Telecom
Konga Yakata: Nigerians Defy Economic Crunch, Target Smarter, Value Deals

Despite the prevailing global economic downturn and associated difficulties in the local economy, Nigerians have turned to Konga Yakata as a fitting avenue to shop great deals at best prices without burning a hole in their pockets this season.

Konga Yakata, as the Black Friday sale of Nigeria’s leading composite e-commerce giant is known, is widely regarded as the biggest sale of the year in the annual shopping calendar in Nigeria.
The 2022 edition of the month-long shopping fiesta, which kicked off on Friday November 11 and will run through Monday, December 12, 2022, has seen shoppers on Konga buck the trend, especially with analysts and market watchers predicting that more people are expected to drastically cut down on spending due to inflation.
Investigations reveal that rather than shy away from shopping, Nigerians have instead chosen to rely on Konga Yakata to shop smarter by targeting value-adding deals.
The development has resulted in a surprising rise in traffic and shopping sessions on www.konga.com within the first 12 days of the campaign as bargain-hungry Nigerians scramble for special offers and best-priced deals at Konga.
On Konga Food, for instance, shoppers are enjoying a 50% discount on meals as well as varied deals, including free delivery or buy-one-get-one-free in select restaurants when they download and place their orders via the Konga Food app.
Shoppers are also taking advantage of the extra 5% discounts on offer for customers who make payment using their KongaPay wallet throughout the Konga Yakata period. KongaPay, a CBN-licensed mobile money platform, was recently rated by Statista, a globally renowned market and consumer data firm, as Nigeria’s leading provider of digital payment services for e-commerce transactions.
This is in addition to the array of other eye-catching offers available on Konga Yakata such as massive discounts, auctions, flash sales, treasure hunt, Happy Hour sales and Budget store, among others.
Also, while the economic crunch has admittedly resulted in a shift in shopping preferences and patterns, Konga Yakata has witnessed increased consumer spending on convenience goods such as Fast-Moving Consumer Goods (FMCG) and groceries, among others, with Mobile Phones, Home & Kitchen Appliances and Electronics not far behind.
Consequently, top selling items on Konga Yakata since the commencement of the month-long sale include items such as cooking oil, rice, pasta, tomato paste, washing/cleaning detergents, non-alcoholic and alcoholic beverages, rechargeable fans, power banks, data dongles, UPS and surge arrestors, electric irons and a variety of smartphones, among several others.
Indications from within Konga equally reveal that online adoption and Average Order Value has been impressive, particularly in view of the current economic situation, with hundreds of thousands of confirmed orders already being processed since Konga Yakata went live.
More importantly, the recent brand ambassadorship deal between the e-commerce giant and superstar artiste, Patoranking, has resulted in a spike in shopping activity on the platform, further justifying the status of Konga Yakata as the biggest sale of the year.
The excitement has also extended to Konga’s physical stores located across Nigeria, with increased foot traffic recorded in major sites including Lagos, Abuja, Port Harcourt, Kano, Owerri, Enugu, Uyo and Warri, among others backed up by a surge in retail sales.
Meanwhile, the excitement is bound to hit greater heights among shoppers on Konga’s platforms as the countdown to the global celebration of Black Friday on Friday November 25, 2022 draws closer.
‘‘It has been an impressive start to this year’s edition of Konga Yakata for us. Despite the undeniable harsh economic conditions, general buying sentiments is way above expectations.
“We have seen a deluge of verified orders and we haven’t even gotten to Black Friday, the 25th yet,’’ disclosed Group Head, Marketing, Anthony Nwabuisi.
Also commenting on how Konga Yakata has remained a pivotal sales campaign for shoppers, he added that consumers understand that they can rely on Konga for value and guaranteed best prices – factors that have become even more relevant in the light of current realities.
‘‘Yes, we are seeing higher order counts and GMV. But the economic situation has affected off-take in general. The situation has also generally affected the Average Order Value because when we compared this year to last year, we are trending at N21k over N26k for last year.
“However, we have seen more people embrace smarter shopping in terms of deals and pricing, with consumers now and actually focusing a bit more on FMCG and Groceries over and above Mobile Phones, Computing etc.
‘‘Nevertheless, adoption is very good. Our online sessions and traffic are high, in fact for us it’s about keeping the platform stable in the light of the spike in traffic and to give our customers the best experience.
“Offline, we have also recorded good impressions from the physical Konga stores nationwide. In fact, retail sales is trending at 64.49%, with an average foot traffic of 2k plus across all our stores,’’ he concluded.
The 2022 edition of Konga Yakata runs from Friday, November 11 till Monday, December 12, 2022.
Telecom
FCCPC Denies Banning Airtime Borrowing, Blames Cartel for Misinformation

Federal Competition and Consumer Protection Commission (FCCPC) has dismissed widespread claims that it banned airtime borrowing and data advance services in Nigeria, describing the reports as false and driven by vested interests seeking to mislead the public.

