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New AppsFlyer Report Reveals Nigeria Recorded a 22.3% Rise in Total eCommerce App

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AppsFlyer has released the 2023 edition of its State of eCommerce App Marketing report, an in-depth look at key global industry trends to guide retail marketers in building a mobile-first experience that drives engagement and sales for the second half of 2023, especially during the peak holiday season.

While retail marketers continue operating in an uncertain economic landscape, last year’s Q4 holiday shopping season, which saw more in-app purchases by consumers compared to Q4 in 2021, should provide a glimmer of hope.

Consumer spending on shopping apps climbed 37% in Q4 2022 compared to Q3 2022, 30% higher than the rise in 2021 over the same period. On average, retail apps generated 10% more revenue in the peak shopping month of November 2022 compared to November 2021.

Additionally, In-app purchases (IAP) remained high throughout the entire holiday season, suggesting that retailers focused on attracting customers with early discounts and continuous holiday season incentives, leading to shoppers making return visits to their favorite shopping apps and also making repeated purchases, which drove shopping’s economic engine.

“Black Friday in South Africa last year once again showed its prowess in terms of app installs, with iOS installs rising by more than 30%, and Android installs increasing by more than 15% on this day, compared to the daily average in the month of November, showcasing the importance of this period in particular for eCommerce apps,” said Netta Lev Sadeh, Managing Director EMEA SANI, AppsFlyer.

“It is critical for app marketers to start their planning now leading up to this year’s Black Friday if they want to maximize this vibrant shopping period. Disruptive user acquisition campaigns could be paramount in the months leading up to Black Friday, and if executed successfully, could be the defining point in the increase or decrease in app installs.”

Key Africa insights from the 2023 State of eCommerce:

  • Nigeria recorded a 22.3% rise in total eCommerce app installs from Q1 2022 to Q1 2023 on iOS.
  • In South Africa, eCommerce app installs on iOS devices surged significantly by 81.5% from Q1 2022 to Q1 2023, dwarfing the 15% rise seen on Android devices within the same period of time.
  • Surprisingly, in Algeria, there was huge growth in total eCommerce app installs from Q1 2022 to Q1 2023 on Android devices, recording a whopping 54% increase.
  • In South Africa, non-organic installs rose by more than 60% during the summer of 2022.
  • South Africa’s remarketing share peaked at 76% in April 2022, but by February 2023, had dropped down to 65%.
  • South Africa’s share of paying users peaked in November 2022, a testament to the month of Black Friday. November truly carries more gold in its pocket than any other month for eCommerce apps. The period from the 25th to the 27th of November emerges as the prime time for app installs in the region, driven by the frenzy of Black Friday. This period registers a marked increase across all platforms, with iOS numbers outpacing Android. On November 25th alone, Android installs rose by 30 % over any other day in the month in South Africa, while iOS saw a steeper climb of 78%.

Key Global Insights from the 2023 State of eCommerce:

  • In-app consumer spend increased 81% on Black Friday 2022 compared to the daily average in the month of November, with Android averaging 61% higher
  • eCommerce marketers spent $4.9 Billion on attracting app users worldwide in 2022, with the economic downturn leading to a 25% drop in spend in H2 2022.
  • Apple iOS apps had an 85% higher share of paying users compared to Android, and November conversion rates were 15% higher compared to the monthly average on both iOS and Android platforms.
  • Cost of Media in the eCommerce vertical has significantly dropped 30% YoY when comparing Q1 of 2023 to Q1 of 2022.
  • Marketers’ customer acquisition costs, measured in Cost Per app Installs (CPIs), peaked in November 2022 and dropped 30% when comparing Q1 of 2023 to Q1 2022 – more specifically, decreasing 33% on iOS and 11% on Android.
  • Marketing-driven non-organic installs (NOIs) rose 19% on iOS thanks to a drop in CPIs and increased confidence in measurement in the post-iOS 14.5 app environment.
  • Marketers are focusing on remarketing as it remains a vital and cost-effective component of the global marketing landscape, consistently boasting a share of over 40% monthly.

“The impact of the downturn on ad spend as seen during the first quarter of 2023 has been significant with marketers cutting budgets, but the success of the 2022 holiday season, even amidst the prevailing financial slowdown worldwide, should instill greater confidence in marketers as they plan for the upcoming holiday season,” said Shani Rosenfelder, Director of Content Strategy & Market Insights, AppsFlyer. “Emotional marketing offers a greater resonance now more than ever, so marketers should stay attuned to the needs and sentiments of their audience to connect with them on a deeper level.”

Methodology

AppsFlyer’s State of eCommerce App Marketing, 2023 Edition is an anonymous aggregate of proprietary global data from 3.7 billion app installs from 8,500 eCommerce apps and 22 billion remarketing conversions.

 


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E-Business

Kaspersky Transforms Threat Intelligence Reporting into an Interactive Content Hub

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Easy interaction with exclusive Kaspersky reports, geo-filtering and actionable intelligence in a single click: expert insights on Advanced Persistent Threats (APT), Crimeware and Industrial Control Systems (ICS) threats are now available directly in Kaspersky Threat Intelligence Portal — with charts and visuals rendered inline.

In an era of increasingly sophisticated and frequent attacks, threat intelligence inevitably evolves into a business enabler that equips security teams with strategic advantage in their mission to back their company’s stability and growth.

