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Journey of a Billion Streams- Spotify launches dedicated site to house all things Afrobeats

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Spotify on Thursday announced the launch of Afrobeats: Journey of a Billion Streams, a dedicated site that will track all things related to the genre. From its origins in Ghana, its popularisation in Nigeria, its fusion with other genres as well as how it has become one of the continent’s biggest cultural exports.

Afrobeats is one of Africa’s biggest musical exports and is currently taking the world by storm. On Spotify, the genre has grown by 550% since 2017, and it was streamed more than 13 billion times in 2022, with its leading artists continuing to tick off giant milestones on the global music stage, across live events, awards and streaming.

The site will act as a repository for this cultural phenomenon housing text, infographics and visual elements, including Spotify streaming data and results from the Spotify commissioned April 2023 Afrobeats survey. The survey, conducted by research firm Kuvora, tracks the rise of Afrobeats and its cultural impact over decades.

The site will be updated on a biweekly basis for the next 8 weeks, but will remain active beyond this as an always-on resource, with frequent updates on new Afrobeats moments. It will also include an interactive experience for fans to discover and connect with new knowledge on Afrobeats.

“There is no doubt that Afrobeats as a genre is here to stay, and will only continue to shatter more ceilings. In 2023 alone, the genre has been played for more than 223 million hours with streams exceeding 7.1 billion on Spotify. We created this site for both new and longtime fans of the genre, who would like to have a better understanding of how and where this explosive sound came to be,” says Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa.

Afrobeats: Journey of a Billion Streams will have five key pillars; Origins, which explores the genres that acted as precursors of Afrobeats as we know it, including Afrobeat, Highlife and Juju among others. The second pillar will be Evolution, and which industry players contributed to the current Afrobeats sound that the whole world cannot seem to get enough of.

The fusion of Afrobeats with genres such as Reggaeton, Amapiano and others and their impact on Afrobeats’ success story will be the third pillar. Cultural exportation, especially to countries outside Africa and Afrobeats’ role in this through music, food, language and fashion lenses will be the fourth pillar. The fifth pillar will focus on the Women of Afrobeats, shedding light on some of the key female figures whose contributions to the industry propelled the genre to its current status as a global sensation.

The site will also include key Afrobeats timelines over the years, interesting Spotify data, excerpts from interviews with industry experts and man on the street videos from key markets in Sub Saharan Africa.


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NBC Grants DSB TV License to Voice of the East

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National Broadcasting Commission (NBC) has officially granted a direct satellite broadcasting (DSB) television licence to Voice of the East Media Limited.

NBC Grants DSB TV License to Voice of the East

This contained a letter published on the official social media pages of Voice of the East.

Gaius Chibueze, chairman of Eastside Ventures and founder of Voice of the East-Ndi Igbo, stated in a statement via his verified Facebook page that, with the licence, Voice of the East can operate a terrestrial television channel, a digital media broadcasting network, and other services.

He further stated that he founded Voice of the East eight years ago to promote Igbo excellence and defend the interests of Ndi Igbo.

He added that the NBC approval marked a new chapter in their mission to inform, educate, and influence people and society.

“From integrity to innovation, we are committed to delivering content that not only informs and educates but also inspires positive change. Our dedication to diversity and inclusivity drives us to represent and empower voices from all walks of life,” Chibueze said.

Chukwudi Iwuchukwu, media consultant and founder of Visage Media, commented on the development and noted that Voice of the East, from its humble beginning, has grown to be the number one social media platform for Ndi Igbo, where they go for everything Ndi Igbo.

He stated that Gaius Chibueze discovered a market and a niche when many people were not paying attention and built a brand around them.

“Voice of the East will begin operations in December and will be available on DSTV near you,” Iwuchukwu added.


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FCCPC Refuses to Challenge Multichoice over Hike of DStv, GOtv Subscriptions @ Tribunal

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Federal Competition and Consumer Protection Commission (FCCPC) has declined to oppose the preliminary objection of Multichoice Nigeria,  Pay-TV operator, which challenged the jurisdiction of a court sitting in Abuja that recently restrained it from increasing the prices of its DStv and GOtv packages.

FCCPC Refuses to Challenge Multichoice over Hike of DStv, GOtv Subscriptions @ Tribunal

Nikiomari Abeke, counsel for the FCCPC, told the Competition and Consumer Protection Tribunal (CCPT) on Thursday that he was not opposing the application of Multichoice Nigeria.