In a statement issued on Friday, the commission said it neither cancelled nor prohibited such services, contrary to viral social media posts and some media reports suggesting otherwise.
The clarification follows a wave of public concern triggered by viral social media posts and some media reports suggesting that the Commission had shut down telecom-based credit services widely used by millions of Nigerians.
Recall that in separate notices, Airtel and MTN Nigeria announced the temporary suspension of their airtime and data credit services, which previously allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.
But FCCPC, said no such directive was issued, stressing that consumers remain free to access lawful telecom value-added services.
Ondaje Ijagwu, director of Corporate Affairs, FCCPC, said that “The attention of the Federal Competition and Consumer Protection Commission has been drawn to a series of newspaper publications and a viral anonymous post on social media seeking to create the impression that the Commission cancelled, shut down, or banned airtime borrowing and data advance services in Nigeria. Those claims are incorrect.
“The Commission has not prohibited airtime borrowing or data advance services, and no directive was issued preventing consumers from accessing lawful telecom value-added services,” the statement partly read.
Rather than a regulatory ban, the FCCPC attributed recent disruptions in some of these services to the failure of certain operators to comply with its Consumer Lending Regulations introduced in July 2025.
According to the Commission, the regulations were developed following a surge in consumer complaints over exploitative practices in the digital lending and advance-services space.
“Following a deluge of consumer complaints bordering on opaque charges, unexplained deductions, aggressive recovery practices, poor disclosure standards, and inadequate accountability in segments of the digital lending and advance-services market, the Federal Competition and Consumer Protection Commission issued the DEON Consumer Lending Regulations in July 2025.
“The Regulations were introduced, among other reasons, to curb the excesses of abusive service providers whose practices had generated persistent consumer harm and undermined confidence in the market,” it stated.
The agency said the framework was designed to sanitise the market and protect consumers by enforcing transparency, accountability, and fair competition.
“The primary aim is to promote a fairer and more transparent system by mandating proper registration, responsible lending conduct, clear disclosure of fees and terms, accessible consumer complaint channels, data protection safeguards, stronger accountability for third-party partners, and effective regulatory oversight,” the FCCPC explained.
Providing a deeper insight into the telecom sector, the Commission revealed that some operators had been engaged in anti-competitive practices, including exclusionary arrangements with third-party service providers.
“In the telecom sector, our findings indicated that some operators engaged in exclusionary third-party technical arrangements in clear disobedience to the provisions of the Federal Competition and Consumer Protection Act, 2018. The Regulations sought to unlock the market to allow local participants alongside foreign partners, in line with free market principles,” it said.
It added that the new regulations were also intended to open up the market to more participants, including local players, in line with free market principles.
Despite giving operators ample time to comply, the FCCPC said several companies failed to align with the new regulatory framework.
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“These measures benefit Nigerians by reducing abusive practices, improving transparency, strengthening consumer choice, and encouraging responsible innovation by legitimate operators. At the commencement of the framework in July 2025, affected operators were granted an initial 90-day compliance period to regularise their products, structures, and operations. That opportunity was not utilised within the prescribed timeframe,” the statement noted.
The Commission said it extended the deadline to January 5, 2026, but compliance remained unsatisfactory.
“Despite that further extension, the necessary compliance steps were still not completed by the relevant operators,” it added.
The regulator stressed that any temporary suspension or restriction of services should be seen as a business decision by non-compliant operators rather than a government-imposed ban.
“Any temporary suspension, restriction, or operational change introduced by service providers should therefore be understood as a business or compliance decision by those operators, not a ban imposed by the FCCPC,” it said.
The Commission also accused certain interest groups of deliberately spreading false information to undermine reforms.
“We are aware that some vested interests and their foreign collaborators are opposed to the creation of safe markets and fair competition, therefore resorting to a campaign of disinformation,” it stated.
Describing such narratives as “mischievous,” the FCCPC urged Nigerians to disregard sensational claims and rely on verified information.
“It is inaccurate to attribute avoidable disruption to regulation where regulated entities had adequate notice and sufficient opportunity to comply. Nigerians deserve accurate information, not sensational claims.
“The FCCPC is fully committed to protecting consumers, promoting fair competition, encouraging responsible innovation, ensuring transparent digital financial practices, and working constructively with sector regulators and service providers in the public interest,” the statement added.
Airtime borrowing and data advance services have become critical tools for millions of telecom subscribers in Nigeria, allowing users to access credit for calls and internet services with repayment deducted upon recharge.
However, the segment has long been plagued by complaints over hidden charges, automatic deductions, unclear repayment terms, and aggressive recovery mechanisms.
The FCCPC’s intervention through the Consumer Lending Regulations marked one of the most significant attempts to regulate digital micro-lending and telecom-based credit services in the country.
The rules align with broader efforts by the Federal Government to strengthen consumer protection, enhance transparency in digital financial services, and curb exploitative practices in Nigeria’s rapidly expanding fintech and telecom ecosystem.
Friday’s clarification signals a push by the regulator to reclaim the narrative, reassure consumers, and shift responsibility to operators who have yet to fully comply with the law.
The Commission reaffirmed its commitment to protecting consumers while fostering innovation and fair competition in the sector, noting that regulatory compliance remains non-negotiable for all service providers operating in the Nigerian market.
Telecom
Airtel Nigeria Suspends Airtime and Data Credit Services

Airtel Nigeria has announced the temporary suspension of its airtime and data credit services. The affected services allowed eligible prepaid customers to borrow airtime or data and repay on their next recharge.