Kaspersky, a recognised leader in threat intelligence, facilitates informed decision-making and proactive risk mitigation by introducing simplified access to actionable and relevant threat insights.

Kaspersky Threat Intelligence Reporting is a subscription-based service delivering over 200 in-depth analysis reports annually. These insights are compiled by Kaspersky’s Global Research and Analysis Team, Industrial Control Systems Cyber Emergency Response Team and Threat Research experts through the continuous tracking of more than 900 threat actors and campaigns.

Following the update, all reports previously representing a library of static PDF files (that is more than 2000 exclusive Kaspersky reports published to date) are now structured and can be examined directly in the Kaspersky Threat Intelligence Portal. For offline use, the standard PDF download format remains available as well.

The update also introduces deeper integration within each report, featuring direct links to indicators of compromise (IoCs), detection rules (including YARA), and MITRE ATT&CK® techniques. Users can now perform a single-click drill-down into specific threat actors, malware families and Common Vulnerabilities and Exposures (CVEs) across diverse geographies and industries.

Smart geo-filtering streamlines investigations by prioritising content explicitly mentioning a selected country, followed by broader regional intelligence, giving analysts a complete geographic view in a single query.

Enhanced Kaspersky Threat Intelligence Reporting supports the following use cases:

  • Customised content discovery: apply geo, industry and software filters to instantly retrieve a list of relevant reports.
  • Exclusive intelligence: access the most recent incident investigation reports, including those without public disclosure, to understand the nature of an attack and identify the actions required for mitigation.
  • Actionable intelligence extraction: extract and apply threat data from the reports and apply it across specific infrastructure to detect traces of compromise.
  • In-depth Threat Lookup and contextual analysis: investigate suspicious indicators identified within the network and quickly determine if a specific IoC is linked to a related threat report.

“Empowering cybersecurity teams in their mission-critical daily work to ensure business resilience in a complex threat landscape. This is the main driver behind our ongoing visual and functional improvement initiative.

While updating Kaspersky Threat Intelligence Portal, we focused on refining the customer experience by optimising processes of active investigation, proactive incident monitoring and detailed mitigation techniques,” comments Alexander Mazikin, Head of Threat Intelligence Product Line at Kaspersky.


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Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

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Weebly, US-based free, beginner-friendly, drag-and-drop website builder and eCommerce service, will no longer be available for customers in 67 countries, including Nigeria, after September 2026, according to an email seen by Nigeria CommunicationsWeek.

Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

Weebly said it is “winding down” services in different nations “due to changes in regulation and to simplify our global operations”.

The firm released a timeline of gradual changes, to help existing users access their data before the site shuts down.

Starting June 29, customers of 67 countries were no longer able to publish any new pages.

September 27, 2026: Weebly websites will be unpublished.

Before this date, users should download site content and data. Follow these steps:

Go to Account Settings, click on My Data, and select Download My Data.

This will help you migrate your content to another website provider, or retain it.

Concerned about privacy? Ask Weebly to delete your data, through the Erase Data and Forget Me option under the My Data tab on your account page.

December 26, 2026: Last date of accessing Weebly account.

Until this date, you will have access to the account, although sites will be unpublished.

This period helps users move their site, domains, and data to another service.

Domain names can be moved to another registrar only after 60 days from the registration date.

According to the Weebly website, users must make sure that they do not make changes to your registrant contact information (email, phone number, first/last name), as this will lead to a 60-day registrar lock and prevent you from transferring your domain name.

Note that domain name transfers work differently for country-specific domains; users must contact Weebly’s support team for assistance.

How to unlock, transfer domain name

From your Weebly Dashboard, go to websites, and click on Domains, then select Manage Domain.

Disable registrar lock, get EPP authorisation code, and copy the full code.

Disabling registrar lock will also disable privacy protection. It is important to set privacy protection once again with the new registrar.

Follow the instructions for the newly chosen registrar as the rest of the transfer process will be managed by them

Why is Weebly winding down?

While the firm attributed it to “a change in regulation,” online users have argued that Square, which acquired Weebly in 2018, is pushing its platform ‘Square Online’.

Square is originally a US-based payment processor, and the firm says it has since evolved into the “largest business tech platform”.

It calls Square Online a “free online store” but clarifies that those who do not sell online can also use it to build their websites.

In an earlier support update for the Weebly Website Builder, Square Online was consistently referred to as a better alternative, although at the time, it was said that Square “has no plans to discontinue the Weebly website builder”.

Which countries will Weebly no longer be available in?  Albania, Algeria, Andorra, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbadoa, Belarus, Benin and Bosnia and Herzegovina.

Others are: Cambodia, Cameroon, Chile, Colombia, Congo, Costa Rica, and Côte d’Ivoire.

Also affected are: Ecuador, Egypt, Ethiopia, French Polynesia,    Gabon, Georgia, Ghana, Guinea, Iceland, Jordan, Kazakhstan, Kenya, Laos, Malaysia, Mauritius, Moldova, Montenegro, Morocco, Nepal and New Caledonia.

The rest are: Nigeria, Oman, Pakistan, Palau, Paraguay, Peru, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, South Korea, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vietnam, Zambia and Zimbabwe.

 

 


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NOTAP to Commercialise University Research, Expands Patent Drive

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National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

NOTAP to Commercialise University Research, Expands Patent Drive

Dr. Obiageli Amadiobi, director general of NOTAP

Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.

Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.

“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.

“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.

“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.

“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.

On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.

“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.

“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.


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