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Strategies for Businesses to be More Sustainable for Tomorrow

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By Emmanuel Asika

The world’s natural reserves are fast diminishing at a worrisome speed, almost two times quicker than mother earth can recreate. This figure is projected to be 2.3 times what is sustainable by 2050. Yearly, 50 million tonnes of e-waste contribute to this, which is tantamount to the size of all commercial aircraft ever made.

Hence, achieving a sustainable environment is incumbent on implementing a circular business model like waste reduction, recycling, and regenerating products, and advocating sustainable production processes. Nonetheless, global economy is just 7.2% circular – implying that more ground needs to be covered.

With an essential role expected of multinationals, organizations of every size and sector can still adopt circular business models. Considerably, SMEs are driving platform sharing and collaborative consumption much as start-ups, from the onset, are incorporating circular models.

An excellent example of this seen in Nigeria, where business sustainability focus is circular as propagated by the Nigeria Circular Economy Working Group, a founding member of the Africa Circular Economy Alliance.

Incidentally, HP is deepening sustainability with years of experience. Its operations’ journey, particularly, will be entirely circular, driven by services and products modifications. Below are few approaches to reference:

Getting the Buy-in of the Considerate Consumer 

Customers are getting more aware today than ever. So, businesses that make circularity a priority will accomplish long-term environmental and commercial profits; and ultimately fulfil customer expectations.

While circularity models need upfront funding, it helps to reduce outlays, optimize efficiency, and even discover new revenue sources. To further endear customer trust and loyalty, organizations must offer measurement tools that identify waste prevention and cost optimization mechanisms that help to establish enterprise superiority.

Circular enterprise models also produce profitable results. For instance, our Sustainable Impact Strategy has been boosted by HP’s socio-economic components on climate-focused programs.

HP’s alliance with NGOs to launch an ocean-bound plastics recycling program to help indigenous workers is yielding positives in Haiti. Now, these plastics are fused into HP products design aesthetics, encouraging circularity, and providing revenue and homegrown education opportunities.

Start and continue with the environment as a priority 

As a rule, circular products are designed with environmental considerations from the start. Sustainable sourcing should be among the initial priorities, with concentration on ethical practices and ambitious but attainable goals.

This ties in to ‘Circular Lagos’, a sustainability initiative of the Lagos State government which seeks to design economic value from waste recycling.

As reference case, HP, since 2016 has mandated all its brand papers to be derived from ecologically reusable or certified sources. It was extended to paper-based packaging in 2020 for home and office printers and supplies, PCs and displays.

By 2030, HP’s goal is to become Forest Positive; thereby, eliminating deforestation for non-HP paper used in print services and product lines.

What creates distinction in packaging is innovation. 100% compostable chitin-based materials are a new development, whereas 3D-printed moulded fibre tooling can drive eco-packaging at scale.

Printing improvements, including printing directly onto product cargo boxes and using water-based inks most likely initiate supplementary benefits. HP’s goal is to eradicate 75% of single-use plastic packaging by 2025 compared to 2018―as of 2021, we were halfway there. Commendable Indeed!

Decrease waste, enhance lifecycle 

One vital aspect for electronic devices is energy usage, though this can be puzzling for consumers. Companies and institutions can help customers make valid choices. Also with comparison tools, manufacturers can assist with clear and accurate details on labels, packaging, along with marketing and brand collaterals.

HP supplies are often highly valued for repairability, with institutions like iFixit providing reparability scores and self-repair (DIY) guides. Institutions can help in reducing request for fresh raw supplies by giving extended warranties and ensuring repair options.

Clearly, sustainable customer experience can be improved with ‘as-a-service models’; whilst promoting circularity through company-led takeback; hence, responsible companies aim to be value facilitators via repair and reuse of supplies when customers are done with them.

Significance of closed-loop recycling 

Closed-loop reutilizing plays huge part in circularity, and HP is loaded with initiatives to support it. A good case study is HP’s Planet Partners program that helps to ensure that ink and toner cartridges do not end up in landfills.

