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Alternative Youth Culture Finds a Home at Google

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Google hosted a two-day Residency Programme  in Nairobi for creators who identify as Alternative and Non-mainstream. Similar to a bootcamp, the two day program was aimed at upskilling and celebrating these young creatives.

The Alternative Movement, colloquially known as the ‘Alté Movement’, traces its roots to Lagos, Nigeria, where young Africans embrace the idea of being misfits or non-conformists.

The movement champions for unconventional self-expression in all aspects of life but mainly through music, fashion and visual arts.

Historically alternative youth culture is rarely recognised on mainstream media, therefore creators have turned to YouTube to connect with their audiences because there are no barriers of entry.

Speaking during the Residency, Taiwo Kola-Ogunlade, Communication and Public Relations Manager for Google West Africa said, “It’s exciting to see creators that identify as non-mainstream find community on our platform.

“This comes just a few days after we announced a call for applications for the YouTube Black Voices Fund for 2023 aimed at elevating marginalised voices.

The aim of the residency is to  amplify the impact of the Alté movement in Africa and the world. “We also want to showcase how products like YouTube and YouTube Shorts and platforms like Google Arts & Culture can help drive the culture forward,” added  Kola-Ogunlade.

Though it started in Nigeria, it has strongly taken root across the continent. Recent Google Search trends from across Africa show an increase in `Alté’ related searches from 2020, with questions like ‘What is alté?’, ‘Who is an alté?’ and ‘How to dress alte?’, being the most searched alté related questions.

The Residency ran from Tuesday 28th of June to Thursday, 30th June 2022 and  helped them learn how to  better connect with their audiences and move the culture forward through platforms like Google Arts & Culture, YouTube and YouTubeShorts.

The program will see the first batch of 25 young Alté creatives from Nigeria, Kenya, Ghana, Botswana, and South Africa attend the Residency and be equipped with entrepreneurial skills on how they can enhance visibility of their brands.

Google has also invited Alté creatives that have global brands such as Tshepo The Jeans Maker to give career talks to the young creative entrepreneurs on how to further build and monetise their brands.

Other top searches in Africa on Alté include alte’ music, alte’ songs, alte’ suit designs, top alte’ vibe,alte’ kids,alte’ Nigeria, alte’ in Ghana Music, and alte’ food.

Africa: Top questions on Alte, 2020 – present

Africa: Top searches on Alte 2020 – present

  1. What is alte?

  2. Who is an alte?

  3. How to dress alte?

  4. What does it mean to be alte?

  5. Where did alte originate from?

  6. Who are alte artists in nigeria?

  7. Which country has the most alte musicians?

  1. alte music

  2. alté meaning

  3. alte songs

  4. alte suit designs

  5. top 100 alte vibe

  6. alte kids

  7. alte nigeria

  8. alté in ghana music

  9. are alte musicians in ghana

  10. alte food


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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FG Okays 112 as Toll-Free National Emergency Response Number

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National Economic Council (NEC) of Nigeria has officially approved 112 as the unified, toll-free national emergency number to streamline responses to security, medical, fire, and natural disasters.

FG Okays 112 as Toll-Free National Emergency Response Number

It is part of measures to strengthen Nigeria’s emergency lifeline and build a unified and coordinated national response to emergencies.

NEC also approved the establishment of a multi-agency implementation committee and programme coordination led by the Office of the Vice President and the National Communications Commission (NCC).

The approval was part of decisions taken at the 157th meeting of the NEC held virtually and chaired by Vice President Kashim Shettima.

Shettima said the 112 emergency lifeline had become necessary to prevent delay caused by bureaucratic bottlenecks, noting that what the citizens seek urgently when confronted by a natural disaster or insecurity is an urgent response and not bureaucracy.

“This is not only a technical reform. It is a test of the state’s humanity. In moments of fire, accident, robbery, medical emergency, flood, violence, or panic, citizens do not need bureaucracy.

“They need a response. They need to know one number to call, one system to trust, and one coordinated chain of action that moves quickly enough to save lives,” he stated.

He explained that while Nigeria is not beginning from zero, as the emergency number had been in existence, what is required at the moment “is coordination, adoption, standard operating procedures, public awareness, institutional ownership, and trust”.

The vice president described NEC as the nation’s economic engine room, where the federal government and the states must convert the Renewed Hope Agenda of President Bola Tinubu into practical outcomes.

 

 


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Court Order Ensures Access to Essential Airtime and Data Services for Millions of Nigerians

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The Federal High Court of Nigeria, Abuja Judicial Division, interim injunction on 24 April 2026 restraining MTN Nigeria Communications PLC and Airtel Networks Limited from suspending or interfering with Nairtime’s access to critical telecommunications platforms has helped to ensure access to essential airtime and data services for millions of Nigerians.