Recall that the he tribunal had restrained MultiChoice from increasing its subscription rates pending the hearing and determination of a motion on notice filed by Festus Onifade through Ejiro Awaritoma, his lawyer,.

Onifade, who sued Multichoice Nigeria Ltd, had accused the former of unjustly increasing subscription fees without one month’s notice to customers, seeking interim orders against the Pay TV.

A three-member tribunal, chaired by Saratu Shafii, had ruled in favor of Onifade by restraining Multichoice in the interim, in the suit marked CCPT/OP/2/2024.

The court  held that “the 1st Defendant(Multichoice) is hereby restrained, whether by themselves, her privies, assigns by whatsoever name called, from going ahead with impending price increase schedule to take effect from 1st May 2024 pending the hearing and determination of the Motion on Notice already filed before this Honourable Tribunal.”

But M.J. Onibanjo (SAN), Multichoice’s lawyer, filed a preliminary objection urging the court to decline jurisdiction on the suit filed by Festus Onifade because such price dispute case had been decided before in favor of his client.

Onifade also asked the tribunal to direct Multichoice Nigeria Limited to pay the sum of N1 billion  or any amount the tribunal deemed fit in this circumstance for “deliberately disobeying, contravening, and failure to comply with the Interim Order of this Honourable Tribunal granted on the 29th April, 2024.”

At the resumed sitting, Onibanjo tendered and adopted the previous judgment of the tribunal in suit no CCPT/OP/1/2022(Exhibit A), alongside his application, saying when a court had determined an issue between the same parties on the same subject matter before, that matter cannot be re-litigated again by any tribunal or court.

“This tribunal cannot sit on appeal on its decision. This tribunal is bound by its own decision in Exhibit A; that it is not the forum where the claimant can come to seek to regulate the prices and services offered by Multichoice,” Onibanjo said, urging the tribunal to strike out the suit.

On his part, Onifade argued that the issue he placed before the court is whether Multichoice Nigeria gave adequate notice in respect of the May 1, 2024 price TV subscription increase, and not price regulation or increase.

“It is our submission that the eight-day notice issued by Multichoice Nigeria is insufficient in law. A monthly subscriber should be given at least a month.

The FCCP counsel, Abeke, said his client “is not in opposition of the first defendant (Multichoice) and to that extent, no process and no counter was filed to the motion of the first defendant.”

After hearing from the parties, the three-man panel chaired by Justice Thomas Okosu adjourned the suit to June  7 for ruling.

Multichoice announced new price adjustments on DStv and GOtv packages on Wednesday, April 24, 2024.


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9mobile Unveils Treelz Entertainment Platform

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Nigeria’s customer-focused telecommunications company, 9mobile, has unveiled Treelz, an innovative digital entertainment platform for customers on the 9mobile network.

Treelz is a platform designed for customers to experience a world of entertainment through Movies, e-learning, fun videos, gaming, music, sports, photo filters and lots more!

Speaking during the unveiling, the Products and Digital Services Champion at 9mobile, John Muo, stated that, “Treelz is a comprehensive entertainment ecosystem that combines advanced features and seamless connectivity to deliver an unparalleled user experience.

With Treelz, users can enjoy a wide range of exciting and engaging rich media contents, including video games, movie and music hubs, sports and e-learning platforms, which are all accessible through a single, intuitive platform.”

“Treelz is available on the 9mobile website and can be accessed under the “Digital Services” tab on 9mobile.com.ng or by simply clicking the link https://9mobile.com.ng/treelz.

Customers who are not on the 9mobile network but wish to enjoy the thrills of the platform should activate a 9mobile SIM or port their existing line to 9mobile to enjoy the service,” Mou added.

The platform represents the culmination of 9mobile’s commitment to innovation and customer-centricity, offering unparalleled features and capabilities.

Customers can access the rich contents on Treelz for as low as N30 per service via airtime subscription only. The daily or weekly subscription guarantees access to play games, watch movie, and listen to music on the website.

Chineze Amanfo, Public Relations Lead at 9mobile, while expressing her delight at the unveiling said, “The expertise and influence of the media are invaluable in helping 9mobile spread the word about this groundbreaking platform and its transformative impact on communication and entertainment.

Your endorsement and coverage will not only help raise awareness about Treelz by 9mobile but also empower individuals to embrace its unique qualities especially its ability to entertain and educate.”

With Treelz, 9mobile continues to push the boundaries of innovation within the digital interactive space. Experience the power of seamless connectivity, enhanced collaboration, and unmatched convenience with Treelz by 9mobile.


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