Over a billion cartridges have been recycled through this program, a major landmark in 2023. Provisionally, HP’s Evocyle toner cartridges, made from closed-loop recycled plastic, are serving the sustainability goals of customers in France, Germany, and the UK.

In the reuse of a much wider range of resources, we are also getting better. For example, you might find bio-derived content like coffee grounds in monitors or cooking oil in laptop covers.

Partnership−a necessary paradigm for enterprise scaling 

A circular business model is vital. It’s hinged on team play and partnerships with strategic stakeholders – government, suppliers, merchants/dealers etc. Strengthening networks with NGOs, research institutes, and think tanks, also positions serious institutions above contemporaries. Lagos has entrenched the model by introducing initiatives which encourage community members to drop off used plastic bottles and containers at designated recycling points for reuse.

To improve its fibre sourcing and certification programs, HP is collaborating with World Wildlife Fund and the Forest Stewardship Council.

Regardless of where they are on their circularity journey, collaboration certainly benefits all types of companies. Participating in industry bodies, working with manufacturing partners, and ideas exchange with regulators and professional associations can help advance policy influencing, build consensus, and progress legislation.

Institutions with established existing programs perhaps extend their impact by involving their business environment. Another reference now driving change at scale is HP’s Amplify Impact partner program, which has engaged over 3,500 partners worldwide.

Envision the future 

A vision of a more regenerative and sustainable future is presented with the concept of a circular economy. It could boost the global economy by $4.5 trillion by 2030, if executed appropriately, with accountable sourcing and packaging, materials and products that remain in use longer, and closed loop recycling.

Evolution to circularity is now a necessity with no option. To actualize it, we must immediately shift mindsets, embrace circular practices, and cultivate alliance and frameworks essential for success. Bountiful rewards sure await the businesses that leads the way.

Nigeria, the leading importer of electrical and electronic equipment on the African continent which processes over half a million tons of discarded electronics each year, in January 2022, amended its national environmental regulations to tackle the country’s growing e-waste problem.

So, whether you are just starting or already on the path ― the time is here and now to take the next big step. The future is indeed circular, and it’s up to businesses globally to make it come to fruition.

Emmanuel Asika is Country Head, HP Nigeria 


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MTN Graduates 20 Fellows, Expands Media Innovation Programme

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MTN Nigeria, in partnership with Pan-Atlantic University (PAU), marked a significant milestone in advancing Africa’s media landscape with the graduation of 20 Fellows from the MTN Media Innovation Programme (MIP) Cohort 4 held at the Lagos Business School.

MTN Graduates 20 Fellows, Expands Media Innovation Programme

MTN

The ceremony celebrated excellence, resilience and forward-thinking storytelling, while also announcing the programme’s expansion into a Pan-African edition beginning next year.

The six-month programme, known for its rigorous coursework, demanding schedule and strong emphasis on critical thinking, included an international study visit to South Africa that broadened participants’ understanding of media innovation across the continent.

The graduation event acknowledged the Fellows’ commitment to completing the intensive journey while strengthening their capacity to influence the future of African media.

Dr. Ikechukwu Obiaya, Dean of the School of Media and Communications, PAU, commended the Fellows for their persistence throughout the programme. “In some moments, it was pretty grueling for some of you, but you made it. You are here, and I congratulate you,” he said.

“He encouraged them to see the graduation as a new beginning, adding, “We have so much to do, and each one of us is best positioned now to make that transformation.”

Tobe Okigbo, Chief Corporate Services and Sustainability Officer, MTN Nigeria, congratulated the cohort on successfully completing the six-month programme and reaffirmed MTN’s long-term vision for the initiative.

He said, “Congratulations on completing this journey. You are joining a network of professionals who are committed to elevating the media landscape in Nigeria and beyond.

