Telecom
Time for Nigeria’s MNOs to Empower Mobile Digital Ecosystem with their Subscriber Data

By Martin Effiong, Senior Operator Partnerships Lead at Infobip
We are at a point where Nigeria’s financial inclusion drive is at its highest, digital commerce is growing in leaps and bounds and the mobile money financial model is recording resounding successes in the region.

Martin Effiong, Senior Operator Partnerships Lead at Infobip
Furthermore, Mobile Network Operators (MNOs) have never been better positioned to further empower the mobile digital ecosystem and spur more economic growth, and impact more lives than now.
To make these contributions, as well as benefit significantly from it, MNOs need to provide access to subscriber identity and usage data that they possess.
The resulting positive impact, directly or indirectly, on the entire ecosystem and of course MNO revenues, would be almost instantaneous, yet with little or no CAPEX obligations from the MNOs.
The heavy reliance on mobile technology as an economic driver on the African continent naturally make MNOs one of the key facilitators of the digital economy in the African continent.
The utilisation of subscriber data within a regulated framework like that of the mobile identity processes would boost economic activity from direct investments, innovation and job creation, in turn leading to higher rates of financial inclusion, e-commerce-driven prosperity and catalyse digital transformation.
Mobile identity refers to the development of online authentication and digital signatures, where a mobile user’s SIM and other mobile network attributes can be utilised as an identity tool. Mobile identity can be used for legally binding digital authentication and transaction signing for banking, payments, corporate and e-commerce services.
Claw back revenue
Leveraging mobile identity services could allow MNOs to generate a new stream of revenue from the Over-The-Top (OTT) service providers, who until now, had been making huge incursions into MNOs’ voice, SMS and data revenue streams.
However, now MNOs can be better regarded as the power house source for mobile digital authentication attributes and serve the OTTs as well, even at a premium.
This is in contrast to what prevails now where OTTs are collating and storing this data for their exclusive and commercial use, with little or no revenues going to the operators.
While OTTs’ traditional revenue streams include services such as Voice over Internet Protocol (VOIP) and social media messaging, MNOs have the opportunity to monetise the “raw materials” utilised by OTTs to generate income, which previously was not the case.
To put these opportunities into perspective when considering mobile financial services or e-commerce and mobile identity, Juniper Research forecasts that digital wallet users will exceed 4.4 billion globally in 2025, from 2.6 billion in 2020.
Additionally, Juniper estimated that there was a $27 billion ecommerce transaction fraud loss in 2020 and that this will reach over $52 billion in 2025, as the ecommerce ecosystem expands.
With such statistics, there is an obvious need to protect the digital ecosystem, doable at virtually no cost in comparison to the huge losses being incurred.
Protecting the data
While relishing the potential impact that MNO data can have on the ecosystem, MNOs must still ensure data protection compliance by protecting the privacy rights of their subscribers within the mobile identity framework.
Key to this is the enforcement of the General Data Protection Regulation (GDPR), or locally, the Nigeria Data Protection Regulation (NDPR), as well as other local interpretations of the data protection law to the fullest extent to protect subscribers.
MNOs must closely monitor industry participants to ensure that best, fair and transparent practices are adopted and used at every opportunity in the service value chain. In addition, MNOs must mandate verifiable consent management by service providers and data processors.
Operators also have a key role to play in enhancing mobile security and the user experience for the country’s growing subscriber base.
As the traditional owners and custodians of mobile data, MNOs must ensure that the core ingredient of the mobile identity value chain – subscriber data – is accurate, updated, relevant and uncompromised.
If the base data on which the mobile identity value chain is built is inaccurate, confidence in the solution is eroded and the whole industry will suffer.
Consumable formats
Furthermore, MNOs should make this data accessible to the industry in consumable formats that can be built upon or utilised by technology companies and service providers. MNOs must also ensure the data is secured to prevent breaches and leaks that may cause damage to data subjects and industry.
MNOs should be at the forefront of attaining and enforcing compliance standards which in turn will trickle down to the ecosystem as a whole.
They need to work with regulators to create and maintain governance policies to catalyse the industry as well as protect the data subjects.
Ideally, operators should partner with reputable industry experts to leverage their global experience while working and excelling in various global mobile identity markets (each with their own unique requirements), to create a business model that abides by global best practice in the industry.
Such industry experts would place a premium on its brand reputation and equity enough to avoid any compliance lapses, sharp practices, or unethical actions.
In addition, these industry experts must have a proven successful track record in data monetisation, innovation in service delivery, and significant compatibility with the telco service provider business models.
Telecom
Airtel Africa Foundation Celebrates International Volunteer Day, Honours Employee Volunteers

Airtel Africa Foundation, through Airtel Nigeria, has marked International Volunteer Day 2025 by celebrating the impact of the Employee Volunteer Programme (EVP), a flagship initiative by which employees volunteer their time, expertise, and personal resources to advancing the Foundation’s mission across 14 African markets.

