya, Ghana, Botswana, and South Africa attend the Residency and be equipped with entrepreneurial skills on how they can enhance visibility of their brands.

Google has also invited Alté creatives that have global brands such as Tshepo The Jeans Maker to give career talks to the young creative entrepreneurs on how to further build and monetise their brands.

Other top searches in Africa on Alté include alte’ music, alte’ songs, alte’ suit designs, top alte’ vibe,alte’ kids,alte’ Nigeria, alte’ in Ghana Music, and alte’ food.

Africa: Top questions on Alte, 2020 – present

Africa: Top searches on Alte 2020 – present

  1. What is alte?

  2. Who is an alte?

  3. How to dress alte?

  4. What does it mean to be alte?

  5. Where did alte originate from?

  6. Who are alte artists in nigeria?

  7. Which country has the most alte musicians?

  1. alte music

  2. alté meaning

  3. alte songs

  4. alte suit designs

  5. top 100 alte vibe

  6. alte kids

  7. alte nigeria

  8. alté in ghana music

  9. are alte musicians in ghana

  10. alte food


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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ATICEN Commends NLC for Suspending Strike over Telecoms Tariff Hike

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Joe Ajaero, president, NLC,
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Comrade Adede John Williams, president of the Association of Telecommunications, Information Technology, Cable Satellite Network Operators and Allied Services Employers’of Nigeria (ATICEN), has commended the Nigeria Labour Congress (NLC) for suspending the planned strike over tariff hike by Nigerian Communications Commission (NCC) for the Nigeria telecommunications operators.

ATICEN Commends NLC for Suspending Strike over Telecoms Tariff Hike

Joe Ajaero, president, NLC,

He called on members and the general assembly of the Nigeria Labour Congress, telecoms subscribers, stakeholders, and all interested parties to see the need to accept the reality of things as they unfold.

He emphasised that rising inflation, energy costs, operational costs, and currency devaluation challenges faced in the country were the key reasons for the recent tariff hike, adding that the costs of importing telecommunications equipment, the maintenance support system, and unreliable electricity supply had affected the profits supposedly accrued to telecoms operators.

He, therefore, urged the telecommunications subscribers and Nigerians to always have the interests of the services of telecommunications operators at heart for the industry’s sustainability, as the industry regulator is always championing the consumer’s protection rights.

“So, it is important to know that the recent increase in telecoms tariff was approved according to its regulatory power under Section 108 of the Nigerian Communications Act, 2003 (NCA) to regulate and approve tariff rates and charges for telecommunications operators operating in Nigeria,” he said.

Williams equally acknowledged Dr. Bosun Tijani, minister, Communications, Innovation and Digital Economy, and Dr. Aminu Maina, EVC/CEO, Nigerian Communications Commission (NCC), for taking a proactive step in managing the NLC’s planned strike.

 


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Airtel Nigeria’s Communications Director Champions Workforce Transformation at PAU Career Fair

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L-r: Senior Lecturer, Institute of Humanities, PAU, Dr. Ruth Karachi Benson Oji (Panel session moderator) and Panelists; Head, Corporate Services, Fast Credit Ltd, Olabisi Omoregie; Director of Corporate Communications and CSR, Airtel Nigeria, Femi Adeniran; and General Manager, HR & Admin, Mutual Benefits Assurance, Abike Wesey at the panel session of the Pan-Atlantic University Career Fair held on Wednesday at the University Main Campus in Lagos state.
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Femi Adeniran, the Director of Corporate Communications and CSR Airtel Nigeria, has called for a human centric approach to workforce transformation in the face of rapid technological advancements.

Mr. Adeniran made this statement during a panel discussion titled ‘Building a Workforce for the New Era: Talent, Technology, and Transformation’ at the 2025 Career Fair, hosted by Pan-Atlantic University on Wednesday, February 5, 2025, at the University main campus.

He stressed the importance of organizations prioritizing clear corporate communication, continuous learning, and reverse mentoring to foster a resilient, future ready workforce, highlighting how crucial corporate communication is in enhancing workforce agility and driving innovation.

“Organizations that master transparent and engaging communication are better positioned to integrate digital tools seamlessly while maintaining a strong human connection. It’s not just about technology; it’s about empowering people through effective engagement, and purpose-driven messaging.” He said.

Mr. Adeniran also urged organizations to invest in upskilling and reskilling their workforce, advocating for a proactive approach to talent development that ensures employees remain relevant amid industry shifts.

He highlighted Airtel Nigeria’s commitment to nurturing talent through initiatives such as the “Open Talent Economy” an ambitious initiative aimed at preparing undergraduates for the evolving demands of the modern workforce.

The panel discussion brought together leading industry experts, including Olabisi Omoregie (Head, Corporate Services, Fast Credit Ltd) and Abike Wesey (General Manager, HR & Admin, Mutual Benefits Assurance).

Moderated by Dr. Ruth Karachi Benson Oji, the discussion delved into the impact of artificial intelligence, automation, and digital transformation on employment. Panelists emphasized that while technology is reshaping job functions, human adaptability, emotional intelligence, and strategic foresight are still crucial.

The career fair reaffirms Pan-Atlantic University’s commitment to fostering meaningful engagements that bridge the gap between academia and industry. The institution remains dedicated to empowering students and professionals with the insights needed to excel in the evolving job market.

 


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MTN mPulse Inspires Excellence at Glorious Covenant School in Rivers State

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MTN Nigeria’s mPulse team recently visited Glorious Covenant School in Rivers State to celebrate the remarkable achievement of Ikenna Ikechukwu, the 2024 MTN mPulse Spelling Bee champion.

The event, held on January 22, 2025, was not just a recognition of Ikenna’s hard work but a call to students everywhere to aim higher and reach for greatness.

The event highlighted the transformative power of education and innovation. At the 2024 Spelling Bee Grand Finale in November in Lagos, Ikenna emerged the Spelling Bee champion title, and was awarded ₦5 million scholarship, a laptop, a smartphone, and an mPulse goody bag.

His win also extended to his school, which received 10 laptops and 10 MTN 5G routers, underscoring MTN’s commitment to enhancing digital education and closing the digital divide.

“This competition isn’t just about spelling words; it’s about unlocking the potential of young Nigerians and inspiring them to achieve greatness,” said Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria. “We hope to see more students step into the spotlight like Ikenna.”

For the students and teachers at Glorious Covenant School, the visit was more than a celebration—it was a challenge to dream big.

Many of the students shared aspirations of participating in future editions of the Spelling Bee, encouraged by Ikenna’s inspiring story. “Winning this competition has changed my life,” said Ikenna. “I hope my journey motivates other students to work hard and believe in their potential.”

By visiting Glorious Covenant School, MTN not only celebrated Ikenna’s success but also reinforced its commitment to empowering the next generation of leaders and innovators. Through initiatives like the mPulse Spelling Bee, MTN continues to inspire Nigerian youth to pursue excellence and achieve their dreams.


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