The Order, issued in Suit No: FHC/ABJ/CS/779/2026, prevents any disruption to essential infrastructure such as Short Codes, SMS, USSD, and billing services following a directive issued by the FCCPC that left Nigerians without a safety net.

This ruling ensures that millions of Nigerian consumers, particularly those without access to traditional banking can continue to access airtime and data on credit, services that are increasingly vital for daily communication, work, education, and digital participation.

The Court’s intervention provides policy certainty and helps preserve continuity for users who depend on these services not just for connectivity, but also as a gateway to financial inclusion and digital identity in an increasingly connected economy. The decision also reinforces the legitimacy of Nairtime’s operations, which are conducted under a valid Value-Added Service (VAS) licence issued by the Nigerian Communications Commission.

Nairtime maintains that it has consistently complied with all regulatory requirements and contractual obligations. The company noted that the suspension linked to the Digital, Electronic, Online or Non-Traditional Consumer Lending Regulations 2025 risked disrupting services relied upon daily by ordinary Nigerians.

Speaking on the development, Ms Uchenna Agbo, Chief Commercial Officer, Optasia, and Chief Executive Officer, Nairtime Nigeria Limited said: “This decision is ultimately about protecting underserved Nigerian consumers. It ensures that millions of people many of whom are underserved by traditional financial systems, retain uninterrupted access to essential digital services.

“Over time, using these services responsibly can help them prove reliability and improve their chances of accessing bigger financial opportunities in the future. Our platform enables responsible, data-driven lending that keeps people connected when they need it most and we look forward to working with our partners to restore services in a manner that resumes full service value to the Nigerian consumers without further delay.”

Nairtime Nigeria reaffirmed its commitment to consumer and data protection through stringent governance frameworks and ethical use of artificial intelligence.

The company emphasized that it shares the broader consumer protection objectives of the Federal Government and remains committed to constructive engagement with regulators and industry partners.

She added: “We have built a system that supports inclusion at scale, while maintaining strong risk controls for industry stability and economic impact. This ruling allows us to continue delivering safe, reliable services that Nigerians depend on every day. We remain focused on ensuring that the Nigerian consumer stays at the centre of innovation and will continue working with regulators and our partners, including MTN and Airtel, to promote a fair, transparent, and inclusive digital ecosystem that benefits Nigeria and all Nigerians.”

Optasia, which listed on the Johannesburg Stock Exchange in late 2025, was founded in Nigeria 14 years ago and provides the infrastructure layer that connects mobile network operators and banks to millions of underserved customers.

Through its global partnerships with 50 distribution partners and 17 financial institutions —including some of Africa’s largest mobile network operators (MNOs) and tier-one banks — the platform leverages proprietary AI which processes credit decisions in under one second, using alternative data to assess risk for customers who have never held a formal credit product.

Beyond telcos, the company is also developing new propositions including SME and merchant finance, longer terms and higher-value credit, telco BNPL and revolving credit lines, and embedding its platform across adjacent ecosystems and verticals.


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Meta Shares Crash 10% on AI Spending Fears as Google Soars 6%

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Shares of Meta Platforms plunged nearly 10 per cent at Wall Street’s opening on Thursday, April 30, contrasting sharply with a more than six per cent surge in Google-parent Alphabet’s stock.

Meta Shares Crash 10% on AI Spending Fears as Google Soars 6%

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The split performance underscores investor differentiation among Big Tech firms’ aggressive artificial intelligence spending strategies.

Alphabet led the quarterly earnings pack, with investors cheering its AI pivot and strong results across divisions, reporting 62.6 billion dollars profit on nearly 110 billion dollars revenue that beat expectations.

Meta, however, rattled markets by hiking capital spending by 10 billion dollars to 125-145 billion dollars—mostly for data centres—to chase “superintelligence,” with quarterly expenses hitting 33.4 billion dollars.

Unlike Alphabet, Amazon or Microsoft, which offset AI costs via cloud sales, Meta lacks immediate revenue from its investments.

Amazon and Microsoft shares dipped two per cent and 3.7 per cent respectively amid concerns over returns on infrastructure outlays.

Broader indices held steady: Dow Jones rose 0.8 per cent to 49,241 points, S&P 500 gained 0.2 per cent to 7,151, while Nasdaq stayed flat at 24,665.

Meta last week announced 8,000 job cuts and 6,000 unfilled roles to curb costs for AI goals, but Wall Street questions the spending scale.


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