However, the company noted that customers will continue to enjoy uninterrupted access to airtime and data purchases through its existing channels.
Airtel Nigeria also indicated that the temporary suspension is not expected to have a material impact on its service standards across the country.
Commenting on the development, Airtel Nigeria Director of Marketing Ismail Adeshina, said:
“This is a necessary and responsible step as we align our operations with evolving requirements. Airtel Nigeria remains committed to the highest standards of compliance, transparency, and consumer protection, while continuing to innovate responsibly within Nigeria’s digital ecosystem.”
The company added that it will provide updates on the status of the service in due course.
Telecom
NITDA Urges Youths to Build Nigeria’s AI Future Now

National Information Technology Development Agency (NITDA) has urged young Nigerians to take the lead in developing home-grown artificial intelligence (AI) solutions to address the country’s socio-economic challenges.

The Director General of National Information Technology Development Agency, Kashifu Inuwa, represented by Mrs. Udoka Mannie of the Digital Literacy and Capacity Building Department, delivered the keynote address at the Artificial Intelligence Hackathon organised by the Agency in partnership with VibeCode Africa in Abuja.
Kashifu Inuwa, director-general of NITDA, made the call at an Artificial Intelligence Hackathon organised by the agency in partnership with VibeCode Africa in Abuja.
Inuwa, who was represented by the Acting Director of Digital Literacy and Capacity Building, Dr Ahmed Tambuwal, and delivered through Mrs Udoka Mannie, said Nigeria’s youthful population presents a significant opportunity for innovation and digital transformation.
He noted that with over 60 per cent of Nigerians under the age of 25, the country is well positioned to benefit from emerging technologies such as AI.
“As you can see, this room is filled with young people. This represents a powerful opportunity for innovation and digital skills development,” he said.
Inuwa stated that the hackathon provided a strategic platform for participants from diverse backgrounds to collaborate and develop practical AI-driven solutions tailored to Nigeria’s realities.
He observed that artificial intelligence is already transforming economies, governance systems and societies globally, stressing that Nigeria must decide whether to shape the technology for national development or remain a passive consumer.
According to him, NITDA’s mandate is to regulate and develop information technology in Nigeria while ensuring it serves as a driver of economic growth.
He explained that the agency’s Digital Literacy and Capacity Building Department is focused on building a digitally skilled population capable of competing in the global digital economy.
The Director-General highlighted the Digital Literacy for All initiative (DL4ALL) as a flagship programme aimed at equipping millions of Nigerians with essential digital skills, in line with the Federal Government’s target of achieving 95 per cent digital literacy by 2030.
“Beyond literacy, we are now moving into capability. It is one thing to use technology, but another thing entirely to build with it. Today, we are challenging you to build,” he said.
Inuwa urged participants to prioritise impact-driven innovation, identifying sectors such as healthcare, agriculture, education, financial inclusion, public service delivery and misinformation as areas where AI can drive meaningful change.
He also stressed the importance of ethics, inclusion and data protection in the development of AI solutions.
“As we explore AI, we must be mindful of ethics, data protection and inclusion. Building responsibly is just as important as building brilliantly,” he said.
Inuwa commended VibeCode Africa for partnering with NITDA, describing such collaborations as vital for scaling innovation across the country.
He encouraged participants to collaborate, experiment and innovate, adding that Nigeria’s AI future would be driven by local talent.
“The future of AI in Nigeria will not be imported. It will be built by people like you in rooms like this,” he said.
In her remarks, the founder of VibeCode Africa, Lola Adey, urged participants to harness AI to solve real-life challenges within their communities.
Adey said the hackathon was designed to move beyond theory by encouraging participants to identify problems they personally experience and develop practical solutions.
“We want you to dig deep into yourselves. What are the problems you are facing? What are the issues you notice when you walk around?” she said.
She cited challenges such as electricity shortages, insecurity and gaps in social services as areas where innovation could make a difference.
Adey added that the initiative aims to create opportunities for entrepreneurship, employment and global exposure for young Nigerians.
“With artificial intelligence, you now have something in your hand that you can use to actually solve problems. You don’t have to wait for anybody anymore,” she said.
She urged participants to remain focused, collaborative and open to learning, noting that the platform could connect them to future partners, investors and employers.
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