General News
Strategies for Businesses to be More Sustainable for Tomorrow
By Emmanuel Asika
The world’s natural reserves are fast diminishing at a worrisome speed, almost two times quicker than mother earth can recreate. This figure is projected to be 2.3 times what is sustainable by 2050. Yearly, 50 million tonnes of e-waste contribute to this, which is tantamount to the size of all commercial aircraft ever made.
Hence, achieving a sustainable environment is incumbent on implementing a circular business model like waste reduction, recycling, and regenerating products, and advocating sustainable production processes. Nonetheless, global economy is just 7.2% circular – implying that more ground needs to be covered.
With an essential role expected of multinationals, organizations of every size and sector can still adopt circular business models. Considerably, SMEs are driving platform sharing and collaborative consumption much as start-ups, from the onset, are incorporating circular models.
An excellent example of this seen in Nigeria, where business sustainability focus is circular as propagated by the Nigeria Circular Economy Working Group, a founding member of the Africa Circular Economy Alliance.
Incidentally, HP is deepening sustainability with years of experience. Its operations’ journey, particularly, will be entirely circular, driven by services and products modifications. Below are few approaches to reference:
Getting the Buy-in of the Considerate Consumer
Customers are getting more aware today than ever. So, businesses that make circularity a priority will accomplish long-term environmental and commercial profits; and ultimately fulfil customer expectations.
While circularity models need upfront funding, it helps to reduce outlays, optimize efficiency, and even discover new revenue sources. To further endear customer trust and loyalty, organizations must offer measurement tools that identify waste prevention and cost optimization mechanisms that help to establish enterprise superiority.
Circular enterprise models also produce profitable results. For instance, our Sustainable Impact Strategy has been boosted by HP’s socio-economic components on climate-focused programs.
HP’s alliance with NGOs to launch an ocean-bound plastics recycling program to help indigenous workers is yielding positives in Haiti. Now, these plastics are fused into HP products design aesthetics, encouraging circularity, and providing revenue and homegrown education opportunities.
Start and continue with the environment as a priority
As a rule, circular products are designed with environmental considerations from the start. Sustainable sourcing should be among the initial priorities, with concentration on ethical practices and ambitious but attainable goals.
This ties in to ‘Circular Lagos’, a sustainability initiative of the Lagos State government which seeks to design economic value from waste recycling.
As reference case, HP, since 2016 has mandated all its brand papers to be derived from ecologically reusable or certified sources. It was extended to paper-based packaging in 2020 for home and office printers and supplies, PCs and displays.
By 2030, HP’s goal is to become Forest Positive; thereby, eliminating deforestation for non-HP paper used in print services and product lines.
What creates distinction in packaging is innovation. 100% compostable chitin-based materials are a new development, whereas 3D-printed moulded fibre tooling can drive eco-packaging at scale.
Printing improvements, including printing directly onto product cargo boxes and using water-based inks most likely initiate supplementary benefits. HP’s goal is to eradicate 75% of single-use plastic packaging by 2025 compared to 2018―as of 2021, we were halfway there. Commendable Indeed!
Decrease waste, enhance lifecycle
One vital aspect for electronic devices is energy usage, though this can be puzzling for consumers. Companies and institutions can help customers make valid choices. Also with comparison tools, manufacturers can assist with clear and accurate details on labels, packaging, along with marketing and brand collaterals.
HP supplies are often highly valued for repairability, with institutions like iFixit providing reparability scores and self-repair (DIY) guides. Institutions can help in reducing request for fresh raw supplies by giving extended warranties and ensuring repair options.
Clearly, sustainable customer experience can be improved with ‘as-a-service models’; whilst promoting circularity through company-led takeback; hence, responsible companies aim to be value facilitators via repair and reuse of supplies when customers are done with them.
Significance of closed-loop recycling
Closed-loop reutilizing plays huge part in circularity, and HP is loaded with initiatives to support it. A good case study is HP’s Planet Partners program that helps to ensure that ink and toner cartridges do not end up in landfills.
Over a billion cartridges have been recycled through this program, a major landmark in 2023. Provisionally, HP’s Evocyle toner cartridges, made from closed-loop recycled plastic, are serving the sustainability goals of customers in France, Germany, and the UK.
In the reuse of a much wider range of resources, we are also getting better. For example, you might find bio-derived content like coffee grounds in monitors or cooking oil in laptop covers.
Partnership−a necessary paradigm for enterprise scaling
A circular business model is vital. It’s hinged on team play and partnerships with strategic stakeholders – government, suppliers, merchants/dealers etc. Strengthening networks with NGOs, research institutes, and think tanks, also positions serious institutions above contemporaries. Lagos has entrenched the model by introducing initiatives which encourage community members to drop off used plastic bottles and containers at designated recycling points for reuse.
To improve its fibre sourcing and certification programs, HP is collaborating with World Wildlife Fund and the Forest Stewardship Council.
Regardless of where they are on their circularity journey, collaboration certainly benefits all types of companies. Participating in industry bodies, working with manufacturing partners, and ideas exchange with regulators and professional associations can help advance policy influencing, build consensus, and progress legislation.