“The future of this programme depends on your impact. This cohort represents the outcome we envisioned when the journey began. Today, the programme is not only thriving but also expanding.”

He further announced that the Pan-African edition of the programme will be launched in 2026, providing media professionals across the continent with the same level of immersive training and unique exposure experienced by the Fellows.

A key highlight of the event was MTN Nigeria’s presentation of ₦2.5 million in cash prizes to Fellows whose projects demonstrated exceptional innovation, depth of research and alignment with the programme’s ethos of impactful storytelling. The awards were presented by Chineze Gbenga-Oluwatoye, General Manager, Corporate Affairs, MTN Nigeria, and Odunayo Sanya, Executive Director, MTN Foundation.

Vanessa Ukamaka Richard Bassey, Head of Programmes, Sparkling 92.3 FM, Calabar, emerged as the top winner, receiving ₦1 million for the MTN Foundation Chairman Award for Innovative Reportage and another ₦1 million for the MTN Chairman’s Prize for Innovation. Sharing her experience, she said, “It’s been a training ground. It has opened me up to new things and made me more confident. There’s something about knowledge and information and exposure to your mind and to your esteem. After today, I know there’s nothing to be afraid of.”

Abolaji Adebayo received ₦500,000 for the MIP Cohort 4 Best Report, recognised for its clarity, depth and relevance to national discourse.

Several Fellows shared how the programme has reshaped their careers. Adekeye Ayobami of Abamimigo FM described the programme as arriving at the perfect moment, aligning with his recent career elevation.

Ubani Amarachi of Channels TV highlighted the value of the South Africa trip, noting that it transformed her approach to telling African stories and reinforced her belief that graduation marks the beginning of greater responsibility and impact.

The graduation of the MIP Cohort 4 Fellows, coupled with the announcement of the Pan-African edition, reinforces MTN Nigeria’s long-standing commitment to strengthening the media ecosystem through education, exposure and innovation.

The partnership between MTN Nigeria and Pan-Atlantic University continues to serve as a catalyst for developing media professionals equipped to shape narratives, advance societal progress and drive meaningful change across Africa.


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FirstCap Acts as Joint Issuing House on Veritasi Homes & Properties Plc’s ₦30 Billion Bond Programme

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FirstCap Limited, a premier investment banking business and a wholly owned subsidiary of FirstHoldCo Plc, acted as Joint Issuing House and Placing Agent on the Veritasi Homes & Properties Plc’s Series 1 Bond of ₦10 billion under its ₦30 billion Bond Programme duly registered with the Securities and Exchange Commission (SEC).

The Bond Programme is designed to support the development of Project Oyster Towers, located within Eko Atlantic City. Proceeds from the Series 1 Bond issuance are expected to be applied towards the construction of 30 luxury residential units, forming part of an 82-unit residential development comprising one-bedroom, two-bedroom, and three-bedroom apartments.

Veritasi Homes & Properties Plc is an indigenous real estate development company with operations across Lagos State and the Federal Capital Territory, Abuja, and a growing track record in the delivery of residential real estate projects in Nigeria.

Commenting on the transaction, Ukandu E. Ukandu, Managing Director/Chief Executive Officer of FirstCap Limited, stated:

“We are proud to partner with Veritasi Homes & Properties Plc on this important transaction. The establishment of the ₦30 billion Bond Programme reflects our commitment to mobilising capital for the real estate sector, which remains a key driver of Nigeria’s economic growth. Project Oyster Towers exemplifies the future of luxury and sustainable living in Nigeria, and this transaction reinforces FirstCap’s role as a trusted advisor in major corporate finance initiatives.”

FirstCap’s involvement in the Bond Programme further reinforces our dedication to supporting the growth of the Nigeria’s real estate sector. The successful execution of this transaction highlights the depth of expertise within our capital markets team and our role in supporting issuers in accessing long-term funding solutions aligned with their strategic objectives.