The celebration brought together volunteers at the Airtel Nigeria Headquarters in Lagos for moments of team bonding activities, testimonials, and volunteer spotlights. The event also served as a call to action, encouraging more employees to register for EVP activities and join the volunteer community.
The EVP has become a cornerstone of Airtel Africa Foundation’s community impact, empowering employees to drive local CSR initiatives and champion causes that promote education, digital skills, environmental responsibility, and youth empowerment. Through the programme, volunteers have contributed significantly to initiatives such as the International Day of Education Essay Competition, Teacher-for-a-Day sessions, beach clean-ups, market sensitisation exercises to reduce plastic waste, and the Airtel-3MTT NextGen Fellowship for young Nigerians.
Speaking about the celebration, Dinesh Balsingh, Airtel Nigeria Chief Executive Officer, said, “International Volunteer Day reminds us that real impact begins with people who are willing to show up and serve. Today we honour the incredible dedication of Airtel employees, whose selfless commitment of time and talent is the engine behind our progress. Their contribution is the backbone of our work and the reason we continue to transform communities across Africa.”
Over the years, the EVP in Nigeria has delivered tangible outcomes through numerous impactful initiatives such as financial donations to the Lagos State Government COVID-19 control efforts. In 2025 alone, volunteers have contributed more than 200 hours of service, reaching over 100,000 beneficiaries.
Commenting on the commitment of Airtel Nigeria’s employees, Femi Adeniran, Director, Corporate Communications & CSR, said, “Volunteering is at the heart of who we are. Behind every empowered learner, every restored environment, and every connected community is an individual who believed in making a difference, and we are thankful for your participation. Our mission remains clear: to use technology, resources, and our collective humanity to build a digitally inclusive, socially responsible, and sustainable Africa.”
International Volunteer Day provides a global moment to honour volunteers whose contributions often go unseen but deliver lasting impact. As its EVP continues to grow, Airtel Africa Foundation remains committed to expanding access to education, digital literacy, environmental care, and opportunities for underserved communities across the continent.
Telecom
Nigeria Dominates 2025 TikTok Sub-Saharan Africa Awards with Six Wins

Nigerian creators have emerged dominant at the 2025 TikTok Awards for Sub-Saharan Africa, winning six of the ten categories at the ceremony held in Johannesburg, South Africa.

TikTok Sub-Saharan Africa Awards
The awards, themed “New Era, New Icons”, celebrated outstanding creativity across the continent, with Nigeria’s victories underscoring its growing influence in digital culture and entertainment.
Raja’atu Muhammed Ibrahim, known as @diaryofanortherncook, from Sokoto, won the prestigious Creator of the Year Award, recognised for her cinematic storytelling of Northern Nigerian cuisine. Abuja-based Brian Nwana (@briannwana) clinched Storyteller of the Year, while Izzi Boye (@izziboye) was named Education Creator of the Year.
Other Nigerian winners included Belove Olocha (@beloveolocha) for Entertainment Creator of the Year, Dejoke Ogunbiyi (@noositiwantiwa_) for Social Impact Creator of the Year, and Crown Uzama, popularly known as Shallipopi (@theycallmeshallipopipp), who took home Artist of the Year.
Shallipopi, whose hit track “Laho” dominated African soundwaves in 2025, thanked TikTok for supporting upcoming artists and providing a platform to shine. “When Nigeria creates, the world moves,” he told fans during his acceptance speech.
TikTok’s Head of Content Operations for Sub-Saharan Africa, Boniswa Sidwaba, praised the winners, noting that Nigerian creators had redefined what it means to be a digital storyteller. “Tonight’s ceremony was a gathering of trailblazers who turned short video clips into cultural movements,” she said.
Other winners from across the continent included Tanzania’s Fanuel John Masamaki (@zerobrainer0), who won Video of the Year, Kenya’s @tunero_animations as Rising Star of the Year, South Africa’s @malumfoodie for Food Creator of the Year, and Kenya’s @zozasportscast for Sports Creator of the Year.
The ceremony, supported by brands such as NIVEA, Coca-Cola, PEP, inDrive and Dis-Chem, will be broadcast exclusively on TikTok LIVE on Dec. 11 at 19:00 WAT via the @tiktok.africa account.
Telecom
MTN Nigeria Announces Winners of the 2025 Nigeria PachiPanda Challenge

MTN Nigeria has announced the winners of the 2025 Nigeria PachiPanda Challenge, a national innovation programme delivered in partnership with Worldwide Fund for Nature (WWF) through its local partner, the Nigerian Conservation Foundation (NCF), and the United Nations Development Programme (UNDP) Nigeria.