Institutions with established existing programs perhaps extend their impact by involving their business environment. Another reference now driving change at scale is HP’s Amplify Impact partner program, which has engaged over 3,500 partners worldwide.
Envision the future
A vision of a more regenerative and sustainable future is presented with the concept of a circular economy. It could boost the global economy by $4.5 trillion by 2030, if executed appropriately, with accountable sourcing and packaging, materials and products that remain in use longer, and closed loop recycling.
Evolution to circularity is now a necessity with no option. To actualize it, we must immediately shift mindsets, embrace circular practices, and cultivate alliance and frameworks essential for success. Bountiful rewards sure await the businesses that leads the way.
Nigeria, the leading importer of electrical and electronic equipment on the African continent which processes over half a million tons of discarded electronics each year, in January 2022, amended its national environmental regulations to tackle the country’s growing e-waste problem.
So, whether you are just starting or already on the path ― the time is here and now to take the next big step. The future is indeed circular, and it’s up to businesses globally to make it come to fruition.
Emmanuel Asika is Country Head, HP Nigeria
Young girls aspiring to delve into ICT careers have been advised to take advantage of the current versatility in the industry to create a niche for themselves. This was the view of participants at the just-concluded International Girls in ICT Day celebration organised by eBusinessLife Communication Limited, in Lagos.
The event, an initiative of the International Telecommunications Union (ITU), seeks to encourage young girls to take up tech careers that will see them balance the gender disparity in the industry.
In a panel session moderated by Tech Life Media CEO and organiser of Women Entrepreneurs & Executives in Technology Summit (WEETS), Ugochi Emmanuel, top female tech executives narrated their foray into technology careers and advised the young girls on requirements and need to start early in the quest to make global impact in ICT.
Narrating her experience into a tech career, Chief Administrative Officer, Digital Realty, Nigeria, Dr. Nkechi Newton Denila noted that the difficulties of the past have been lightened up and more women have opportunities to excel in the field.
“Today, the landscape is vastly different. Governments, international organizations and private institutions across the globe are intentionally creating opportunities for girls in Science, Technology, Engineering and Mathematics (STEM). The reason we are gathered here is part of that global commitment to ensuring that more women participate in ICT and related fields.
This presents a unique advantage for young girls. Many organizations now deliberately promote gender inclusion and equal opportunities in technology. Therefore, if you discover an area within ICT that excites you, pursue it wholeheartedly. This window of opportunity may not remain open forever. Do not wait for others to decide your future for you. Identify your passion, chart your course, and remain committed to achieving your goals.”
Associate Consultant and Information Security Analyst, Digital Encode, Itunuola Aderemi, advised the young girls to begin researching various technology disciplines, including Cybersecurity, Data Analytics and Data Science for areas that align fully with their interests and strengths. And to explore and discover any field that perfectly matched my aspirations.
While admitting the existence of such challenges as persistent stereotype against the female gender, Team Lead, Retails, New Horizons Nigeria, Glory Omole, noted that fortunately, organisations such as New Horizons are actively working to change that narrative. “Our leadership recognizes the urgent need to increase female participation in ICT. Considering that women still constitute a relatively small percentage of the global technology workforce, there is a deliberate effort to encourage more girls and women to enter the field.”
She however cautioned the young girls not to see this campaign as a competition between men and women, rather, it should be seen as a partnership where everyone is given equal opportunities to contribute and excel. “We want to see more women leading innovations, conducting research, developing applications and creating solutions that address societal challenges,” she enthused.
Speaking on the need for mentorship, Asst. Manager, Product & Services, Zoracom, Mistura Salaudeen, noted that stereotypes and confidence-related challenges still exist, but one effective way to overcome them is by drawing inspiration from women who have succeeded. She observed that across government, technology, finance, healthcare and other sectors, women are increasingly occupying leadership positions, serving as Chief Technology Officers, board members and executives.
“While challenges persist, I believe our focus should shift towards opportunities rather than obstacles. Artificial Intelligence, for example, has significantly lowered barriers to entry. AI enables individuals to develop business proposals, prepare presentations and execute ideas much faster than before. Therefore, instead of being discouraged by challenges, girls should leverage available technologies and communities to accelerate their growth and maximize emerging opportunities,” she advised.
Glory Omole also noted that technology is broad and offers diverse opportunities.
“There are numerous digital skills available today, but the choice of skill should depend largely on individual interests and career aspirations.
Fields such as Data Analytics, Data Science, Cybersecurity, Web Development and User Interface/User Experience (UI/UX) Design are among the high-demand skills available today. Each serves a distinct purpose.”
Corroborating this claim, Dr. Newton-Denila said: “It is important to understand that ICT now permeates virtually every profession. Whether in medicine, law, engineering, agriculture or business, technology has become an indispensable component of professional practice.
In medicine, for example, Artificial Intelligence is increasingly being used in diagnostics, telemedicine and robotic surgery. Similarly, in law, digital applications now support legal research, documentation and case management.”
