Telecom
TSSF 2.0: Expert Highlight Ways MVNOs Can be Successful in Nigeria

As Nigeria continue to gear towards the licensing of Mobile Virtual Network Operation, a Mobile Network Infrastructure Provider expert, Mr Satya Mekala has disclosed ways and techniques that can be adopted for a successful operation of the virtual network in the country.

While applauding the Nigerian Communications Commission (NCC) for announcing the licensing of MVNOs in the country, the Managing Director, Wireless Technology Labs, Satya Mekala said the definition of business aims, focus, analysis, planning and commitment from management to
make the MVNO work are fundamental.
Mekala made this disclosure at the Business Remarks Telecom Sector Sustainability Forum (TSSF) held in Lagos with the theme “Creating Awareness and Ensuring Sustainability of Mobile Virtual Network Operators (MVNOs) in Nigeria’s 5G Ecosystem”.
As per the report by Fortune Business Insights, He said the global MVNO Market Size is projected to reach USD 67.54 billion in 2020 and USD 123.40 billion in 2028, at a CAGR of 7.9% during the forecast period, 2021-2028.
Speaking under the sub-topic, “How to build a successful MVNO business in Nigeria”, Mekala posited that the success of an MVNO is heavily dependent on choosing the right strategy to acquire sufficient subscribers.
To choose the right market segment to acquire a lot of subscribers quickly, the acquisition strategy must be well designed as this is one of the highest costs for an MVNO. Mekala also stated that it is about the means available to access the service offering as MVNOs offering data services only may want to subsidize smartphones. This can create huge debt in the beginning, he highlighted.
While advising potential operators on choosing the right offerings wisely, he emphasized the need for operators to differentiate their offerings so that customers can see the benefits to take your service. According to him, MVNO is a volume business. More subscribers mean more revenue.
“Initially customers will come to you to get better pricing. The transparent and easy-to-understand pricing structure is important.”
Sharing more insights, he said the barrier to starting an MVNO is very low, and many fail to establish a sustainable business model. Worldwide, only 20% of the conceived MVNOs survive. However, Mekala noted that effective voice and data bundles are key to customer acquisition. Bundling VAS services can help MVNOs to acquire a particular group of customers (mobile banking, online gaming etc). Also, Specialized MVNO who sells only IOT SIMS on 4G / 5G networks is very interesting.
According to him, it is important to assure that the economics of telecom are well understood and that the business plan is built up accordingly. What is the end game of an MVNO? What is the exit strategy?
Speaking further, he said forging a win-win agreement with a Mobile Network Operator (MNO) will play a key part in any MVNO’s success.
“The secret is having solid partnerships with the host operator and other partners. Having an experienced technical partner as well as a vendor is crucial. A good contract with a network operator that is easy to renegotiate if it becomes necessary to switch network hosts is essential. Ensure that the final contract is adaptable enough to meet new requirements, such as the need to accommodate data IoT offerings, and future opportunities with upcoming 5G networks” he said.
Furthermore, Mekala advised MVNOs to include a rural connectivity strategy in their plan. While highlighting that over 45 million Nigerians are without connectivity, building rural networks MVNO can acquire a captive customer base that will make the company stable and achieve a faster return on Investment (ROI).
On her part in her welcome address, the Convener, Bukola Olanrewaju who also doubles as the Managing Editor of Business Remarks said the increasing number of mobile subscribers, technological advancements, and demand for connectivity has played an important role in creating a significant opportunity for MVNOs to thrive in the sector.
“By 2020, some estimates put the total number of MVNO subscribers on the continent at upwards of 110 million – not far off four times the total number in the USA.
“The introduction of Mobile Virtual Network Operators (MVNOs) is believed to add value for both operators and customers; for the operators by using their available excess capacity and for the customers by offering innovative and several niche value-added services that were not offered by Mobile Network Operators (MNOs).
“From the consumer side, MVNOs can provide more competitive offerings, which means lower costs without compromising on service. Utilizing network capacity without having to own it frees up costs that are then passed down to the consumer.” She said.
Telecom
Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.
“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.
The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.
Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.
It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.
AI Race
Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.
In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.
Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.
“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.
Telecom
MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG
As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.
Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.
Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.
“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”
The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.
MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.
For enquiries: +234 814 090 2614; www.menxtt.cm.ng; [email protected].
Telecom
MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.
After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.
At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.
Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.
Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.
“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.
“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.
She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.
In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.
“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.
The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.
With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.
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