L – R: Promise Ogochukwu, OneGrid Energies; Emmanuel Ezea, OneGrid Energies, Lantana Elhassan, Head of Exploration, Accelerator Lab, UNDP Nigeria; Valentine Nnamani, OneGrid Energies; trio winner of the MTN 2025 Pachipanda Challenge, held at MTN RoofTop Plaza, Ikoyi.
The competition attracted over 2000 applications from young innovators across the country and concluded with a 3-day sprint event that featured masterclasses and pitch presentations at the MTN Rooftop Event Centre, Falomo, Ikoyi, Lagos. Ten finalists, comprising seven individuals and three teams, competed for top honours following a rigorous multi-stage screening process.
Team OneGrid Energies emerged overall winner for its solution that addresses energy access in underserved communities. The team of Emmanuel Ezea, Ogochukwu Ogene, and Valentine Nnamani upcycle plastic bottles and e-waste lithium ion batteries to create affordable lanterns for households without reliable electricity. The team also introduced smart solar-powered charging stations operated by rural women, creating economic opportunities and supporting environmental impact.
Joshua Ndaman secured second place with his innovative solution, BuyScrap, a tech-driven platform that streamlines the collection and recycling of electronic waste. By ensuring that discarded electronics are ethically reused and repurposed, BuyScrap supports a circular economy and provides a reliable link between households and processors in the e-waste value chain.
Divine Peter secured third place with HopeForge Engineering, an initiative that designs and produces affordable recycling equipment for green businesses using recyclable materials. His focus on automating traditional manual equipment aims to increase productivity and make sustainable tools more accessible for small and medium-sized enterpriOlayinkases.
The winners received ₦3,000,000, ₦2,000,000, and ₦1,500,000 respectively. They will now represent Nigeria at the Africa PachiPanda Challenge where they will compete against champions from across the continent.
Tobe Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria, emphasised the importance of youth-led innovation in advancing climate action and community resilience. “Innovation should go beyond solving problems; it should be bankable and sustainable, ensuring long-term value for both society and the innovators themselves,” he noted.
Dr. Joseph Onoja, Director-General of NCF, praised the creativity of the finalists, stating, “Every finalist here is a winner, and we will continue to work with partners like MTN, UNDP, and WWF to nurture these ideas and build a better future for Nigeria.”
Representing UNDP Nigeria, Lantana Elhassan, Head of Exploration, Accelerator Lab, described the potential of the finalists’ solutions to inspire systemic change across Africa’s innovation landscape. She highlighted the role of tech tools in helping participants improve their prototypes and scale their solutions.
During the event week, finalists received tailored training through masterclass sessions that enhance their business skills and strengthened their solutions. Facilitators included Bankole Oloruntoba, CEO, Nigeria Climate Innovation Centre (NCIC); Chinwe Udo-Davis, Founder & CEO, Instollar; Nifemi Oluboyede, Chief Product Officer, Credit Direct; and Uche Aniche, Founder, Rebel Seed Capital & Convener, Startup South.
Judges comprised experts in sustainability and innovation including Dr. Tiwalade Adeniyi, Head of ESG, Solon; Dr. William Tsuma, Chief Innovation Officer, UNDP Nigeria; Maximus Ugwuoke, Country Director, Carbon Craft Africa; Peju Ibekwe, CEO, Sterling One Foundation; Temitope Okunnu, Founder, Fabe International; and Yewande Adeyi, Senior Manager, ESG Advisory Services, KPMG West Africa.
The Africa-wide finals will bring together leading innovators from across the continent to showcase their work to industry experts and investors.
For more information and updates on the winners’ journey, visit https://www.mtn.ng/sustainability or contact [email protected]
Telecom1 day agoNigeria Lacks AI-Ready Data Centres, Trails in Capacity – Nnamani
E-Financial1 day agoCAC to Shut Down Unregistered PoS Operators by January 2026
Telecom1 day agoAnambra Leads Southeast in Digital Governance Under Soludo’s ICT Agenda
General News1 day agoNiDCOM Launches Diaspora Startup Challenge to Boost Nigerian Talent
General News1 day agoOptimus AI LABS CEO Showcases AI Breakthroughs in Nigeria’s Financial Sector
General News1 day agoPromoPrint Rekindles Nigerian Resilience @ 25th Anniversary
News22 hours agoLagos Launches Tele-Vet, Nigeria’s First Veterinary Call Centre
Telecom4 hours agoNigeria Dominates 2025 TikTok Sub-Saharan Africa Awards with Six Wins


