The event has its theme as “AI for Development: Girls Shaping the Digital Future”.
General News
Franklyn Ginger-Eke CEO The Rainbow Strategy Honoured with PR Power List 2026 Rising Voices Award
Dr Franklyn Ginger-Eke, Founder and Chief Strategist of The Rainbow Strategy, has been honoured with the PR Power List 2026 Award in recognition of his contributions to strategic communications and public relations in Nigeria.
Franklyn Ginger-Eke, CEO The Rainbow Strategy
Ginger-Eke received the award in the Rising Voices category during the fifth edition of the PR Power List organised by GLG Communications as part of activities marking the 2026 World Public Relations Day.
The award ceremony, held at the Mike Adenuga Centre in Ikoyi, Lagos, attracted leading professionals and stakeholders in Nigeria’s public relations industry.
Among those in attendance were the President and Chairman of Council of the Nigerian Institute of Public Relations (NIPR), Dr Ike Neliaku; the Chief Executive Officer of the Public Relations Consultants Association of Nigeria (PRCAN), Dr Nkechi Ali-Balogun; former President of the African Public Relations Association (APRA) and Chief Executive Officer of CMC Connect LLP, Chief Yomi Badejo-Okusanya; and Executive Director of THOP and Adviser, Edelman Africa, Mr Kwame Senou.
According to the organisers, the PR Power List recognises public relations and communications professionals whose work has made significant contributions to organisations, influenced public discourse and advanced the communications profession over the past year.
Reacting to the recognition, Ginger-Eke described the award as both humbling and motivating.
“I am deeply honoured to receive this recognition for the modest contribution we are making in shaping the public relations and communications ecosystem.
“I see it as a testament to the dedication, creativity and excellence of our team at The Rainbow Strategy.
“This is a call to do more in delivering strategic communication solutions that create impact, build trust and contribute to the continued growth of the public relations profession in Nigeria,” he said.
He dedicated the award to young and aspiring communication professionals, encouraging them to embrace innovation, professionalism and ethical practice in their careers.
Ginger-Eke also reaffirmed The Rainbow Strategy’s commitment to promoting excellence in strategic communications, reputation management, stakeholder engagement, data protection compliance and value-driven public relations campaigns across the public and private sectors.
A Fellow of the Nigerian Institute of Public Relations (NIPR), Ginger-Eke is recognised for his work in public affairs, strategic communication and data protection compliance through his Abuja-based consultancy, The Rainbow Strategy.
Dangote Petroleum Refinery is reportedly nearing completion of a $2.5 billion private placement that values the company at about $40 billion ahead of its planned public listing.
Private placement is the direct sale of company shares or bonds to pre-selected investors instead of the general public and it is used to raise money quickly while avoiding strict public reporting rules.
People familiar with the transaction said investors acquired as much as 6 per cent of the refinery, according to a BusinessDay report.
The reported terms would value the business at approximately $40 billion.
Neither Dangote Group nor the refinery has publicly announced the final amount raised, the identities of most subscribers or the precise percentage sold.
The figures should therefore be treated as transaction details supplied by unnamed sources rather than confirmed company disclosures.
The reported $2.5 billion total is nevertheless significant as it indicates strong demand for exposure to a privately controlled refinery that has rapidly become central to Nigeria’s fuel supply and an increasingly important exporter of petroleum products.
The placement was said to have attracted more demand than the available shares, allowing the company to secure substantially more than the amount initially associated with the fundraising exercise.
Femi Otedola, chairman, First HoldCo, is the only major participant publicly identified in the report.
He reportedly committed $100 million to the transaction and sold his investment in Geregu Power Plc to finance the acquisition.
Nigeria’s pension industry was also reportedly cleared to participate.
Access to more than $17 billion in retirement assets would broaden the refinery’s potential investor base beyond wealthy individuals and conventional institutional buyers.
Participation by Pension Fund Administrators would, however, require careful attention to valuation, liquidity and portfolio-concentration limits.
Retirement funds must balance the attraction of a large Nigerian industrial asset against their responsibility to protect contributors’ savings.
The implied $40 billion valuation represents investor expectations about the refinery’s future earnings rather than only the physical cost of constructing the facility.
Its ability to process 650,000 barrels of crude daily gives it a central role in supplying Nigeria and other markets, but its commercial performance remains connected to crude availability, product prices, exchange rates and regulation.
The refinery has struggled to obtain all the Nigerian crude it requires under the government’s naira-for-crude arrangement.
It has consequently purchased some feedstock internationally and recently moved local petroleum-product pricing into dollars to align sales revenue more closely with its foreign-currency expenses.
Those constraints will be important during any public offering.
Prospective shareholders will want greater clarity on crude-supply contracts, debt, operating margins, export revenue and the company’s relationship with Nigerian regulators.
It is also unclear whether the private placement involved newly issued shares, a sale by existing owners or a combination of both.
That distinction determines whether the reported $2.5 billion becomes fresh capital for the refinery or proceeds received by selling shareholders.
The transaction could provide a useful price reference for the planned initial public offering.
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