By continuing to connect capital providers with high-impact infrastructure projects such as Project Oyster Towers, we remain committed to driving economic development and delivering long-term value for all stakeholders, Ukandu added.

 


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NITDA DG Calls for Innovation-Led Economic Rebirth @ Kano Startup Weekend

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Kashifu Inuwa, the Director General of the National Information Technology Development Agency (NITDA), has called for a fundamental shift in Kano State’s economic strategy, urging stakeholders to embrace innovation, technology and collaboration as the drivers of growth in the 21st century.

Speaking at the Kano Startup Weekend, Inuwa acknowledge Kano’s long-standing reputation as the commercial nerve centre of Northern Nigeria and the wider Sahelian region, noting that its history of trade, enterprise and human capital provides a solid foundation for future growth.

He emphasised that while these strengths powered Kano’s success for centuries, the modern economy now offers even greater opportunities through innovation and technology.

He described innovation as the process of transforming ideas into impactful solutions through commercialization, stressing that when ideas are effectively deployed, they create value, solve societal challenges and generate sustainable economic growth. He noted that Kano’s large market, strategic location and vibrant entrepreneurial culture place it in a strong position to take advantage of innovation-driven opportunities.

According to him, “Innovation is the process of taking an idea from inception to impact. Invention on its own is a cost centre, but when you commercialise an idea, when you turn it into a product or service that solves a real problem and creates value, that is when you begin to drive economic growth and inclusion.”

He noted that the state hosts numerous degree-awarding institutions across federal, state and private ownership, providing a strong base for human capital development. However, he expressed concern that these institutions often operate in isolation from industry, with research outputs rarely translating into commercial or industrial applications.

He explained that innovation does not happen in silos and stressed the need for a strong, interconnected ecosystem that brings together academia, industry, startups, entrepreneurs and government.

According to him, universities should conduct research informed by industry needs, industries should leverage research to improve productivity and competitiveness, and startups should serve as the bridge that converts ideas into market-ready solutions.

He further encouraged entrepreneurs to leverage technology to build businesses that can grow beyond local markets, explaining that innovation-driven enterprises have the power to scale rapidly, create jobs and position Kano competitively at both national and global levels. According to him, digital platforms and emerging technologies now make it easier for startups to reach wider markets and develop solutions that were previously unimaginable.

“You can start your business here in Kano, but your thinking must be global from day one. Technology has removed barriers. With the right skills and platforms, a startup in Kano can build solutions that serve not just Nigeria, but the world,” he noted.

Highlighting NITDA’s ongoing interventions, the Director General outlined the Agency’s commitment to building national innovation capacity through targeted human capital development programmes. He cited the Digital Literacy for All (DL4ALL) initiative, which aims to equip Nigerians across all segments of society with essential digital skills, and the 3 Million Technical Talents (3MTT) programme, designed to produce a pipeline of globally competitive technical professionals in areas such as software development, data analysis and emerging technologies.

He said, “Through DL4ALL, we are ensuring that Nigerians at all levels have the basic digital skills needed to participate in the digital economy, while 3MTT is deliberately building a pipeline of globally competitive technical talents who can drive innovation, create jobs and attract investment.”

He explained that these programmes are key pillars of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritises skills development, innovation, job creation and inclusive economic growth as pathways to national prosperity. According to him, empowering Nigerians with digital and technical skills is essential for building a resilient economy capable of competing in the global digital landscape.

“President Tinubu’s Renewed Hope Agenda is about investing in people, empowering them with relevant skills and creating opportunities for inclusive growth. At NITDA, we are using digital skills and innovation as tools to translate that vision into real economic impact for Nigerians,” he said.

Inuwa urged all stakeholders in Kano to work together to build a functional innovation ecosystem that can unlock the state’s vast potential. He expressed confidence that with the right mindset, strong collaboration and sustained investment in digital skills and innovation, Kano can reclaim its historic leadership role and emerge as a major innovation and entrepreneurship hub in Nigeria and beyond.


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